MEDIA KIT
INTEGRATED
SOLUTIONS
2 | TTG Publishing Travel Trade Integrated Solutions Kit | 3
Let over 40 years of publishing strength be the
backbone of your campaign. As the media authority of the region’s travel industry, TTG’s one-stop
solutions offer infinite possibilities to connect your brand with your target audience, and make an
impression. Come get creative and effective with us.
ENGAGEMENT EVENTS
Connecting you to your target audience through captive, face- to-face in-person / virtual / hybrid
events for that first-hand brand experience and personal touch
TTG’s Solutions
VISUAL CREATIVES
Expressing your brand story with captivating videos, stunning pictorials, clever infographics and
other exciting visual content
MEDIA PLACEMENTS
Keeping your brand at the forefront of travel trade professionals on a variety of platforms, mediums and frequencies
BRANDED CONTENT
Harnessing the best of our award-winning editorial and marketing prowess to conceptualise and articulate your brand’s
narrative towards your set goal
KNOWLEDGE SHARING
Spotlighting your brand as a domain expert, thought-leader and contributor towards the industry’s pursuit of higher
learning and peer sharing
GAMIFICATION
& CONTESTS
Creating interactive game plays for existing fans and would-be fans to engage
and discover your brand, and kick-start mentions and conversations that continue
even after the game is over
4 | TTG Publishing Travel Trade Integrated Solutions Kit | 5
PRINT e-BOOK WEB NEWS INBOX
TTG Asia 10 issues 14,500
Asia-Pacific 40,000
globally www.ttgasia.com 40,000 Inboxes 5 Days / Week TTG China 11 issues 14,000
Greater China 34,100
globally www.ttgchina.com 34,100 Inboxes 5 Days / Week TTG India 2 issues - 43,400
globally www.ttgindia.travel - TTGmice 10 issues 13,500
Asia-Pacific 22,500
globally www.ttgmice.com 22,500 Inboxes Tue and Thu TTG-BTmice
China 6 issues 19,658
Mainland China 38,000
globally www.ttgbtmice.com 38,000 Inboxes Every Wed TTGassociations 4 issues 2,000
Asia-Pacific 3,500
globally - -
TTG Asia Luxury 2 issues 10,672
Asia-Pacific 70,000
globally - -
Integrated Touchpoints
In depth analysis and destination reports by award-winning editorial team.
Strongest industry print readership across Asia-Pacific and Greater China
AWARDS
Recognising the industry’s best organisations twice a year in Asia-Pacific and Greater China
• awards.ttgasia.com
• awards.ttgchina.com
24/7 access WEB
to news and resources, anytime, anywhere
NEWS INBOX
Up-to-date news and industry happens sent direct to industry
professional email inboxes
From Print to Web to Live Event Coverage, Special Issues & Events and Social Tech. TTG amplifies your brand seamlessly across our integrated multi-dimensional touchpoints, placing it at the forefront of travel industry professionals across the region and beyond.
TTG SHOW DAILY
Live event coverage at major tradeshows
E-BOOK
Digital copies of print issues, circulated across the region to e-subscribers globally
SPECIAL ISSUES & EVENTS
TTG’s special publication issues as well as engagement events are essential supplements that ride on specific interest sectors and agendas to target audience profiles relevant to these segments.
SOCIAL TECH
Inspiring conversations and mentions in social spheres:
LinkedIn, Facebook, Twitter, Instagram and WeChat
• TTG Asia Media, TTG Asia, TTGmice
• TTG Asia, TTGmice
• @TTG_Asia, @TTGmice
• @ttgasia, @ttgmice
• TTG 旅业报
4 | TTG Publishing Travel Trade Integrated Solutions Kit | 5
6 | TTG Publishing Travel Trade Integrated Solutions Kit | 7
LEISURE TRAVEL TRADE
BUSINESS EVENTS
& CORPORATE TRAVEL
ASSOCIATIONS
LUXURY TRAVEL
Our Core Titles ASIA-PACIFIC CHINA INDIA Since 1974, our core titles
have been widely acclaimed as the industry’s preferred read and chosen by
advertisers as an effective marketing channel. Each title is a leader in its own domain with content tailored to the pulse of the Asia-Pacific, China or India markets. Several core titles feature dedicated annual editions and supplements in addition to its regulars. These spin-off publications have specific features and purpose that warrant a separate, customised issue, while
reaching the same audiences as its core title.
• Asian Tourism Expert Guide
(Core Title: TTG Asia)
• TTG Travel Awards Supplement
(Core Title: TTG Asia)
• TTG China Travel Awards Supplement (Core Title: TTG China)
• TTGmice Planner (Core Title: TTGmice)
• TTG-BTmice China Planner (Core Title:
TTG-BTmice China)
ONE TRAVEL TRADE CONNECTION.
INFINITE POSSIBILITIES.
For a full range of titles,
publications and solutions available, view our separate rates section.
pg 08
pg 14
pg 18
pg 19
pg 10
pg 16
pg 12
6 | TTG Publishing Travel Trade
LIVE AT INTERNATIONAL TRADE EVENTS
pg 20
Integrated Solutions Kit | 7
8 | TTG Publishing Travel Trade Integrated Solutions Kit | 9
ADDITIONAL GLOBAL TERRITORIES REACHED DIGITALLY (60 COUNTRIES)
ASIA-PACIFIC % PRINT+ 14,500 SUBSCRIBERS 46,460
Singapore 20.0% 2,900 9,292
Malaysia 19.8% 2,871 9,199
Hong Kong & Macau 13.7% 1,993 6,365
India 12.5% 1,806 5,808
Thailand 11.8% 1,712 5,482
Indonesia 8.9% 1,291 4,135
Philippines 3.4% 493 1,580
China 2.4% 346 1,115
Japan & South Korea 2.0% 290 929
Vietnam 2.0% 290 929
Australia & New Zealand 1.0% 143 465
Taiwan 0.3% 42 139
Bangladesh, Bhutan, Brunei, Cambodia, Laos, Myanmar, Nepal,
Pakistan and Sri Lanka 2.2% 323 1022
Argentina • Austria • Azerbaijan • Bahrain • Belgium • Brazil • Bulgaria • Canada • Costa Rica
• Croatia • Cyprus • Czech Republic • Denmark • Dominican Republic • East Timor • Egypt
• Estonia • Fiji • Finland • France • Germany • Greece • Ireland • Italy • Israel • Kazakhstan • Kenya • Kuwait • Kyrgyzstan • Lebanon • Maldives • Malta • Mauritius • Mexico • Netherlands
• Nigeria • Norway • Oman • Poland • Portugal • Qatar • Romania • Russia • Saudi Arabia • Slovakia • South Africa • Spain • Sweden • Switzerland • Tajikistan • Tanzania • Tunisia • Turkey
• Turkmenistan • Ukraine • UAE • United Kingdom • Uruguay • Uzbekistan • USA
80.7%
TRAVEL AGENCIES, OPERATORS &
WHOLESALERS
11,701 Print copies Corporate, Leisure and Online
39,140 subscribers
19.3%
TRAVEL SUPPLIERS
2,799 Print copies
Hotels & Their Representatives (13.9% | 2,016 copies) Airlines & GDS (3.6% | 524 copies)
National Tourist Offices (NTOs) (1.2% | 175 copies) Car Rental / Cruises (0.3% | 45 copies)
Others (0.3% | 39 copies) 9,360 subscribers
51.3%
INFLUENCE OR MAKE PURCHASE DECISIONS
7,439 Print copies Why Is This Important?
Your brand/offering reaches the right
professionals who can influence and make the decision to select you as a business partner.
24,880 subscribers
45.2%
MAKE RECOMMENDATIONS TO END CUSTOMER / CLIENT
6,555 Print copies Why Is This Important?
A good understanding of your brand/offering allows our subscribers to promote it better to their end customers and clients.
21,923 subscribers
38.1%
SENIOR
MANAGEMENT
5,525 Print copies
General Manager • Director CEO • COO • President • Vice-President • Chairman 18,479 subscribers
38.7%
MIDDLE
MANAGEMENT
5,611 Print copies Department / Functional Managers including Sales
& Marketing 18,770 subscribers
23.2%
JUNIOR EXECUTIVES
3,364 Print copies Travel Consultant • Reservation & Ticketing Executive and Coordinator
• Sales Officer • Account Executive • Marcoms Executive
11,251 subscribers
TTG Asia
BY
INDUSTRY
BY ROLE BY
COUNTRY/
TERRITORY
2,040 SUBSCRIBERS BASED
OUTSIDE THE ASIA-PACIFIC
BY RESPONSIBILITY
TTG ASIA
Reaches Subscribers In 24 Asia-Pacific Countries and Beyond
14,500
100% In Asia-Pacific
DIGITAL
40,000
Asia-Pacific + Global
PRINT +
+ BPA Audited
Since 1974
10 | TTG Publishing Travel Trade Integrated Solutions Kit | 11
CHINA 中国地区 % PRINT+ 14,000 SUBSCRIBERS 41,500
Northeast Province/ City 东北地区省份/ 城市Liaoning Province 辽宁省 2.3% 315 934
Heilongjiang Province 黑龙江省 1.5% 208 617
Jilin Province 吉林省 0.8% 106 314
North Province/ City 华北地区/ 城市
Beijing City 北京市 9.9% 1,387 4,111
Hebei Province 河北省 3.2% 442 1,310
Tianjin City 天津市 1.8% 251 744
Shanxi Province 山西省 1.1% 154 457
Inner Mongolia Autonomous Region 内蒙古自治区 0.8% 115 341
Northwest Province/ City 西北地区省份/ 城市Shaanxi Province 陕西省 1.5% 214 634
Xinjiang Uyghur Autonomous Region 新疆维吾尔自治区 1.2% 173 512
Gansu Province 甘肃省 0.9% 126 374
Qinghai Province 青海省 0.6% 81 240
Ningxia Hui Autonomous Region 宁夏回族自治区 0.4% 62 184
East China Province/ City 华东地区省份/ 城市
Shanghai City 上海市 10.6% 1,485 4,402
Jiangsu Province 江苏省 9.6% 1,341 3,975
Shandong Province 山东省 9.1% 1,277 3,785
Zhejiang Province 浙江省 7.0% 978 2,899
Anhui Province 安徽省 3.2% 452 1,340
Jiangxi Province 江西省 2.6% 370 1,097
Fujian Province 福建省 2.6% 369 1,094
Central South Province/ City 中南地区省份/ 城市
Guangdong Province 广东省 10.5% 1,476 4,375
Hainan Province 海南省 1.7% 236 700
Hubei Province 湖北省 1.7% 236 700
Hunan Province 湖南省 1.4% 199 590
Guangxi Zhuang Autonomous Region 广西壮族自治区 1.2% 165 489
Henan Province 河南省 1.1% 155 459
Southwest Province/ City 西南地区省份/ 城市
Sichuan Province 四川省 2.8% 390 1156
Yunnan Province 云南省 2.0% 275 815
Chongqing City 重庆市 1.8% 257 762
Guizhou Province 贵州省 0.5% 74 219
Tibet Autonomous Region 西藏自治区 0.5% 66 196
Others 其它
Hong Kong 香港 2.6% 358 1061
Taiwan, Macao 台湾、澳门 1.5% 207 614
TTG China
BY
TERRITORY 地区划分
ADDITIONAL GLOBAL
TERRITORIES REACHED DIGITALLY 非大中华区 订阅者均为 电子版读者
Australia • Brunei
• Cambodia • Japan • Indonesia
• Malaysia • Philippines • Singapore • South Korea • Thailand • UAE • Vietnam
14,000
100% In Greater China
大中华地区
DIGITAL 电子版
34,100
China + Global 中国及全球
PRINT 实体印+
86.5%
TRAVEL AGENCIES, OPERATORS &
WHOLESALERS
旅行社、旅游业务经营与批发商
12,110 Print copies
Corporate, Leisure and Online 旅游公司、休闲旅游和在线旅游服务 36,763 subscribers
13.5%
TRAVEL SUPPLIERS 旅游服务供应商
1,890 Print copies
Hotels & Their Representatives 酒店及其代理机 构 (8.3% | 1,164 copies) • National Tourist Offices (NTOs) 国家旅游局 (2.5% | 350 copies) • Airlines
& GDS 航空公司和GDS (0.9% | 124 copies) • Car Rental / Cruises 汽车租赁/邮轮公司 (0.3% | 42 copies) • Others 其他 (1.5% | 210 copies) 5,737 subscribers
50.8%
SENIOR
MANAGEMENT 高级管理
7,112 Print copies
General Manager • Director
• CEO • COO • President Vice-President • Chairman 总经理 • 总监 • 首席执行官
• 首席运营官 • 总裁 副总裁 • 董事长
21,590 subscribers
38.7%
MIDDLE
MANAGEMENT 中级管理
5,418 Print copies Department / Functional Managers including Sales &
Marketing
部门/业务经理包括市场销售 16,448 subscribers
10.5%
FRONTLINE EXECUTIVES 业务执行 1,470 Print copies
Travel Consultant Reservation
& Ticketing Executive and Coordinator • Sales Officer • Account Executive Marcoms Executive 旅行顾问 • 酒店、机票预订 人员及主管 • 销售职员 客户主管 • 市 场传讯主管
4,462 subscribers
BY
INDUSTRY 按行业划分
BY ROLE 按职衔划分
82.9%
INFLUENCE OR MAKE PURCHASE DECISIONS 影响或决定采购计划
11,606 Print copies
Why Is This Important? 为何此项重要？
Your brand/offering reaches the right professionals who can influence and make the decision to select you as a business partner. 您的品牌 / 产品可接触到 有影响力和决定权的相关专业人士
35,232 subscribers
17.1%
MAKE RECOMMENDATIONS TO END CUSTOMER / CLIENT
向终端客户/顾客推荐
2,394 Print copies
Why Is This Important? 为何此项重要？
A good understanding of your brand/offering allows our subscribers to promote it better to their end customers and clients. 读者深入了解您 的品牌/产品后，可向其顾客和客户做更好的推介 7,268 subscribers
Reaches Subscribers In The
Greater China Region and Beyond
读者遍及大中华地区及全球各国
BY RESPONSIBILITY 按职责划分
TTG CHINA
+ BPA Audited
Since 1974
12 | TTG Publishing Travel Trade Integrated Solutions Kit | 13
ADDITIONAL GLOBAL TERRITORIES
REACHED DIGITALLY (77 COUNTRIES)
INDIA % e-SUBSCRIBERS 22,900
New Delhi 17.5% 4,008
Mumbai 16.7% 3,820
Chennai 7.3% 1,672
Bengaluru 6.5% 1,489
Hyderabad 5.7% 1,305
Kolkata 4.5% 1,030
Srinagar 4.2% 960
Trivandrum 4.0% 916
Gurgaon 3.4% 777
Ahmedabad 3.0% 687
Goa 2.8% 640
Kochi 2.5% 570
Pune 2.3% 527
Jaipur 2.1% 481
Chandigarh 2.0% 460
Uttrakhand 2.0% 458
Amritsar 1.8% 412
Bhopal 1.6% 370
Himachal Pradesh 1.6% 366
Indore 1.5% 346
Jalandhar 1.5% 345
Uttar Pradesh 1.5% 343
Odisha 1.4% 320
Nagpur 1.3% 301
Truchurapalli 1.3% 297
58.5%
SENIOR
MANAGEMENT
25,389 e-Subscribers General Manager • Director CEO • COO • President • Vice-President • Chairman
31.8%
MIDDLE
MANAGEMENT
13,801 e-Subscribers Department / Functional Managers including Sales
& Marketing
9.7% JUNIOR EXECUTIVES
4,210 e-Subscribers Travel Consultant • Reservation & Ticketing Executive and Coordinator
• Sales Officer • Account Executive • Marcoms Executive
BY ROLE
85.0%
INDUSTRY BUYERS
36,890 e-Subscribers
Travel Agencies (Corporate, Leisure and Online),
Operators, Wholesalers (67.5%
| 29,295 copies) • Destination Management Companies (10.4% | 4,514 copies) • Event Management Companies, Professional Conference and Exhibition Organisers (7.1% | 3081 copies)
15.0%
TRAVEL SUPPLIERS
6,510 e-Subscribers
Hotels & Their Representatives (9.3% | 4,036 copies) • National Tourist Offices (NTOs) (2.0% | 868 copies) • Airlines & GDS (1.9% | 825 copies) • Others (1.8% | 781 copies)
BY
INDUSTRY BY
TERRITORY
Reaches e-Subscribers in 25 Cities Across India and Beyond
TTG India
86.0%
INFLUENCE OR MAKE PURCHASE DECISIONS
37,324 e-Subscribers
Why Is This Important?
Your brand/offering reaches the right professionals who can influence and make the decision to select you as a business partner.
14.0%
MAKE RECOMMENDATIONS TO END CUSTOMER / CLIENT
6,076 e-Subscribers Why Is This Important?
A good understanding of your brand/
offering allows our subscribers to promote it better to their end customers and clients.
BY RESPONSIBILITY
Argentina • Armenia • Austria • Azerbaijan • Bahrain • Bangladesh • Belgium • Bhutan • Brazil • Brunei • Cambodia • Canada • China • Costa Rica • Croatia • Cyprus • Czech Republic
• Denmark • Dominican Republic • East Timor • Egypt • Estonia • Fiji • Finland • France • Germany • Greece • Hawaii • Hong Kong • Indonesia • Ireland • Israel
• Italy • Japan • Kazakhstan • Kenya
• Kuwait • Laos • Lebanon • Macau • Malaysia • Malta • Mauritius • Mexico
• Myanmar • Nepal • Netherlands • New Zealand • Nigeria • Norway • Oman • Pakistan • Philippines • Poland
• Portugal • Qatar • Romania • Russia
• Saudi Arabia • Singapore • Slovakia
• South Africa • South Korea • Spain
• Sweden • Switzerland • Taiwan • Tanzania • Thailand • Tunisia • Turkey
• Ukraine • UAE • United Kingdom • Uruguay • USA • Vietnam
20,500 SUBSCRIBERS BASED
OUTSIDE INDIA
TTG INDIA
43,400
India + Global
DIGITAL
14 | TTG Publishing Travel Trade Integrated Solutions Kit | 15
Reaches Subscribers in 24 Asia-Pacific Countries and Beyond
ADDITIONAL GLOBAL TERRITORIES REACHED DIGITALLY (30 COUNTRIES)
Argentina • Austria • Belgium • Canada • Costa Rica • Czech Republic • Egypt • Finland • France
• Germany • Guam • Iceland • Ireland • Italy • Mauritius • Mexico • Oman • Portugal • Qatar • Russia • Saudi Arabia • South Africa • Spain • Switzerland • Tanzania • Tunisia • Turkey • UAE • United Kingdom • USA
TTGmice
BY
INDUSTRY
BY ROLE BY
COUNTRY/
TERRITORY
ASIA-PACIFIC % PRINT+ 13,500 SUBSCRIBERS 28,330
China 25.7% 3,468 7,280
Singapore 19.9% 2,682 5,638
Malaysia 18.0% 2,437 5,099
Hong Kong & Macau 11.8% 1,587 3,343
Thailand 11.2% 1,511 3,173
South Korea 3.9% 522 1,105
Japan 2.1% 290 595
India 1.6% 212 453
Australia & New Zealand 1.4% 195 397
Indonesia 1.2% 167 340
Taiwan 1.1% 149 312
Vietnam 0.9% 119 255
Philippines 0.7% 91 198
Bangladesh, Bhutan, Brunei, Cambodia, Laos, Myanmar, Nepal,
Pakistan and Sri Lanka 0.5% 70 142
13,500
100% In Asia-Pacific
DIGITAL
22,500
Asia-Pacific + Global
PRINT +
69% CORPORATE END USERS
9,313 Print copies
Manufacturing (14.0% | 1,890 copies)
• Finance, Banking & Insurance (11.8% | 1,593 copies) • Consultancy Firm / Other Business Service (8.8% | 1,188 copies) • Wholesale, Distributor & Retailer (8.5% | 1,148 copies) • Construction, Engineering , Oil, Petroleum (6.0% | 810 copies)
• IT & Telecommunications (4.8%
| 648 copies) • Transportation (4.3% | 580 copies) • Medical &
Healthcare Services (3.4% | 459 copies) • Advertising Agency, Media, PR & Marketing (2.8% | 378 copies)
• Government (1.2% | 161 copies) • Education, Training, Research &
Development (1.0% | 134 copies)
• Property Development & Real Estate (0.9% | 121 copies) • Mining, Agriculture & Forestry ( 0.8% | 108 copies) • Security / Electricity, Water, Gas (0.7% | 95 copies)
19,805 subscribers
13.4%
INDUSTRY SUPPLIERS
1,803 Print copies
Hospitality ( 9.3% | 1,251 copies) • Convention / Exhibition Bureau / Venue Operator (2.1% | 284 copies) • NTO (1.0% | 135 copies) • Airline / Airport / Airport Services (0.6% | 81 copies)
• Recreation / Theme Park (0.2% | 27 copies) • Cruises / Car Rental / GDS (0.2% | 25 copies) 3,845 subscribers
17.6%
INDUSTRY BUYERS
2,384 Print copies
Corporate Travel Agency (8.7% | 1,175 copies)
• Event Management ( 2.7% | 366 copies) • Destination Management Company (2.6% | 353 copies) • Professional Conference / Exhibition Organiser (2.0% | 270 copies) • Trade Association (1.3% | 178 copies) • Incentive / Motivational House (0.3% | 42 copies)
5,050 subscribers
OF OUR SUBSCRIBERS ARE DIRECTLY INVOLVED IN MAKING / INFLUENCING MICE PURCHASE DECISIONS
93%
70.6%
SENIOR
MANAGEMENT
9,531 Print copies CEO • COO • President • Vice-President • Chairman • Director • General Manager 20,262 subscribers
22.2%
MIDDLE
MANAGEMENT
2,997 Print copies Department / Functional Manager including Sales &
Marketing • Corporate Travel
& Services • Procurement
& Contracting • HR &
Administration • Projects
& Events
6,372 subscribers
7.2% JUNIOR EXECUTIVES
972 Print copies Events Executive &
Coordinator • Sales &
Accounts Executive • Marcoms Executive 2,066 subscribers
TTGMICE
+ BPA Audited
Since 1974
16 | TTG Publishing Travel Trade Integrated Solutions Kit | 17
CHINA 中国地区 % 19,658 PRINT SUBSCRIBERS 46,780
Northeast Province/ City 东北地区省份/ 城市Liaoning Province 辽宁省 2.1% 420 970
Heilongjiang Province 黑龙江省 1.1% 208 480
Jilin Province 吉林省 0.6% 112 258
North Province/ City 华北地区省份/ 城市
Beijing City 北京市 23.2% 4,563 10,525
Tianjin City 天津市 2.2% 439 1,013
Hebei Province 河北省 1.4% 275 635
Shanxi Province 山西省 0.7% 130 300
Northwest Province/ City 西北地区省份/ 城市
Shaanxi Province 陕西省 1.0% 191 441
Gansu Province 甘肃省 0.5% 90 208
Qinghai Province 青海省 0.2% 30 66
Ningxia Hui Autonomous Region 宁夏回族自治区 0.1% 17 36
Xinjiang Uyghur Autonomous Region 新疆维吾尔自治区 0.1% 10 30
East China Province/ City 华东地区省份/ 城市Shanghai City 上海市 23.9% 4,700 10,846
Shandong Province 山东省 4.0% 779 1,797
Jiangsu Province 江苏省 3.3% 656 1,514
Zhejiang Province 浙江省 2.4% 463 1,068
Fujian Province 福建省 2.2% 424 978
Jiangxi Province 江西省 0.6% 115 265
Anhui Province 安徽省 0.5% 94 217
Central South Province/ City 中南地区省份/ 城市
Guangdong Province 广东省 15.8% 3,107 7,170
Henan Province 河南省 1.7% 339 782
Hubei Province 湖北省 1.7% 330 761
Hunan Province 湖南省 1.5% 299 690
Guangxi Zhuang Autonomous Region 广西壮族自治区 1.2% 230 531
Hainan Province 海南省 0.9% 173 399
Southwest Province/ City 西南地区省份/ 城市
Sichuan Province 四川省 2.8% 554 1,278
Chongqing City 重庆市 0.7% 135 311
Yunnan Province 云南省 0.5% 96 221
Guizhou Province 贵州省 0.5% 91 210
Others 其它
Hong Kong 香港 1.9% 370 1845
Taiwan, Macao 台湾、澳门 1.1% 218 935
TTG-BTmice China
BY
TERRITORY 按地区划分
ADDITIONAL GLOBAL
TERRITORIES REACHED DIGITALLY 非大中华区 订阅者均为 电子版读者
Australia • Brunei
• Cambodia • Japan • Indonesia
• Malaysia • Philippines • Singapore • South Korea • Thailand • UAE • Vietnam
19,658
100% In Greater China
大中华地区
38,000
China + Global 中国及全球
80.3%
CORPORATE END USERS 企业用户
15,786 Print copies
Manufacturing 制造业 (23.5% | 4620 copies) • Consultancy Firm/Education/
Training/Research & Development/Other Business Services 顾问公司/教育/培训/研究 开发/其他商务服务 (11.8% | 2,319 copies) • Finance/Banking/Insurance 金融/银行/保 险 (9.7% | 1,906 copies) • Transportation 交通运输 (7.5% | 1,474 copies) •
Wholesalers/Distributors/Retailers 批 发/分销/零售商 (6.7% | 1,317 copies) • IT &
Telecommunications IT公司/电信 (5.8% | 1,140 copies) • Construction, Engineering, Oil, Petroleum 建筑/工程/油/石油 (4.6%
|904 copies) • Medical & Healthcare Services 医疗/保健服务 (4.0% | 786 copies)
• Government 政府 (2.9% | 570 copies) • Electricity, Water, Gas 水，电，气 (1.3% | 255 copies) • Advertising Agencies, Media, PR
& Marketing 广告代理/媒体/公关/市场营销 (1.2% | 240 copies) • Mining, Agriculture &
Forestry 采矿/农业/林业 ( 1.1% | 216 copies)
• Property Development & Real Estate 物 业发展/房地产 (0.2% | 39 copies)
37,564 subscribers
Reaches Subscribers In The Greater China Region and Beyond 读者遍及大中华地区及全球各国
BY
INDUSTRY 按行业划分
BY ROLE 按职衔划分
16.1%
INDUSTRY BUYERS 业内买家 3,164 Print copies
Corporate Travel and Travel Management 旅游管理与商务旅游公司 (10.1% |
1,985 copies) • Event Management &
Professional Conference Organiser 活动 与会议主办机构 (3.2% | 629 copies) • Trade Associations 行业协会 (2.8% | 550 copies) 7,532 subscribers
3.6% INDUSTRY SUPPLIERS 业内供应商
708 Print copies
Hotels 酒店及代表 ( 2.3% | 452 copies) • NTO (0.5% | 99 copies) • Airline 航空公司 (0.4% | 79 copies) • Car Rental/GDS/Cruises 汽车租赁, GDS, 邮轮 (0.2% | 40 copies) • Conventions/Exhibition Bureau 大会/展览局 (0.1% | 19 copies ) • Venue Operators 场所的 经营者 (0.1% | 19 copies)
1,684 subscribers
48.7%
SENIOR
MANAGEMENT 高级管理
9,573 Print copies CEO • COO • President • Vice-President • Chairman • Directors • General Manager 首席执行官 • 首席运营官 • 总 裁 • 副总裁 • 董事长 • 总监 • 总经理
22,782 subscribers
38.1%
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MANAGEMENT 中级管理
7,490 Print copies
Department/Functional Managers including Sales & Marketing • Corporate Travel & Services • Procurement & Contracting • HR &
Administration • Projects & Events 部门/业务经理包括市场销售, 企业旅游, 采购和订约, 人事及行政, 计划及活动 17,823 subscribers
13.2%
FRONTLINE EXECUTIVES 业务执行
2,595 Print copies Events Executive and Coordinator • Sales
& Accounts Officer • Marcoms Executive 活动策划主管及协调员 • 销售职员及客户主管 • 市场传讯主管
6,175 subscribers
OF OUR SUBSCRIBERS ARE DIRECTLY INVOLVED IN MAKING / INFLUENCING MICE PURCHASE DECISIONS 91.3 % 的订户具有有影响力和会奖商务旅游采购决定权
91.3%
TTG-BTMICE CHINA
DIGITAL 电子版
PRINT 实体印
18 | TTG Publishing Travel Trade Integrated Solutions Kit | 19
TTGassociations
BY
COUNTRY/
TERRITORY
ASIA-PACIFIC % PRINT 2000
Singapore 19.3% 389
Australia 15.5% 309
Malaysia 9.6% 193
China 7.8% 157
Japan 7.5% 150
Hong Kong 7.5% 149
Thailand 7.1% 142
South Korea 5.1% 102
India 4.4% 89
Reaches Association Meetings Buyers Across Asia-Pacific and Beyond
ADDITIONAL TERRITORIES
REACHED DIGITALLY Bangladesh • Canada • Germany • Nepal • Oman • Pakistan • South Africa • Spain • UAE
BY ROLE
75.1%
SENIOR
MANAGEMENT
1,502 Print copies
General Manager • Director
• CEO • COO • President • Vice-President • Association Chairman
19.6%
MIDDLE
MANAGEMENT
392 Print copies
Association Planners and Department / Functional Manager including Sales
& Marketing, Projects &
Events
5.3% JUNIOR EXECUTIVES
106 Print copies Travel Consultant • Reservation & Ticketing Executive and Coordinator
• Sales Officer • Account Executive • Marcoms Executive
65.0%
ASSOCIATIONS AND ASSOCIATION MANAGEMENT COMPANIES
1,314 Print Copies
20.0%
PROFESSIONAL CONFERENCE ORGANISERS
399 Print Copies
15% CVBS, NTOS AND DMCS
287 Print Copies
Philippines 4.1% 83
Taiwan 3.1% 62
Indonesia 2.8% 57
New Zealand 1.9% 37
Vietnam 1.5% 30
Macau 1.0% 19
Brunei, Cambodia, Laos and Sri Lanka
1.8% 32
ASIA-PACIFIC % PRINT 2000
TTG Asia Luxury
BY
COUNTRY/
TERRITORY
ASIA-PACIFIC % 10,672 PRINT
Brunei/Malaysia 17.4% 1,860
Singapore 17.4% 1,853
Hong Kong/Macau 14.8% 1,582
China 13.9% 1,479
India 9.2% 979
Australia/NZ 7.7% 826
Thailand 6.3% 670
Japan 4.8% 509
Taiwan 2.4% 259
Indonesia 2.3% 249
Philippines 1.7% 183
South Korea 1.3% 137
Vietnam 0.8% 86
BY
INDUSTRY
40.7%
TRAVEL TRADE BUYERS
4,340 Print Copies
59.3%
MICE BUYERS AND CORPORATE END USERS
6,332 Print Copies
A SELECTION OF CLIENTS & PARTNERS
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LIVE DAILY PAGES OF SHOW
HIGHLIGHTS AND DELEGATE
PICTURES
By Paige Lee Pei Qi Eager to cour
t the M uslim se
g- ment fr
om the b urgeoning C
hi- nese ou
tbound mar ket, I
ndone- sia is st
epping up its p romot
ion as a halal d
estinat ion to China’s Xinjiang,
which is ho me to the Muslim U
igher mino rity.
Speaking t o TTG S
how D aily, Rizki H
anda yani, dir
ector of promot
ion for Sou th-east
Asia at the I
ndonesia M inistry o
f Tour- ism, said: “Halal f
ood is v ery im- portant t
o the M uslim t
ravellers.
We have the a dvantag
e of having well-equip
ped facilities and p eo- ple to manag
e this e xpectation.”
For X in- jiang
’s large Muslim U
ig- hur p
opula - tion, the “ o mm end ed rec- halal d
esti- nations” f
or them in I donesia wn- ill be L
ombok, West S
umatra and Aceh, Rizki pointed ou As part.
t of the NT O’s p
romo- tion e
fforts, Rizki shar ed that there w
ill be an upcoming fa
- miliar
isation trip f or Xinjiang- based t
ravel agents t o these three p
rovinc es to educat
e the m about the halal p
roducts in these destinat
ions.
Said R izki:
“We want t o sho
w that apar
t from Bali, there ar
e good o
ffering s for (M
uslim t rav- ellers) in our othe
r destinat ions as wThe Cell.”
hinese mar ket account- ed for the most f
oreign tour ists arrivals in I
ndonesia b etween January and N
ovember last y ear, with 1.3 mil
lion Chinese t our- ists, up from 1.1 mil
lion over the same p
eriod in the p revious y
ear.
“The re is st
ill a lot o f room f
or us to g
row (in C hina),” she said, adding that most o
f the NT O’s marketing b
udget in the ne w financial y
ear will be going t o- wards the C
hinese mar ket.
Rizki added that I ndonesia r
e- ceived 10.4 mil
lion visit ors from Januar
y to N ovember 2016,
and is no
w setting an e ven hig
her ar- rival tar
get of 15 mil lion in 2017.
Apart from C hina,
the othe r top source mar
kets are Sing apore, Australia,
Malaysia and J apan.
tropical w eathe
r and calm wa - ters; we ha
ve di verse and att
rac- tive d
estinat ions within sho
rt sailing distanc
“But developing cres.
uise t our- ism is a m
ultilateral e ffort. We need t
o develop port infr astruc- ture to r
eceive b igger and ne
wer ships.
We ne ed t
o work w ith cruise p
rovid ers to cr
eate att rac- tive alt
ernat ive itineraries w
ith multiple st
ops f or tourists.
Sin- gapore is hap
py to be the lea d co- ordinator for the
ASEAN C ruise Developme
nt Initiat ive. We ne
ed to work togethe
r close ly to mak
e this hap
pen, and har ness o
ppor- tunities und
er the
‘Cruise Sou th- east
Asia’ brand,” said L ee.
“Thir dly, we m
ust d evelop our tourism tale
nt. In ASEAN, we have the natur
al advantag e of cultur
es that ar e war
m, fr iendly and c
ourteous, so v isitors im
- mediately f
eel comf ortable and welcome.
But our w orkers also
By Raini Hamdi Beyond jo
intly mar keting
ASE- AN thr
ough campaig ns and promot
ions, Sing
apore’s prime minist
er L ee Hsie
n Loong has underscored the ne
ed t o do
“the less g lamorous b
ehind-the- scenes har
d work” and p roposed three wa
ys towar ds a v
ibrant ASEAN t
ourism ind ustry, name
- ly thr
ough st rengthening air links,
building up cr uise t
ourism and d
eveloping t ourism tale
nt.
During his sp eech at
ATF 2017 opening c
eremony o n Wednes
- day, he not
ed ASEAN’
s progress in growing air links,
having mo re than d
oubled the ann ual air seat capacity of flights in the r
egion while b
udget airlines ha ve ma
de travel aff
ordable for the masses.
All ASEAN me mbers have rati- fied an o
pen-skies ag reeme
nt.
But the re remains h
uge p oten- tial for tourist and air passe
nger numb
ers to g row fur
ther if ASE- AN c
ontinues to st rengthe
n its conne
ctivity. “The mo re flig
hts are availab
le and the mo re af
- fordable the
y are, the mo re tour- ists w
ill come and the mo re tour- ism w
ill prosp er,” said L
ee.
“Second, we should b
uild up cruise t
ourism w hich has im
- mense p
otential f or develop- ment. It is g
rowing in p opular
ity in North
Asia and Australia,
and ASEAN is w
ell pla ced to p
ro- mote cruise t
ourism.
We have archipelagos in
ASEAN t o rival the Aegean, the C
aribbean o r the South Pacific.
We have year-long
Rizki: ready f ood, facilities options
ASEAN’
s a ‘raf t’ amid unc ertain
ty
Singapor e PM urges 10-na
tion bloc t o further de
velop r egional t
ourism, c oordination Singapor
e minist er L
ee Hsieng L oong (c
entre), t ogether with ASEAN secr
etary-gener al Le Luong M
inh (ne xt to Lee) and oth
- er ASEAN t
ourism heads , joined hands t
o pledge each member c
ountry’s commitmen t to grow the r
egion
’s tourism industr y
Tourism A uthorit
y of Thailand
’s governor Yuthasak Supasorn (c
entre) and his t eam turn on the charm t
o welcome A TF 2018 delega
tes to Chiang M ai
It’s Chiang M ai in 2018!
Out t o w oo Xinjiang Muslims ’s
By Xin yi Liang-Pholensa and Yixin Ng Come 2018, Chiang M
ai will be an ATF host cit
y for the fir st time, as part of a st
rategic decisio n in host c
ountry Thailand’
s ongoing push t
o develop the no rthern cit
y as a MICE d
estinat ion.
Pongpan u Svetarundr
a, per- mane
nt se cretary at Thailand’
s Ministry of Tourism & Sp
orts, said:
“Chiang M ai is an estab
- lished tourist d
estinat ion and centre o
f Lanna cultur e, plus it
’s at the cr
ossroads o f Ind
ochina with conne
ctions to M yanmar
, Laos and Sou
thern C hina.
” TRAVEX w
ill be organise d at Chiang M
ai Internat ional Exhi
-
ATF 2017 TTG Travel Trade Publishing Is Pr
oud To Be The Offi
cial Trade Media P
artner of Januar
y 20, 2017 Singapor
e
need sp ecific skil
ls to r un hot
els properly, manag
e inventories and lo
gistics, supply guid
es and interpreters, so w
e can d eliver the hig
h standar ds int
ernational tourists ar
e accustome d to,” said Lee, adding that in
vesting in workers also cr
eate opportuni - ties and jo
bs for the lo cals.
As ASEAN mar ks its 50
th year of founding this
August, the Singapore lea
der also r emind
ed delegates the imp
ortance o f re- gional c
ooperation in t oday’s isolat
ionism c limat
e. Last y ear saw Britain
’s vote for B rexit, the US elected a no
n-estab lishme
nt candidat
e as its ne xt president, and E
urope dist racted b
y cor- porate anxie
ty ab out jobs and immig
rants, plus d
oubts ab out the whole E
uropean int egrat
ion proje
“In this uncct.
ertain g lobal e
n- vironme
nt, ASEAN is an imp or- tant r
aft for al l of us,” said L
ee.
While ASEAN has ma de re- gional c
ooperation a s uccess in Sou
th-east Asia, the
re’s a lot more w
ork to b e done,
he said.
“We have t o press
on to deepen e
conomic int egrat
ion and b
oost c onne
ctivity amo ng ASEAN c
ountries, for example, through the R
egional Compre- hensive Ec
onomic P artnership and the M
aster Plan o n ASEAN Conne
ctivity. I n security and count
er-terrorism, we ha
ve to work mo
re closely to shar e in- telligenc
e, counter e xtremist ideology and disr
upt t errorism networks.
In social and cultur al areas, we ha
ve to c ontinue t
o fos- ter people-t
o-people ties.
“ASEAN’
s objectives ar e not quite as amb
itious as the
EU’s but if ASEAN can b
uild on what we have achie
ved, and d eepen our c
ooperation a cross the board, all our p
eoples w ill b
en- efit,” said L
ee.
bition and C onvention C
entre, with me
etings lik ely to be he
ld in Shang
ri-La C hiang M
ai, accord- ing to Pong
panu.
Held und er the the
me o f ASEAN: S
ustainab le C
onnec tiv- ity, Bound
less P rosperity, Tour
ism Autho
rity of Thailand g overnor Yuthasak S
upaso rn believes that attendees w
ill be sho wn a diff
er- ent sid
e of Thailand w hen the
y visit “the rose o
f the no rth”.
He said:
“Chiang M ai has un
- dergone c
onsid erable e
conomic developme
nt in r ecent years but it st
ill retains (manif estat
ions o f) its hist
ory and he ritage.”
Buyers at ATF ar
e eag er to see what the t
rade sho w’s 37
th edi- tion w
ill bring, with M einhar
d Hiller, se
nior area manag er, Asia, Australia & N
ew Z ealand o
f Ger- many’s Windrose
comme nting that the c
hoice o f Chiang M
ai is a “good balanc
e of a less estab - lished d
estinat ion with g
ood con- nectioMeanns”.
while, Ge cko I
nventives
& Events German
y’s Henry Waltz sees in s
uch se condary d
estina- tion choice a chanc
e for longhaul buyers lik
e him t o lear
n mo re about Chiang M
ai, especially as the no
rthern city is lo wer on the travel radar f
or Ge rman t
ravellers to Thailand,
as o pposed to the more popular K
rabi and Ph uket.
Singapore T ourism Board
Room glut c asts shadow over Maldives hot el takings
A pilot is planne d for April and GSE will first promote the tours to European expat residents across Japan this sum- mer.
Stadin is banking on these cust omers’
social media posts to stimulate interest among Europeans ou
tside of Japan.
Similarly, Tottori and Nagano prefectures are planning t
o win over European visitors by first courting Tokyo’s European resi- dents.
Tottori is marketing itself through banners of scenery and tasting sessions of locally dis- tilled sake at international events while Nagano officials are work- ing with agents to develop short, high-end tours. Market research is still underway but these programmes may fo- cus on wellness, drawing on the area’s hot springs, lush forests and waterfalls.Others, meanwhile, are focusing on di- rect marketing in EAlex Bradshaw, spokurope. esperson for Sen- gan-en in Kagoshima city, shared that the historic garden had started pursuing the European marSengan-en’s aim is tket since last April.o promote not only the attraction but also Kagoshima as a destination, firstly to the FIT mar and then to outbound agents. “There is little kno ket
wledge of Kagoshi- By Kathryn W
ortley Travel agents and t
ourism officials in sev- eral Japanese r
egions have stepped up sales and marketing efforts in Europe, believing that travellers from the longhaul market will increase the destination’s tourism re- ceipts and average stay.With the a
vailability of di- rect flights from South Korea, Taiwan, Hong Kong and China, Kagoshima p
refecture has ben- efited from the s
urge in Asian tourists in recent years. But its proximity, in southern Kyushu, also means it is lar
gely seen by these visitors as a sho break destination, and shorthaul rt- travellers tend to stay for only two or three days and stick to the main sightseeing spots.“Westerners tend to take longer holi days, spend more money on vacation and - stay at higher-priced hot
els,” Cameron Stadin, representative of Global Sales Ex plorer (GSE) t -
old TTG Show Daily in an interview.
The inbound tour agency will launch seat-in-coach tours in 2017. “The Europe- an FIT market is growing and our (tours) will suit them. They want independence but many places in Kyushu are difficult to access by public transport so this bus tour is (a convenient option),” he said.
Japan’s regions turn t
o Europe to boost f ortunes
European travellers are favoured for their longer stays and bigger spend , with cities using cultur
e and scenery as draws
Stadin: seat-in- coach tours as bait
By Feizal Samath Hotels in the M
aldives are reporting weaker performanc
es as a result of a room oversupply aggravated by a lack of desti- nation marketing.While total arrivals in the des- tination had risen 4.2 per cent in 2016 over 2015, achieving a re- cord high of 1.3 million visitors, hotel occupancies fell to 64.2 per cent from 67.4 per cent in 2015.
According to latest STR Glob- al figures, revPAR for hotels there slipped 12.8 per cent in 3Q2016 over the same pNot helping matteriod in 2015.ers is the continual expansion of accommodation inventory.
The number of resorts rose from 108 in 2015 to 117 last year while the t
otal num- ber of beds in all accommodation units – resorts, hotels, guesthouses and safar boats – went up to 30,544 from 28,276 ini 2015.
Early last mo nth, New York-based Dream Hotel announc
ed plans to build an integrated resort across three islands, with over 500 villas to be ready for occupat in 2019/2020. ion
The Maldives Association of Tourism Industry (MATI), the main b
ody of hotel owners, at its annual general meeting last month urged the government to intensify destination marketing activities to reverse hotels’ fortunes. But it was a cal
l long made by inbound travel operators.MATI chairman M
ohamed Umar Manik, who is also the owner of Universal Group, the largest group of resorts in the destination, lamented that yield was not growing in tand
em with arrival figures.
He pointed to a 4.4 p er cent decline in Tourism Goods and Services tax receipts last year. Industry of- ficials explained that the decline was due to shorter stays and loWith these declines in view, industry wer tourism spend.
players have expressed dismay over a cut in state marketing budgets at a time when more of such activities arAbdulla Ghiyas, preside in fact needed.ent of the Mal- dives Association of Travel Agents &
Tour Operators, said the g
overnment’s 2017 destination marketing budget had been pruned to just US$2 mil
lion from the original US$8 million. Government of- ficials have declined to comment on this.
Ghiyas: budget cut
ma (in Europe),” he said. “By promoting Kagoshima’s heritage, we want to attract higher-spending E
uropeans who are in- terested in culture.”
In particular, Bradshaw is targeting the UK and France, where he visited in late February to promote the prefecture’s re- nowned kiriko glass.Chisayo Watari, spokesperson of Shi- royama in Kagoshima, shared that the luxury hotel will begin promotions in Eu- rope after its positive reception at ILTM Cannes 2016.
Kagoshima Visitors Bureau, mean- while, is starting to use the p
refecture’s historical connection to the UK,
which dates back to the 19th century, as a mar- keting tool to attract British travellers, re- vealed spokesperson Tomoko Takae.
Japan is par ticularly popular with UK travellers today, thought to be the result of media coverage, documentaries and celebrity travel shows, and being ranked highly as a value destination in the
Post Office’s Holiday Money Report 2016 and 2017.
A spokesperson for Magical Tours UK told TTG Show Daily that it is se
eing year- ly growth in sales fJake Green, spokespor Japan.erson from Audley Travel UK, agrees, pointing to a particular increase in couples taking ho
neymoons in Japan. “We think that the p
erceived safety of Japan is a big factor in driving demand, along with a sense of Japan not being so
‘alien’ to travel around; it’s very visitor friendly,” Green explained.
TTG Show Daily
THE EFFECTIVE WAY
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22 | TTG Publishing Travel Trade Integrated Solutions Kit | 23
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for buyers of premium travel and luxury meetings
By Ruth Chen The global oil and gas industry is starting to rebound this year, with industry events seeing improved attendance alongside efforts by show organisers to pre- sent stronger content.
During the oil price downturn in 2016-2017, companies reported massive layoffs, a complete freeze on staff events, reduction on assigned exhibition del- egates as well as restriction on meetings to a when-necessary basis.
Oil & gas tradeshows get creative to survive
Marking the turn, the industry’s biggest gathering – the annual Offshore Technology Conference (OTC) – achieved above-average attend-
For more information, visit us at IT&CM Asia at booth C1.
www.rwgenting.com Taking events to Impress your business associates at an extraordinary location 6,000 feet above sea level.
By S Puvaneswary Resorts World Genting (RWG) intends to grow its share of C-Level meetings and high-end incentives, as well as bid for international business events by working closely with indus- try partners and dangling its unique hardware.
It recently showcased its business events capability to the local travel trade by hosting the Malaysia Convention and Exhibition Bureau’s Business Events Week in August. It was the first venue outside of Kuala Lumpur to host this annual event which is aimed at bring- ing local players together and through a series of presenta-
RWG courts high-end events
tions by industry practitioners, expose them to new business approaches.
Rocky Too, senior vice presi- dent sales & marketing at RWG, said: “We have many unique venues that can be cordoned off and used to host exclusive events, such as Park Avenue Lounge, La Fiesta, Highline and Eighteen Dining.”
The integrated resort up in the highlands is now awaiting the opening of the Twentieth Century Fox World Malay- sia Theme Park, which will welcome private events after operating hours.
“Planners just have to tell us their wildest ideas, and provid-
Too: RWG will offer many unique venues such as La Fiesta (pictured) IT&CMA and CTW Asia-Pacific September 18, 2018 • Bangkok, Thailand
ance with 2,300 exhibitors and more than 61,300 attendees during its 50th edition in May 2018.
A South-east Asian oil and gas association secretariat member who declined to be named, told the Daily that general participation at events has increased by an estimated five per cent since last Novem- ber. She expects attendance at her upcoming biennial exhibi- tion in 2019 to increase by 10 to 15 per cent over the 2017 edition.
According to Stephen Bal- lard of BCM Public Relations, who organises oil and gas events in Asia, exhibition companies have been creative in carving out business oppor- tunities at their events. For ex-
ample, the Africa Oil Week in November will have a special segment to look at monetising exploration projects in Africa.
Masterclasses have also been added to the biennial International Oil and Gas Industry Exhibition and Conference, taking place this November in Singapore. Such programmes are aimed at pro- viding discussions on critical issues, challenges as well as recovery strategies.
The conference producer is expecting a much better turn- out this year, although they did not indicate estimates.
ed there is no red tape involved in getting permits, we will create high impact and memorable events. This includes invit- ing foreign entertainers and transporting our custom- ers from the airport in our limousine.”
Joseph Ryan, director of spe- cial projects and general manager, Zouk Genting Venues, said various spaces at Zouk Atrium can be adapted to the needs of plan-
ners. Zouk Atrium, located on the ground floor of Sky- Avenue mall, comprises RedTail Bar by Zouk, soon-to- open RedTail
Karaoke, and Empire Club and Zouk Genting which are sched- uled to open in 3Q2018.
Ryan said Zouk Genting will have two private rooms for events. The complete venue is also suitable for press confer- ences, product launches and private dining events.
Ballard: improved content as a lure
