Private, Public and Hybrid:
Selecting the Right Cloud
Deployment Model
Wednesday, September 25, 2013
10 a.m.-10:45 a.m.
PLEASE SILENCE YOUR
CELL PHONES
Moderator: Patrick Herron, VP, Product
Marketing, Windstream
Speakers:
Brandon DaCosta, vSpecialist, Cloud
Architect ,EMC
John Heaton, Director of Sales Engineering,
Aspera
Bryan Mobley, Director, Cisco Consulting
Services, Cisco Systems
Windstream Company Overview
Advanced Communications & Technology Solutions
S&P 500 Company with $6 Billion in Annual Revenue
More than 450,000 Business Customers Nationwide
Over 150 Offices Across the U.S.
Approximately 14,500 Employees
27 Enterprise-Class Data Centers
Managed Services:
Managed Hosting
Public/Private/Hybrid Cloud
Security and Storage Solutions/DRaaS
OS and DBA Management
Partners
Services and Consulting Full range of complementary services; examples:
Accenture, BearingPoint, and CSC
Global Alliance
Jointly define, test, integrate, deliver, and support;
examples: Microsoft, Oracle, SAP, and Cisco
Service Providers
Access to innovative, scalable infrastructure services;
examples: Fujitsu Services, Bull, Dimension Data
Channels
Specialized expertise to build unique solutions; examples: Fujitsu Siemens, Unisys
EMC Overview
EMC at a Glance
•
Revenues (2012): $21.7B
•
Revenues Q1 2013: $5.39B
•
Projected Revenue (2013):
$23.5B
•
Fortune 500 Rank (2013): 133
•
Employees: ≈ 60,000
•
Countries with EMC
operations: 86
•
R&D investment (2012): > $2B
•
Total cash and investments
(end of Q1 2013): $12B
•
Market capitalization
(3/31/13): ~$50B
•
Founded: 1979
Recognized Leadership
•
#1 external storage
•
#1 external RAID
•
#1 networked storage
•
#1 NAS
•
#1 total storage software
•
#1 storage management
software
•
#1 device management
software
EMC is a global leader in enabling businesses and service providers to transform their
operations and deliver information technology as a service (ITaaS). Fundamental to this
transformation is cloud computing. Through innovative products and services, EMC
accelerates the journey to cloud computing, helping IT departments to store, manage,
protect and analyze their most valuable asset — information — in a more agile, trusted and
cost-efficient way.
VMware
VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in
the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. The company is headquartered in Silicon Valley with offices throughout the world.
Founded:
1998
Headquarters:
Palo Alto, California, USA
Revenue: 2012: $4.61 billion 2013 estimated: $5.12 – 5.24B Q1 2013: $1.19B Employees: 13,800+ worldwide Customers:
500,000 organizations of all sizes across all industries
including 100 percent of Fortune 500 and Fortune Global 100 companies.
Technology Partners:
2,200+ including leading server, processor, storage, networking, software and consulting companies
Channel Partners:
Over 55,000 including distributors, resellers, x86 system vendors and systems integrators – VMware derives 75%+ of its revenues from its channel partners
VMware Certified Professionals:
59,000+
HYBRID
PU
BLI
HY
BRI
D
TheOrganization Third-Party Provider
PRIV
ATE
PRIVATE PUBLIC HYBRID
APP APP APP
APP
AGILITY
Economics Of Today’s Datacenter
Unmet
Demand
Opportunity
Cost
USER DEMAND HARDWARE PURCHASECloud Services
CAPACITY TIMEWorkload Optimized Cloud
Applications
Infrastructure
Economic, Trust and Functional Requirements Drive Strategy
Private Cloud
Legacy IT
Public Cloud
SaaS Applications
Hybrid
Cloud
New Applications
OLTP
Collaborativ
e
Analytics
Existing Applications
“A full two-thirds say
they have pursued or
are pursuing a private
cloud computing
strategy by 2014.”
GARTNER
66%
Yes
10%
No
24%
Maybe
Build Your Own
IT spends 75% of time just
“keeping the lights on”
VSPEX Reference
Architecture
Infrastructure System
Converged
VSPEX
Balance of vendor flexibility,
delivered by partner of choice
Vblock™ Systems
Fastest deployment. Eliminate
ongoing operational burdens.
VCE Customer Benefits:
VCE provides an optimized information technology system that ensures secure and predictable performance through pre-engineered, modular infrastructure that enables standardized processes and operations
VCE enables faster development and deployment of applications, improved utilization, and lower operational costs.
VCE accelerates the journey to pervasive virtualization and cloud computing while lowering risk and enabling customers to focus on business innovation instead of integrating, validating and managing IT infrastructure
Infrastructure can scale in any direction with predictable service levels
AGILITY
NEW ANALYTICAPPLICATIONS
• Content Management aaS • Data Warehouse/Business
Intelligence aaS
• File Sync and Share aaS • IT Service Management aaS • Advanced Threat Incident
Management aaS • Information Security and
Compliance aaS INFORMATION SECURITY INFORMATION STORAGE • Compute aaS • Platform aaS • Storage aaS • Test Dev aaS
• Virtual Data Center aaS
NEW & EXISTING BUSINESS APPLICATIONS • Application aaS • Exchange aaS • Hyperion aaS • Mainframe aaS • Oracle aaS • SAP aaS • SharePoint aaS • Software aaS NEW DEVICES
• Virtual Desktop aaS
Service Provider Offerings
INFORMATION PROTECTION
• Advanced Recovery Services • Archive aaS
• Backup and Recovery aaS • Data Replication aaS • Disaster Recovery Services • Managed Availability Services
ASPERA
Software technology company innovating new data transfer solutions Based in Emeryville California
Founded in 2004, privately held, now with 165 employees Creators of the fasp™ protocol
• Innovative, patented, highly efficient bulk data transport technology • Unique and core to Aspera’s high-performance file transfer software suite • Outperforms software and hardware WAN acceleration solutions
• Ranked first in every WAN transfer throughput benchmark
Patents: fasp Bulk Data and Dynamic Bandwidth Control issued in USA and 30 other countries, others pending in over
32 countries
Growth: over 2,100 customers, over 18,000 licenses, 50% year-over-year growth
Markets Served: Media and Entertainment, Federal Government, Life Sciences, Healthcare, Cloud Computing, Software and Gaming, Financial Services, Legal, eDiscovery, Engineering, Technology, Telecommunications, Service Providers, Architecture and Design, Enterprise IT
Global 24x7 Support: Support and sales offices in Sophia-Antipolis, Singapore (new), Virginia US (new), and Direct Sales and Sales Engineering throughout globe
13
Big Data Explosion
• 90% of data today file-based or unstructured
• Mix of file sizes—but larger and larger files the norm
Diversity of IP Networks—Media, Bandwidth Rates, and Conditions
• Variable bandwidth rates (slow to super-fast) • Bandwidth rates increasing—costs decreasing
• Network media remains diverse (terrestrial, satellite, wireless) • Conditions vary—all networks prone to degradation over distance
Data Freighting Challenges—moving Big Data over WANs
• Teams are geographically dispersed
• Over distance, network conditions degrade
• Contemporary TCP acceleration solutions not designed for big data transfer and replication
Cloud Computing Grows Up
• Amazon Web Services (AWS) S3 cloud storage – 2010: 262 billion objects, 2012: 1.2 trillion objects • More choices: Microsoft Azure, Sony OpenStack, HP Cloud
• No longer a niche – Netflix (transcoding), MTV (global video distribution), BGI (genomic sequencing), Sony Media Cloud Services (Production Workflows)
14
Maximum line-rate WAN transfer speed
• Transfer performance scales with bandwidth independent of transfer distance and resilient to packet loss
• Optimal end-to-end throughput efficiency
Congestion Avoidance and Policy Control
• Automatic, full utilization of available bandwidth • On-the-fly prioritization and bandwidth allocation
Uncompromising security and reliability
• Secure, user/endpoint authentication • AES-128 cryptography in transit & at-rest
Scalable management, monitoring and control
• Real-time progress, performance and bandwidth utilization • Detailed transfer history, logging, and manifest
Enterprise-Class File Delivery
• Transfers up to thousands of times faster than FTP/HTTP(S) • Precise and predictable transfer times
• Extreme scalability (concurrency and throughput)
15
16
CLOUD COMPUTING – WHY IS IT SO COMPELLING?
• Eliminates the need to plan ahead
• Allows companies to quickly meet changes in demand • Without the lead-time bottleneck
THE POTENTIAL OF INFINITE COMPUTING RESOURCES, ON DEMAND
• Reduce capital outlay and investment risk
• Start small & increase hardware resources to match need • Auto-scale to meet demand
THE ELIMINATION OF AN UP-FRONT COMMITMENT
• Virtual machines by the hour • Storage by the month
• Bandwidth by the GB
17
HIGH-SPEED TRANSFER DIRECT-TO-CLOUD
ASPERA TRANSFER PLATFORM
19
• High-speed Transport • Unified access to storage • Security & Access Control • Tracking and Reporting • REST and SOAP APIs
ASPERA TRANSFER PLATFORM Automation • Aspera Orchestrator • Telestream Transformation • Elemental • encoding.com • Sony CI • thePlatform • Windows Azure • Zencoder Media Management • Media Beacon • Sony • Vidispine Production • Avid • EVS Sharing / Collaboration • Aspera Shares • Aspera faspex PARTNER ECOSYSTEM
fasp
Node
Node
fasp
THE SOLUTION
• Data migration from one region to another or from one provider to another • Transfer database or application logs
from one region to another for DR or Business Continuity
US West
Node
US East fasp
USE CASE: INTRA-CLOUD TRANSFERS
fasp Shares Node Node DMZ fasp Datacenter, Emeryville, CA Client, NY, NY THE SOLUTION
• Shares Web app transparently communicates with Aspera server Nodes and displays content in a single user interface
• User browses authorized content across multiple Shares
• Independent high-speed data transfers to/from Datacenter, AWS S3, and Windows Azure BLOB, transparent to user
USE CASE: INGEST AND SHARING
USE CASE: PERSON-TO-PERSON
HYBRID ACROSS PUBLIC & PRIVATE CLOUDS
Remote Storage On Premise or On Cloud HTTP – multipart fasp faspex Person-to- Person fasp Connect Browser Plug-in
1. Login to faspex On Demand
2. Remote browsing of remote storage (cloud or on-premise)
3. fasp high-speed upload to FoD and S3 4. faspex notification to recipient
5. fasp high-speed down load Direct-from-S3
1 3 4 Herndon, VA Connect Browser Plug-in 2 5 AWS S3
Browser, San Diego Browser, London
22
USE CASE: CLOUD-BASED ENCODING
HTTP – multipart
fasp
Parallel Transcoding 14 EC2 instances: 3 min
`
Herndon, VA
THE SOLUTION
1. Video Broadcast Capture
2. High-speed upload of content directly into AWS S3
3. Transfer completion triggers parallel transcoding in the cloud and device-specific videos are saved to S3
4. Using AWS CloudFront, content is delivered to viewers’ devices
1 2 3 4 23 Connect Server running on EC2 Aspera Connect browser plug-in
Ultimate Fighting Championship® (UFC®) is the world’s leading promoter of mixed martial arts (MMA), with
programming broadcast to half a billion homes throughout 150 countries.
TRANSFER SERVER INTEGRATED WITH CLOUD SERVICES
fasp HTTP 1 2 3 4 Client, NY Cloud Platform HTTP – multipart Aspera On Demand • User authenticates to SaaS web application• SaaS application communicates with Aspera via Node API
• Content is uploaded to and downloaded from Object storage via Aspera on Demand • SaaS application accesses content in object
storage for processing
THANK YOU FOR JOINING!
FOR MORE INFORMATION ON ANY ASPERA PRODUCT, PLEASE CONTACT:
Cloud Market Forecast (Global)
Varying sources with different perspectives on growth
Global Cloud Market Forecast ($M)
0 20,000 40,000 60,000 80,000 100,000 120,000
Source: Research Reports stated above
2011
VPC
IaaS
PaaS
SaaS
* Average without maximum and minimum values within each Cloud Category
VPC Average based on ratio to Public Cloud (from Forrester) times Average Public Cloud
2015
• Views of Cloud Market
varies
‒ Overall size
‒ Product composition
‒ Growth forecast
• But, all pointing to strong
growth (20-40% CAGR)
‒ 31% CAGR on
average
$22 B
Enterprise Cloud Drivers & Inhibitors
Cost is the lead Driver, Privacy the lead Inhibitor
Source: Cisco IBSG, 2012
If not core business, outsourced to web hosting companies
Early Cloud Adoption Dynamics
Cloud plays a role across many IT activities
0% 20% 40% 60% 80% 100% Big Data (R&D earlier
versions) Web Presence Developer Business Process Desktop & Collaboration IT Efficiency
Using Cloud Historically Using Cloud Planning / Implementing Cloud Considering Cloud
Not Using Cloud Not Relevant to my business
Cloud Adoption Dynamics (incl. Hosted & Internal Cloud)
Companies with grid use
experience to build internal cloud Mobility & Collaboration in cloud transform the workplace
Wide SaaS adoption to lower cost & TTM of Discrete Bus. Processes
Generally Dev & Test on IaaS (in-house & hosted), very little PaaS IT Efficiency Programs often stuck at Consolidation & Virtualization; Limited Automation / Self-Service
Source: Cisco IBSG 2012 – N=42 interviews
Developer
Next Gen Workspace
Simple Business Process
Web Presence
Grid / Analysis Cloud Transformation
Web Presence
Mature Workload, now the Cradle of Hybrid Cloud
Source: EJC Primary Research, IBSG Analysis, 2012
Outsourced NC Internal - Dedicated Internal - Cloud Hosted Cloud Hybrid Cloud
Web: Different Approaches
Hybrid Deployment
“Our portal runs in-house, while we use hosted cloud for campaigns.” High-Tech ManufacturerOutsourcing
“[…].com is hosted outside and managed outside. I don’t care how they do it.” Global ManufacturerClassic
“Basic web presence is not in need of cloud. Only very large web
deployments need cloud ability High-Tech Manufacturer
Elasticity
“This morning, an accident happened in which 28 citizens died. Our website should scale for such emergencies.” Government
Classic & Cloud
“We manage and host our website. But we use cloud for specific things like certificates, vaults. ..”Large Bank
Web Presence
Companies are considering Hybrid Cloud
Use of Hybrid Cloud Model
Does your organization use or plan to use a hybrid cloud model, where applications may run, in whole or in part, in both the public and private cloud?
Source: InformationWeek 2012 Private Cloud Survey of 414 business technology professionals, April 2012
