Tatiana Bodner Lindsay Schwan Jasmine Volakas Florentine Celerier Charntell Joubert
Our Kickstarter Project: JobSwype
Product Idea
• Value proposition
Our idea will be time and cost efficient for both young professionals and
employers/companies. There will be no more waiting to hear back from employers if they are interested or not. There will be no middleman such as a recruiter to follow up on, instead the young professional and company can match right away with each other when both parties are interested. Then when both parties are interested, and have matched, they can schedule an interview right which eliminates the waiting process and any uncertainty. JobSwype offers users the comfort of knowing that with each match that they make they will not be wasting any of their time or money to find a good fitting job or candidate.
• Target market
Young professionals between ages of 18 and 30, at the beginning of their careers. Someone who has a degree, working towards a degree and/or have job experience and is looking for a job or internship, and doesn't have the time to wait for a follow up and reaching out to recruiters/employers. People between the ages of 18 and 30 is at the starting point of their career and don’t always know what to do or to expect from the job hunting and applying process. As student ourselves, between ages of 19-25, we
understand how hard the job process can be. Therefore, we chose to target this age range because we wanted to help people in similar situations as ourselves, find a good job by feeling more confident and less stressed over the process.
• Competitors LinkedIn:
Strengths
• Strong Professional Network: LinkedIn has created the world’s largest online professional network with over 400 million members from over 200 countries. • Strong Content business: LinkedIn has developed strong traffic by “influencer
blog” written by professional leaders around the world.
• Strategic acquisitions enhance business: LinkedIn has improved its market position by acquiring lynda.com, Pulse and Bizo. Those acquisitions enhance a company’s professional offerings and improve its market share and position. • Diversified revenue streams: LinkedIn’s revenues are generated by its three
product lines, premium subscription, talent solutions and marketing solutions. It is not dependent only on advertisements like Facebook.
Weaknesses
• High Cost: To access the premium version and develop a network, the users has to pay from 31,99€ up to 119,99€ per month.
• Time Requirement: The users need time to build its network and when they need to find a job the companies are often not replying.
Monster: Strengths
• First mover advantage: Monster.com was the first of its kind and also one of the earliest commercial websites.
• Vast information source: Monster consisted of a huge repository of information resources and eliminated the effort that companies needed to invest to go out into the market to find resources who match their job vacancies.
• Wide global network: It was a pioneer in the field of recruitment which have offices in more than 40 countries. The concept eliminated the boundary constraints of recruitment.
Weaknesses
• Lack of a clear differentiator: They did not do much to create a clear differentiation for the brand.
• Unclear pricing strategy: Monster did not have a very clear pricing strategy for itself and this confused both job seekers and job providers.
• Morphing from a leader to a follower: Monster.com was the first of its kind of business model after competition picked up it was almost as if the company had lost its spirit of innovation. In the past few years when the brand has started its decline, there has been nothing innovative from their end and have mostly been initiating successful trends of their competitors.
Indeed: Strengths
• Reach: The company has over 200 million of visitors each month • Huge global presence: Indeed is the n°1 job site in the world
• SEO is high: Indeed is the top of the list when Jobs is searched on Google • Easy to use: Candidate journey is smooth, ensuring that they finish their
application rather than getting frustrated and migrating to another site) • Mobile compatible
Weaknesses
• Time responsiveness: Companies often take a long time to answer the users applications.
• Job fitting: Users often don’t find jobs that perfectly fit their needs. • Distribution channels post crowdfunding
o 1) GoFundMe: a personal online fundraising website for individuals, organizations and groups.
o 2)Indiegogo and Kickstarter are more or less similar with some small key differences. We would be available through the Apple App Store and the Google Play Store as well.
Brand Identity
“JobSwype”This idea was inspired from Tinder and we wanted to create a website where
consumers can search for a job and swipe left or right when they are interested in the job or not. JobSwype came from this analogy. We want to provide consumers with a professional job-oriented match-making app (originally) and website service. Where consumers can match with a company or a candidate and arrange for an interview straight away if both parties are interested. After doing a trademark search and found out that name JobSwype is available, we decided to take it because it fits perfectly with our brand idea and identity.
Kickstarter Information Page
• Project Title“JobSwype: The Professional Job and Candidate Searching Website”
People reading the name JobSwype for the first time on Kickstarter might not exactly understand what our project/brand is about. Therefore, our project title will be
“JobSwype - The Professional Job and Candidate Searching Website”. This will give people an idea of what JobSwype is about, a website for young professional to search for a job and a place for hiring companies to find a candidate for hiring companies. After reading the project title people can scroll down to read more about our project details and see what our brand has to offer.
• Short blurb
“No more waiting for the perfect job match. Skip the middleman and go straight from applying to matching.”
• Project Description
The idea is to allow a quick and easy connection between a person looking for a job and an employer. The application is very easy to use. The young professionals looking for a job and the employer looking to hire can each create a profile on our website and add all their information. Then our website application will select the information from both the young professional and the company, scan through it and select only the most relevant matches between the two, each user will then receive a list of candidates and companies that potentially match their needs.
Based on those results the young professional can then apply to the job or internship, and the employer/company can reach out to a candidate. Then there is the possibility, if both sides are interested, to match with each other and then finally schedule a job interview meeting.
What each user can add to their profiles: Young professional:
o Can upload a resume on the website or they can fill in the information on a generic resume template which our website will then generate into a resume.
o The user can add all their qualifications, work experiences, volunteer work, position title and additional information on there like companies, industries, job function/type, and locations that they are interested in working for. (users can edit these preferences anytime & select multiple ones)
Company/Employer:
o Add their open job description
o The employer gets the ability to select the type of applicant they want for each position. They will be able to choose between all these traditional selections i.e. years of experience, location, qualifications etc.
All users will get up to five free matches a day. If users wanted more matches they have the option to purchase weekly, monthly or yearly packages. These package prices will be the same for the job seeker and the companies.
The images that we will use for our Kickstarter campaign will be similar to the ones below:
• Rewards
We will reward top contributors with premium access to the app: o Under $5 receives personalized special email o $5-20 receives 7 matches a day
o $20-40 receives 10 matches a day
o $50+ full premium access to the app for 6 months o $100+ full premium access for a year
o $500+ full premium access for life
o $1,000+ full premium access for life and will receive a special thanks on our “about” page in the app
• Goals
Our goal is to raise $100,000 via Kickstarter, we chose this amount based from our research. This initial capital would aid in the creation and launch of our mobile
application, JobSwype. We conducted research and this is what the following websites had to say about the costs of creating similar websites and apps.
• Website called Savvyapps: “Apps built by the largest app companies, the "big boys", likely cost anywhere between $500,000 to $1,000,000. Apps built by agencies like savvy apps cost anywhere between $150,000 to $450,000. Apps built by smaller shops, possibly with only 2-3 people, likely cost anywhere between $50,000 to $100,000”.
• Website called Shakuro: “A Tinder-like application with basic features, similar design, and functionality patterns, you can consider to cost: $55 000 as a starting point for a basic dating app; up to $70 000 for a single-platform app; and from $100 000 for a cross-platform or hybrid app with premium features.”
Our Website’s Design:
Searching for Domain Names:1. NameCheap.com
• Not available: jobswype.com, jobswype.net, jobswype.info weren’t available and we need to make a minimum offer of $199.
• Avaliable: (most were on a special) jobswype.global - $19.88 jobswype.io - $32.88 jobswype.org - $12.98 jobswype.live - $3.88 jobswype.ai - $68.88 jobswype.network - $3.88 jobswype.tech - $4.88 jobswype.agency - $3.88 jobswype.careers - $39.88 2. GoDaddy.com • Available: jobswype.co - $11.99 jobswype.org - $7.99 job-swype.com - $11.99 jobswypes.com - $11.99 jobswype.careers - $69.99 3. Name.com • Available: jobswype.io - $99.00 jobswype.global - $79.99 jobswype.website - $4.99 jobswypes.jobs - $159.99 jobswypes.careers - $59.99
What Moz says about domain names:
“Avoid non-.com top-level domains (TLDs)When a webmaster registers a domain name, they will often be given the option to buy additional TLDs. In order to maximize the direct traffic to a domain, bias towards purchasing the .com TLD. If the .com TLD for a domain name you're looking to purchase isn't available, Rand recommends leaning towards .net. , .co, or a known ccTLD as alternatives.Additionally, it is not
recommended that SEO-conscious webmasters purchase low-quality TLDs such as .biz, .info, .ws, .name, etc. as a means of increasing traffic. Because they're less commonly known, these TLDs receive substantially less traffic than the more widely known domains as well as may be more frequently associated with spammy behavior.”
JobSwype’s domain name will be: Jobswype.co from Godaddy
Website Mockup Content
Our Logo:
Home Page
Top Home Page links: • Home
• About
• Create a Profile (under the more section) • Find Employee
• Find Employer • Match Packages • Interview Tips
• User Reviews (under the more section)
Links available at the bottom right corner of our Home Page: • Terms and Conditions
• Contact Us • FAQ
Site Pages
Pages accessible from home page will lead to the following:
• About - The about page is where we will take the opportunity to introduce our company to our users. The about page will include a description of our brand’s core values, our brand mission, and the story behind our establishment.
• Find Employee - This tab will be where employers can look through profiles of potential employees.
• Find Employer - This tab will be where young professionals can look through potential jobs.
• Match Packages - is where information will be on different packages and prices, like weekly, monthly or yearly.Package prices will be the same for job seekers and companies.
• User Reviews - tab is where every consumer can read about what other young professionals or companies had to say about the app and the success rate of them finding the perfect match.
• Create a Profile - page will offer site visitors the option of creating a profile. There will be two options: creating an employer profile, and creating an employee profile. The profile will be different for the young professional and the company. Also, this is where the consumer will be signing into their account. Under Create a Profile we will also have options for users to edit their profile in order to
increase potential matches.
• Interview Tips - The “tips” tab will provide potential employees/ employers with tips on how they can optimize their profile in order to increase their match success rate.
• FAQ - will lead to example questions and answers that can help any consumer with fast answers.
• Contact Us - If any problems with the app or payments arise the consumer can reach by the contact us tab, where they can email us with a message and we will get back to them asap.
• Terms and Conditions -The terms and conditions page will outline the terms and conditions agreement that our users will have to agree to before using JobSwype. In order to protect JobSwype from liability, it is important that users agree to follow terms and conditions set forth by JobSwype. The terms and conditions will outline what risks that users assume and agree to be personally liable for while using the website.
• Logo - will be displayed on every webpage.
Website Colors
JobSwype’s brand is distinguished and recognizable by its blue and white color palette. “Blue represents: dignity, intelligence, cleanliness, peace, security, trust, and calmness of mind. “Blue ranks so high as a favorite colour that you can’t go wrong if you use blue. However, blue can be over-used. Combining value with another colour creates a more creative effect.” Blue’s meaning matches with what we stand for as a company and what we are trying to achieve.
https://visual.ly/community/infographic/business/meaning-colour-marketing
Website Wireframe
Home Page Screenshot:The home page is the user’s first look at JobSwype. Our homepage was created to be sophisticated and sleek, just like our app. Our homepage feature tabs that will guide the user to every page and question they might have.
About Page Screenshot:
About Page information:
JobSwype provides young professionals between the ages of 18 and 30 and potential employers a simple and easy way to interact with each other directly. Whether
someone is beginning their professional career, is working towards a degree, has job experience or not, or is looking for an internship while they’re still in school; JobSwype can help you find the right match. Applying for jobs or looking for the right candidate to fill a position can be stressful. JobSwype removes the “middleman” from the process, helping to avoid stress and making the process easier for both employers and potential employees.
Our main goals are to (1) eliminate the waiting process between applying for jobs (2) eliminate waiting to hear back about an interview offer (3) skip the process of working through a middleman. By eliminating the middleman, most commonly a job recruiter, young professionals and employers will be matched with each other right away when both parties are interested. JobSwype reduces waiting time and uncertainty by allowing employees and employers to easily set up an in-person interview once a match has been made. Leading to a smooth and stress-free process which will be time and cost efficient for both parties.
JobSwype want to ensure a safe environment for our users and will accommodate any issues that will occur. These issues can be reported to us at the “Contact Us” page and we will also try and eliminate the users waiting time by responding back and fixing the issue as soon as possible.
It is important to read our terms and conditions page that contains information about the agreement between JobSwype and users. In order to protect JobSwype from liability, it is important that users agree to follow terms and conditions set forth by JobSwype.
The terms and conditions will also outline what risks users can expect and will be personally liable for while using the website.
We hope every single user finds their perfect job and candidate through JobSwype. Creating Profiles Screenshots:
Creating a profile with JobSwype has never been easier. We ask employee and employers users to provide the most basic information such as name, email,
descriptions and resumes. With one click the users profile is created. There is also an option to add additional preferences and filters if a user wanted to use those (these options are mentioned above under the project description).
Match Packages:
JobSwype’s match packages are clearly laid out for our users. This page will provide information on different packages and prices, like weekly, monthly or yearly. Users will be able to pick and choose which package they would like to pay for. Package prices will be the same for job seekers and companies.
Interview Tips:
JobSwype’s interview tips page goal is to provide potential employees/employers with tips on how they can optimize their profile in order to increase their match success rate. Our Interview Tips page will feature four tips in numerical order that read.
User Reviews:
Personas of Users
Persona of Young Professional:Dana Beatty is a 21 year old third year student at Tufts University in Boston,
Massachusetts. She is an International Relations and Economics double major who holds a 3.9 GPA. She has just returned to Boston from her semester-long internship at Deloitte in Los Angeles and is now looking to find an internship in the Boston area. Ideally, Dana would like to start her internship at the beginning of her fourth year at Tufts, in the fall of 2018. Dana would like to find an internship relevant to her field of study, close to her apartment, and within the time frame she is looking to work (her fall semester).
Dana’s time spent at Deloitte proved to be valuable in obtaining practical work experience, showing her the value of an internship. However, Dana walked away from the experience not knowing whether or not Deloitte was the right match. Dana heard about JobSwype from someone in her International Trade course and decided to create a profile to look for an internship for the fall. Dana heard that JobSwype provides
instant, suitable matches that result in real-life connections being made.
How the matching process will work for young professional Dana:
Dana creates a profile with JobSwype. She enters her personal information, along with the job title of the job she is looking for. She also uploads her resume with this form. Once her account is created, the website parses her resume and extracts from it relevant information, such as skills, past experience, job titles, dates, and other such keyword-related information. This information is stored associated with Dana’s user account in the JobSwype database. The matching process begins after this.The matching process takes Dana’s information, and searches in the JobSwype database for employers that 1) have openings available for the position Dana specified she is interested in and 2) employers that are looking for candidates that have the qualifications and match the criterion specified by the employers when they created their JobSwype account. When this process is complete, Dana is shown a list of companies that match her job preference and that are likely to hire her because she matches the criterion they are looking for.
From this list, Dana can choose to match with the employer. The employer then receives a notification that she is interested to match with them. From here the
employer can decide if they want to match back. Once the employer has approved a match, they and Dana can communicate and schedule an interview through the
website. If no match occurs then the user must continue to search for something as new profiles will be created regularly. JobSwype thus facilitates the matching of employers and employees, and puts them in contact with each other.
Persona of Employer/Company:
Loreal USA, located in New Jersey is currently looking for a Marketing student with a gpa of 3.5 or higher to fill their summer internship position. The internship will be 12 weeks, starting Monday, June 18th. The intern will work closely with Loreal’s
marketing team; creating promotional materials for a new product that will be launched at the end of the year.
This position only recently opened up and Loreal USA wanted to find an intern as soon as possible without working through a recruitment agency. Loreal discovered Jobswype online, read their About page and decided to work through JobSwype. Within two weeks, the company matched with three candidates and was able to arrange an interview very conveniently without any hassle. At the end of the entire process, Loreal found their perfect candidate within two weeks, without a recruiter, proving that
JobSwype provides their users with instant connections.
http://www.leparisien.fr/vie-quotidienne/argent/suspense-autour-de-l-oreal-apres-la-mort-de-liliane-bettencourt-26-09-2017-7286679.php
How the matching process will work for the company/employer:
The human resources department of Loreal creates a profile with JobSwype. The user adds company information to the profile and specifies the position for which they are looking for. JobSwype creates the profile and adds it to the database. JobSwype parses the position description and extracts from it relevant information to specify a criterion for matching candidates to the position. Once this is done, the matching process begins.
JobSwype looks through its database to select candidates that satisfy the criteria as determined by the position description. Additionally, candidates that satisfy such criterion are only considered valid candidates for the position by JobSwype if the
candidate specified in their profile that they want a position similar to the one which the employer has specified when creating their account. When the search is complete, the user sees a list of valid candidates.
From this list, the user can choose to match with a candidate; the candidate receives a notification that the employer wants to match with them. If the candidate accepts the match, the employer and the candidate can communicate and schedule an interview through the website. If no match occurs then the user must continue to search for something as new profiles will be created regularly. JobSwype thus facilitates the matching of employers and employees, and puts them in contact with each other.
Photos that will be included on the Website:
- This is the image that will appear on the website once a match has been made.
Keyword Research for JobSwype
Step 1: Identifying target key phrases & Step 2: Title and a description
Our chosen keywords and key phrases for each website page:Keywords: create a profile, find employer, find employee, interview tips, faq, user review, jobswype
Title: JobSwype - Homepage
Description: Use JobSwype to search and find employees and employers instantly. No more waiting for the perfect job match! Create a profile today and get 5 free matches. About Us. Find Employer. Find employee. Interview Tips. FAQ. Forgot password? Terms and conditions.
Keywords: candidate match, find employee Title: JobSwype - Hiring Companies
Description: JobSwype has thousands of young adults who are actively searching for employment. Find the perfect candidate match that meet your needs in a short amount of time. Find Employee. Create a Profile Now!
Keywords: create a profile, employer profile, employee profile Title: JobSwype - Create a Profile
Description: Create a profile to see available job offers and find the job of your dream! Create Employer Profile. Create Employee Profile.
Keywords: interview tips, interview skills, bring resume Title: JobSwype - Interview Tips
Description: Welcome Young Professionals. We're here to support you by providing all the information that you need before going on an interview. Resources available: customizable presentations, videos, resume, and building of interview skills. Start exploring!
Keywords: about us
Title: JobSwype - About Us
Description: JobSwype provides young professionals between the ages of 18 and 30 and potential employers a simple and easy way to interact with each other directly. Avoid stress and use JobSwype for an easier process. Create a Profile Now!
Keywords: hiring companies, job search, available jobs, find employer Title: JobSwype - Candidates
Description: Find the perfect hiring company that meet all your needs with our new job search service. Our website has over one thousand available jobs just waiting for you to apply. Find Employer. Create a Profile Now!
Keywords: match packages Title: JobSwype - Match Packages
Description: We have multiple match packages available that will fit the need of every user on JobSwype. Choose your match package now!
Keywords: user review Title: JobSwype - User review
Description: Not sure if JobSwype will help you find the perfect job or candidate? Read our user review page to see what our users have to say about their experience.
Step 3: Types of content we will add to our site
We will add videos (made by us) - and make sure that all of our videos and images are Alt texted for the visually impaired as well.
Typic videos: 8 common Interview question and answers - Job Interview Skills Tell Me About Yourself - A Good Answer to This Interview Question
We will also add hyperlinks to viral videos on YouTube, that consumers could watch as part of our interview tip guidelines.
5:38
Top 10 Interview Tips To CRUSH Your Interview
Article and pictures: How to Dress for a Formal or Casual Interview Dress Codes for Every Type of Job Interview What Not to Bring to the Interview
More Interview Attire images: • Androgynous
• College Campus Jobs • College Student • College Graduate • Internships
• Summer Jobs • Teenagers
More Anchor texts to other articles
https://www.thebalance.com/best-interview-attire-for-every-type-of-interview-2061364 https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/jacquely nsmith/2013/06/20/how-to-dress-for-your-next-job-interview/&refURL=&referrer=
Step 4: Competitors websites to advertise on
These websites would be great to advertise on because they are all highly trafficked and they have low spam scores. Spam scores measure factors such as number of and quality of external links, quality and quantity of content, quantity of branded links. Spam Scores are also a strong indicator of a website’s quality score. The lower your spam score the better.
• Root Domains: number of unique root domains (e.g; “example.com) containing at least one linking page to this URL.
• Total links: are all the links to this page including internal, external, followed and unfollowed.
• LinkedIn (DA: 100 | 70,074 root domains | 3.3m total links) o
https://mashable.com/2009/02/05/personal-branding-101/#e.LgFgSQGEqH ▪ DA: 94
▪ Spam score: 1
• Monster (DA: 91 | 12,644 root domains | 319k total links) o http://www.businessinsider.com/warroom
▪ DA: 94
▪ Spam score: 2
• Indeed (DA: 91 | 11,258 root domains | 2.6m total links)
o https://www.npr.org/2011/02/08/133474431/a-successful-job-search-its-all-about-networking -
▪ DA: 97
▪ Spam score: 2
o http://www.nytimes.com/2007/09/20/garden/20couch.html - ▪ DA: 99
▪ Spam score: 1
Index: Our Keyword Research Process
Four things to consider when choosing keywords: (required readings Chapter 8) • Search Volume: How many searchers are using that phrase to find what they
want?
• Competition: How many other websites out there are targeting that same phrase? Propensity to convert: What is the likelihood that the searcher using that keyword is going to convert on your site? A conversion is a desired action taken by the visitor to your website.
• Value per lead: What is the average value per prospect attracted by the keyword?
Three steps in finding our target keywords and key phrases: Step 1: Brainstorm
• What words describes JobSwype best?
o job match, job search, available jobs, hiring companies, candidates, find employee, find employer, interview tips, jobs, user review
• How would a customer search for what we have to offer?
By using keywordtool.io - we entered a keyword or keyword phrases that describes JobSwype best to get a list of related keywords that customers search for.
o For available jobs:
▪ Jobs available near me ▪ Jobs available for teens ▪ Jobs available in my area ▪ Jobs available around me
▪ Jobs available in (different locations- geo specific) o For hiring companies:
▪ Hiring companies near me ▪ Hiring companies 2018
▪ Hiring companies in (different locations- geo specific) ▪ Hiring companies around me
o For jobs:
▪ Jobs for teens ▪ Jobs for felons ▪ Jobs from home
▪ Jobs that pay well ▪ Jobs hiring
▪ Jobs near me
▪ Jobs at (different locations- geo specific) o For job match:
▪ Job match test ▪ Job match quiz ▪ Job matcher ▪ Job matchmaker ▪ Job matching service ▪ Job match app
▪ Job match website ▪ Job match account o For hiring employees:
▪ Hiring employees in (different locations- geo specific) ▪ Hiring employees for small business
▪ Hiring employees is called ▪ Hiring employees vs contractors ▪ Hiring employees sims 4
o For match packages:
▪ Match packages (different locations- geo specific) ▪ Football match packages
▪ Match packages ▪ Match.com packages o For user reviews:
▪ User reviews imdb ▪ User reviews iphone x ▪ User reviews black panther o For create profile:
▪ create profile picture
▪ create profile picture frame ▪ create profile on hulu ▪ create profile windows 10
By using keywordspy.com we found more related keywords with search volume and CPC data included:
o For keyword “jobs available”’
o For keyword “hiring companies”
Step 2: Gather accurate keyword data
• See what words customers are already using
By using Solve.com we can see what customers search for on different search engines:
o For available jobs:
▪ available jobs
▪ available jobs near me ▪ available jobs in maryland ▪ available jobs for teens
▪ available jobs for 16 year olds ▪ available jobs at amazon ▪ available jobs at walmart ▪ available jobs at costco ▪ available jobs in grenada
▪ available jobs
▪ available jobs at amazon
▪ available jobs in my area ▪ available jobs in gauteng ▪ available jobs at walmart ▪ available jobs for teens
▪ kelly career network available jobs ▪ louisiana workforce jobs available jobs ▪ costco available jobs
▪ all available jobs in abuja nigeria ▪ available jobs in abroad
▪ available jobs for matriculants
▪ available jobs
▪ available jobs in canada ▪ available jobs in dubai ▪ available jobs near me ▪ available jobs in 2018 ▪ available jobs at eskom
▪ available jobs with no experience ▪ available jobs in nigeria
▪ available jobs for abet level 4 ▪ available jobs in durban
▪ are there any available jobs ▪ available jobs in southern sudan
▪ what were available jobs in colonial connecticut ▪ available jobs on european space agency ▪ what is the most available jobs
▪ what are some available jobs for seniors ▪ what are some available jobs in london ▪ are there any available jobs at walmart ▪ what are some available jobs in rochester ▪ are there many available jobs in london
▪ available jobs in florida ▪ available jobs in texas ▪ available jobs
▪ available jobs in nj ▪ available jobs in ct Step 3: Use keyword research tools
• Scan website and suggest words based on website content • Use of industry related keywords
• Similar keywords with monthly search volumes, cost per click and pay per click data. (kwfinder.com)
• Common misspellings (collected from keywordspy.com)
o avaliable jobs (volume: 2,900), avalible jobs (volume: 1,900), availible jobs (volume:1000)
o jops (volume: 90,500), jobd (volume: 33,100), jods (volume: 22,500), joobs (volume: 18,100)
o hiring companys (volume: 1,300)
o interview trips (volume: 1000), interveiw tips (590)
o matach (volume: 49,500), macth (volume: 49,500), mathc (volume: 33,100)
• Keywords that are sending traffic to your competitors
o First page results from Google search results page (SERP) for the keyword “jobs” and “available jobs” are: (kwfinder.com)
By using the SEO comparison tool, we can also see an analysis of our competitors’ websites to guide us in our keyword, content, and title and description creation. (//www.internetmarketingninjas.com/seo-tools/seo-compare/)
Paid Search
1. Organizing our Google AdWords Account
Example of our keyword match types
Broad
“Phrase”
[Exact]
-Negative
available jobs “available jobs” [available jobs] -barista job -sales associate -hostess
-waitress job search website “job search website” [job search website]
Report of our keywords cost and estimated traffic:
Based on AdWords’ Keyword Planner here are a few results of the relevant keywords cost and estimated traffic from the last 12 months. We used our chosen keywords to see what else users search for and determined our final keywords based on what is the highest searched for.
For jobs:
For job list:
For search engine for jobs:
For job sites:
3. Written Text for Two of our Ads from each Ad group:
Ad group
Keywords
Ad Copy
Available jobs available jobs Available Jobs
available jobs near me www.jobswype.co/availablejobs job list Match with Available Jobs today. job search Avoid the Waiting Process. part-time jobs available
jobs
Job Search
www.jobswype.co/jobsearch
Job Search today and Match with the Perfect Job. Avoid the Waiting Process.
Ad Group
Keywords
Ad Copy
Job website job search websites Job Search Websites
search engines for jobs www.jobswype.com/jobwebsite job sites Find the perfect Job Match today best job search engine with JobSwype. The Best Job popular jobs sites Search Website.
Best Job Search Engine
www.jobswype.co/jobsearchengine
Search for the Perfect Job today using the Best Job Search Engine.
4.Landing Pages for our Ads
For the Available jobs and Job search ads:
The Landing Page would be regarding all the profiles posted on JobSwype by all the companies that are members of our community and are actively searching for
candidates that fits their criteria.
The page is called “Available Jobs” where the user will see all the created profiles of hiring companies, can also personalize it and put filters on to find jobs that fits his criteria.
If the user finds an ad that he finds interesting, he will click on the ad which will lead to this page:
For Job Search Website and Best Job Search Engine ads:
The Landing Page would be the user review page with comments about our website made by users, whether it’s a company or a candidate, but also press reviews collected over the time.
At the bottom of the page you will find the following two links:
• The first one will be “find candidates”, which will lead to the page where the company have to sign in and create their profiles to see all the potential candidates
• The second one will be “find job”, which will lead to the page where the user can see ads but they will land on the page previously showed if they want to apply.
5. Our Target Audience Settings and Location Targeting
The target audience of JobSwype are business professionals of all genders, ethnic races and religions, between the ages of 18 – 30. We will use location targeting on AdWords- when people are using our keywords on a search engine our ads will appear in all the geographic locations that we choose: the United States, states within the country, and cities within the states. Since it’s a new start-up service company the Ads will only run in the United States and in the far future expand to international countries. By using location targeting we can target and reach the right customer at the right time on search engines, our ads created on social media and other media mediums.
Location targeting will also help us advertise only in the areas where customers are actively searching for jobs, hiring companies, or job search engines. Our ads will also run on all devices; desktop, mobile and tablets.
6. Relevant Information
A/B and Multivariate Testing
JobSwype will use A/B and Multivariate Testing to determine which Ad Copy gets the most traffic from users. The following Ads is what we will use to test this for “Job Search Websites” and “Available Jobs”. Based on these test results we will determine which ads will be best to use.
A/B Test - two versions; change only 1 element at a time
#1 Job Search Website Top Ranked Job Search Website
www.jobswype.com/jobwebsite www.jobswype.com/jobwebsite
Find the perfect Job Match today Find the perfect Job Match today with JobSwype. The Best Job Search with JobSwype. The Best Job Search
For Available Jobs:
Available Jobs Open Job positions
www.jobswype.co/availablejobs www.jobswype.co/availablejobs
Match with Available Jobs today. Match with Available Jobs today. Avoid the Waiting Process. Avoid the Waiting Process. Multivariate Test – Multiple versions; see how combinations change results For Job Search Website:
#1 Job Search Website Top Ranked Job Search Website
www.jobswype.com/jobwebsite www.jobswype.com/jobwebsite
Find the perfect Job Match today Search for the perfect Job today using JobSwype. The #1 Job Search using the Top Ranked Job Search
Website. Website.
For Available Jobs:
Available Jobs Open Job Positions
www.jobswype.co/availablejobs www.jobswype.co/availablejobs
Match with Available Jobs today. Find an Open Job Positions today. Avoid the Waiting Process. Connect Directly with Companies.
7. Budget and Performance Estimates and recommended MAX CPC
Since we are a startup company funding can be tight in the beginning. Therefore, we have decided that our lowest bid to reach the top of the page will be $0.50 and our highest bid to reach the top of the page will be around $4-$5. Our daily budget will be a max of $200 between all campaigns. We based our budget on our keywords cost and traffic estimates report that we researched in step two and on the forecasts from this section.AdWords Keyword Planner – Forecasts
• For all the keywords in Ad group “available jobs”:
*These results show that keywords “jobs” and “job search” are very broad and very expensive, so we might have to remove those two keywords.
• For all the keywords in Ad group “job search website”:
More Examples of weekly estimates based from AdWords for our campaigns:
Job Search Website Jobs
Social Media Influencers
Our Five Key Influencers:
1) Shana Lebowitz
Channel: Business Insider Reach: 33 million
Relevant Post:
What makes Shana a good fit for our product launch?
She is a strategy reporter for Business Insider and has written articles that cover almost any topic out there including; wedding traditions, Marissa Mayer on Yahoo and Google, Amazon’s biggest challenges, Elon Musk, Mark Zuckerberg, Highest Divorce rates and many more. Below is a link that leads you to her page on Business Insider which shows all the different topics she has written about in articles, and the amount of likes she has received for each article. http://www.businessinsider.com/author/shana-lebowitz
I think she will be a good fit for our product because (1) as mentioned above she writes about any important and helpful topic out there that reaches a different type of audience with each article. This will allow a wide variety of potential users to see the article about our company, JobSwype. The article could also reach a parent, friend, cousin or anyone in relation to the job seeker or hiring company who could inform them about us. (2) She has a high reach for almost every single article she has ever written about, which
means her article about JobSwype will reach many readers. (3) She is a reporter for a very well know financial and business news website that also operates international editions. This is important to keep in mind for when our product starts expanding internationally in the future.
2) Barack Obama Channel: Twitter Reach: 102 million Relevant post:
What makes Barack a good fit for our product launch?
As the ex-president, Barack Obama will be a good fit for our product launch, because (1) people trust him, like him and follow his advice. (2) He truly wants people to succeed in this country, especially young students/professionals. (3) According to Statista there are 330 million active users on Twitter and Barack has a huge number of those
followers, 102 million. This will provide our product launch with the maximal media reach.
3) Glenn Llopis
Channel: Contributes to Forbes, Huffington Post, and Harvard Business Review. LinkedIn: 500+ connections
Twitter: 9802 followers
Reach on Forbes article: 39 million Relevant Post:
Graph of total visitors to Forbes each month:
What makes Glenn a good fit for our product launch?
Glenn Llopis will be a great influencer for our product launch because (1) his “beats” are in Jobs & Careers, Human resource management, Management, Business (general). (2) Glenn has a great following on his articles, business and books, and is the chairman of Glenn Llopis Group, LLC. (3) He is a best-selling author which makes him credible and well trusted. (4) He has also featured on CNN, Fox News, Univision, ABC, NBC, and CBS. This is important to keep in mind because he is well known and the next time he is on tv he can mentioned our company and briefly talk about it.
Another Relevant Post: Glenn Llopis has recently written a book titled “The Innovation Mentality.”
4) Mark Cuban
Channel(s) or media outlet: Shark tank and Dragon Den’, Twitter, Facebook, LinkedIn, blog Maverick
Facebook: 9,22 million followers LinkedIn: 4,2 million connections Shark Tank: 6 million
Relevant post by the user (Blog Maverick):
Relevant post on Twitter:
What makes Mark a good fit for our product launch?
Mark Cuban is an entrepreneur that created and made his business by himself. (1) He knows how to create a business that will work and (2) he knows that selecting the right person for the job is important to make the business successful. (3) On top of that, he is followed by a huge amount of people on social media because of the TV show, Shark Tank, which talk a lot about entrepreneurship and businesses.
5) Bozoma Saint John
Channel(s): Uber, Instagram, Twitter, LinkedIn Instagram reach: 131K followers
Twitter reach: 47K followers
LinkedIn reach: 500+ connections Relevant post:
What makes Bozoma a good fit for our product launch?
Bozoma Saint John is the Chief Brand Officer of Uber. (1) She is an outspoken
advocate for the advancement of People of Color, more specifically, Women of Color, in the workplace. (2) She often speaks about professional behavior in the workplace during her engagements and her commitment to diversity. (3) She has proved her business savvy with positions at major companies such as Uber, Apple Music, and Pepsi Co. (4) She has also been named AdWeek’s most exciting personalities in advertising. All of this shows that Bozoma will be a good fit for our product launch. She addresses all types of audiences which is exactly what JobSwype is looking for, and she has a big reach on all media platforms. Lastly, she also has a strong voice and people look up to her and respect her.
