SRC Music Survey
Spring 2012
Report Compiled by
Jon Charles Acker, Ph.D.
Office of Institutional Research & Assessment
1
Introduction
Patrons that utilized the Student Recreation Center (SRC) during the Fall 2011 term were
surveyed in March 2012 about their music preferences in the lower weight room area.
Students that had at least 15 swipes for the Fall 2011 term were solicited for the survey.
Three hundred and eighty (380) of 4,701 students responded for an 8.1% response rate. All
1,464 UA faculty and staff that utilized the SRC during the fall term were solicited. Two
hundred and thirty-one (231) faculty/staff, or 15.8%, responded to the survey. It should be
noted that community and alumni membership patrons were not surveyed.
The survey included 13 different Sirius XM music stations and one option for no music at
all. Participants were instructed to rank their top three preferences. Unfortunately, to be
able to submit your survey one had to rank all 14 options. Having to rank all options seems
to have impacted the response rate, particularly among students, as an additional 465
students opened the survey but failed to submit their results.
The survey results are broken down by status (student - faculty/staff) and by sex (male -
female) among students only. The percentages of first choice, second choice, and third
choice are given for all response options for all groups. Additionally, a weighted score is
calculated for each choice for all groups based on the response options (3-points for first
choice, 2-points for second choice, and 1-point for third choice).
2
Results
Please rank the following Sirius XM music stations to be played in the lower weight
room area of the SRC. Note that having no music is a choice as well. You must rank
all to be able to submit your survey, but we are only interested in your top three.
Preference by Status
Percent
Student
Faculty/Staff
First
Second
Third
First
Second
Third
The '80s on 8
3.2 12.1 5.8
14.7 11.7 12.1
The '90s on 9
4.2 14.5 9.5
10.8 10.0 16.9
Classic
Rewind
9.5 13.2
8.9
12.6 10.8 12.6
Deep
Tracks
10.3 12.1
9.7
9.1 10.0 12.6
Hip-Hop
Nation
11.3
10.0 11.8
14.3 10.0
5.6
Boneyard
9.2 10.8 10.8
8.2 10.0 7.8
Lithium
10.3 5.3 10.8
6.9 10.0 7.8
The Spectrum
9.5 5.3 5.8
6.1 4.8 6.9
The Coffee House
6.6 5.0 8.2
5.2 6.5 4.8
Prime Country
7.1 2.4 6.1
4.3 3.0 3.9
Alt Nation
6.8 3.7 4.7
4.3 3.0 3.9
1st Wave
5.3 3.4 3.7
1.7 4.8 1.7
The Bridge
5.5 1.8 3.7
1.7 3.0 1.7
No music to be played 1.3 0.5 0.5
0.0 2.6 1.7
Students (N = 380), Faculty/Staff (N = 231)
* One faculty/staff person emailed indicating “no music” was their first, second, and third choice. Not
included in the percentages.
Weighted Ranking
(Rank) Points
Students Faculty/Staff
The
'80s
on
8
150
(1)
184
The
'90s
on
9
194
(3)
160
Classic
Rewind
(3)
242
(2)
166
Deep
Tracks
(2)
246
138
Hip-Hop
Nation
(1)
250
158
Boneyard
228
121
Lithium
198
112
The
Spectrum 170
80
The
Coffee
House
144
77
Prime
Country
122
53
Alt
Nation
124
53
1st
Wave
100
38
The
Bridge
91
30
No music to be played
21
16
3
What time(s) of the day do you normally attend the SRC? Check all that apply.
Students
Faculty/Staff
Percent
Percent
before
9:00am
18.9
43.7
9:00
-
10.59am
19.5
19.0
11:00
-
12:59pm
23.2
23.8
1:00
-
2.59pm
30.5
14.3
3:00
-
4.59pm
49.2
13.4
5:00
-
6:59pm
51.1
40.3
7:00
-
8:59pm
51.6
23.4
after
9:00pm 40.3
8.7
4
Please rank the following Sirius XM music stations to be played in the lower weight
room area of the SRC. Note that having no music is a choice as well. You must rank
all to be able to submit your survey, but we are only interested in your top three.
Student Preference by Sex
Percent
Female
Male
First
Second
Third
First
Second
Third
The '80s on 8
4.5 15.9 7.6
2.4 10.1 4.8
The '90s on 9
6.1 21.2 6.1
3.2 10.9 11.3
Classic Rewind
11.4 18.2 6.1
8.5 10.5 10.5
Deep
Tracks
13.6 10.6
9.1
8.5 12.9 10.1
Hip-Hop
Nation
9.8 11.4
9.8
12.1
9.3 12.9
Boneyard
9.1 5.3 10.6
9.3 13.7 10.9
Lithium
9.8
1.5 12.9
10.5
7.3
9.7
The Spectrum
9.1 3.8 5.3
9.7 6.0 6.0
The Coffee House
3.0 3.8 9.8
8.5 5.6 7.3
Prime Country
5.3 0.8 6.8
8.1 3.2 5.6
Alt Nation
6.1 3.8 6.1
7.3 3.6 4.0
1st Wave
5.3 3.0 5.3
5.2 3.6 2.8
The Bridge
6.8 0.8 4.5
4.8 2.4 3.2
No music to be played 0.0 0.0 0.0
2.0 0.8 0.8
Male (N = 248), Female (N = 132)
Weighted Ranking
(Rank) Points
Female
Male
The '80s on 8
70
80
The '90s on 9
(3)
88
106
Classic
Rewind
(1)
101
141
Deep
Tracks
(2)
94 (3) 152
Hip-Hop
Nation
82
(1)
168
Boneyard
64
(2)
164
Lithium
60
138
The
Spectrum
53
117
The
Coffee
House
35
109
Prime
Country
32
90
Alt
Nation
42
82
1st
Wave
36
64
The
Bridge
35
56
No music to be played
0
21
5
Ranking List
The '80s on 8 is a commercial-free station. The channel plays hit music from the 1980s. Artists played include Duran Duran, the Culture Club, The Go-Go's, Styx, Madonna, Bruce Springsteen, John Mellencamp, The Police, Prince, and Michael Jackson.
The '90s on 9: The channel focuses mostly on hit-driven R&B, Hip-Hop, Rhythmic, Dance, Rock, Teen Pop, Pop, and Alternative tracks from the 1990s. Artists include Roxette, Ace Of Base, Pearl Jam, Snoop Dogg, Bon Jovi, Salt-N-Pepa, Melissa Etheridge, Jennifer Lopez, Alanis Morissette, Dave Matthews Band.
Classic Rewind is a classic rock radio station, which centers on the late 1970s and 1980s. The channel is often billed as classic rock from the "cassette era." Artists include Tom Petty, Van Halen, Aerosmith, Cars, Boston, Police, Journey, Genesis, John Mellencamp, AC/DC.
Deep Tracks is a channel featuring deep cuts of classic rock music, which encompasses lesser known album tracks, one-hit wonders, concert recordings, "forgotten 45s" and "B-side" tracks. Artists on this station include Bob Dylan, Allman Brothers, Jimi Hendrix Experience, Led Zeppelin, Beatles, Rolling Stones, The Who, Steely Dan, Kinks, Steve Miller Band.
Hip-Hop Nation is a hip-hop station. The channel is uncensored. Artists on this station include Lil Wayne, Drake, Rick Ross, The Game, Jay-Z, Young Jeezy, Wiz Khalifa, J. Cole, Kanye West, Nicki Minaj.
Boneyard is a channel featuring a classic-based hard rock format. Artists heard on this station include Metallica, KISS, AC/DC, Rush, Aerosmith, Mötley Crüe, Led Zeppelin, Ozzy Osbourne, Def Leppard, Iron Maiden, Judas Priest, and Megadeth.
Lithium is a 1990s grunge and alternative rock channel. While the primary focus is grunge and alternative rock, the channel also plays bands from the late '90s wave of alternative metal, such as Marilyn Manson and Nine Inch Nails, as well as adult album alternative artists from Crash Test Dummies and The Cranberries, and punk rock artists from The Offspring and Green Day.
The Spectrum is an adult album alternative radio station, which includes artists such as The Rolling Stones, Jack Johnson, Sheryl Crow, R.E.M., U2, Dave Matthews Band, Bonnie Raitt, Melissa Etheridge, Death Cab For Cutie.
The Coffee House is a Singer-songwriter and Acoustic rock radio station. Artists heard on this station include Norah Jones, David Gray, Indigo Girls, Jack Johnson, Tracy Chapman, John Mayer, Sheryl Crow, and Dave Matthews. This channel tends to feature acoustic content, including acoustic recordings of popular songs by the above-mentioned artists.
Prime Country is a 1980s and 1990s country radio station. The station mainly focuses on 1980s and 1990s country but also plays late 1970s and early 2000s music. Artists you will hear include Garth Brooks, Carrie Underwood, Kenny Rogers and more.
Alt Nation is a 2000s Alternative rock radio station. Alt Nation has become increasingly known for breaking new bands into the alternative rock radio scene. Artists on this station include Kings Of Leon, Foo Fighters, The Black Keys, Weezer, Muse, The Killers, Death Cab For Cutie, Silversun Pickups, Green Day.
1st Wave is a 1970s/1980s Alternative rock / new wave radio station. Artists you can hear on First Wave are Depeche Mode, The Cure, INXS, New Order, Erasure, and other classic alternative artists.
The Bridge is a channel devoted to gold-based soft rock and adult contemporary music. The channel plays mainly 1970s acts such as Fleetwood Mac, James Taylor, Carole King, Jackson Browne, Jim Croce, The Eagles and Billy Joel, along with some later '80s and '90s artists like Sting, Bonnie Raitt, and others.
