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(1)

Spazio IT – mobile Ecommerce

Websites

Mobile

e-Commerce

Websites

Migrating traditional

e-Commerce

websites to

mobile platforms

(2)

Mobile Websites – Agenda

 Spazio IT – experience in developing HCI solutions and Mobile Apps

 Mobile platform

 Migrating websites – General requirements

– Real estate and user experience – Low cost

– Content development and delivery

e-Commerce websites– Specific requirements

– No distraction

(3)

Mobile Websites – Agenda (cont)

La Bottega del Patchwork – A real case

– Performed activites and results

– A comparison with similar websites (www.mediaworld.it and www.amazon.com)

– Native or Web App?

(4)

Spazio IT – Experience

Spazio IT has been working since 2003 on Human

Computer Interfaces and User eXperience (HCI and UX)

(5)

Spazio IT – Experience (cont)

“Mobile” or “Traditional” – Spazio IT has always based its

applications development on Web technologies.

(6)
(7)
(8)

General Requirements

Real Estate:

– Not that much  better concentrate on what is essential

– “Multi-touch gestures” with zoom-in and zoom-out could help in navigating within a page  they must be used carefully

No Mouse

– The only pointing device is the fingertip.

Multi-touch gestures (e.g. “Home”) aren’t cross-platforms,

they do not have the same semantic

(9)

General Requirements (cont)

Low Cost

– Many SMEs have difficulties in maintaining their websites updated.

– Producing two contents, one for the traditional platform and one

for the mobile one is unaffordable

One content – Different Presentations

Open source CMS/e-Commerce framworks can reduce

the costs (but they must be easy to use for both the content

developers and the end users)

(10)

e-Commerce Requirements

No distraction

– Visitors must buy (they must not be distracted, invited to navigate away from the intended sale workflow).

(this is not “Facebook”)

Usability / Simplicity

– Visitors must easily find what they are “looking for”.

(11)

BDP – Work Done

Design, software packages selection and modification,

testing, debugging and validation: Spazio IT

(

www.spazioit.com

)

e-Commerce engine: Prestashop (

www.prestashop.com

)

Prestahop mobile theme: PSM (

www.prestashopm.com

)

ETL – data, contents migration (descriptions, pictures,

(12)
(13)
(14)

BDP – Comparison (cont)

First things first – the sale

No zoom-in, no zoom-out

No multi-touch gesture

Only the information relevant to the current context is

shown/used.

(15)

Native or Web App?

 There are actually four options:

– Native App – an App running native only on one specific platform

– Hybrid App – an App (Web on top of Native) running on top of an infrastructure provided by a third party. It is this third party to worry about and guarantee the portability of the infrastructure an d therefore of the application on the various mobile platforms (e.g. Titanium, Sencha, PhoneGap, etc…);

– Dedicated Web App – a Web application (HTML5?) designed spefically with a given mobile platform in mind (e.g. Linkedin). – Generic Web App – a Web application (HTML5?) design to work

(16)

Native or Web App? (cont)

Spazio IT has selected a Generic Web App because:

– it is less expensive than the others

– It reaches the greatest possible public

– It avoids the App Stores complications

On top of that:

– The act of sale occurs inherently on-line

– When on-line the catalogue (i.e. the list of products and

their availability) is inherently up to date

(17)

Guidelines

One content – different

presentations (based on the

platform)

Generic Web App developed

using open source framework(s)

No distraction

Simple and rigid user interface

(no zoom-in, zoom-out, no

(18)

multi-The end

www.spazioit.com

www.spazioit.com www.prestashop.com www.prestashopm.com)

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