ADIPEC ADNOC Brand Application Guide

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ADIPEC | ADNOC

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Brand marks

P rim ary b rand m ark s how n w ith c artouc he The cartouche surrounding the primary brand mark forms a border which is 1/10 of the width of the logo and 1/15 of the height, as illustrated above.

P rim ary log o hos t

When using the logo, the following instruction should be taken into consideration:

1. Commitment to dimensions and proportions 2. Ensure logo always includes motif & word mark

3. Avoid stretching, minimizing, enlarging, moving, or deleting any separate part of the logo

Sec ond ary log o hos t Sec ond ary b rand m ark s how n w ith c artouc he

The cartouche surrounding the secondary brand mark forms a border which is 1/20 of the width of the logo and 1/10 of the height, as illustrated above.

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Clear Space and minimum size

Logo-host

A D NOC b rand m ark c lear s p ac e

The pink squares are defined by the space between the edge of the cartouche and the icon. The square indicates 20% the minimum safe space requirement.

A D IP EC | A D NOC b rand m ark c lear s p ac e

To ensure the brand mark stands out clearly, it should have as much clear space around it as possible. The minimum clear space has been set to preserve the clarity of the ADNOC brand mark and is five times the width of the border, as illustrated above. Nothing should ever encroach on this area. It is important that, whenever the ADIPEC | ADNOC brand mark appears, it is clearly legible.

Primary brand mark – reversed out Secondary brand mark – reversed out

Primary brand mark – positive Secondary brand mark – positive

‘Hos t’ m ark

The word ‘Host’ should appear above the ADNOC logo and positioned to the right. For both English and Arabic versions, it must be placed no more than one square, or 20% minimum safe area, above the edge of the logo or cartouche, and one square in height.

On-screen: 16px Print: 3mm On-screen: 27px Print: 9.5mm Safe area: On-screen: 52px Print: 18mm Safe area: On-screen: 39px Print: 14mm Safe area: On-screen: 49px Print: 17.5mm Safe area: On-screen: 37px Print: 13mm M inim um heig ht On-screen: 30px Print: 10.5mm On-screen: 19px Print: 6.5mm

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Accepted applications

Placement on solid coloured backgrounds:

If placing the ADNOC logo on a dark background, ensure that in all circumstances the logo lockup for coloured background is used. The ADIPEC word mark should be placed on the same baseline as the white border /cartouche of the ADNOC brand mark.

Placement on images:

In situations where the ADIPEC brand logo has to be superimposed/ placed on images, always ensure that it is positioned in a highly visible manner, without being intrusive. It is also imperative that the colours of the image DO NOT clash with those of the brand logo. Ideally the placement of ADIPEC | ADNOC brand logo should

be on a white background. However, when this is not possible, always follow placement guide as illustrated alongside.

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Unaccepted applications

D on’ t stretch or distrort the brand mark D on’ t use any filter or effect on the brand mark

D on’ t change the color of the symbol or any parts of the wordmark

D on’ t distort the proportions of the brand mark, or make any of the elements larger or smaller than they should be

D on’ t rotate, skew or tilt the brand mark. Always position it horizontally

D on’ t place the brand mark over a complex background or without

the cartouche. D on’ t place the brand mark over a complex background or withoutthe cartouche. D on’ t place the brand mark over a background where it cannot be legible or make it a tint as to knock it back D on’ t place the brand mark over a background where it cannot be legible or make it a tint as to knock it back

D on’ t separate any parts of the wordmark

incurs partial or total distortion or concealment of any of the brand logo’s elements. The resulting exposure would fail to reinforce any of ADIPEC and ADNOC’s core principles.

The treatments shown above should never be used. The separation of the symbol from the wordmark is not permitted under any circumstances.

The color version of the ADIPEC | ADNOC brand mark must always appear on a contrasting background. The logo may also be printed on images, provided the image is light enough or dark enough to allow sufficient contrast.

Considering the multifaceted purpose of the brand logo, there are certain arrangements that should be irrefutably avoided, since the outcome is a flagrant undermining of the logo’s purpose and objective.

When adhering to the original colour pallete, any background color matching one of the motif’s colors is to be forbidden. In addition, no background should be used if the outcome

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Logo-host

Primary

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Logo-host

Primary

Arabic

Without strapline

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Logo-host

Secondary

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Logo-host

Secondary

Arabic

Without strapline

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Logo v2

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Logo v2

Arabic

Without strapline

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Logo v3

Without strapline

2019

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Logo v3

Arabic

Without strapline With strapline

2019

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Middle East

Petroleum Club

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Middle East

Petroleum Club

Arabic

100% 70%

The s trap line (A rab ic only )

Please ensure that the Arabic strapline is 70% the overall length of the logo and centred. Please keep away from the safe area, denoted in pink.

70% 100% Without strapline

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Offshore & Marine

Petroleum Club

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Offshore & Marine

Petroleum Club

Arabic

Without strapline 100% 70% 70% 100% The s trap line (A rab ic only )

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ADIPEC Awards

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ADIPEC Awards

Arabic

Without strapline 100% 70% 70% 100% The s trap line (A rab ic only )

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DIGITALISATION IN ENERGY 11 - 14 November 2019

Digitalisation in Energy

DIGITALISATION IN ENERGY 11 - 14 November 2019

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OFFSHORE & MARINE 11 - 14 November 2019

Offshore & Marine

Nam e and d ate

Please ensure that the size of the name and date text in the block is the same as the strapline that appears above it. Follow the safe area denoted by the pink blocks for size and positioning.

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GOLF DAY 10 November 2019 GOLF DAY 10 November 2019

Golf Day

GOLF DAY 10 November 2019 GOLF DAY 10 November 2019

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YOUNG ADIPEC 15 - 18 November 2021

Young ADIPEC

Nam e and d ate

Please ensure that the size of the name and date text in the block is the same as the strapline that appears above it. Follow the safe area denoted by the pink blocks for size and positioning.

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Inclusion & Diversity

INCLUSION & DIVERSITY 14 November 2019

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Oil & Gas 4.0

Vertical 1

Without strapline

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Oil & Gas 4.0

Vertical 2

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Oil & Gas 4.0

Vertical 3

Without strapline

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Typography – English

Typeface/weight/case

Helvetica Neue 55 Roman

Headline text

Regular

30/32pt leading

Optical -10 tracking

Sub-heading

Regular

20/22pt leading

Optical -10 tracking

Body text Regular 9/11pt leading Justification 80/80/80 Body text Regular 7/9pt leading Justification 80/80/80

When choosing type sizes, use no more than 4 sizes on a piece of collateral. Make sure there is a distinguishable difference between the 4 sizes selected.

The typography above shows how type should be used as a guide The ADIPEC typeface is Helvetica Neue, it comes in Roman and

Arabic versions so provides symmetry to all communications and is highly legible. No other typefaces should be used for ADIPEC communications.

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OoPpQqRrSsTtUuVvWwXxYyZz

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Typography – Arabic

Typeface/weight/case

Helvetica Neue 55 Roman

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن و ي

١٢٣٤٥٦٧٨٩٠!؟&٪،.

معرض و مؤتمر أبوظبي الدولي للبترول

9

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Colour

ADIPEC

ADIPEC sub brands

ADNOC

A D IP EC D ark B lue Process: 100c / 91m / 0y / 0k Pantone: PMS 2736 RGB: 22r / 157g / 27b A D IP EC Lig ht B lue Process: 100c / 0m / 0y / 0k Pantone: PMS Cyan RGB: 25r / 46g / 137b A D IP EC g rad ient

The colour blend is made from two colours of gradient blue. The gradient doesn’t have to centred, but should always run top to bottom dark to light. A D NOC B lue Process: 96c / 71m / 0y / 0k Pantone: PMS 2728 RGB: 0r / 71g / 186b

D ig italis ation in Energ y

Process: 82c / 22m / 42y / 0k RGB: 0r / 47g / 152b Young A D iP EC Process: 71c / 5m / 22y / 0k RGB: 44r / 178g / 199b

Offs hore & M arine

Process:

76c / 29m / 0y / 0k RGB:

39r / 147g / 209b

Inc lus ion & D ivers ity

Process: 36c / 97m / 76y / 55k RGB: 100r / 23g / 29b Golf D ay Process: 86c / 18m / 95y / 4k RGB: 0r / 140g / 64b

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#ADIPEC #ADIPEC2019 1

Strategic Partner Partners Platinum Sponsors

adipec.com

Strategic Conference at ADIPEC

Supported by

#ADIPEC #ADIPEC2019 Abu Dhabi National Exhibition Centre (ADNEC) Abu Dhabi, United Arab Emirates

Host City Official Broadcast Partner Official Media Partner Technical Conference organised by ADIPEC organised by

#ADIPEC #ADIPEC2019 1

Strategic Partner Partners Platinum Sponsors adipec.com

Strategic Conference at ADIPEC

Supported by

#ADIPEC #ADIPEC2019 Abu Dhabi National Exhibition Centre (ADNEC) Abu Dhabi, United Arab Emirates

Host City Technical Conference organised by ADIPEC organised by

11-14 November 2019

Examples of application

Brochure cover Brochure cover

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Supporters

ADIPEC Host City Official Broadcast Partner Official Media Partner Technical Conference Organised By ADIPEC Organised By

Official Hotel Partner Venue Partner

Strategic Partner

CO-LOCATED EXHIBITION