•
HOW IMPORTANT IS SEO?
•
FOUR STEPS TO A SUCCESSFUL SEO
PROGRAM: WORKING SESSION.
•
EXCLUSIVE SEO GROWTH PACKAGES
FOR UPS CUSTOMERS.
•
COMPLIMENTARY SCORECARD AND
CONSULTATION FOR ATTENDEES.
AGENDA
Search Engine Optimization is the
process of modifying and optimizing
your website to perform better in
popular search engines in an effort to
gain more web traffic.
It is the Art + Science of understanding
how a website functions and how a
Search Engine functions
HOW IMPORTANT IS SEO?
4
800%
increase in orders within
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FOUR STEPS TO
SEO SUCCESS
FOUR STEPS TO A SUCCESSFUL SEO CAMPAIGN
The Four Disciplines
1. On Page Optimization
2. Off Page Optimization
3. Understanding the Search Engines
4. Technical Knowledge
Understand: All of these elements are
interwoven & SEO Success is typically not
attainable when significant parts of the process
are not properly executed.
STEP ONE: ON PAGE OPTIMIZATION
Look at your website in Google
This is the Page Title
ON PAGE OPTIMIZATION NOT DONE WELL
REAL LIFE OFF PAGE OPTIMIZATION
Build Traffic by Acquiring Legitimate
“Backlinks”
• This is what made Google
successful from the start
• Links acquired must be Natural &
Relevant
• Refer to Card 10: Use
LXRMarketplace to see your
backlinks
STAY IN TUNE WITH GOOGLE’S UPDATES
Refining Results & Improving Quality
• Webmasters have become
manipulative and results have
been impacted.
• NetElixir has a response team
dedicated to monitoring Google’s
updates & tactical changes
TECHNICAL KNOWLEDGE
Making your website Robot Friendly
• There are 200+ known website
elements that Search Engines
look for when determining a
ranking position.
• NetElixir Developed LXRSEO as
a Management and Auditing Tool:
Refer to card number 8 in the
playbook
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EXCLUSIVE SEO
GROWTH
PACKAGES FOR
UPS CUSTOMERS
SEO PROCESS - MONTH 1
PROJECTED COMPLETED TASKS
MONTH 1
Week 1 - Tasks
1.
Keyword Research (Identify “Low Hanging Fruit” and Quick Win Opportunities)
2.
Webmaster Tools and Analytics Audit (Organic Specific Items)
3.
Investigate Negative Campaigning
Week 2 - Tasks
1.
On Page Optimization Development Backlink Audit
2.
Website Audit Completed
Week 3 - Tasks
1.
On Page Optimization Implementation
2.
Off Page Strategy Developed
3.
Review Negative Links/Structured Data Game Plan Developed
Week 4 - Tasks
1.
Off Page Asset Development Begins
2.
Off Page Optimization Data Compiling Begins
SEO PROCESS - MONTH 2
4
PROJECTED COMPLETED TASKS
MONTH 2
Week 1 - Tasks
1.
Submission Based Link Building Begins
2.
Initial Round of Outreach Begins
3.
Review of Baseline Reports
Week 2 - Tasks
1.
Continued Technical Auditing Begins
2.
Weekly Monitoring of Google Analytics and Webmaster Tools Begins.
Week 3 - Tasks
1.
Outreach Continues (implement an Industry approach )
2.
Refinement of On Page Optimization
3.
Review Negative Links/Bi-Weekly Report Review
Week 4 - Tasks
1.
Outreach Continues
SEO PROCESS - MONTH 3
5
PROJECTED COMPLETED TASKS
MONTH 3
+
Week 1 - Tasks
1.
New Outreach Campaign Developed
2.
Detailed Report Reviewed and action Items Developed
3.
Submission Based Link Building Continues.
Week 2 - Tasks
1.
Monthly Audit Performed and Reviewed
2.
Monthly Outreach Continues (Review industry approach /Additional )
Week 3 - Tasks
1.
On Page Expansion – We present additional pages of optimized website pages
2.
Review Negative Links/ Bi-Weekly Report Review
Week 4 - Tasks
1.
Outreach Continues
2.
Action Items are reviewed and finalized for the month (IE, Ad Hoc Reports, Analysis’, and other
projects)
BUILDING AN SEO TEAM
Making your website Robot Friendly
• There are 200+ known website
elements that Search Engines
look for when determining a
ranking position.
• NetElixir Developed LXRSEO as
a Management and Auditing Tool
• We have a scorecard for you!
SEO
GROWTH PACKAGES FOR UPS CUSTOMERS
20
PACKAGE
LEVEL
PRICE
(Monthly)STANDARD
PRICE
INCLUDES:
Basic
$299
Not offered
directly
• Access to LXRSEO
• Five Tasks from LXRSEO Delivered Monthly
• Monthly Progress and Summary Delivered from Strategist by email
Professional
$1,500
$2,500
(No Longer
Offered)
• Access to LXRSEO
• Customized Strategy Designed for up to 10 product categories
• On Page Optimization Developed or Modified (10 Pages Month 1 & 5 Pages monthly from month 2 onward)
• Off Page Optimization Strategy Executed (50 Editorial Links Attempted to be built and 30 Submission Based links built)
• Monthly Review Meetings
Advanced
$3,500
$5,000
• Access to LXRSEO
• Customized Strategy Designed for up to 15 product categories
• On Page Optimization Developed or Modified (15 Pages Month 1 & 10 Pages monthly from month 2 onward)
• Off Page Optimization Strategy Executed (75 Editorial Links Attempted to be built and 30 Submission Based links built)
• Bi-Weekly Review Meetings
• Quarterly Progress & Strategy Review Meetings
Enterprise
$5,000
$7,500+
• Access to LXRSEO
• Customized Strategy Designed for up to 25 product categories
• On Page Optimization Developed or Modified (20 Pages Month 10 Pages monthly from month 2 onward)
• Off Page Optimization Strategy Executed (100 Editorial Links Attempted to be built and 90 Submission Based links built)
• Weekly Review Meetings
SEO CONTENT WRITING
PACKAGES FOR UPS CUSTOMERS
21
ACTIVITY PERFORMED
PRICE
STANDARD PRICE INCLUDES:
Web Page Content
$149
$199
• One Page (300 – 500 Words) of content • Thorough research of competitor tactics • Two Draft Revisions
Enhanced Web Page
Content
$199
$299
• One Page (500 – 750 Words) of content • Thorough research of competitor tactics • Thorough Internal Linking Strategy
• SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) • Image Optimization
• Three Draft Revisions
Blog/Article Post
$199
$299
• One Page (500 – 750 Words) of content • Thorough research of competitor tactics • Thorough Internal Linking Strategy
• SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) • Social Sharing Enhancements
• Image Optimization • Three Draft Revisions
Multi-Page Package: 5
Page Block
$799
$1250
• Five Pages (500 – 750 Words) of content per page • Thorough research of competitor tactics
• Thorough Internal Linking Strategy
• SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) • Image Optimization
• Two Draft Revisions Per Page
5 Blog Post Package
$799
$1250
• Five Posts: 500 – 750 Words each • Thorough research of competitor tactics • Thorough Internal Linking Strategy
• SEO Recommendations Delivered (Page Title, Meta Description, H1 Tag, H2 Tag) • Social Sharing Enhancements
• Image Optimization • Two Draft Revisions
