Data Based Decision Making in
Manufacturing Supply Chains
N. Viswanadham
INSA Senior Scientist Computer Science and Automation Indian Institute of Science, BangaloreJuly 3, 2014
Big Data Public Lecture N. Viswanadham
Department of Computer Science and Automation
Big Data Public Lecture Series
Contents
Contents
Manufacturing Supply Chains
Example: Changing Face of Auto & Logistics
Industries
The Big Data Ecosystem
The Procurement Process: Data Based Decision
Making
Manufacturing Supply Chains
Big Data Public Lecture N. Viswanadham
Input-Output model of a
Manufacturing System
Integrated Manufacturing Supply Chain Network
Big Data Public Lecture N. Viswanadham
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Supplier OEM Distributor
Customer B2B Logistics Chain B2C Logistics Chain
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Service Center Logistics
Integrated supply chains are a network of Suppliers, Contract manufacturers, Distributors, Retailers, Logistics providers, Repair & Maintenance providers.
Multi Tier Supply Chain Network
Recent Advances:Internet of Things,..
IoT technologies can be categorized into Tagging things, Sensing things and Embedded things .
– The tagging things provide item identification, things can be
connected to the databases.
– The sensing things enable us to measure and detect changes in the
physical status of our environment.
– The embedded things yield information about the status of the embedding object.
Cyber Physical Systems
Systems of Systems
Network of Networks
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Analytics 1.0: Decision Making using Internal Data
Several long term and short term decisions are made
– Sourcing: which country & from whom
– Demand estimation using sales data
– How much to manufacture, inventory levels at various places to match the demand
ERP, APS, TMS,WMS etc make decisions analysing internal data: sales, shipments, inventory, etc .
Control using PLCs, Robots, BPOs etc.
Big Data Public Lecture N. Viswanadham ERP Finance HR MRP SUPPLIERS APS Global Logistics Manufacturing Scheduling Demand Planning Production Planning
WMS
TMS Demand Forecasting YMS Carriers Sales History Manufacturin g Schedule Inter-Site Transfers Completed Inter-site Transfers Production Picks Purchase Orders ASNs Customer Orders Orders for Routing Inventory Summary ASNs Customer Orders Customer Orders EDI Biddin g Vehicle Routes Exceptions Pick Detail Receipt Detail Carrier Discrepancy POD ASNs ASNs POD POD POD Duty Load & Dock Detail CustomersIntegrated Information Systems
Sudden and Synchronized Trade Collapse
Trade flows dropped by more than 20% from 2008Q2- 09Q2.The synchronization was due to the connectivity of global supply chains that reacted “just in time” to the collapse in demand
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Big data Enabled Business Processes
Big data Enabled Business Processes
Procurement: Supplier & Logistics provider
selection, Inventory management
Dispersed Cognitive Manufacturing: Embedded
Machines, Smart parts, Cognitive PLCs
Distribution & Retail: Warehousing, B2C
Logistics, Recommender systems
Service Chains:
Logistics networks,
Repair & Maintenance of Machines, Trucks, etc.,
Traceability and Product recalls
Risk Mitigation
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Examples: Changing Face of
Auto and Logistics Industries
The Auto Industry is going through
The Auto Industry is going through
Resource Revolution
Resource Revolution
Cars are the second biggest capital expenditure we make . – They are parked 96 % of the time. Average occupancy is 1.6/5. – In the rest 4% is spent looking for parking, waiting at the traffic lights
and in driving
Machine that Changed the world
Good drivers are in a minority. Millions of accidents and deaths a year & 33 % of drivers didn’t touch the brakes before collision.
– Anti-collision technologies face liability issues if control of a car is taken away from the driver.
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Mobile Application Start-ups Making History
BMW and Daimler say they are transportation companies
Zipcar acquired by Avis in 2013 for $500 million, lets people rent
cars by the hour in major cities; each Zipcar replaces 21 cars.
Uber lets people summon a car and driver via a smart phone app.
Google invested $258 million in Uber.
mGaadi is bringing Uber-like convenience to auto rickshaw riders
UberX in Bangalore, Delhi and Hyderabad, directly competes with
startups such as Ola Cabs and TaxiForSure.
RelayRides and Getaround provide marketplaces where one can
rent their cars to others.
Inrix gathers location information from millions of mobile devices and feeds information on traffic flow and optimal routes to drivers.
Uber for Logistics is Happening in Asia
Gogovan and Easyvan provide a peer-to-peer app that
connects van drivers with individuals or businesses who need their stuff shipped quickly
Trucking firms use data from new sensors—monitoring fuel
levels, location and capacity, driver behaviour, etc. in their optimization. The goal is to improve the company’s route network, lower fuel cost, and decrease the of accidents
Uber Isn’t a Car Service. It’s the Future of Logistics
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Genpact: Control Tower for Penske
Genpact Orchestrates the logistical services of Penske
Genpact BPO workers in India and Mexico
– Check the customer’s credit status and arrange necessary permits. – Assign Trucks and Drivers based on driver’s choice and also the
maintenance record of the truck
– If the truck gets stuck at a weigh station for permits, the BPO staff transmit the necessary documentation .
– After the trip, the driver’s log is shipped to a Genpact facility
Penske processes lot of info: numerical, text, voice, past records of 15K trucks and equal number of drivers
Google has Created a Race in Driverless Cars.
Google has Created a Race in Driverless Cars.
Google’s driverless car has a license to operate in California, Florida, and Nevada. Driven 700,000 miles & No accident.
They use 360 deg sensors, lasers, learning algorithms and GPS
AI software in the Google car learns from every experience of every car and will generate a real-time map of road conditions
Cars could be managed as a network in the future
Nissan & Daimler are committed for driverless cars by 2020.
Rio Tinto’s driverless trucks moved 100 million tonnes
Huge implications in social , industrial & military sectors
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Service, Maintenance, and Repair
75% of power plants run on natural gas, oil, coal or nuclear
Using Big data analytics, Aircraft will tell maintenance crews the status and which parts need replacement
GE can predict failure of gas turbines weeks in advance (IOT)
A shift from current practice of Maintenance being carried out on a set timetable or reactively
GE invested $105 million in Pivotal, a Big Data company formed by EMC and VMware.
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Retailing: Disruptive Changes
Retailing: Disruptive Changes
Retailers watch the shoppers in the store, where they go, in what order and understand how all these map to actual sales.
Recommender Systems suggest to consumers products based on their browsing, searches and earlier purchases
– Netflix uses recommender system for each subscriber.
– Target predicted pregnancy in a Teen based on her buying patterns.
Focus shift from Sales & Marketing to Predictive Analytics using Industry Knowledge, Consumer preferences,
Connections with the Stakeholders , Social media analytics
Privacy is at stake ???
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Data science is the next big thing in
Agriculture
Monsanto acquired Climate Corporation,
maker of a software platform that crunches
weather-related data to help farmers grow
crops more effectively for $930 million.
Implications for SCNs
Implications for SCNs
Demand for Services not just products: Power by Hour
New services such as information networks &
protocols for roads and control of traffic are needed
Happening in mines and military
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Big Data Ecosystem
Big Data Ecosystem
Big data should aid in Decision Making that
results in Desired Business Outcomes
"What is the most desired business outcome and
what marriage of data and algorithms gets us there?"
The Big Question “what data from suppliers,
customers, governments, and local & economic
environment should one collect and analyze”
What data you analyze every day, every week, every
month.
A framework is needed to answer this question
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Make Sure It’s Relevant.
•Examine a close alignmentbetween NYSE and London Stock Exchange indices and the amount of solar energy hitting the earth.
•One might draw a
conclusion that the amount of solar energy drives stock prices based on this data.
• It just happened to be a coincidence over a relatively narrow window.
Big data Service Chain De li very Services Re sou rces Institutions
The Basic Ecosystem
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Big Data Ecosystem
Central /State Governments
Regulatory Bodies Citizen Groups,Social Activists
Institutions
Legal Licenses & Privacy Issues
Business Organizations
Communication Tools AI Based Decision support systems
BPO Deli very Techn ol ogi es & Mech ani sms
Feedback & Correction
Training Staff
R
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R&D and Educational Institutions Wireless and Smart phone service providers
Software Clusters Cloud & other Storage
Resources Human Resources with
new skill sets
Decision Making tools
Data Service Chain Vertical based
Content
The Procurement Process: Data
Based Decision Making
Big Data Public Lecture N. Viswanadham
B2B Procurement
Strong ties with Trusted suppliers
Total landed cost
Focus on supplier ecosystem not just product price
Supply Chain D el ivery Services Infra struc ture Res ourc es Institutions
The Basic Ecosystem
The Basic Ecosystem
Investment Climate
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Procurement Ecosystem Del iv er y Se rv ic e M ech an ism s
IOT and Supply Hubs Logistics & IT
companies Delivery Channels
Decision Making Tools,
BPO, Control Towers Resou
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Cloud Social Media, Recommender systems
Human, Financial & Natural Resources Location Factors
Infrastructure: Ports, Airports, Roads, Industry Clusters Customs , Export & Trade
Other Govt. Regulators
Institutions
Quality Control & Environmental Issues
Social, Legal and Privacy issues , Labor Unions
Procurement Chain
Big Data Public Lecture N. Viswanadham
Supplier Selection using Transaction Costs
DeliveryInstitutions
Shipping, Inventory, Asset specific
Hard & Soft Infrastructure Taxes, Tariffs, SEZs, FTAs, Social groups Transaction Cost
Resource Clusters, Human, Asset Specific Financial, Power
Supply Chain Production,
Quality, Transport
Coordination Costs Broker fees
Conclusions
Conclusions
Our framework identifies the data to collect and analyze to make the needed decisions
Data formats need to be standardized for easy collection
Attention is needed in creating apps for disintermediation
– The Indian truck market, where 80 % of operators own less than 10 trucks & Majority of them are owner-drivers with a single truck and is organized by transport middlemen or goods booking agents
– Same is true for SMEs
Farmers ,Commission Agents ,Traders , Industries , Retailers, Wholesalers, Consumers , Mandi Staff form the social network.
Applicable to service value networks and public networks such as
infrastructure, public health and food security.
Talent is working on other’s problems. Attention to Indian