Management Development Programme
School of Public Health SRM Univesity
SRM Nagar, Kattankulathur - 603 203 Kancheepuram Disttrict, Tamil nadu
Behaviour Change Communication
About the Course
Behaviour change has become a central objective of public health interventions over the last half decade, as the influence of prevention within the health services has increased. BCC programs have evolved over time, spawning a range of activities and approaches with multiple foci. It employs a systematic process beginning with formative research and behaviour analysis, followed by planning, implementation, and monitoring and evaluation. This one week course is specifically designed for public health practitioners from State and Local governments and NGOs and the goal of this course is to provide an overview of BCC and help participants develop skills on effective health communication strategies.
At the End of The Course, Participants will be able to:
• Understand various types of communication
• Understand Behavior Change Theories and Models of BCC including Stages of Change, Theory of Planned Behavior, Social Cognitive Theory,Health Belief Model, Precede-Proceed Framework and the Social Ecological Model
• Situation Analysis / Needs Assessment, Social/ Epidemiological Assessment and Identification of “Key Behavior”
• Audience Segmentation : A Statistical Approach (Principal Component Analysis, Cluster Analysis with SPSS)
• Effective Message Development and Dissemination identifying key Channels, Medium, Concept testing/ Pretesting and Strategic Approach
• Develop a Strategy for Effective Planning, Implementation, Monitoring and Evaluation of a BCC plan based on data
Course Content
• Communications - Basic Definitions, Types including Advocacy Communications, Process and Channels
• Health Communications - BCC interventions using case studies and Current global scenario
• Paradigm Shift to BCC - Theories and Models including Social Cognitive Theory, Health Belief Model, Stages of Change, Theory of Planned Behavior, Precede- Proceed framework, Social Ecological Model
• Designing a BCC Plan: steps in a program cycle, the process of “message” development, Pretesting, Concept testing
• Strategy of Effective Planning including stakeholder identification, roles and responsibilities of stakeholders,
implementation plan, Monitoring and evaluation of a BCC campaign
Methodology
The course will follow a participatory learning approach. It includes lecture discussions, case studies, group work, hands-on practical sessions, field work, and videos.
Medium of instruction:
EnglishParticipants
Tailored for personnel working as district and state health managers of NRHM, people interested in effective communication development from NGOs, media and academic organizations.
Venue
The program will be held at SRM University, Kattankulathur campus. Participants should be at the venue on the evening of April 22nd 2012 and plan on departing on the evening of the April of 28, 2012.
Participant Fee
The fee is INR 18,000. This includes tuition, charges for training material, 3-star hotel accommodation (twin sharing) with food arrangements of campus.
Course Director: Prof. Ch. Satish Kumar obtained his MA in anthropology and PhD from the National Institute of Health and Family Welfare in tribal health. He has held senior academic positions at the Indian Institute of Health Management Research, Jaipur and is currently the Dean of the School of Public Health at SRM University. He has extensive experience in behaviour change communication and cultural dimensions of health and disease. He has numerous publications to his credit on these areas in national and international journals.
Course Co-ordinator: Ms. GeethaVeliah, an expert in BCC, has a M.S. in Health promotion and community health education with over 12 years of experience in the field of BCC. She has worked with several non-profit organisations in the verticals of Tobacco Control, Chronic Disease Management as well as in the area of Reproductive Health in the USA. Currently, she is an Assistant Professor, School of Public Health, SRM University. She teaches Health Behaviour and BCC to the students of MPH.
Faculty
Ms. Geetha Veliah, an expert in BCC will be the faculty for managing the sessions of this workshop along with other experts from the field. She will support the expert speakers with inputs from all the related domains, relevant to the topic.
Prof. Ch. Satish Kumar will oversee the proceedings. He will share his experiences about BCC along with examples collected during his time in the field.
Registration
Those who desire to participate in this course should fill out the enclosed form and attach a DD/
Cheque drawn in favour of Dean, School of Public Health, payable at Chennai and send it to:
The Dean, School of Public Health
3rd Floor, Medical College Building, SRM Nagar, Kattankulathur-603 203
TamilNadu, Email: [email protected], Phone: 044-27455771 / Mobile: 9940636057
Last date for receipt of application forms: 1st week of April, 2012
About The School of Public Health
Responding to the need and demand for the skilled, specialist public health workforce in the country, SRM University established the School of Public Health. The school aims at providing high quality public health education that meets the expectations of experts, government, NGOs and the health care industry. The school is guided by an expert advisory group chaired by Dr. Nirmala Murthy. The school has established many academic and research collaborations with universities within and outside India. School of Public Health offers the following courses.
• Masters in Public Health
• M.Sc. Biostatistics & Epidemiology
• M.S. Clinical Trials
• MBA-MPH
• Associate Fellowship in Industrial Health
