Discover AccorHotels’ brand portfolio
Sofitel Legend
SO Sofitel
Sofitel
MGallery by Sofitel
Pullman
Grand Mercure
The Sebel
Novotel
Mercure
Mama Shelter
Adagio
ibis
ibis Styles
ibis
budget
We imagine
your future
15
Sofitel Legend is a new brand that harmonises historical heritage with modern interpretation. Think legendary heritage, legendary locations and legendary experiences. For this is what dreams are made of. It is what legend is about.
www.sofitel.com
Metropole, Hanoi, Vietnam.
HIGH-END LUXURY HOTELS,
WHERE HERITAGE MEETS MODERNITY
ICONIC
HERITAGE
Metropole, Hanoi, Vietnam
Old Cataract, Aswan, Egypt The Grand, Amsterdam, Netherlands
TOP 5 FLAGSHIPS TO VISIT
Ma
y 20
15
Key destinations Cities & Resorts
Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
Secondary locations Airports / Suburbs BRAND DEVELOPMENT• Rating: High End Luxury International 5 stars & Palaces • Segment: Luxury
• Non Standardised brand
CUSTOMER PROFILE
• Business 30% / Leisure 70% • Domestic 30% / International 70%BRAND IDENTIFIERS
• Iconic building • Impeccable service • Modern interpretation • Majordome• “Cousu main” service
• Ultimate sleeping experience • Holistic wellness experience
BRAND REQUIREMENTS
• Minimum number of keys: 150 • Recommended number of keys: 250• Room size: flexible from 30 to 40 sqm minimum
• Total Gross Floor Area: 80 - 150 sqm per room on average • Main room types: Superior, Luxury, Suites
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)
✓
Room service
✓
Bar
✓
Meeting rooms /Ballroom
✓
Ballroom
✓
Business centre✓
Fitness✓
Pool✓
Spa✓
Car park✓
A COLLECTION
OF 10 HOTELS BY 2018
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.Santa Clara Cartagena, Colombia
Peoples Grand Hotel Xian, China Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe 1 177 -
-Asia Pacific 2 435 -
-Americas 1 124 1 157
Africa/Middle East 1 138 -
15
A vibrant cocktail of elegance and flair mixed for the modern traveller. An audacious mix of vibrant dynamism with that unmistakable French twist, enlivened by a “cosmopolite” edge that sets the experience apart. It’s about being “where it’s at” and connecting with local life.
www.sofitel.com
SO/ Bangkok, Thailand.
REBELLIOUS LIFESTYLE HOTELS,
BURSTING WITH LOCAL ENERGY
PLAYFUL
AUDACIOUS
ENERGISED
• Rating: Lifestyle Luxury International 5 stars • Segment: Upper upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 48% / Leisure 52% • Domestic 30% / International 70%BRAND IDENTIFIERS
• Dynamic and stylish atmosphere • Unexpected food and beverage
• Surprising happenings & social experiences • State-of-the art technology
• Avant-garde bold design
BRAND REQUIREMENTS
• Minimum number of keys: 80 • Recommended number of keys: 120• Room size: flexible from 30 to 40 sqm minimum
• Total Gross Floor Area: 70 - 80 sqm per room on average • 4 main room types: So Cosy, So Comfy, So Club & Suites
Ma
y 20
15
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)✓
Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business centre✓
Executive club✓
Fitness✓
Pool✓
Spa✓
Car park✓
Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
Secondary locations Airports / Suburbs BRAND DEVELOPMENTA COLLECTION
OF 10 HOTELS BY 2018
UPCOMING OPENINGS
1. Hua Hin, Thailand2. Auckland, New Zealand
3. Samui, Thailand
4. Jakarta, Indonesia Singapore, Singapore
Bel Ombre, Mauritius Bangkok, Thailand
TOP 3 FLAGSHIPS TO VISIT
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
Imagine the most artful combinations of local culture with French “Art de Vivre”. Places sought after by world-class travellers with an innate sense of style. These are the qualities demanded of this luxurious mark of excellence. Passionate places for passionate travellers. www.sofitel.com
AUTHENTIC LUXURY HOTELS
WITH A FRENCH SOUL
Sofitel Buenos Aires, Arroyo, Argentina.
REFINED
CARING
Ma
y 20
15
Key destinations
Cities & Resorts Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
Secondary locations Airports / Suburbs BRAND DEVELOPMENTTOP 3 LATEST OPENINGS
1. Abidjan, Côte d’Ivoire2. Berlin, Kufurstendamm
3. Nanjing Galaxy, China
Beverly Hills, Los Angeles, United States
Le Faubourg, Paris, France
Dubai Downtown, Dubai, UAE
Arroyo, Buenos Aires, Argentina Bangkok Sukhumvit, Bangkok, Thailand
TOP 5 FLAGSHIPS TO VISIT
• Rating: Authentic Luxury International 5 stars • Segment: Upper upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 48% / Leisure 52% • Domestic 30% / International 70%BRAND IDENTIFIERS
• “Cousu Main” Service
• Local culture enhanced with French touches • Outstanding and meaningful design
• Creative & inspired gastronomy • MyBed™ - bedding concept by Sofitel
• Unexpected well being offerings: So Fit & So Spa
• Inspired Meetings™ – tailor made meeting service “Inspired by you, staged by us” • Sofitel Ambassadors Program
BRAND REQUIREMENTS
• Minimum number of keys: 100• Recommended number of keys: 150 - 250 • Room size: flexible from 30 to 40 sqm
• Total Gross Floor Area: 70 to 85 sqm per room on average • 4 main room types: Superior, Luxury, Suites
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)✓
Room service✓
Bar✓
Meeting rooms/Ballroom✓
Business centre✓
Fitness✓
Pool✓
Spa✓
Car park✓
Supplyhotels Supply rooms Pipeline hotels Pipeline rooms
Europe 30 6,235 2 320
Asia Pacific 38 11,873 12 4,168
Americas 16 4,153 2 433
Africa/Middle East 23 5,939 3 1,409
BRAND NETWORK & PIPELINE
SOFITEL SUPPLY
•
107
hotels
•
28,200
rooms
•
41
countries
SOFITEL PIPELINE
•
19
hotels
•
6,330
rooms
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.15
MGallery is a collection dedicated to sophisticated and adventurous explorers offering charming hotels with their very own fascinating stories. Every hotel has the “je-ne-sais-quoi” that comes hand-in-hand with the French “Art de recevoir”. Guests will love being inspired and cocooned all around the world. www.mgallery.com
LUXURY BOUTIQUE HOTELS, INSPIRED AND GENEROUS
Hôtel Carlton Lyon, France.
CHARMING
GENEROUS
UNIQUE
MGALLERY SUPPLY
•
81
hotels
•
8,259
rooms
•
21
countries
TOP 5 LATEST OPENINGS
1. Le Regina Biarritz Hotel, France2. Ni Phi Taw Lake, Myanmar
3. Hotel Royal Hoi An, Vietnam
4. The New Incholm, Brisbane, Australia
5. The Brick Hotel, Buenos Aires, Argentina
Francis Hôtel Bath, UK
Hotel Baltimore, Paris, France
Le Grand Hotel Cabourg, France
Harbour Rocks Hotel, Sydney, Australia Hotel Muse, Bangkok, Thailand
TOP 5 FLAGSHIPS TO VISIT
Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe 46 4,410 4 347
Asia Pacific 27 3,010 6 736
Americas 3 291 -
-Africa/Middle East 5 548 1 215
BRAND NETWORK & PIPELINE
MGALLERY PIPELINE
•
11
hotels
•
1,298
rooms
Ma y 20 15 Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations Airports / Suburbs BRAND DEVELOPMENT• Rating: Charming Luxury International 4 and 5 stars • Segment: Upscale and Upper Upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 40% / Leisure 60% • Domestic 60% / International 40%BRAND IDENTIFIERS
• Collection of hotels with unique personalities • French Art de Recevoir
• Inviting local cuisine • Cocooning facilities
• “Inspired by her” concept: all a woman needs staying at a hotel • Memorable Moment package: immersive local experience • Memorable hoteliers programme: “spirit of service”
BRAND REQUIREMENTS
• Minimum number of keys: 50 • Recommended number of keys: 120 • Room size: flexible from 20 to 30 sqm
• Total Gross Floor Area: from 50 to 75 sqm per room on average • 3 main room types: classic (double and twin), superior and suites (5% minimum)
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)
✓
*Room service
✓
Bar
✓
Meeting rooms
✓
Business centre/digital corner
✓
Fitness
✓
Pool✓
Spa✓
Car park✓
Living room✓
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.15
It’s international. It’s cosmopolitan. It’s a new generation of upscale hotels for a new generation of hyper-connected travellers, for whom the assurance of quality is always in mind. For business or for leisure – it’s patently Pullman. www.pullman.com
Pullman St Pancras, United Kingdom.
IN-STYLE UPSCALE HOTELS
CONNECTING PERFORMANCE WITH ENJOYMENT
COSMOPOLITAN
AMBITIOUS
PULLMAN SUPPLY
•
106
hotels
•
30,864
rooms
•
28
countries
TOP 5 LATEST OPENINGS
1. The Park Lane, Hong Kong, China2. Shanghai South, China
3. Dubai Deira, UAE
4. Phuket Arcadia Resort, Thailand
5. Sao Paulo Ibirapuera, Brazil Paris Tour Eiffel, France
Phuket Arcadia Naithon Beach, Thailand
Sydney Olympic Park, Australia
São Paulo Ibirapuera, Brazil London St Pancras, UK
TOP 5 FLAGSHIPS TO VISIT
• Rating: Contemporary Edge International 4 stars • Segment: Upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 55% / Leisure 45%• Domestic 34% / International (Global & Regional) 66%
BRAND IDENTIFIERS
• The Welcomer Service • Connectivity by Pullman
• Contemporary Art & Design concept • Comfort by Pullman bedding • C. O. Bigelow amenities in the room • Co-meeting offer
• CuisinMotion & Vinoteca F&B concepts • Innovative Fit&Spa lounge
BRAND REQUIREMENTS
• Minimum number of keys: 180 • Recommended number of keys: 300 • Room size: Flexible from 27 to 35 sqm• Total gross floor area: from 60 to 75 sqm per room on average • 3 main room types: Superior, Deluxe and Suites
Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe 31 8,280 4 804
Asia Pacific 59 17,446 44 12,306
Americas 4 1,086 1 150
Africa/Middle East 12 4,052 3 1,104
BRAND NETWORK & PIPELINE
PULLMAN PIPELINE
•
52
hotels
•
14,364
rooms
Ma y 20 15BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)✓
Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business centre✓
Fitness✓
Pool✓
Spa✓
Car park✓
Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
Secondary locations✓
Airports / Suburbs✓
BRAND DEVELOPMENT Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.15
What if a hotel combined its local flavour with a universal sense of hospitality? In Asia, Middle East and Latin America, Grand Mercure captures the uniqueness of each country to make its eminent guests feel at home. Irresistible cultural touchstones in stunning locations.
www.grandmercure.com
Grand Mercure Beijing Dongcheng, Beijing, China.
AUTHENTICALLY LOCAL
LOCAL CULTURE
DISTINCTIVE CHARACTER
GRAND MERCURE
SUPPLY
•
47
hotels
•
9,372
rooms
•
10
countries
TOP 5 LATEST OPENINGS
1. Goa ShremResort, India2. Phuket Patong, Thailand
3. Beijing Dongcheng, China
4. Shangai Central, China
5. Rio Centro, Brazil Pukhet Patong, Thailand
Goa Shrem Resort, India
Beijing Dongcheng, China
Sao Paulo Ibirapuera, Brazil
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
Jakarta Harmoni, Indonesia
TOP 5 FLAGSHIPS TO VISIT
Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe - - -
-Asia Pacific 42 8 110 18 4 487
Americas 3 710 -
-Africa Middle East 2 552 1 263
BRAND NETWORK & PIPELINE
GRAND MERCURE
PIPELINE
•
19
hotels
•
4,750
rooms
Ma y 20 15 Key destinationsCities & Resorts Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
✓
Airports / Suburbs✓
BRAND DEVELOPMENT• Rating: Regional 4 and 5 stars • Segment: Upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 55% / Leisure 45% • Domestic 51% / International 49%BRAND IDENTIFIERS
• The sense of welcome (greeting, welcome gift, uniform…) • The sense of taste (traditional drinks, dishes…)
• The sense of wellness (wellness rituals, amenities…) • The sense of culture and discovery (interior design, art…)
BRAND REQUIREMENTS
• Minimum number of keys: 150 • Recommended number of keys: 200 • Room size: flexible from 30 to 40 sqm
• Total Gross Floor Area: 60 - 80 sqm per room on average • 3 main room types: standard, executives, suites
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)✓
Specialty restaurant✓
Room service✓
Lobby Bar✓
Meeting rooms✓
Ballroom✓
Business centre✓
Fitness✓
Pool✓
Spa✓
Car park✓
Executive lounge✓
Recreational facilities✓
15
STYLISH
INTELLIGENT
INDEPENDENT
Stylish apartments, spacious surroundings, personalised service: The Sebel is taking independence to the next level. This collection of upscale apartments bring the most exciting lodging experience to travellers seeking both autonomy and premium hospitality.
www.thesebel.com
The Sebel Melbourne Docklands, Australia.
UNPARALLELED APARTMENT COLLECTION
Residence East Perth, Australia
Resort Noosa, Noosa Heads, Australia
THE SEBEL SUPPLY
•
26
hotels
•
1,801
rooms
•
2
countries
TOP 4 LATEST OPENINGS
1. Melbourne Docklands, Australia2. Pelican Waters Golf Resort & Spa, Australia
3. South Brisbane, Australia
4. Xi Ning, China Mandurah, Australia
Melbourne Docklands, Australia Melbourne Flinders Lane, Australia
TOP 5 FLAGSHIPS TO VISIT
Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Asia Pacific 26 1,801 2 236
Africa Middle East - - -
-Europe - - -
-Americas - - -
-BRAND NETWORK & PIPELINE
THE SEBEL PIPELINE
•
5
hotels
•
236
rooms
Ma y 20 15 Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
Airports / Suburbs✓
BRAND DEVELOPMENT• Rating: Extended Stay Apartments Regional 4 stars • Segment: Upscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 25% / Leisure 75% • Domestic 84% / International 16%BRAND IDENTIFIERS
• Separate bedrooms and living areas • Spacious living areas
• In-apartment kitchenette, dining table & laundry facilities • Sebel Host: making guests feel at home
• Sebel Lounge: spacious, warm, personal connection, style
BRAND REQUIREMENTS
• Minimum number of keys: 60 • Recommended number of keys: 120
• Room size: studio: 30-45 sqm, 1 bedroom min - 45 sqm, 2 bedrooms - 65-120 sqm
• Total Gross Floor Area: 80 - 90 sqm per apartment on average
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Restaurant
✓
Bar✓
Business corner✓
Fitness✓
Pool✓
Spa✓
In-apartments Kitchenette& Dining Tables
✓
Laundry facilities in apartments
✓
Car park
✓
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.15
At Novotel, everyone is free to live as they want. As a family or solo. On vacation or for work. At all our hotels, everything has been designed to help you find your way around. And our teams, known for their attention to detail, are always at hand. Our unique approach to hospitality, one that is built on simplicity and elegance, is loved the world over. www.novotel.com
Novotel London Brentford, United Kingdom.
MODERN EASY LIVING
MODERN EASY LIVING
SEAMLESS EXPERIENCE
UNIVERSAL
NOVOTEL SUPPLY
•
462
hotels
•
87,207
rooms
•
61
countries
TOP 5 LATEST OPENINGS
1. London Wembley, UK2. Basel City, Switzerland
3. Abu Dhabi Al Bustan, UAE
4. Phuket Karon Beach, Thailand
5. Zhuhai, China Dubai Al Barsha, UAE
New York Times Square, USA
Bangkok Platinum, Thailand London Brentford, UK
TOP 5 FLAGSHIPS TO VISIT
• Rating: International 4 stars • Segment: Upper Midscale • Standardised brand but flexible
CUSTOMER PROFILE
• Business 60% / Leisure 40% • Domestic 50% / International 50%
BRAND IDENTIFIERS
• “YOU – Our Mission, Your Satisfaction” service • “Live N Dream” special bedding
• “Family & Novotel” family programme • “Meeting@Novotel” meeting offer • “Gourmet Bar” F&B concept
• “In Balance by Novotel” wellness offer • “Life Genius” human resources service
Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe 284 46,419 18 4,132
Asia Pacific 120 29,083 49 12,939
Americas 29 5,788 16 2,816
Africa/Middle East 29 5,917 14 3,019
BRAND NETWORK & PIPELINE
NOVOTEL PIPELINE
•
97
hotels
•
22,906
rooms
Ma y 20 15BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
✓
Restaurant(s)✓
✓
Room service✓
✓
Bar✓
✓
Meeting rooms✓
✓
Ballroom✓
Business corner✓
✓
Fitness✓
✓
Pool✓
✓
Spa✓
✓
Car park✓
✓
for hotels outside the city centre for hotels in the city centre
✓
✓
Executive lounge
✓
✓
Key destinations Cities & Resorts
Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
Airports / Suburbs BRAND DEVELOPMENTMoscou City, Russia
✓
NOVOTEL
BRAND REQUIREMENTS
• Minimum number of keys: 120 • Recommended number of keys: 180 • Room size: 24.5 sqm = 7 sqm x 3.5 sqm
(more flexible in Asia & Middle East) • Total gross floor area: 45 - 56 sqm per room
on average
• 3 main room types: Standard, Superior, Suite, at least 20% family rooms
✓
SUITE NOVOTEL
BRAND REQUIREMENTS
• Minimum number of keys: 100 • Recommended number of keys: 120 • Suite size: 29.5 sqm = 5.55 sqm x 5.32 sqm
(flexible for takeover)
• Total gross floor area: 45 - 50 sqm per suite on average
• Suite types: Suites, Standard
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
At Mercure hotels, every stay is a unique experience. Run by teams of enthusiastic professionals, Mercure hotels are infused with local spirit in harmony with people and places. Mercure is uncompromisingly committed to offering both high quality and genuinely enjoyable hotel experiences. (Re)discover Mercure, and enjoy continually charming, always satisfying hotel experiences.
www.mercure.com
Mercure Paris Arc de Triomphe Wagram, France
AUTHENTICITY
CURIOSITY
PERSONAL COMMITMENT
MERCURE SUPPLY
•
754
hotels
•
95,056
rooms
•
52
countries
TOP 5 LATEST OPENINGS
1. Riga Centre, Latvia2. Marijampole, Lithuania
3. Bucharest City Center, Romania
4. Puerto Iguazu Iru, Argentina
5. Pattaya Ocean Resort, Thailand Pattaya Ocean Resort, Thailand
Jakarta Simatupang, Indonesia
Iguazu Hôtel Iru, Argentina Vienna, Austria
TOP 5 FLAGSHIPS TO VISIT
Key destinations Cities & Resorts
Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
✓
Airports / Suburbs✓
BRAND DEVELOPMENT Supplyhotels Supply rooms Pipeline hotels Pipeline rooms
Europe 559 64,333 16 1,838
Asia Pacific 96 15,679 35 6,778
Americas 73 10,683 6 1,141
Africa/Middle East 26 4,361 4 677
BRAND NETWORK & PIPELINE
MERCURE PIPELINE
•
61
hotels
•
10,434
rooms
Ma y 20 15• Rating: International 3 and 4 stars • Segment: Midscale
• Non Standardised brand
CUSTOMER PROFILE
• Business 56% / Leisure 44% • Domestic 64% / International 36%BRAND IDENTIFIERS
• The Mercure “Welcome experience” • Mercure “Quality Guarantee” • “Privilege Bedroom” category
• “Dedicaces” bedroom renovation concept
• “Flavours from the cellar” food & beverage Concept • “Ready to work” meeting offer
• “Mercure touch” service
BRAND REQUIREMENTS
• Minimum number of keys: 80 • Recommended number of keys: 160 • Room size: flexible from 20 to 27 sqm• Total Gross Floor Area: 40 to 60 sqm per room on average • 4 main room types: Standard, Superior, Suites
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have
Breakfast room
✓
Restaurant(s)✓
Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business corner✓
Fitness✓
Pool✓
Spa✓
Car park✓
Cusset Paris Opera, France
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
Mama Shelter is not only a place to sleep: it is a crossroads for people of all ages and cultures. It is a cosy urban refuge, where locals and foreigners come share delicious dishes. If you like casual atmosphere, giant communal tables, then you’ll love to come to Mama.
www.mamashelter.com
Mama Istanbul, Turkey.
MAMA LOVES YOU
FRIENDLY
POPULAR
MAMA SHELTER SUPPLY
•
6
hotels
•
703
rooms
•
3
countries
LATEST OPENING
Mama Shelter, Los Angeles, USA Bordeaux, France
Istanbul, Turkey
Lyon, France Paris, France
Marseille, France
TOP 5 FLAGSHIPS TO VISIT
Supply hotels Supply rooms Pipeline hotels Pipeline rooms Europe 4 552 6 890 Asia Pacific - - - -Americas 1 70 1 150 Africa/Middle East 1 81 -
-BRAND NETWORK & PIPELINE
MAMA SHELTER PIPELINE
•
7
hotels
•
1,040
rooms
Ma y 20 15 Key destinationsCities & Resorts Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
Secondary locations✓
Airports / Suburbs BRAND DEVELOPMENT• Rating: International 3 stars • Segment: Lifestyle / Boutique • Standardised brand
CUSTOMER PROFILE
• Business 50% / Leisure 50% • Domestic 80% / International 20%BRAND IDENTIFIERS
• Lifestyle areas created by great designers
• Communal restaurant and bar – strong F&B concept • Home-made food by Jérôme Banctel
• Live entertainment 3 times a week
• In-room free wi-fi & entertainment system (films, photobooth…) • Organic and natural Mama Skin amenities
• Fun meeting rooms “The ateliers”
BRAND REQUIREMENTS
• Minimum number of keys: 100 • Recommended number of keys: 150
• 3 main room types: Mama double (15–17 sqm) / Mama Luxe double (17–21 sqm) / Mama Deluxe (21–27 sqm)
• Total Gross Floor Area: 40-45 sqm per room on average
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have Forbidden
Breakfast room
✓
same as restaurant Restaurant(s)✓
Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business corner✓
Fitness✓
Pool✓
Spa✓
Car park✓
Rooftop✓
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.15
Some might say that comfort is beyond cost. Ibis hotels show otherwise with offering their guests well being at the best price. Fully equipped rooms with innovative bedding, 24-hour guest services… Welcome to the European leader in economy hotels. www.ibis.com
ibis Alençon, France.
ULTIMATE COMFORT
HIGHEST LEVEL OF SERVICE
CARING & EFFICIENT
IBIS SUPPLY
•
1,078
hotels
•
136,097
rooms
•
59
countries
TOP 5 LATEST OPENINGS
1. Makassar Losari, Indonesia2. Pilar, Argentina
3. Los Mochis, Mexico
4. Bandung Pasteur, Indonesia
5. Chuzhou 1912, China Hong Kong Central, China
Rotterdam City Centre, Netherlands
Lille Centre, Grand Palais, France
Hamburg City, Germany São Paulo Paulista, Brazil
TOP 5 FLAGSHIPS TO VISIT
Supply hotels Supply rooms Pipeline hotels Pipeline rooms Europe 731 79,741 29 5,077 Asia Pacific 157 27,658 49 9,795 Americas 142 20,728 52 7,527 Africa/Middle East 48 7,970 14 3,563
BRAND NETWORK & PIPELINE
IBIS PIPELINE
•
144
hotels
•
25,962
rooms
Ma y 20 15 Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
✓
Airports / Suburbs✓
BRAND DEVELOPMENTBRAND PRODUCT & SERVICE FEATURES
Must have Nice to have Forbidden
Breakfast room
✓
* Restaurant✓
* Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business corner✓
Fitness✓
Pool✓
Spa✓
Car park✓
Garden/terrace✓
Kids area✓
Web corner✓
* Breakfast room and restaurant can be in the same place.
• Rating: International 3 stars • Segment: Economy • Standardised brand
CUSTOMER PROFILE
• Business 58% / Leisure 42% • Domestic 75% / International 25%BRAND IDENTIFIERS
• New design and revamped public spaces by Atelier Archange • New ibis room – Sweet Room by ibis
• Sweet Bed by ibis
• ibis 15-min satisfaction guarantee • ibis Kitchen concept
• ISO 9001 & 14001 certifications
• ibis Business Programme (subscription card)
BRAND REQUIREMENTS
• Minimum number of keys: 60 • Recommended number of keys: 160 • Room size: 16.4 sqm = 5.75 sqm x 2.85 sqm
• Total Gross Floor Area: from 29 sqm to 34 sqm per room on average • 3 main room types: double, twin & triple rooms
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
All different, but all equally inspiring: these are ibis Styles hotels. Positive and trendy, the brand offers a unique equation mixing designs, comfort… and services like Wi-Fi or family offer. Everything to meet the modern traveller’s needs, at an all-inclusive price.
www.ibis.com
ibis Styles Liverpool, United Kingdom.
PERSONALISED DESIGN
ALL-INCLUSIVE OFFER
POSITIVE & TRENDY
IBIS STYLES SUPPLY
•
320
hotels
•
29,905
rooms
•
24
countries
TOP 5 LATEST OPENINGS
1. Jerusalem Sheikh Jarrah, Israel2. Deyang, China
3. Balneario Camboriu, Brazil
4. The Entrance, Australia
5. Sapporo, Japan Wroclaw Centrum, Poland
Palermo, Italy
Paris Massena Olympiades, France
Liverpool Dale Street, UK São Paulo Anhembi, Brazil
TOP 5 FLAGSHIPS TO VISIT
Supply hotels Supply rooms Pipeline hotels Pipeline rooms Europe 246 19,521 28 3,384 Asia Pacific 61 8,600 47 10,505 Americas 11 1,394 23 2,855 Africa/Middle East 2 390 4 2,169
BRAND NETWORK & PIPELINE
IBIS STYLES PIPELINE
•
102
hotels
•
18,913
rooms
Ma y 20 15 Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
Secondary locations✓
✓
Airports / Suburbs✓
BRAND DEVELOPMENTBRAND PRODUCT & SERVICE FEATURES
Must have Nice to have Forbidden
Breakfast room
✓
* Restaurant✓
* Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business corner✓
Fitness✓
Pool✓
Spa✓
Car park✓
Garden/terrace✓
Kids area✓
Web corner✓
* Breakfast room and restaurant can be in the same place.
• Rating: International 3 stars • Segment: Economy • Non-Standardised brand
CUSTOMER PROFILE
• Business 58% / Leisure 42% • Domestic 78% / International 22%BRAND IDENTIFIERS
• All-inclusive offer (room + breakfast + Wi-Fi + little extras) • Multiple Styles and Storytelling Design concept
• Sweet Bed by ibis Styles • Meet & Eat, Meet & Sleep
• Family offer (kids welcome pack, special menus, etc.) • Happy Mood Makers Programme
• ibis Business Programme (subscription card)
BRAND REQUIREMENTS
• Minimum number of keys: 50 • Recommended number of keys: 120 • Room size: flexible from 13 sqm to 24 sqm
• Total Gross Floor Area: from 26 sqm to 40 sqm per room on average • 3 main room types: double, twin and family suites (at least 10% of rooms)
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
Offering essential comfort and modestly priced low prices, ibis budget hotels are the perfect place for autonomous travellers. Warm rooms with fluffy pillows, an XL shower, an all-you-can-eat breakfast buffet, modern public spaces… For the leader in low cost hotel segment, simplicity goes with quality. www.ibis.com
ibis Budget Berlin Kurfürstendamm, Germany.
ESSENTIAL COMFORT AT A BUDGET PRICE
ESSENTIAL COMFORT
THE RIGHT PRICE
IBIS
BUDGET
SUPPLY
•
533
hotels
•
52,966
rooms
•
25
countries
TOP 5 LATEST OPENINGS
1. Zurich Airport, Switzerland2. München City Olympiapark,
Germany
3. Ambassador Busan Haeundae,
South Korea
4. Aracaju Orla de Atalaia, Brazil
5. Fes, Morocco Supply
hotels Supply rooms Pipeline hotels Pipeline rooms
Europe 494 43,335 23 2,891
Asia Pacific 31 3,730 11 1,721
Americas 23 5,297 52 7,808
Africa/Middle East 5 604 -
-BRAND NETWORK & PIPELINE
IBIS
BUDGET
PIPELINE
•
86
hotels
•
12,420
rooms
Ma y 20 15 Key destinations Cities & ResortsMajor domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
Secondary locations✓
✓
Airports / Suburbs✓
✓
BRAND DEVELOPMENTAmbassador, Seoul Dongdaemun, South Korea
Berlin, Kurfürstendamm, Germany
Brest Centre Port, France
Edinburgh Park, UK Zurich Airport, Switzerland
TOP 5 FLAGSHIPS TO VISIT
• Rating: International 2 stars • Segment: Low-cost • Standardised brand
CUSTOMER PROFILE
• Business 64% / Leisure 33% • Domestic 74% / International 26%BRAND IDENTIFIERS
• New design and revamped public spaces by Atelier Archange
• Cocoon Room – comfortable rooms for 1 to 3 people with bathroom, desk and TV
• 24h check-in • Free Wi-Fi
• Breakfast – all-you-can-eat buffet • Snack service
• ibis Business Programme (subscription card)
BRAND REQUIREMENTS
• Minimum number of keys: 80 • Recommended number of keys: 120 • Room size: 12.5 sqm: 5 sqm x 2.5 sqm
• Total Gross Floor Area: from 20 sqm to 24 sqm per room on average • 3 main room types: Double, twin and triple rooms
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have Forbidden
Breakfast room
✓
Restaurant✓
Room service✓
Bar✓
Meeting rooms✓
Ballroom✓
Business corner✓
Fitness✓
Pool✓
Spa✓
Car park✓
* Garden/terrace✓
Kids area✓
Web corner✓
* Except if not applicable.
Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
15
You have just arrived in the city and you already feel at home. Your apartment is spacious, fully equipped with kitchen and our hotel services make your life easier : 24/7 reception desk, cleaning, buffet breakfast…
For a few days or several months, make yourself at home at aparthotels Adagio, Adagio access and Adagio premium.
www.adagio-city.com
Adagio Basel City, Basel, Switzerland.
INDEPENDENCE
PERFECT FOR ALL LIFESTYLES
FRIENDLY ATMOSPHERE
ADAGIO SUPPLY
•
106
aparthotels
•
11,532
apartments
•
14
countries
TOP 5 LATEST OPENINGS
1. München City Olympiapark,Germany
2. West Bay Doha, Qatar
3. Abu Dhabi Al Bustan, UAE
4. Paris la Défense, Courbevoie, France
5. Rio de Janeiro, Ipanema, Brazil Adagio, Köln City, Germany
Adagio, Liverpool City Centre, UK
Adagio access, Munchen City Olympiapark, Germany
Adagio, Brussels Centre Monnaie, Belgium Adagio, Paris Opéra, France
TOP 5 FLAGSHIPS TO VISIT
ADAGIO PIPELINE
•
25
aparthotels
•
4,311
apartments
Ma y 20 15 Supply hotels Supply rooms Pipeline hotels Pipeline rooms Europe 93 10,177 9 1,231 Asia Pacific - - - -Americas 8 654 7 1,359 Africa/Middle East 5 701 9 1,721BRAND NETWORK & PIPELINE
Key destinations
Cities & Resorts Major domestic destinations
Smaller cities & attractive touristic destinations Prime locations
✓
✓
✓
✓
Secondary locations✓
✓
✓
Airports / Suburbs BRAND DEVELOPMENT• Product: 2-in-1 wardrobe bed our studios are fitted with wardrobe beds to ensure a flexible layout forming two living areas – sofa by day, open bed by night. • Service: Long-stay welcome
For customers staying longer than 28 nights, Adagio offers a special personalised welcome, which includes allocation of a large apartment with a lovely view, a tour by the GM of the aparthotel and the services provided, and a Welcome Pack containing local organic food products.
• Family programme: Baby kit (a travel cot and a high chair are available at reception). • Online: Long-stay booking engine: available on adagio-city.com, customers can
book a stay of more than 30 nights.
• Pricing policy: a tiered pricing is applied from the fourth night – “the longer you stay, the less you pay”.
BRAND PRODUCT & SERVICE FEATURES
Must have Nice to have Forbidden
Breakfast room
✓
✓
Restaurant(s)✓
✓
Room service✓
✓
24/7 reception✓
✓
Bar✓
✓
Meeting rooms✓
✓
Business corner✓
✓
Fitness✓
✓
Pool✓
✓
Spa✓
✓
Car park✓
✓
Luggage room✓
✓
Laundry room✓
✓
Free highspeed internet
✓
✓
✓
ADAGIO
BRAND POSITIONING
• Rating: Extended Stay International 4 stars • Segment: Midscale • Standardised brand CUSTOMER PROFILE • Business 53% / Leisure 47% • Domestic 41% / International 59% BRAND REQUIREMENTS
• Minimum number of keys: 90 • Recommended number of keys: 100 • Room size: Flexible from 25 sqm to 35 sqm • Total Gross Floor Area: 44 sqm per
apartment on average
• 4 apartment types: studio (2 people), 1 bedroom (4 people)
✓
ADAGIO ACCESS
BRAND POSITIONING
• Rating: Extended Stay International 3 stars • Segment: Economy • Standardised brand CUSTOMER PROFILE • Business 53% / Leisure 47% • Domestic 62% / International 38% BRAND REQUIREMENTS
• Minimum number of keys: 70 • Recommended number of keys: 80 • Room size: Flexible from 19 sqm to 25 sqm • Total Gross Floor Area: 32 sqm per
apartment on average
• 2 apartment types: studio (2 people) + 1 bedroom (4 people) Figur es: es tima ted supply b y end of 20 15 and es tima ted pipeline b y early 20 16.
Discover 10 reasons to join AccorHotels
1 Leading and attractive brands
2 Powerful Distribution and Revenue Management solutions
3 Worldwide sales network
4 High value loyalty programme and customer expertise
5 Effective marketing support
6 High performance IT technology and PMS
7 Tailor-made design & technical assistance
8 Strong procurement solutions
9 Proven recruitment and training initiatives
10 Best-in-class sustainable development programme
Our franchise contract
Our management contract
Our Hotel Development offices
WE ENSURE
15
LEADING AND ATTRACTIVE
BRANDS
1
LUXURY UPSCALE MIDSCALE ECONOMY LOW COST INTERNATIONAL BRANDS LIFESTYLE/BOUTIQUECORE BRANDS EXTENDED STAYS
REGIONAL BRANDS*
* Grand Mercure: Asia, Middle East, Latin America, The Sebel: Asia & Pacific, Hotel Formule 1: India, Hotel F1: France. AccorHotels offers the largest brand portfolio in the hotel industry, ranging from the most affordable to the most luxurious. Our brands are international, standardized or non standardized, and regional, adapted to local markets. Completing the choice are our lifestyle and boutique hotels, as well as aparthotels for extended stays.
y 20
15
THE ACCORHOTELS NETWORK & PIPELINE
More than 1 hotel
opens every 2 days
Economy & Low cost
Economy & Low cost
Midscale Midscale Luxury & Upscale Luxury & Upscale
BY SEGMENT
BY SEGMENT
Subsidiaries Subsidiaries Management contract Management contract Franchise contract Franchise contractBY OPERATING
TYPE
BY OPERATING
TYPE
ACCORHOTELS SUPPLY
TOTAL NUMBER OF ROOMS
ACCORHOTELS PIPELINE
TOTAL NUMBER OF ROOMS
29
%*FRANCE
1 ,562 HOTELS 140,918 ROOMS + 5,000 IN THE PIPELINE**24
%*ASIA-PACIFIC
621 HOTELS 118,008 ROOMS + 80,000IN THE PIPELINE**31
%*EUROPE
excluding France 1,107 HOTELS 149,216 ROOMS + 26,600IN THE PIPELINE**6
%* AFRICA AND MIDDLE EAST147 HOTELS 28,183 ROOMS + 15,700IN THE PIPELINE**
10
%* NORTH AMERICA, LATIN AMERICA AND THE CARIBBEAN280 HOTELS 45,971 ROOMS + 28 000IN THE PIPELINE** AccorHotels SUPPLY:
3,700
hotels &480,000
roomsNO. 1
hotel operator in the worldAccorHotels PIPELINE:
over
800
hotels &
156,000
rooms
NO. 1
development pipeline
outside the USA
48% 37% 15% 46% 32% 22% 39% 28% 33% 10% 19% 71%
15
BOOST YOUR HOTEL’S REVENUE
WITH THE ACCORHOTELS DISTRIBUTION SOLUTIONS
A powerful reservation system
AccorHotels’ reservation system, known as TARS, is a highly efficient distribu-tion platform that meets all the needs of your hotel from online reservadistribu-tions and payment to sales optimization and management.
POWERFUL DISTRIBUTION
AND REVENUE MANAGEMENT SOLUTIONS
2
Global Distribution System (GDS) Web - indirect Online Travel Agencies (OTAs) Websites – direct AccorHotels & mobileCentral Reservation Offices (CRO), email and intra Resaweb
59%
AccorHotels Central Distribution System TARS41%
Hotel PMS35%
Direct sales24%
Indirect sales Figures at year-end 2014 17% 18% 17% 7%The biggest range of real-time connectivity solutions
Your advantages with the AccorHotels distribution solutions — Boost your occupancy rate
— Increase your average room price
— Optimize your distribution costs while strengthening your direct sales and managing your indirect sales
KEY FIGURES 2014
59%
of TARS contribution rate to total hotel revenue on average, up by 3.7 points over the previous year
38
million reservations
79
million room nights generated
1
15
MANAGE YOUR DISTRIBUTION SIMPLY
AND
EASILY WITH TARS, OUR MULTI-CHANNEL DIGITAL
PLATFORM FOR SALES AND RELATED SERVICES
The benefits of our distribution platform
— Multi-currency and multilingual central booking system — Real-time updates of room rates and availability — Direct access to all industry distribution channels — Effective management of distribution channels — Controlled and coherent rates policy
2
POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONSTARS: 8 services and a 24-hour hotline to make your life easier
RESA web ANAIS ASAAPOL
DATA webFASTCOM web application to manage remuneration of intermediaries (e.g. travel agencies) “Accor Payment On Line” web application
for secure online payments of all reservations web application to manage your hotel's data: description, rates, sales conditions, etc. web application to manage your hotel bookings
“AccorHotels New Application for Integrated Sales” a tool for managing B2B contracts
Le Club Accorhotels
web application to manage our loyalty program
REPORT HOTEL
web application to access all statistics reports
a tool for analyzing the commercial segmentation of Accor Hotels customers Tracking Sales platform Distribution platform
TARS
Direct salesiPMS
RMS
iPMS
RMS
Indirect salesThe PMS (Fols and Opera) integrated to AccorHotels solutions are interfaced with TARS, Le Club Accorhotels, lRMD, and other tools
The Revenue Management (EZ RMS, ARMS, ibis SMART pricing) tools are fully interfaced with TARS
15
2
POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONSSTIMULATE YOUR DIRECT SALES
THANKS TO ACCORHOTELS DIRECT CHANNELS
A stronger online presence
AccorHotels guarantees you a stronger e-com-merce presence, with:
— accorhotels.com, a multi-brand portal unique in the sector: 32 geolocalized versions, 18 languages, 11.5 million visitors per month, equal to 50% of direct web traffic
— the 13 commercial websites of our hotel brands: sofitel.com, novotel.com, ibishotel.com, etc., representing 11.5 million visits in 2014
KEY FIGURES 2014
No.
1
hotel group in terms of traffic (source ComScore, except USA)
18%
in direct sales, via AccorHotels websites
280
million visits to AccorHotels websites
The Overflow call service to optimize management of your
bookings
The AccorHotels call centre agents are an extension of your hotel’s reservation service.
A call to your hotel unanswered after the 4th ring automatically switches to our
team who takes the call in your name and make bookings for your hotel. You are only billed for the service if the customer stays at your hotel.
1,500
hotels already have this service
2.5
million booking calls managed by our Overflow service
95%
answer rate
A growing mobile presence
As for its e-commerce strategy, AccorHotels offers you a unique mobile pres-ence, with:
— mobile sites for each of its brands
— an exclusive, multi-brand, one-stop application for accorhotels.com Available for iPhone, smartphones, Android and
tablets, these applications allow customers to consult room availabilities in real time, access negotiated rates, make reservations, and more. A host of services heighten the guest experience at the hotel, making the accorhotels.com applica-tion a real “travel companion,” one that will soon be indispensable.
30%
of AccorHotels web visits are from mobile devices
+127%
rooms booked via theaccorhotels.com and brand mobile apps
3
million app downloads
Call centres and integrated after-sales service
Our A3C (ACCOR CUSTOMERS CONTACT CEN-TRES) call centres not only take care of your tele-phone bookings via AccorHotels central reservations but they also manage your customer relationship: emails, postal mail, social networks, etc. as well as any claims.11
call centres around the world
900
Reservation and Customer Care agents
6.4
million customer contacts handled in 18 languages
15
POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS
2
OPTIMIZE YOUR INDIRECT SALES
BY CONNECTING TO THE MOST POWERFUL
PARTNERS AT THE BEST CONDITIONS
A privileged partnership with the major online travel agencies
AccorHotels has strategic international agreements and negotiated commis-sions with the leading online travel agencies: booking.com, Expedia, HRS, etc.Increased presence on price-comparison websites
The AccorHotels distribution system connects your hotel to metasearch en-gines like TripAdvisor, Kayak, or Google, which compare several hotels to facil-itate customer choice.
Reservations made easier on the Global Distribution Systems (GDS)
AccorHotels works with more than 20,000 travel agency partners which book rooms via the GDS.15
POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS
2
IMPROVE YOUR HOTEL’S PERFORMANCE
THANKS TO ACCORHOTELS’ RMD (REVENUE
MANAGEMENT ON DEMAND) EXPERTISE
A highly effective solution to optimize your revenue
To optimize your occupancy rate and average room price and to boost your hotel’s revenue, AccorHotels has developed real expertise in revenue manage-ment. Our Revenue on Demand (RMD) solutions help you analyse and antici-pate market trends and customer demand and transform opportunities into real bookings. By combining our technical solutions, our training programmes, and the expertise of our teams, you benefit from a real return on your investment.
Service on demand, adaptable to your budget
Having a dedicated Revenue Manager in your hotel is not always possible, for financial reasons or simply because such persons are rare.
Today, there are 10,000 RMs in the world and 300,000 hotels! With its Revenue Management on Demand, AccorHotels offers you the possibility of sharing the costs of an expert RM who will help you optimize your hotel’s revenue.
5 Revenue Management plans to accompany your hotel
With 5 different plans and numerous options, you are sure to find the Revenue Management solution that fits your needs.
RMD Discovery: an “introduction to Revenue Management” module and a self-diagnostic to see what your current situation is.
RMD Solutions: a complete system of Revenue Management solu-tions at competitive rates:
— RM solutions adapted to hotel needs: EzRMS, ARMS, ibis SMART pricing
— RM solutions on market trends: STR, MKG, RateGain, Travelclick, Nor1
RMD Training: a Revenue Manager training and recruitment service RMD Consulting: Revenue Management consulting missions tailored to your hotel
RMD Operating: Revenue Management daily services to optimize your hotel’s revenue
KEY FIGURES 2014
1,600
hotels equipped with RM solutions
700
expert Revenue Managers experts around the world
+8%
in REVPAR performance on average for hotels using RMD
15
POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS
2
PROFIT FROM ACCORHOTELS’ AMBITIOUS DIGITAL
STRATEGY:
A 220 MILLION EURO PLAN
FOR THE NEXT 4 YEARS
An investment in the future to serve our common interests
Because our primary source of revenue today, and for the foreseeable future, is digital, it is our top priority. We are rolling out a 220-million euro, 4-year plan to develop 8 programmes to enhance the digital experience of our customers, partners and employees.
Some projects currently being deployed
— An online reservation function for meetings and seminars — A personalized partner portal
— Dashboards to track your hotel’s performance … And many other projects among our 8 programmes
15
WORLDWIDE SALES NETWORK
3
KEY FIGURES 201442
sales offices700
sales representatives360,000
client accounts including1 ,100
major client accounts worldwide
4.5
billion euros in annual revenue
BENEFIT FROM ACCORHOTELS’ WORLDWIDE SALES
NETWORK
AND BUSINESS PARTNERSHIPS
International and local commercial contracts with every type
of client
Gain access to contracts AccorHotels has negotiated with business, leisure or intermediary partners in your country and elsewhere to generate room nights and revenue in your hotel.
— More than 500 major corporate client accounts worldwide: IBM, Total, Siemens, Airbus, General Electric…
— Strategic partnerships and preferential agreements with the leading online travel agencies (OTAs), such as Expedia, Booking, HRS, and dedicated busi-ness travel agencies, like Amex, Carlson Wagonlit Travel, and BCD Travel. — Agreements with the leading events agencies (meetings, incentives,
confer-ences, seminars): HelmsBriscoe, MCI, AMEX
— Contracts with the biggest international travel organizers: TUI, Kuoni, Thomas Cook
— Contracts with 200 major airline companies, including Air France, Cathay Pacific, Lufthansa, and American Airlines.
15
WORLDWIDE SALES NETWORK
3
TARGET BUSINESSES AND INTERMEDIARIES
THANKS
TO FOUR DEDICATED WEBSITES
4 accorhotels.com websites for business users to book hotels
at preferential conditions:
“Business”, for corporate travel
“Meetings”, for meetings and seminars “Travel Agencies”, for travel agencies “Tourism”, for tourist industry professionals
MAKE THE MOST OF MAJOR INTERNATIONAL TRADE
FAIRS
TO PROMOTE YOUR HOTEL
AccorHotels spotlights all Group hotels at the biggest
international trade shows:
ITB Berlin – Germany (Leisure)
Arabian Travel Market Dubai – United Arab Emirates (Leisure) IMEX Frankfurt – Germany
IMEX America – Las Vegas – USA (MICE)
World Travel Market London – United Kingdom (Leisure) IBTM Barcelona Spain (Leisure & MICE)
ILTM Cannes – France (Luxury)
DISCOVER ACCORHOTELS’ 42 SALES OFFICES AROUND THE WORLD EUROPE Austria-Vienna Belux-Brussels Czech Republic-Prague France-Paris Germany-Munich Hungary-Budapest/Bulgaria Italy-Rome Netherlands-Schipol Poland-Warsaw Portugal-Lisbon Russia-Moscow Spain-Madrid Sweden-Stockholm/Scandinavia Switzerland-Zurich Turkey-Istanbul United Kingdom-Ireland-London AFRICA, MIDDLE EAST, INDIAN OCEAN Algeria-Tunisia Saudi Arabia-Jeddah EAU-Dubai/Middle East-Egypt Morocco-Casablanca/Africa NORTH AMERICA United States-Miami SOUTH AMERICA Argentine-Buenos Aires
Brazil-São Paulo/South America Chile-Santiago ASIA PACIFIC Australia-Sydney China-Shanghai China-Hong Kong India-Gurgaon, Delhi Indonesia-Jakarta Japan-Tokyo Malaysia-Kuala Lumpur New Zealand -Auckland Singapore
South Korea-Seoul Taiwan
Thailand-Bangkok Vietnam-Saigon
GLOBAL SALES PARIS Adagio
Airline companies Corporate contracts E-Commerce Tourism
Ma
y 20
15
HIGH VALUE LOYALTY PROGRAMME
& CUSTOMER EXPERTISE
GAIN AND RETAIN YOUR GUESTS’ LOYALTY
WITH THE ACCOR HOTEL LOYALTY PROGRAMME,
LE CLUB ACCORHOTELS
A simple and attractive programme
Le Club Accorhotels is AccorHotels’ free loyalty programme which lets mem-bers earn points for every expenditure at one of the 2,700 participating Ac-corHotels’ hotels. Members can convert these points into reductions on future stays or into air miles with a partner airline company.
Strong points where we match the competition
— Multibrand & worldwide programme
— Advantages similar to those offered in our major competitors’ programmes — Option of converting points into air miles
— Booking with points directly online
— Points do not expire as long as the member stays at least once a year at a participating hotel
— Top members earn more point
Strong points where we beat the competition
— A worldwide offer of 2,800 properties, from economy to luxury
— Full flexibility on using points to book: no restrictions, no blackout dates — Programme 100% online
— Customer service in 10 languages
— The most international loyalty programme
Le Club Accorhotels members vs. non-members
MEMBER NON-MEMBER
Return visit to AccorHotels’ hotels year on year 37% 14%
Spending during the stay x2 1
Average number of stays per year 2.7 1.3
KEY FIGURES 2014 Nearly
20
million members
12,000
new members every day on average
25%
of AccorHotels room revenue is generated by Le Club Accorhotels members
74%
of Club members book through AccorHotels direct channels
84%
of Club members book at AccorHotels rather than elsewhere because of the loyalty programme (source IPSOS)
4
78% 16% 4% 2% Classic Silver Gold Platinum Rest of Europe Asia France UK & Ireland South America Pacific Germany North America Middle East Africa 20% 18% 12% 12% 12% 8% 7% 6% 3% 2%Active members
by category
78% 16% 4% 2% Classic Silver Gold Platinum Rest of Europe Asia France UK & Ireland South America Pacific Germany North America 20% 18% 12% 12% 12% 8% 7% 6%Active members
by zone of residence
15
HIGH VALUE LOYALTY PROGRAMME & CUSTOMER EXPERTISE
AccorHotels customers by country of residence
OPTIMIZE YOUR CUSTOMER RELATIONS
WITH A
POWERFUL CUSTOMER RELATIONSHIP MANAGEMENT
A global centralized customer database
For many years, AccorHotels has benefited from a powerful CRM enabling it to optimize, process and analyse customer data.
This valuable tool helps the Group to improve its commercial discourse, target its initiatives, and strengthen customer loyalty.
Whatever the source of information (e.g. Internet sites, mobile devices, call cen-tres, hotel PMS, GDS), customer data is shared among all the Group’s hotels of all the brands, and in all their countries:
— Identity: name, age, gender, contact details — Loyalty and subscription cards
— Booking history, bookings in process or to come — Expenditures during the entire stay
— Preferences at hotel (floor, type of bed, newspapers, etc.) and personal tastes (sports, gourmet dining, etc.)
— Level of satisfaction and claims or complaints
Your hotel can consult the guest file once it is equipped with an Opera or FOLS PMS.
Benefits for your hotel
— Offer your guests the most personalized welcome possible to satisfy them and win their loyalty
— Have specific information on your guests, their preferences, their habits — Personalize emails and propose tailor-made offers
— Augment the customer value in your hotel and boost sales
4
22% 20% 12% 11% 10% 9% 7% 5% 2% 2% France Rest of Europe United Kingdom Asia South America Germany Pacific North America Middle East Africa KEY FIGURES 201445 millions
individual customers in the B2C customer database
800,000
corporate accounts & travel agencies in the B2B customer database
x2
One personalized message means twice the spending
15
BOOST YOUR REVENUE
WITH POWERFUL
MARKETING INITIATIVES*
Wide-reaching marketing actions
Digital is changing the customer-brand relationship, making awareness and image more important than ever. To accompany you and help fill your hotel all year long, particularly during slow periods, the Group implements powerful marketing actions – both monobrand and multibrand – developed at an inter-national, national or local level.
High impact multimedia ad campaigns (TV, radio, press, posters,
digital)
For brands and hotels to raise their awareness, strengthen their image, and stand out from their competition, AccorHotels develops communication cam-paigns and media plans utilizing the most relevant formats and materials, from the most traditional to digital and social media.
Optimized online referencing campaigns
For customers and prospects to easily spot our brands and your hotel on the Internet, it is essential to maximize their visibility on search engines. Accor-Hotels invests heavily to guarantee you a top-of-the-first-page position while optimizing the cost per click.
Targeted emailing campaigns
In its powerful database of 45 million contacts, including 18 million Le Club Accorhotels members, AccorHotels centralizes a variety of information on its customers, from a basic profile to personal preferences, travel habits and more. Based on this information, the Group launches targeted campaigns via e-mailings, text messages, or notifications on the single accorhotels.com app to address the right message to the right customer at the right time and boost your revenue.
Strategic promotional offers
To generate bookings for your hotel during slow periods, the brands and the accorhotels.com portal run promotional offers backed by global media plans several times a year. Travellers benefit from extremely attractive prices at par-ticipating hotels.
EFFECTIVE MARKETING SUPPORT
5
Examples
100 million euros in media investment for AccorHotels brand advertising campaigns 2 million single visitors on the
ibis-expedition.com platform and 2.3 million views on YouTube
Example
12 million key words purchased in paid Search Engine Advertising (SEA)
Example
570 million personalized emails (up 18% over 2013) and
800,000 text messages sent in 2014
Example
“Crazy Prices” operation: 6.3 million visits to the sites in 11 days, 297,000 reservations (+6% compared to 2013)
* Marketing campaigns vary from one market and one brand to another and comprise different elements. They may include all or just one or two of the actions and service offers (additional billable services) mentioned as examples.
