O V E R V I E W MARKETING

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LEASING &

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FORWARD LOOKING STATEMENT

This presentation contains "forward-looking statements” regarding RealPage and our business, including statements relating to our expected, possible or assumed product or service offerings, solutions footprint, results of operations, growth, expenditures, customer behaviors, market opportunities and migrations to ourproducts or our competitors’ businesses. Forward-looking statements are based on management’s beliefs and assumptions and on information currently available to management. Forward-looking statements include all statements that are not historical facts and often may be identified by terms such as “expects,” “believes” “plans” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause or contribute to such material differences include, but are not limited to, the following: (a) the possibility that general economic conditions, including leasing velocity, or uncertainty cause information technology spending, particularly in the rental housing industry, to be reduced or purchasing decisions to be delayed; (b) an increase in insurance claims; (c) an increase in customer cancellations; (d) the inability to increase sales to existing customers and to attract new customers; (e) RealPage's failure to integrate acquired businesses and any future acquisitions successfully; (f) the timing and success of new product introductions by RealPage or its competitors; (g) changes in RealPage's pricing policies or those of its competitors; (h) legal or regulatory proceedings; (i) inability to complete the development or integration of our various products or to deliver new or enhanced functionality on a timely basis; (j) inability to achieve revenue growth or enable margin expansion; (k) the discovery of facts and circumstances not currently available to management; and (l) such other risks and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission ("SEC") by RealPage, including our Quarterly Report on Form 10-Q previously filed with the SEC on May 8, 2015. RealPage undertakes no duty to update this information except as required by law.

Additional Important Notices

• This material contains information that is confidential and/or proprietary to RealPage. It should not be provided to non-attendees without prior written consent from RealPage.

• REALPAGE is a registered trademark of RealPage, Inc. This presentation also may contain additional trademarks and service marks of ours and of other companies. We do not intend our use or display of other companies’ trademarks or service marks to imply a relationship with, or endorsement or sponsorship of us by, such other companies.

• This material is provided for informational purposes only. It is not legal or accounting advice and should not be considered to be a substitute for such advice.

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STRENGTH IN LESS

W E B E L I E V E T H E R E I S

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A N U N C O N V E N T I O N A L S O L U T I O N

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I N A W O R L D S C R E A M I N G …

“MORE! MORE! MORE!...”

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AN UNCONVENTIONAL APPROACH TO THE “FUNNEL”

[ BETTER…FOR YOUR BOTTOM LINE ]

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4,000 UNQUALIFIED LEADS

2.5% CONVERSION RATE

1,500 HIGH-QUALIFIED LEADS

6 TO 8% CONVERSION RATE

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SPEND LESS. LEASE MORE.

[ FEWER, HIGH-QUALIFIED-LEADS = INCREASED CONVERSIONS ]

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SPEND LESS

LEASE MORE

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• Lead Generation

• Lead Capture

• Lead Management

LEASING AND MARKETING

GOAL: GENERATE HALF

AS MANY LEADS WITH

3 TIMES BETTER

CONVERSION

RESULT:

• REDUCED VACANT

DAYS

• INCREASE REVENUE

• LOWER COST

®

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WEBSITES

AN UNCONVENTIONAL CONVERSION PLATFORM

GENERATE. CONVERT. MANAGE.

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CONVERT LEADS WITH MORE SHOW AND LESS TELL

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SHOW THEM BRILLIANT PHOTOGRAPHY

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WHY BRILLIANT PHOTOGRAPHY MATTERS…

Generates 2X more demand

Results in 61% more views than competitor listings

WEBSITES

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SHOW THEM THEIR SPACE WITHIN YOUR PLACE

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WHY SPACE MATTERS…

Floor plans are the second-most important feature to prospects

Generate 30% more buyer interest with floor plans

WEBSITES

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SHOW THEM LIFE IN CONTEXT

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Location is the biggest factor in determining the value of your community

Prospects can quickly decide if surrounding neighborhood fits their lifestyle

WHY CONTEXT MATTERS…

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SHOW THEM WHEN IT WILL BE READY FOR THEM

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SHOW THEM WHEN IT WILL BE READY FOR THEM

…WITH REAL-TIME PRICING AND AVAILABILITY

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SHOW THEM WHEN IT WILL BE READY FOR THEM

AND, IF THEY HAVE QUESTIONS, THEY CAN GET ANSWERS

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It’s the #1 reason LeaseStar websites convert prospects into residents

Empowers prospects to take action

WHY REAL-TIME PRICING AND AVAILABILTY MATTER…

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SHOW THEM WHERE TO SIGN

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THE ONLY END-TO-END ONLINE SOLUTION

PROVIDES THE

CONVENIENCE

AND SIMPLICITY OF

A LEASING OFFICE

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• Only solution that automates entire lease

• Leases are signed electronically with eSignature

• Saves up to 2 hours of leasing agent time per lease

• 25% of leases are signed online

• Drives lease and asset value with upgrades and packages

• All agreements and guest card information are

stored and managed online

WHY ONLINE LEASING MATTERS…

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ONLINE LEASING

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EMPOWER YOUR TEAM TO LEASE FASTER

SMART LEASING TABLET

• Untethers leasing agent

• Create real-time quotes and availability

• Virtually tour the entire property

• Seamlessly sync guest card information

• Complete lease from beginning to end

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MIRROR THE ONLINE EXPERIENCE IN PERSON

SMART LEASING

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Speeds up path to conversion by 2X

Creates a consistent leasing experience on and offline

WHY SMART LEASING TABLET MATTERS…

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SOLUTIONS THAT DRIVE CONVERSION

AND VALUE…NOT JUST VOLUME

WEBSITES

• At least a 22% increase in organic traffic

ONLINE LEASING

• 25% leases signed online

SMART LEASING TABLET APP

• Speeds conversion by 2X

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CONNECTIONS THAT CONVERT…LITERALLY

OVERVIEW

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LEAD

GENERATION

AN UNCONVENTIONAL LEAD GENERATION PLATFORM

GENERATE AND CONVERT

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MEET PROSPECTS WHERE THEY SEARCH AND

GENERATE HIGHLY-QUALIFIED LEADS

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FIND THE RIGHT LEADS ON THE RIGHT CHANNELS

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YOUR FUTURE RESIDENTS ARE EVERYWHERE

• 70% of residents begin their search online

• 69% search ILS or community reviews

• 45% use ratings & reviews sites

• 21% use social referrals

• 11.6% use social channels

WE MEET QUALIFIED PROSPECTS WHERE THEY

SEARCH, TO DELIVER RESULTS

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THROUGH LESS SEARCH, MORE RESULTS

MOVE YOUR COMMUNITY TO THE

TOP OF SEARCH RESULTS WITH

LONG-TAIL KEYWORD SEARCH

STRATEGY

LeaseStar Community Websites:

• Drive at least 22% more organic traffic

• Keyword-rich property descriptions

• Reviewed and updated quarterly

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THROUGH HIGH-CONVERTING CLASSIFIEDS

CLASSIFIEDS ARE TYPICALLY THE 2

ND

_HIGHEST

CONVERTING SOURCE BEHIND WEBSITES

• Fast and easy posting right from your desktop

• Live agent-enabled through RealPage

Contact Center

• Replaces typical, flat ads with a human touch

LEAD GENERATION

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BY LEADING THE CONVERSATION

UTILIZE SOCIAL CHANNELS TO:

• Receive Valuable Resident Referrals -

socially-influenced leads are 2X more likely to convert

• Manage Your Community’s Reputation - listen to,

interact and share with residents to ensure

maximum satisfaction

• Create Brand Advocates – enable residents to

promote your community and act as brand

advocates; Reach an average of 250 leads per

resident.

• Measure and Analyze – tailor social media activity

with reporting on page views, engaged users,

comments, likes, shares, impressions and more

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THROUGH A REDEFINED ILS

PREMIUM LISTINGS ON MYNEWPLACE.COM

GENERATE HIGHLY QUALIFIED LEADS WITH:

• Unit pricing and availability

• Prominent link to your branded website

• High-resolution photography

• 2D and 3D floor plans

• Zillow Rental Network partnership

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SPEND LESS TIME LISTING, MORE LEASING

SYNDICATE YOUR LISTING TO MORE THAN 60

TOP APARTMENT LISTING SITES WITH JUST A

FEW CLICKS

• Easily update content, photos and specials from one

central dashboard

• Content is pushed out every 4 hours to maintain

99.4% accuracy

• Customize ILS distribution channels based on

highest-converting sources

THE RIGHT CONTENT, AT THE RIGHT TIME,

IN THE RIGHT PLACE

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LEAD

MANAGEMENT

AN UNCONVENTIONAL LEAD MANAGEMENT PLATFORM

MANAGE AND CONVERT

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• Answer

ALL

calls, ask all the right questions, and schedule appointments

for those who are most

LIKELY

to lease based on their answers

• Spend on average 6 minutes on the phone

• Sort through all unqualified leads and send you fewer highly qualified

leads for you to close on

• SET VISITS FOR MORE THAN 40%

of prospects who call, often the

very next day

• 50% visit the same day. 90% visit within 5 days. These

“FAST VISITS” REPRESENT 88% OF LEASES

• Those who visit are

4X MORE LIKELY TO LEASE

than

those who don’t

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MISSED OPPORTUNITIES TO CAPTURE

IN A TYPICAL COMMUNITY, WITHOUT A CONTACT CENTER:

• On average,

50-70%

of leasing

CALLS GO TO VOICEMAIL

and

80% DON’T LEAVE VOICEMAILS

• 55% WON’T INQUIRE AGAIN

• After hours leases can account

for up to 30% of all paid advertising

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RESPONDED TO

• Just under 5 million calls

• 1.6 million emails

• 120,000 chats

We spend an average of 6 minutes on the

phone with each prospect

More than half of the NMHC Top 50 Property

Management Companies rely on our Contact

Center services

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…AND GIVE YOUR SITE STAFF TOOLS TO REACT

Lead2Lease is the bridge from our contact center to your leasing staff

• We provide actionable data from every call, email and chat to your leasing staff, tools to follow

up with every lead and prioritization of every lead

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FOLLOW-UP AND CONVERT

Capture and prioritize

ALL

leads

Notification and response

to

EVERY

lead

Follow-up for

HIGHER

conversion

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INSTANT NOTIFICATION

SMART ALERT

Pop-up alerts immediately notify

leasing team of every new lead

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INSTANT REACTION

SMART RESPONSE

Automated e-mail response to

EVERY

incoming call, e-mail and

chat in real time

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INSTANT QUALIFICATION

LEAD PRIORITIZATION

Shows site staff which leads to

follow-up with first, based on

likelihood to convert

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WHY FOLLOW-UP MATTERS

CONVERSION IMPACT

Instant Call Reply and Smart

Response ensures

EVERY

lead

is followed-up with,

AT LEAST 2X OR MORE

CONVERSION DIRECTLY CORRELATES WITH

FOLLOW-UP

FOLLOW-UPS

CONVERSION

0 to 1

1 to 2

2 to 3

3 or more

7.5%

12%

13.7%

15%

LEAD MANAGEMENT

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OPTIMIZE YOUR AD SPEND

• Capture and accurately track each and every lead generated by your

marketing efforts

• Receive detailed reports on marketing/ad sources and

leasing performance

• Save money by allocating resources to your best performing ad sources

that provide qualified leads

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OPTIMIZE YOUR AD SPEND

• Capture and accurately

track each and every

lead generated by your

marketing efforts

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LEAD MANAGEMENT

• Receive detailed reports

on marketing/ad sources

and leasing performance

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OPTIMIZE YOUR AD SPEND

• Capture and accurately

track each and every

lead generated by your

marketing efforts

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LEAD MANAGEMENT

• Receive detailed reports

on marketing/ad sources

and leasing performance

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OPTIMIZE YOUR AD SPEND

• Capture and accurately

track each and every

lead generated by your

marketing efforts

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LEAD MANAGEMENT

• Receive detailed reports

on marketing/ad sources

and leasing performance

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OPTIMIZE YOUR AD SPEND

• Capture and accurately

track each and every

lead generated by your

marketing efforts

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LEAD MANAGEMENT

• Receive detailed reports

on marketing/ad sources

and leasing performance

• Save money by allocating

resources to your best

performing ad sources that

provide qualified leads

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“USING LEAD2LEASE HAS INCREASED

OUR INTERNET CONVERSION RATES BY

88% IN ONLY 2 MONTHS…

LEAD2LEASE IS A ‘MUST HAVE’ TOOL

FOR MY LEASING STAFF.”

– Eli Hanacek,

Regional Marketing Director

Simpson Property Group

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NEXT STEPS

1. Kickoff meeting to determine needs

2. Solution set-up

3. Product training

START SPENDING LESS AND LEASING MORE

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LET’S CONNECT AND

BUILD SOMETHING

GREATER TOGETHER

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