Trade-offs are not exogenous

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Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch

Year: 2013

Trade-offs are not exogenous

Deflorin, Patricia ; Scherrer-Rathje, Maike

Abstract: Trade-offs between competitive priorities are often seen as exogenous – managers accept them as a given downside while simultaneously addressing multiple competitive priorities. However, some companies seem to face fewer offs than others. The question is how companies reduce their trade-offs to successfully compete on multiple competitive priorities simultaneously. We address this question by theorising that bundles of action programmes are needed to reduce trade-offs between competitive priorities. We examine four Swiss manufacturing plants and show how the selection of action programmes influences the simultaneous competition on multiple competitive priorities. We show that successful competition on multiple competitive priorities does not happen by accident but is achieved by aligning competitive priorities, action programmes, infrastructural/structural changes and contextual factors. DOI: https://doi.org/10.1080/00207543.2013.784406

Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-88030

Journal Article Accepted Version

Originally published at:

Deflorin, Patricia; Scherrer-Rathje, Maike (2013). Trade-offs are not exogenous. International Journal of Production Research, 51(15):4644-4666.

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