Cloud Services Overview
John Hankins
Global Offering Executive
Ricoh Production Print Solutions
May 23, 2012
Cloud Services Agenda
Definitions
Types of Clouds
The Role of Virtualization
Cloud Architecture
Growth of the Cloud
Evolution of Cloud Services
Cloud Service Economics
Security and Privacy Issues
References
Definitions – What is Cloud Computing?
“For the purpose of this article, consider that cloud computing is an all-
inclusive solution in which all computing resources (hardware, software,
networking, storage, and so on) are provided rapidly to users as demand
dictates. The resources, or services, that are delivered are governable to
ensure things like high availability, security, and quality. The key factor to
these solutions is that they possess the ability to be scaled up and down,
so that users get the resources they need: no more and no less.” IBM –
Cloud Computing for the Enterprise, 2009
Definitions from NIST SP400-145
Essential Characteristics
• On-demand self-service
• Broad network access
• Resource pooling
• Rapid elasticity
• Measured service
Service Models
• Software as a Service – SaaS
Application running in a cloud infrastructure with access via a thin client such a web
browser
• Platform as a Service – PaaS
A cloud environment optimized for developing and running applications
• Infrastructure as a Service – Iaas
Servers, storage, and network functions delivered via the cloud
2
Google Docs
Microsoft Azure
Savvis VPDC
Definitions – Deployment Models (NIST)
Private Cloud
The cloud infrastructure is provisioned for exclusive use by a single
organization comprising multiple users (e.g., business units). It may
be owned, managed, and operated by the organization, a third party,
or some combination of them, and it may exist on or off premises.
Public Cloud
The cloud infrastructure is provisioned for open use by the general
public.
Community Cloud
The cloud infrastructure is provisioned for exclusive use by a specific
community of users from organizations that have shared concerns
(e.g., mission, security requirements, policy, and compliance
considerations).
Hybrid Cloud
The cloud infrastructure is a composition of two or more distinct
cloud infrastructures (private, community, or public) that remain
unique entities, but are bound together by standardized or
proprietary technology that enables data and application portability
(e.g., cloud bursting for load balancing between clouds).
IDC vs. NIST Views of Cloud Computing
Copyright IDC 4
Definitions - Single vs. Multi Tenant
Single tenant
An application, server or infrastructure platform with a
single individual or business entity as the user
Multi tenant
An application, server or infrastructure platform with
multiple unrelated individuals or business entities as users
Example – Managed ADF
Application Layer
IPPD – Single Tenant
Virtual Server Layer
Red Hat Linux – Single Tenant
Physical Server Layer
HP Proliant – Multi Tenant
Security Layer
Cisco Firewall – Single Tenant
Storage Layer
EMC – Multi Tenant
Virtualization Platforms
Virtual servers and server hypervisors
• VMware – commercial, owned by EMC
• Xen – open source, developed at Cambridge University
• Hyper-V - Microsoft
Hypervisors allow for the creation of multiple virtual
computers running individual operating systems (eg,
Linux, Windows) on a single physical platform
Storage Area Networks (SAN)
A storage area network (SAN) is a dedicated network that provides
access to consolidated, block level data storage. SANs are primarily used
to make storage devices, such as disk arrays, tape libraries, and optical
jukeboxes, accessible to servers so that the devices appear like locally
attached devices to the operating system.
6
Sample Cloud Architecture – Component View
Copyright Savvis
TCI Cloud Reference Architecture – Functional View
8
Trusted Cloud Initiative Reference Architecture
Oct 2011
Gartner Magic Quadrant for Public Cloud Infrastructure
Copyright Gartner
Print and Mail Services in the Cloud
10
Ricoh Managed ADF Services
Projected Cloud Growth2011-2020
Current market size - $40.7B
Projected size 2020 - $241B
SaaS market is fastest growing
• 2011 - $21.2B
• 2020 - $132.5B
PaaS growth
• 2011 - $820M
• 2020- $11.9B
IaaS growth
• 2011 - $2.94B
• 2017 - $5.4B
• 2020 - declining
Source: Forrester Research
Evolution of Cloud Services
12
1990 2012
V a lu e
Cloud/Managed Services Model
• SaaS
• Vendor Managed
• Cloud
• License
• Customer Managed
• On-site
SaaS
Vendor Managed
On-site
License
Vendor Managed
On-site
Infrastructure/Service/Asset/Finance Continuum
Infrastructure Service/Asset/Finance
Cloud-Multi Tenant Vendor Mgt SaaS
Hosted-Single
Tenant
Vendor Mgt Service/Rental
On-site Vendor Mgt Service/Rental
On-site Vendor Mgt Financed License
On-site Vendor Mgt License
Colocation Customer Mgt Varies
On-site Customer Mgt Rental
On-site Customer Mgt Financed License
On-site Customer Mgt License
Offering Options
C u s to m e r C o n tr o l
High
Low
E c o n o m y o f S c a le
Low
High
Cloud Economics/ ROI – Page 1 (SaaS example)
14
Investment Requirements Year One Total Net Present Value 5 Year
Item Description Cloud In-House Cloud In-House
Hardware Total hardware cost for project; includes traditional servers and storage AND cost of
any infrastructure upgrades (or allocations of those project costs) $ 13,500 $ 32,000 $ 13,500 $ 49,221 Software Total software costs for project; includes traditional licensing as well as additional
software cost needed to enable solution $ - $ 11,500 $ - $ 11,500 Internal one time Internal charges or costs (separate from integration costs) $ - $ 2,800 $ - $ 2,800 External one time External vendor or partner charges for installation (separate from integration budget) $ - $ - $ - $ -
Hosting/SaaS fee Annualized cost of cloud application $ 25,000 $ - $ 106,757 $ -
Licensing Specific recurring license costs $ - $ 7,500 $ - $ 7,500
Software maintenance and support
Traditional support and maintenance charges $ 2,025 $ 4,325 $ 8,647 $ 18,469 Bandwidth
allocation
Bandwidth charges for project (calculated as a percentage of annual spend on
Internet connectivity) $ 6,000 $ 2,400 $ 25,622 $ 10,249
Staffing allocation Allocation of internal manpower budgeted to support project $ 7,500 $ 40,000 $ 32,027 $ 170,811 Monitoring
upgrades
Additional (or allocated) cost to add status and performance monitoring for either
option $ 6,000 $ 1,500 $ 9,270 $ 1,500
Backup/archive Cost to add desired backup and archiving of data based on IT requirements $ 4,000 $ 500 $ 5,635 $ 2,135 Failover/redundancy Cost to add desired failover and/or redundancy based on business continuity plan $ 7,500 $ 2,500 $ 15,676 $ 10,676 Integration costs Total costs to provide data integration between project and existing data sets; should
be budgeted to achieve optimum connectivity among all systems $ 4,250 $ - $ 6,703 $ - Security review cost One-time cost to have security (or external team) assess integration of new project $ 7,500 $ - $ 7,500 $ - Ongoing
compliance/audit
Additional (or allocated) cost to add this project to existing security and audit practices; should include any non-IT costs, such as accounting or compliance auditing
$ 5,000 $ 3,500 $ 21,351 $ 14,946
Other Any other additional costs uniquely associated with each option $ - $ - $ - $ -
