INTRODUCTION
Bukhash Brothers is a boutique agency that utilizes its extensive reach with celebrities and social media influencers locally and globally in order to build marketing campaigns and activations allowing organizations to target specific markets and audiences.
Having worked with a number of local, regional, and international brands, Bukhash Brothers capitalizes on market knowledge and an extensive network of celebrities and influencers to achieve optimum results in a short space of time for its clients.
WHY INFLUENCER MARKETING WORKS
Influencer marketing is the new “King of Content”!
92%
70%
47%
35% 20%
Branded content comes across as being biased, therefore, consumers go online to find
reviews and recommendations from people who are not associated with the brand.
92% of consumers trust recommendations from other people – even someone they don’t know – over brand content.
70% of consumers reported online consumer reviews as the second most trusted source
47% of readers consult blogs for finding new trends and ideas.
35% of readers look to blogs for discovering new products.
20% of women active on social media are motivated to consider products promoted by bloggers they know.
3x to 10x
increase in conversion
Sharing your content through influencers in your industry increases conversion by at least a 3x-10x higher rate.
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SERVICES
Celebrity/
Influencer
Acquisition
Celebrity/
Influencer
Management
Creative
Concept
Development
National
Segments
Communication
Platform
Digital Media
Content
Creation
Risk Mitigation
and Crisis
Management
Sponsorship
Opportunities
General
Consultancy
FRIENDS OF
BUKHASH
BROTHERS
COMEDIANS FASHIONISTAS ARTISTS SPORTSMEN PRESENTERS150M+
FOLLOWERS COMBINED#MYDUBAI
TOTAL TAGS
2,739,307
#MyDubai Campaign
15
TAGS FROM
CELEBRITIES
#EMIRATES
16,432,244
CUMMULATIVE POST INTERACTIONS65,934,944
AUDIENCE REACH#EMIRATES
TOTAL TAGS
1,695,972
85
TAGS FROM
CELEBRITIES
#MYDUBAI
BUKHASH BROTHERS teamed up with Dubai Tourism, Emirates and Jumeirah to bring a number of high-profile celebrity guests to Dubai to celebrate the New Year. Seeing in 2015 in style, the celebrities participated in a wide range of activities during their visit to Dubai, hashtagging #MyDubai as they documented their adventures with their millions of fans and followers.
The celebrities and fashion & lifestyle influencers were provided with flights by Emirates and accommodation by Jumeirah, whilst BUKHASH BROTHERS coordinated trip itineraries, activities and outings in
ATL ACTIVATION
14K
TWEETS
200
POSTS
6000
INSTARAM
COMMENTS
4M
YOUTUBE
VIEWS
222K
LIKES
Bukhash Brothers provided celebrities and influencers for the ‘Etisalat Challenge’ Campaign, where they invited mobile phone users to find better prices for domestic mobile packages than their own currently on offer.
The celebrities and influencers provided were Gerard Butler, Ahmed Helmy, Atif Aslam, Hrithik Roshan, and footballer Ali Mabkhout as well as Etisalat brand ambassadors (whose contract was also negotiated by Bukhash Brothers) Taim Al Falasi, Diala Ali, Sherif Fayed, Mthayel Al Ali, Bin Baz and Saoud Al Kaabi.
705
YOUTUBE LIKES
76
785
HASHTAGED
PHOTOS
154K
TOTAL
COMMENTS
AND LIKES
1.24M
TOTAL
AUDIENCE
REACH
#NoMatterWhat Campaign
Puma approached Bukhash Brothers looking for four young, sporty and healthy influencers in the GCC to star in their campaign #NoMatterWhat and #ThePactMe.
The campaign evolved around training stronger, fiercer and harder and make a pact with yourself and Puma to achieve better results. The four participating influencers were filmed and photographed while exercising. The footage and images were used for the social media campaign that they all posted to their social media platforms.
This activation got an excellent engagement rate of more than 12% while top brands average engagement rate is 4.21%.
Thanks to the excellent results, Bukhash Brothers also provided three influencers to promote Puma’s competition for a chance to meet Thierry Henry.
685,770
FACEBOOK INTERACTIONS OVER2.5M
INTERACTIONS
#VisitDubai Campaign
1,938,775
INSTAGRAM INTERACTIONS2.71M
FOLLOWERS
118k
FOLLOWERS
4,077
TWITTER INTERACTIONS4.4M
FOLLOWERS
Mariano Di Vaio is an Italian influencer, blogger, model and actor from Italy. His website, where he features content about fashion, sports, travel for both men and women has millions of daily views and his Instagram profile has more than 4 million followers.
21
FACEBOOK POSTS13
TWEETS21
POSTS
Mariano travelled to Dubai with his family and attended the Dubai International Film Festival, visited The Dubai Mall, the Dubai Creek, the desert and the concept store Cartel amongst other attractions. He provided a great
social media coverage through his social media platforms featuring hotels,
stores, shopping malls, tourist attractions and always highlighting Dubai’s hospitality.
His itinerary was filmed in a video that will be used for the #VisitDubai campaign.
Bukhash Brothers proposed Mariano Di Vaio to Dubai Tourism to promote Dubai as a family, fashion and hip tourist destination in one of their priority markets: Italy.
29
TWEETS
#MYDSF 55 INFLUENCER CAMPAIGN
14
POSTS
139
POSTS
7.4%
INTERACTION
RATE
OVER
6.7
MILLION
REACH
55
INFLUENCERS
As one of the biggest campaigns that took place in the UAE, BUKHASH BROTHERS had succeeded in
collaborating with 55 of the most influential diverse
personalities within the Middle East/World to bring Dubai Shopping Festival’s name out to the world.
The campaign evolved around getting the world familiar with the festival and ultimately attracting people from all over the globe to shop in Dubai. The influencers and Celebrities proposed were carefully picked in order to reach a diverse target audience. Some of the names chosen include Lily guiliachi, Buthaina Al Rais, Fatma Al Momen, and Mohanad Al Hattab.
258,154
LIKES
COMMENTS
89,817
This activation proved to be a success as the engagement rate reached 7.4% with around 6.7 Million people.
OVER
6.7
MILLION
REACH
#LEVELU #GOESWITHYOU
Campaign
420,968
COMMENTS
10
SNAPCHAT
STORIES
42
INSTAGRAM POSTS13%
TOTAL
INTERACTION
RATE
16
INFLUENCERS
SAMSUNG teamed up with BUKHASH BROTHERS to promote Level U Bluetooth headphones. BB provided Samsung with several including Sherif Fayed, Saoud Al Kaabi, Tamara Al Gabbani, Al Jassmii, Khalid AlAbry, Taim Al Falasi, Musaab Al Naqbi.
The Influencers were carefully picked to portray the trendy aspects of the product whilst also showcasing functionality.
The campaign was extremely successful as the combined influencer engagement rate
was over 13%.
15
TWEETS
475,788
LIKES
4
THE VICTORIOUS CAMPAIGN
THE VICTORIOUS teamed up with BUKHASH BROTHERS to bring some of the biggest football
legends from all around the world such as Thierry Henry, Ronaldinho, Ronaldo De Lima, Diego Maradona,
Mohammed Barakat, Robert Pires, Del Piero, Michael Ballak, Luis Figo, and Edgar Davids as guest judges in The Victorious 2015 in addition to both show hosts, Sherif Fayed and Nathalie Mamo.
BRAND AMBASSADOR
OMAR ABDULRAHMAN
FOR NIKE & KONAMI
Bukhash Brothers has successfully negotiated major brand ambassador deals in the UAE / MENA region with notable brands for mega influencers in the UAE. The scope of work included (but was not limited to): • Influencer-generated branded content for social
media posts
• Event appearances
• Features in brand campaigns (TVCs, print media, corporate photo-shoots, online media, etc.)
BRAND AMBASSADORS /
INFLUENCERS
FOR ETISALAT
Bukhash Brothers has successfully negotiated major brand ambassador deals in the UAE / MENA region with notable brands for mega influencers in the UAE. One of our great deals was negotiating for Sherif Fayed, Saoud Al Kaabi, Bin Baz, Diala Ali, and Mthayel Al Ali with Etisalat.
The scope of work included (but was not limited to): • Influencer-generated branded content for social
media posts
• Event appearances
• Features in brand campaigns (TVCs, print media,
corporate photo-shoots, online media, etc.) • Product endorsements
WEBSITE:
www.BukhashBrothers.ae
EMAIL:
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TWITTER:
@BukhashBrothers
INSTAGRAM:
@BukhashBrothers
