Record Optimism About Personal Finances Among NH Residents But Deep Partisan Differences Remain 8/27/18, UNH Survey Center

August

27,

2018

RECORD

OPTI

MI

SM

ABOUT

PERSONAL

FI

NANCES

AMONG

NH

RESI

DENTS

BUT

DEEP

PARTI

SAN

DI

FFERENCES

REMAI

N

DURHAM,

NH

-

The

per

cent

age

of

New

Hampshi

r

e

adul

t

s

who

say

t

hey

ar

e

be er

off

financi

al

l

y

t

han

a

year

ago

and

anci

pat

e

bei

ng

be er

off

i

n

a

year

ar

e

at

or

near

al

l

-me

hi

ghs.

Mor

e

t

han

t

wo-

t

hi

r

ds

f

or

esee

good mes

i

n

t

he

next

12

mont

hs

i

n

t

he

st

at

e

economy.

However

,

deep

parsan

di

ffer

ences

r

emai

n:

Republ

i

cans

and

I

ndependent

s

ar

e

much

mor

e

opmi

sc

t

han

Democr

at

s,

who

ar

e

mor

e

pessi

mi

sc

about

t

he

l

ong-

t

er

m

naonal

out

l

ook

t

han

dur

i

ng

t

he

Gr

eat

Recessi

on.

These

findi

ngs

ar

e

based

on

t

he

l

at

est

Busi

ness

and

I

ndust

r

y

Associ

aon

(

BI

A)

Repor

t

on

Consumer

Confidence

*,

conduct

ed

by

t

he

Uni

ver

si

t

y

of

New

Hampshi

r

e

Sur

vey

Cent

er

.

Fi

ve

hundr

ed

and

one

(

501)

r

andoml

y

sel

ect

ed

New

Hampshi

r

e

adul

t

s

wer

e

i

nt

er

vi

ewed

i

n

Engl

i

sh

by

l

andl

i

ne

and

cel

l

ul

ar

t

el

ephone

bet

ween

August

2

and

August

19,

2018.

The

mar

gi

n

of

sampl

i

ng

er

r

or

f

or

t

he

sur

vey

i

s

+/-

4.

4

per

cent

.

N.

H.

Busi

ness

Condions

Confidence

i

n

t

he

New

Hampshi

r

e

economy

r

emai

ns

at

an

al

l

-me

hi

gh.

When

asked

how

t

hey

expect

New

Hampshi

r

e

busi

nesses

wi

l

l

do

i

n

t

he

upcomi

ng

year

,

68%

of

Gr

ani

t

e

St

at

er

s

t

hi

nk

st

at

e

busi

nesses

wi

l

l

enj

oy

good mes

financi

al

l

y,

14%

t

hi

nk

t

hey

wi

l

l

exper

i

ence

bad

mes,

and

18%

anci

pat

e

mi

xed

condions.

Near

l

y

al

l

Republ

i

cans

(

90%)

and

t

wo-

t

hi

r

ds

of

I

ndependent

s

(

67%)

anci

pat

e

good mes,

but

onl

y

47%

of

Democr

at

s

agr

ee.

Opmi

sm

among

Republ

i

cans

i

s

at

an

al

l

-me

hi

gh.

“The

el

ephant

i

n

t

he

r

oom

i

s

t

he

gr

owi

ng

parsan

di

vi

de

t

hat

si

gni

ficant

l

y

affect

s

New

Hampshi

r

e

adul

t

s’

economi

c

out

l

ook.

Al

t

hough

New

Hampshi

r

e

r

esi

dent

s

of

al

l

pol

ical

st

r

i

pes

r

epor

t

good

per

sonal

financi

al

condions,

t

he

BI

A

Consumer

Confidence

Repor

t

shows

opi

ni

ons

about

t

he

out

l

ook

f

or

busi

ness

condions

ar

e

di

r

ect

l

y

l

i

nked

t

o

par

t

y

affil

i

aon.

Somet

hi

ng

i

s

wr

ong

when

a

r

ecor

d

number

of

peopl

e

say

t

hei

r

per

sonal

finances

have

go en

be er

compar

ed

t

o

a

year

ago,

but

t

hei

r

per

cepons

of

what

t

he

f

ut

ur

e

hol

ds

f

or

busi

ness

var

i

es

so

gr

eat

l

y

based

on

pol

ical

par

t

y

affil

i

aon,

”

sai

d

BI

A

Pr

esi

dent

J

i

m

Roche.

“Leader

s

of

bot

h

pares,

parcul

ar

l

y

at

t

he

f

eder

al

l

evel

,

need

t

o

be

mi

ndf

ul

t

hat

i

nflammat

or

y

r

het

or

i

c

cr

eat

es

per

cepons

whi

ch

cont

r

i

but

e

t

o

har

mf

ul

,

negave

ani

mus.

”

*We ask thatthis copyrighted informaon be referred to as the BIA Reporton ConsumerConfidence,sponsored by the New Hampshire Business and Industry Associaon, and conducted by the University ofNew Hampshire Survey Center.

Good Times Bad Times Mixed

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

22%

20% 18%

14%

58% 68%

Busi

ness

Condions

i

n

NH

-

Next

12

Mont

hs

The

BI

A

Report

on

Consumer

Coni

dence

Sean

P.

McKi

nl

ey,

M.

A.

Zachar

y

S.

Azem,

M.

A.

Andr

ew

E.

Smi

t

h,

Ph.

D.

U.

S.

Busi

ness

Condions

Gr

ani

t

e

St

at

er

s

ar

e

sl

i

ght

l

y

l

ess

opmi

sc

about

t

he

U.

S.

economy,

but

a

maj

or

i

t

y

sl

l

anci

pat

e

good mes

naonal

l

y.

Fiy-

five

per

cent

t

hi

nk

busi

nesses

acr

oss

t

he

count

r

y

wi

l

l

exper

i

ence

good mes

i

n

t

he

next

12

mont

hs,

32%

anci

pat

e

busi

nesses

wi

l

l

have

bad mes,

and

13%

t

hi

nk

condions

wi

l

l

be

mi

xed.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

22%

13% 26%

32%

52% 55%

Busi

ness

Condions

i

n

US

-

Next

12

Mont

hs

Good Times Bad Times Mixed

Ei

ght

y-

f

our

per

cent

of

Republ

i

cans

and

55%

of

I

ndependent

s

f

eel

U.

S.

busi

ness

condions

wi

l

l

be

good

over

t

he

next

year

but

onl

y

29%

of

Democr

at

s

agr

ee.

Opmi

sm

among

Democr

at

s

(

29%)

has

decl

i

ned

pr

eci

piousl

y

si

nce

Febr

uar

y

(

43%)

.

The

parsan

gap

i

n

opmi

sm

(

61%)

about

t

he

U.

S.

economy

bet

ween

Republ

i

cans

and

Democr

at

s

i

s

near

an

al

l

-me

hi

gh.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

84%

29% 55% 58%

49%

55%

Busi

ness

Condions

i

n

US

-

Good

Ti

mes

-

Next

12

Mont

hs

-

By

Par

t

y

I

D

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

37%

44%

23% 41%

32%

22%

US

5

Year

Economi

c

Out

l

ook

Continuous good times Mixed Widespread Unemploy/Depression

Looki

ng

f

ur

t

her

i

nt

o

t

he

f

ut

ur

e,

j

ust

under

hal

f

(

44%)

of

New

Hampshi

r

e

r

esi

dent

s

bel

i

eve

t

he

U.

S.

economy

wi

l

l

enj

oy

connuous

good

mes

over

t

he

next

5

year

s,

32%

expect

per

i

ods

of

wi

despr

ead

unempl

oyment

and

depr

essi

on,

and

23%

see

a

mi

x

of

good

and

bad

condions.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

78%

48%

34% 43%

43%

13% 44% 41%

US

5

Year

Economi

c

Out

l

ook

-

By

Par

t

y

I

D

Opmi

sm

among

Republ

i

cans

about

t

he

count

r

y'

s

economi

c

out

l

ook

(

78%)

i

s

at

i

t

s

second

hi

ghest

poi

nt

ever

obser

ved

i

n

t

he

Gr

ani

t

e

St

at

e

Pol

l

.

However

,

t

he

per

cent

age

of

Democr

at

s

who

expect

good mes

i

n

t

he

next

five

year

s

(

13%)

i

s

near

an

al

l

-me

l

ow.

Per

sonal

Fi

nanci

al

Condions

Tur

ni

ng

t

o

per

sonal

finances,

46%

of

New

Hampshi

r

e

r

esi

dent

s

consi

der

t

hemsel

ves

t

o

be

be er

off

financi

al

l

y

t

han

t

hey

wer

e

a

year

ago,

whi

l

e

39%

say

t

hei

r

finances

ar

e

about

t

he

same,

and

15%

say

t

hey

ar

e

wor

se

off.

The

per

cent

age

of

r

esi

dent

s

who

consi

der

t

hemsel

ves

be er

off

financi

al

l

y

t

han

a

year

ago

(

46%)

i

s

at

an

al

l

-me

hi

gh,

whi

l

e

t

he

number

who

say

t

hey

ar

e

wor

se

off

(

15%)

i

s

near

a

r

ecor

d

l

ow.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

15% 31%

46% 40%

39%

29%

Househol

d

Fi

nanci

al

Condion

-

Compar

ed

t

o

1

Year

Ago

Better off Just about same Worse Off

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

47% 46% 70%

45% 32%

25%

Househol

d

Fi

nanci

al

Condion

-

Compar

ed

t

o

1

Year

Ago

-

By

Par

t

y

I

D

OVERALL Democrat Independent Republican

J

ust

under

hal

f

(

48%)

of

Gr

ani

t

e

St

at

er

s

expect

t

hei

r

househol

d

wi

l

l

have

about

t

he

same

financi

al

condion

next

year

as

t

hey

do

t

oday;

41%

t

hi

nk

t

hey

wi

l

l

be

be er

off

whi

l

e

11%

t

hi

nk

t

hey

wi

l

l

be

wor

se

off.

The

per

cent

age

of

r

esi

dent

s

who

anci

pat

e

t

hei

r

per

sonal

finances

wi

l

l

be

be er

a

year

f

r

om

now

(

41%)

i

s

at

i

t

s

hi

ghest

poi

nt

si

nce

Apr

i

l

2003.

Republ

i

cans

(

62%)

and

I

ndependent

s

(

54%)

ar

e

mor

e

t

han

t

hr

ee mes

as

l

i

kel

y

as

Democr

at

s

(

17%)

t

o

say

t

hey

anci

pat

e

bei

ng

be er

off

financi

al

l

y

i

n

12

mont

hs.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

48%

41%

7% 11%

55% 38%

Househol

d

Fi

nanci

al

Condion

-

12

Mont

hs

Fr

om

Now

Better Off Just about same Worse Off

Near

l

y

t

hr

ee-

quar

t

er

s

of

New

Hampshi

r

e

adul

t

s

(

73%)

t

hi

nk

i

t

i

s

a

good me

t

o

buy

maj

or

i

t

ems

f

or

t

hei

r

home.

J

ust

19%

t

hi

nk

i

t

i

s

a

bad

me,

and

8%

t

hi

nk

i

t

depends

on

a

per

son’

s

finances.

Whi

l

e

r

espondent

s

ar

e

di

vi

ded

by

par

t

y

i

n

t

hei

r

assessment

of

t

hei

r

per

sonal

financi

al

condions,

t

wo-

t

hi

r

ds

or

mor

e

of

Republ

i

cans

(

82%)

,

I

ndependent

s

(

69%)

,

and

Democr

at

s

(

66%)

agr

ee

i

t

i

s

a

good me

t

o

buy

a

maj

or

househol

d

i

t

em.

20012002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0%

20% 40% 60% 80% 100%

73%

63%

8% 15%

22%

19%

Good

Ti

me

t

o

Buy

a

Maj

or

Househol

d

I

t

em?

Busi

ness

and

I

ndust

r

y

Associ

aon

Repor

t

on

Consumer

Confidence

Met

hodol

ogy

These

findi

ngs

ar

e

based

on

t

he

l

at

est

Busi

ness

and

I

ndust

r

y

Associ

aon

(

BI

A)

Repor

t

on

Consumer

Confidence,

conduct

ed

by

t

he

Uni

ver

si

t

y

of

New

Hampshi

r

e

Sur

vey

Cent

er

.

Fi

ve

hundr

ed

and

one

(

501)

r

andoml

y

sel

ect

ed

New

Hampshi

r

e

adul

t

s

wer

e

i

nt

er

vi

ewed

i

n

Engl

i

sh

by

l

andl

i

ne

and

cel

l

ul

ar

t

el

ephone

bet

ween

August

2

and

August

19,

2018.

The

mar

gi

n

of

sampl

i

ng

er

r

or

f

or

t

he

sur

vey

i

s

+/-

4.

4

per

cent

.

These

MSE’

s

have

not

been

adj

ust

ed

f

or

desi

gn

effect

.

The

desi

gn

effect

f

or

t

he

sur

vey

i

s

1.

3%.

The

r

andom

sampl

e

used

i

n

t

he

BI

A

Repor

t

on

Consumer

Confidence

was

pur

chased

f

r

om

Mar

keng

Syst

ems

Gr

oup

(

MSG)

,

Hor

sham,

PA.

MSG

scr

eens

each

sel

ect

ed

t

el

ephone

number

t

o

el

i

mi

nat

e

non-

wor

ki

ng

number

s,

di

sconnect

ed

number

s,

and

busi

ness

number

s

t

o

i

mpr

ove

t

he

effici

ency

of

t

he

sampl

e,

r

educi

ng

t

he

amount

of

me

i

nt

er

vi

ewer

s

spend

cal

l

i

ng

non-

usabl

e

number

s.

When

a

l

andl

i

ne

number

i

s

r

eached,

t

he

i

nt

er

vi

ewer

r

andoml

y

sel

ect

s

a

member

of

t

he

househol

d

by

aski

ng

t

o

speak

wi

t

h

t

he

adul

t

cur

r

ent

l

y

l

i

vi

ng

i

n

t

he

househol

d

who

has

had

t

he

most

r

ecent

bi

r

t

hday.

Thi

s

sel

econ

pr

ocess

ensur

es

t

hat

ever

y

adul

t

(

18

year

s

of

age

or

ol

der

)

i

n

t

he

househol

d

has

an

equal

chance

of

bei

ng

i

ncl

uded

i

n

t

he

sur

vey.

The

dat

a

have

been

wei

ght

ed

t

o

adj

ust

f

or

number

s

of

adul

t

s

and

t

el

ephone

l

i

nes

wi

t

hi

n

househol

ds.

Addional

l

y,

dat

a

wer

e

wei

ght

ed

by

r

espondent

sex,

age,

educaon,

and

r

egi

on

of

t

he

st

at

e

t

o

t

ar

get

s

f

r

om

t

he

most

r

ecent

Amer

i

can

Communi

t

y

Sur

vey

(

ACS)

conduct

ed

by

t

he

U.

S.

Census

Bur

eau.

I

n

addion

t

o

pot

enal

sampl

i

ng

er

r

or

,

al

l

sur

veys

have

ot

her

pot

enal

sour

ces

of

non-

sampl

i

ng

er

r

or

i

ncl

udi

ng

queson

or

der

effect

s,

queson

wor

di

ng

effect

s,

and

non-

r

esponse.

Due

t

o

r

oundi

ng,

per

cent

ages

may

not

sum

t

o

100%.

The

number

of

r

espondent

s

i

n

each

demogr

aphi

c

bel

ow

may

not

equal

t

he

number

r

epor

t

ed

i

n

cr

oss-

t

abul

aon

t

abl

es

as

some

r

espondent

s

choose

not

t

o

answer

some

quesons.

For

mor

e

i

nf

or

maon

about

t

he

met

hodol

ogy

used

i

n

t

he

BI

A

Repor

t

on

Consumer

Confidence,

cont

act

Dr

.

Andr

ew

Smi

t

h

at

(

603)

862-

2226

or

by

emai

l

at

andr

ew.

smi

t

h@unh.

edu.

BI

A

Repor

t

on

Consumer

Confidence,

Summer

2018

Demogr

aphi

cs

N %

Sex of Respondent Female Male Age of Respondent 18 to 34

35 to 49 50 to 64 65 and older Levelof Education High schoolor less

Technicalschool/Some college College graduate

Postgraduate work Region of State Central/Lakes

Connecticut Valley Manchester Area Mass Border North Country Seacoast Registered to Vote Reg.Democrat

Registered Undeclared/Not Reg. Reg.Republican

Party ID Democrat Independent Republican Congressional

District

First CongressionalDistrict Second CongressionalDistrict

49% 51% 246

255

20% 31% 22% 27%

95 151 106 130

12% 20% 40% 28%

60 100 197 137

14% 10% 24% 21% 13% 18%

71 48 121 106 66 88

22% 54% 24%

110 269 117

37% 19% 45%

175 91 213

45% 55% 223

Busi

ness

Condions

i

n

New

Hampshi

r

e

i

n

12

Mont

hs

Tur

ni

ng

t

o

busi

ness

condions

i

n

New

Hampshi

r

e

as

a

whol

e

–

do

you

t

hi

nk

t

hat

dur

i

ng

t

he

next

t

wel

ve

mont

hs

we’

l

l

have

good mes

financi

al

l

y,

or

bad mes,

or

what

?

Good Times Bad Times Mixed April2002

June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 26% 25% 26% 26% 26% 17% 25% 15% 22% 19% 23% 19% 25% 30% 27% 28% 25% 28% 24% 25% 22% 22% 19% 21% 21% 20% 17% 19% 17% 17% 19% 20% 20% 33% 39% 35% 40% 41% 54% 48% 71% 50% 59% 62% 57% 31% 20% 23% 21% 27% 23% 34% 22% 31% 25% 25% 19% 20% 22% 29% 28% 32% 37% 40% 28% 22% 41% 36% 39% 33% 34% 29% 27% 13% 27% 22% 15% 23% 44% 50% 49% 51% 48% 49% 41% 53% 48% 54% 56% 60% 59% 58% 54% 52% 50% 47% 41% 52% 58% N 475 458 473 460 479 522 472 586 480 481 455 494 433 442 458 462 453 444 457 432 431 429 433 453 444 457 448 449 485 459 577 588 462

Good Times Bad Times Mixed February 2011

April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 18%

Busi

ness

Condions

i

n

U.

S.

i

n

12

Mont

hs

Tur

ni

ng

t

o

busi

ness

condions

i

n

t

he

count

r

y

as

a

whol

e

–

do

you

t

hi

nk

t

hat

dur

i

ng

t

he

next

t

wel

ve

mont

hs

we’

l

l

have

good mes

financi

al

l

y,

or

bad mes,

or

what

?

Good Times Bad Times Mixed April2002

June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 24% 20% 28% 29% 24% 13% 19% 9% 18% 13% 19% 11% 22% 23% 20% 24% 27% 26% 18% 21% 19% 23% 19% 20% 21% 18% 16% 17% 20% 16% 20% 22% 22% 44% 49% 33% 44% 50% 61% 61% 81% 65% 74% 70% 72% 44% 36% 39% 30% 39% 39% 55% 39% 47% 32% 37% 26% 26% 26% 31% 35% 31% 38% 49% 41% 26% 32% 31% 39% 27% 26% 25% 21% 9% 17% 13% 12% 17% 33% 40% 41% 45% 35% 35% 27% 40% 34% 44% 44% 54% 52% 56% 53% 48% 49% 47% 31% 37% 52% N 479 473 483 475 481 546 471 594 508 500 482 529 464 456 479 486 473 454 467 445 459 438 450 488 446 468 461 455 491 477 606 599 484

Good Times Bad Times Mixed February 2011

April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 13%

5

Year

Economi

c

Out

l

ook

-

U.

S.

Looki

ng

ahead,

whi

ch

woul

d

you

say

i

s

mor

e

l

i

kel

y

–

t

hat

i

n

t

he

count

r

y

as

a

whol

e

we

wi

l

l

have

connuous

good mes

dur

i

ng

t

he

next

five

year

s

or

so,

or

t

hat

we

wi

l

l

have

per

i

ods

of

wi

despr

ead

unempl

oyment

or

depr

essi

on,

or

what

?

Continuous good times

Widespread Unemploy/ Depression

Mixed

April2002 June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 35% 30% 32% 22% 24% 29% 31% 26% 27% 30% 36% 25% 28% 29% 28% 28% 26% 29% 22% 22% 21% 21% 19% 19% 15% 17% 22% 16% 19% 21% 22% 27% 22% 45% 53% 43% 50% 47% 41% 42% 53% 41% 45% 41% 44% 32% 31% 35% 32% 42% 37% 46% 43% 44% 39% 40% 37% 36% 38% 39% 42% 41% 37% 46% 42% 37% 21% 17% 25% 27% 28% 31% 27% 22% 32% 25% 23% 31% 39% 40% 38% 40% 32% 33% 32% 34% 35% 41% 40% 43% 49% 45% 39% 42% 40% 42% 32% 31% 41% N 486 477 472 472 463 538 479 590 484 485 439 502 443 432 472 478 473 447 471 444 460 461 455 497 431 467 454 457 479 468 607 603 463 Continuous good times

Widespread Unemploy/ Depression

Mixed

February 2011 April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 23%

Househol

d

Fi

nanci

al

Condion

Compar

ed

t

o

12

Mont

hs

Ago

We

ar

e

i

nt

er

est

ed

i

n

how

peopl

e

ar

e

ge ng

al

ong

financi

al

l

y

t

hese

days.

Woul

d

you

say

t

hat

you

and

your

f

ami

l

y

l

i

vi

ng

t

her

e

ar

e

be er

off

or

wor

se

off

financi

al

l

y

t

han

you

wer

e

a

year

ago?

Better Off Worse Off Just _sameabout

April2002 June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 37% 38% 38% 36% 36% 27% 31% 30% 26% 23% 27% 29% 35% 30% 33% 30% 35% 34% 31% 31% 29% 35% 29% 36% 34% 32% 38% 32% 28% 30% 29% 33% 29% 44% 44% 40% 49% 53% 61% 55% 58% 57% 60% 53% 47% 32% 32% 30% 30% 31% 35% 32% 30% 31% 31% 30% 27% 25% 23% 28% 32% 36% 34% 40% 29% 31% 19% 19% 22% 15% 11% 12% 14% 12% 16% 16% 20% 24% 33% 38% 36% 40% 34% 31% 37% 39% 40% 34% 41% 37% 40% 45% 34% 36% 35% 36% 30% 38% 40% N 510 497 505 497 499 550 502 615 543 517 495 550 498 514 507 531 508 504 500 492 503 500 493 537 495 538 503 496 514 505 647 650 507

Better Off Worse Off Just _sameabout

February 2011 April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 39%

Househol

d

Fi

nanci

al

Condion

12

Mont

hs

f

r

om

Now

Now,

l

ooki

ng

ahead

–

do

you

t

hi

nk

t

hat

a

year

f

r

om

now

you

and

your

f

ami

l

y

wi

l

l

be

be er

off

financi

al

l

y

…

or

wor

se

off

…

or

j

ust

about

t

he

same?

Better Off Worse Off Just _sameabout

April2002 June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 57% 59% 54% 57% 54% 51% 50% 56% 57% 50% 49% 52% 58% 62% 54% 57% 59% 58% 51% 52% 52% 55% 52% 55% 54% 54% 52% 59% 54% 48% 55% 57% 55% 17% 22% 18% 20% 19% 23% 17% 19% 21% 32% 31% 22% 13% 12% 16% 13% 15% 17% 23% 15% 18% 16% 15% 9% 9% 8% 10% 9% 10% 8% 11% 10% 7% 26% 20% 27% 24% 27% 26% 33% 24% 22% 18% 20% 26% 29% 26% 30% 30% 25% 25% 26% 33% 30% 29% 32% 36% 37% 38% 37% 32% 35% 44% 34% 33% 38% N 497 487 492 473 482 531 483 568 486 483 470 518 489 491 492 515 495 484 492 488 481 489 485 524 477 509 488 486 501 487 622 625 479

Better Off Worse Off Just _sameabout

February 2011 April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 48%

Good

Ti

me

t

o

Buy

Maj

or

Househol

d

I

t

em

Now

t

hi

nki

ng

about

t

he

bi

g

t

hi

ngs

peopl

e

buy

f

or

t

hei

r

home

–

such

as

f

ur

ni

t

ur

e,

a

r

ef

r

i

ger

at

or

,

a

st

ove,

t

el

evi

si

on

and

t

hi

ngs

l

i

ke

t

hat

.

Gener

al

l

y

speaki

ng,

do

you

t

hi

nk

now

i

s

a

good me

or

a

bad me

f

or

peopl

e

t

o

buy

maj

or

househol

d

i

t

ems?

Good Time Bad Time Pro-con October 2001

February 2002 April2002 June 2002 February 2003 April2003 June 2003 October 2003 February 2004 April2004 July 2004 February 2005 April2005 July 2005 October 2005 February 2006 April2006 July 2006 September 2006 February 2007 April2007 July 2007 September 2007 February 2008 April2008 July 2008 September 2008 February 2009 April2009 July 2009 October 2009 February 2010 April2010 July 2010

September 2010 22% 19% 16% 20% 17% 19% 20% 23% 16% 18% 16% 15% 13% 19% 17% 15% 14% 18% 14% 15% 14% 14% 15% 13% 12% 9% 15% 14% 14% 12% 16% 10% 11% 9% 15% 33% 33% 27% 35% 36% 37% 39% 37% 56% 51% 56% 45% 37% 28% 26% 22% 28% 34% 34% 26% 35% 22% 21% 18% 21% 20% 28% 21% 23% 29% 31% 22% 18% 26% 22% 45% 48% 57% 45% 47% 44% 42% 40% 27% 32% 28% 40% 50% 54% 58% 64% 58% 49% 51% 59% 51% 63% 64% 70% 67% 71% 58% 65% 63% 60% 53% 68% 71% 64% 63% N 491 469 471 469 472 548 491 591 495 487 465 517 433 430 458 488 452 453 448 442 456 441 446 478 456 487 462 468 475 486 600 613 480 303 507

Good Time Bad Time Pro-con February 2011

April2011 July 2011 October 2011 February 2012 April2012 July 2012 October 2012 February 2013 April2013 July 2013 October 2013 February 2014 April2014 July 2014 October 2014 February 2015 May 2015 July 2015 October 2015 February 2016 May 2016 August 2016 October 2016 February 2017 May 2017 August 2017 October 2017 February 2018 April2018

August 2018 8%

Good Times Bad Times Mixed

STATEWIDE 68% 14% 18%

Busi

ness

Condions

i

n

New

Hampshi

r

e

i

n

12

Mont

hs

N

430

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

7% 22% 24%

3% 14% 26%

91% 65% 49%

7% 19% 29%

3% 14% 23%

90% 67% 47%

8% 20% 34%

6% 15% 24%

85% 65% 42%

19% 26% 20% 29% 29% 6%

14% 12% 17% 19% 18%

68% 62% 63% 51% 53% 94%

25% 14% 16% 21%

12% 17% 16% 12%

64% 69% 68% 68%

16% 21% 13%

14% 70%

65%

26% 16% 20% 14%

17% 14% 13% 14%

57% 70% 67% 72%

21% 13% 23% 18%

13% 23% 8% 8%

65% 64% 69% 74%

18% 26% 30% 4%

12% 19% 24% 4%

70% 54% 46% 92%

24% 14% 18%

11% 57%

74%

20% 15% 15%

12% 66%

73%

7% 21% 21% 18% 13% 27%

14% 14% 13% 14% 20% 9%

79% 65% 66% 67% 67% 64%

19% 18% 15%

13% 65%

70%

106 223 97

166 77 172

143 172 82

209 90 135

52 107

41

81 140

87 105

219 211

48 84 180 113

179 105 37 91

52 64 143 150

196 212

306 119

61 42 104

93 54 75

Good Times Bad Times Mixed

STATEWIDE 55% 32% 13%

Busi

ness

Condions

i

n

US

i

n

12

Mont

hs

N

454

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

3% 16% 17%

8% 33% 54%

89% 51% 29%

5% 21% 17%

10% 24% 54%

84% 55% 29%

6% 14% 21%

8% 39% 55%

86% 48% 24%

10% 15% 10% 14% 13% 8%

32% 39% 45% 53% 47% 12%

58% 46% 45% 34% 40% 81%

15% 8% 18% 14%

33% 28% 35% 35%

52% 65% 47% 51%

10% 15% 30%

33% 59%

52%

17% 13% 14% 9%

37% 31% 29% 34%

46% 55% 57% 56%

15% 13% 4% 14%

37% 31% 30% 23%

48% 57% 66% 62%

14% 23% 18% 3%

28% 37% 64% 1%

58% 40% 19% 97%

16% 10% 38%

29% 46%

61%

14% 10% 34%

27% 53%

62%

17% 22% 6% 12% 16% 12%

23% 20% 34% 32% 47% 31%

61% 58% 59% 56% 37% 56%

14% 12% 32%

32% 54%

56%

106 239 104

172 78 189

145 174 103

220 99 147

61 112

44

83 141

93 118

222 233

52 87 189 120

197 108 40 90

60 74 151 150

206 225

325 123

67 44 110

98 56 79

Continuous good times _UnemplWidespread_{oy/Depression} Mixed

STATEWIDE 44% 32% 23%

5

Year

Economi

c

Out

l

ook

-

US

N

446

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

21% 22% 31%

4% 33% 58%

76% 45% 11%

14% 29% 30%

8% 29% 57%

78% 43% 13%

15% 31% 22%

5% 31% 70%

80% 38% 8%

26% 24% 24% 28% 26% 11%

29% 36% 44% 52% 46% 12%

45% 40% 33% 20% 28% 77%

34% 19% 21% 22%

28% 24% 42% 37%

37% 57% 36% 40%

22% 24% 29%

35% 48%

41%

27% 24% 19% 28%

37% 35% 32% 29%

36% 41% 49% 44%

24% 24% 18% 23%

40% 30% 31% 19%

35% 46% 50% 58%

15% 36% 31% 12%

39% 37% 58% 3%

46% 27% 10% 85%

21% 27% 47%

21% 32%

52%

24% 23% 36%

24% 41%

53%

21% 32% 17% 21% 27% 28%

28% 20% 40% 34% 37% 27%

51% 48% 43% 45% 36% 45%

22% 24% 34%

31% 43%

45%

101 235 105

168 74 187

134 169 105

214 97 145

59 110

42

83 135

95 115

213 233

55 84 176 124

193 110 38 85

62 70 147 147

207 217

314 125

60 43 106

95 63 78

Better Off Worse Off Just about same

STATEWIDE 46% 15% 39%

Househol

d

Fi

nanci

al

Condion

Compar

ed

t

o

12

Mont

hs

Ago

N

492

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

22% 37% 63%

4% 19% 14%

74% 44% 23%

23% 32% 57%

6% 20% 18%

70% 47% 25%

20% 40% 65%

8% 21% 13%

71% 39% 22%

45% 42% 45% 58% 55% 12%

14% 10% 12% 11% 12% 9%

41% 48% 43% 32% 33% 80%

47% 34% 52% 31%

18% 19% 8% 14%

35% 47% 40% 55%

35% 44% 14%

15% 51%

40%

55% 38% 41% 31%

11% 16% 15% 14%

34% 45% 44% 54%

43% 40% 40% 32%

14% 15% 8% 19%

44% 45% 52% 49%

28% 40% 63% 19%

21% 27% 18% 3%

51% 33% 19% 78%

43% 38% 19%

12% 38%

50%

39% 40% 17%

10% 44%

50%

39% 39% 31% 44% 46% 42%

14% 13% 16% 12% 25% 9%

47% 48% 53% 44% 29% 49%

38% 41% 18%

12% 44%

47%

110 261 117

174 86 211

148 190 109

233 100 154 63 123

45

95 150 106 122

245 247

60 96 197 132

206 121 42 103

71 73 170 156

229 239

349 137

70 48 120

99 66 88

Better Off Worse Off Just about same

STATEWIDE 41% 11% 48%

Househol

d

Fi

nanci

al

Condion

12

Mont

hs

f

r

om

Now

N

472

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

35% 46% 66%

2% 11% 19%

63% 43% 15%

36% 42% 61%

2% 4% 21%

62% 54% 17%

40% 46% 67%

3% 15% 14%

57% 39% 19%

51% 38% 48% 59% 48% 22%

14% 11% 15% 15% 13%

35% 50% 37% 25% 39% 78%

60% 48% 46% 42%

11% 10% 19% 3%

29% 42% 35% 55%

49% 47% 7%

15% 44%

38%

58% 55% 44% 44%

10% 7% 16%

6%

32% 37% 40% 50%

49% 57% 43% 38%

12% 9% 16%

6%

39% 34% 41% 56%

52% 43% 61% 34%

3% 17% 21% 1%

45% 40% 18% 66%

60% 40% 14%

8% 26%

52%

49% 45% 12%

7% 39%

48%

57% 33% 61% 35% 34% 55%

6% 14%

7% 11% 21% 10%

36% 53% 31% 54% 45% 34%

46% 49% 15%

8% 39%

43%

107 251 109

173 88 195

146 186 102

222 98 147

58 114

44

86 143 103 124

233 239

57 93 186 130

202 119 40 93

67 69 164 153

222 227

336 131

67 44 115

99 64 84

Good Time Bad Time Pro-con

STATEWIDE 73% 19% 8%

Good

Ti

me

t

o

Buy

Maj

or

Househol

d

I

t

em

N

435

Registered to

Vote Reg._Registered Democrat_{Undeclared/Not Reg.}

Reg.Republican Party ID Democrat

Independent Republican Ideology Liberal

Moderate Conservative

Media Usage Listen to Conserv.Radio Listen to NHPR Read Boston Globe Read LocalNewspapers Read Union Leader Watch WMUR Age of

Respondent 18 ₃₅ to _to 34₄₉

50 to 64 65 and older Sex of

Respondent Femal_Malee Levelof

Education Hi_Technigh school_calschoolor less_{/Some college}

College graduate Postgraduate work Frequency

Attending Relig.Services

Once a week or more Once or twice a month Few times a year Never

2016 Presidential Vote

Donald Trump Hillary Clinton Voted for Other Did Not Vote Gun Owner in

Household Gun _{Not Gun} Owner_Owner Veteran/Active

in Household Acti_{No Acti}ve/Veteran _ve/Veteran Mil_Miitary_litary Region of

State Central_Connecti/_cut Lakes_Valley

Manchester Area Mass Border North Country Seacoast Congressional

District

First CongressionalDistrict Second CongressionalDistrict

9% 8% 9%

11% 19% 26%

80% 73% 65%

9% 11%

8%

9% 20% 27%

82% 69% 66%

10% 7% 9%

14% 17% 30%

76% 76% 61%

8% 8% 11% 10% 7% 4%

15% 15% 17% 10% 22% 9%

77% 78% 71% 80% 71% 86%

15% 9% 4% 5%

20% 12% 26% 20%

65% 79% 70% 75%

7% 10% 20%

17% 73%

73%

11% 10% 8% 7%

18% 13% 20% 22%

72% 77% 73% 71%

4% 9% 17%

7%

19% 22% 18% 16%

76% 69% 64% 76%

6% 8% 9% 9%

24% 26% 24% 9%

70% 67% 67% 82%

9% 8% 24%

15% 67%

77%

8% 11% 19%

19% 74%

71%

1% 6% 15%

7% 4% 12%

20% 16% 20% 10% 26% 21%

79% 78% 65% 83% 70% 68%

10% 7% 19%

18% 71%

74%

99 238

95

163 72 185

140 168 90

208 82 135

51 109

43

83 134

96 104

224 212

50 85 175 119

181 109 39 87

62 69 144 142

197 215

311 119

64 40 110

85 57 81