A Vision for Storage Simplicity

(1)

HP Converged Storage:

A Vision for Storage Simplicity

Sundip Arora

(2)

Transform

to a hybrid

infrastructure

Enable

workplace

productivity

Empower

the data-driven

organization

Protect

your digital

enterprise

Storage questions get more complicated in a rapidly changing world

(3)

Driven by technology shifts and new deployment models

Distributed compute

nodes with internal disk

(4)

(5)

HP’s strategy is choice without compromise

It starts with the right

(6)

(7)

Data

Services

StoreOnce

HP’s strategy is choice without compromise

with a common set of

Federated Data Services

(8)

Data

Services

StoreOnce

HP’s strategy is choice without compromise

(9)

The secret of simplicity comes from

Polymorphic Storage Architectures

Simplicity

• Training

• Management

• Interoperability

• Replication

POLYMORPHIC

ONE that exists in MANY forms, shapes, & sizes

Cost

Fixed

(10)

VMAX

VNX

VNXe

XtremIO

DSSD

VPLEX

ScaleIO

vSAN

Data Domain

Avamar

Isilon

RecoverPoint

VCE

Vision

VSPEX

UIM

ViPR

SRM

Uni

sphere

Whereas fragmented complexity leads to inefficient Data Centers

Systemic gaps in legacy storage

• Complex:

16+ disconnected platforms

to meet needs. No interoperability.

• Rigid:

Manual ‘hardware-defined’

allocation of resources by workload

• Isolated:

Inability to intelligently search

or move data between silos

• Expensive:

<30% utilization, increasing

(11)

HP Converged Storage Vision is Simplicity

through Polymorphic Architectures

Polymorphic

ONE that exists in MANY

forms, shapes, & sizes

Simplicity of

one approach to

Training

Management

Interoperability

Replication

VMAX

VNX

VNXe

XtremIO

DSSD

VPLEX

ScaleIO

vSAN

Data Domain

Avamar

Isilon

RecoverPoint

VCE

Vision

VSPEX

UIM

ViPR

SRM

Uni

sphere

HP 3PAR StoreServ

ONE

flash optimized storage system architecture with Block, File, and Object-access

HP StoreVirtual VSA

ONE

hypervisor agnostic, software-defined architecture with Block, File, and Object-access

HP StoreOnce Backup

ONE

converged backup and retention architecture for application managed protection

HP OneView Converged Management

(12)

Next Gen 3PAR StoreServ Portfolio

• ONE Operating System

• ONE Interface

• ONE Feature Set

• Block, File & Object access

7200c/7400c

7440c

/20800

7450c

/20850

When Performance Matters

When Value Matters

When Scale Matters

New

(13)

Gartner Magic Quadrant

for

General-Purpose Disk Arrays

A leader for

General-Purpose Disk Arrays

HP is named a leader in the General-Purpose Disk Arrays

report for HP 3PAR StoreServ, XP7, and StoreVirtual.

*

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the

context of the entire document. The Gartner document is available upon request from HP.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise

technology users to select only those vendors with the highest ratings. Gartner research publications consist of the

opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness

for a particular purpose.

(14)

HP 3PAR StoreServ validated for the New Style

of IT

Gartner Critical Systems Capabilities

#1 Mid Range Overall Use Case

HP 3PAR StoreServ 7000

Gartner Critical Systems Capabilities

#1 Solid State Arrays RAS,

Multi-tenancy & Security Use Cases

InfoWorld

Technology of the Year

HP 3PAR StoreServ 7400

Midrange Array

Best-in-Class

HP 3PAR StoreServ 7400

Flash Memory Storage Array

HP 3PAR StoreServ 7450

High End Array

Best-in-Class

HP 3PAR StoreServ 10000

2014

Storage Magazine

#1 Midrange Storage Vendor

3PAR StoreServ 7400

#1

All-Flash Systems

GOLD:

(15)

• “HP could overtake EMC in disk storage revenues – if

IDC-revealed trends continue.”

• “EMC was the super canine, although its revenue share fell 6.7

per cent year-on-year to $1.53bn. Next was HP, with 19.3 per

cent growth to $1.28bn; not so very far from EMC’s number

and

poised to overtake it if these trends don't change.

That 3PAR

purchase

really was very, very good.”

• “Overall, the big swings were away from IBM, NetApp and EMC,

and towards the ODMs and the Others,

with Dell, HP and HDS

benefitting from smaller swings”

(16)

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IDC states Flash is disruptive force driving industry transformation

Everyone Agrees that the Opportunity is Huge

Hybrid Array

All-Flash Array

$14.3

Billion

21.1%

CAGR

$1.6

Billion

58.5%

CAGR

2017

2016

IDC Predictions 2014

January 2014

(18)

Traditional Storage can’t keep up!

Unmanageable Complexity

_{Flash Simplicity}

Performance without compromise

90%

fewer disks

500%

(19)

Traditional Storage: Living on borrowed time… for too long

High-end HDD/Tiered

Solution

HP All-Flash Solution

Consider these facts

(20)

Going mainstream

will take delivery of

all 3 attributes

Others focus on

affordability as

well

All-flash arrays are going mainstream

Speed

Predictable response under 1 ms to drive

more revenue generating transactions

Affordability

Price parity with high performance HDDs

to eliminate sub-LUN tiering compromises

Enterprise Resiliency

Mission-critical availability, Zero RPO,

and petabyte scale for enterprise growth

Some focused on

only performance

(21)

In 2014 we released the first

Mainstream Tier-1 All-Flash Array

HP 3PAR StoreServ 7450c

Over

900,000

IOPS. Latency from .3 ms

Under

$2 per GB

Usable capacity for all-flash

1000

Units in 1H

4 4X

Flash vs 15K

rpm disk

4 Industry-leading

1

1.4 PB

&

6-Nines

Usable capacity

Availability

3

#1

Fastest growing

AFA supplier

(22)

New:

HP 3PAR StoreServ 20850 and 20800 Enterprise Flash Systems

5.5PB

usable

in a rack

1 Rack

280TB

usable in 2U

1 Drive Enclosure

12 PB

usable in a

20850

(

All-Flash)

15PB

usable in a

20800

(Converged Flash)

1 System

0.2 to 0.8 ms

Latency

1 3.2 Million

IOPS

1 One System

(23)

New:

3.84TB SSD – A game changer enabled by HP 3PAR StoreServ

$1.50 per GB

3.84TB cMLC SSD

Adaptive Sparing (20% bonus)

HW-based Data Compaction (4:1)+

8x

Density

Improvement

73%

Price

Decrease

Snapshot based sharing (6:1)+

$0.25 per GB

3PAR Usable $/GB = 10K SAS

Usable $/GB with snapshot use

(24)

A New Class of Flash Array

Scalability, TB raw

Per

fo

rm

an

ce,

IO

PS

1M

3M

300K

All Flash. No Limits

(25)

Consolidate Traditional High-End Arrays like EMC VMAX

3 x EMC VMAX3 400K

12 PBs Usable

21 Racks

90% HDD / 10% SSD

12 PBs Usable

3 Racks

100% SSD

1 x 3PAR

StoreServ 20850

85%

Less space

Less power

1

(26)

Prevent Flash Array Sprawl From Limited AFA Architectures

12 PBs Usable

3 Racks

100% SSD

1 x 3PAR

StoreServ 208x0

Dual Controller:

30 x Pure //m70

12 PBs Usable

10 Racks

100% SSD

(27)

New:

Bi-directional HP 3PAR Peer Motion

Elastic Resource Pool for Data Center and Multi-Site Agility

Online Import

Up to

60PB

12.8M IOPS

in a quad-system federation

1 New:

Online Import from HDS

(28)

New:

Flash-optimized end-to-end data integrity, availability, and protection

3PAR Persistent Checksum

powered by 3PAR Gen5 ASIC

3PAR Asynchronous

Streaming Replication

(29)

Completing our convergence Story with the new HP 3PAR File

Persona Software

“

2X

easier to provision and monitor,

1/3

the data center space” - The Taneja Group

Lower OpEx with consolidation of all workloads

VMs & DBs (block), Group Shares (file), Cloud Apps (obj.) under unified management

Greater ROI with a efficient shared capacity

A single thin pool with reservation-less file snapshots and zero-detect replication

Extend SLAs by consolidating on a proven tier-1 platform

Multi-site replication, QoS Assurance, Auto-Tiering, Flash Cache, DAR encryption

ONE Management Experience

ONE Proven, Tier 1 OS Design

ONE Shared Capacity Pool

File

Block

REST

Object

(30)

What about converged management?

• Control Plane automation to speed rollout of IT services

• Server, Storage and Network management simplified and consistent

• Rapid, repeatable, and reliable operations at lower costs using

infrastructure templates

• Automated delivery of IT services to speed the transition to hybrid

cloud

• Data Plane services for storage lifecycle management

• Federated control and health monitoring

• Instantly collect configuration and health information on demand

• On demand reporting of capacity and performance with system

reporter

HP OneView

(31)

Storage architected to support your

Take advantage of mainstream flash

Cost, density, and data services

1 Accelerate with hyper-convergence

Building on leading SDS foundation

2 Reduce risk with embedded protection

StoreOnce RMC and StoreOnce Catalyst

3 Rapid ROI with the right ecosystem

Consulting, support, financing, and partnerships

(32)

Now Consider This About 3PAR StoreServ….

Over a 1000 shipped systems in the first half of 2015 alone

1 Only Vendor to Grow Over a 1000% from 2013 to 2014 in all Flash Arrays –

Source Gartner

2 HP sold more flash arrays in the first half of this year than Pure did all last year

3 Only vendor to offer 6 nines availability with an all flash array and scale to 12PB