Intro to Digital Marketing
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Presented by
In partnership with Coolidge Chamber of Commerce
Lions, Tigers and Options, Oh My!
Oh my indeed.
Between SEO, social media, content based, websites, analytics, apps, blogs, ppc,
retargeting, directories, reviews sites, algorithms, links, and opt-in campaigns it can be confusing.
There are dozens upon dozens of digital
marketing options and buzz words making it hard for a new or even seasoned business owner to know where to begin.
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Let’s break
it down.
(sorta)
Here’s a good start
to understanding the
most widely used
digital marketing
options that nearly
every business
regardless of size is
likely to need at least
a few of.
Search Engine Optimization
Social Media
Content Based Marketing Website
Reputation Management
Paid Advertising
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Website
A site gives them a chance to contact you when you are closed and find out more information about you.
Having a responsive or mobile optimized site is key as 95% of smartphone users search for local information on their phone.
Other mobile stats
91% of US residents have a mobile device within reach 24/7
85% use a smartphone or tablet while watching TV
85%
Over 85% of people search for a local business online.
I don’t need a website, I have a Facebook Page.
Good, and you should have a FB page but a social media page is not a replacement for a professional site. They should work together using social media to drive traffic to your website.
Shameless Plug Alert:
TriValley Digital Solutions start at just $300 to launch and $40/monthly
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Search
Engine
Optimization
SEO as a concept is very simple.
How easy to find and when found how correct is the information on your business online.
However the process of becoming and staying optimized is anything but simple. It is a project as a
business owner that you will never mark off the to do list. As the online world continues to change so will the processes of staying optimized.
The good news is that even simple changes and efforts can improve your SEO.
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Search Engine Optimization
Check your sites keywords/tags.
Check, claim and correct your listings on directory and review sites.
Check, claim and correct local search site profiles
Get & utilize a business Facebook Page
Start a blog
Post brand/business content on other sites (advertorials or native advertising)
Start a YouTube channel for your business.
You guessed it!
TriValley Digital has SEO Solutions for every business budget.
Ways to improve your SEO
When was the last time you looked up your industry locally?
You need to not only know what happens when
someone search for your business by name, but what if they don’t know your name? That’s the point- It’s those consumers who are searching for a company to earn their business.
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Reputation Management
Managing your online reputation is important for every business.
If you provide a service or sell a product you need to understand your reputation and the effect it can have to your bottom line.
72%
Of people trust online
reviews from
strangers
84%
Of consumers say online
reviews influence their
buying decision.
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Organic SEO is improved for businesses with reviews.
Facebook now offers text reviews as well as ratings and this change has made it very easy for your business to be rated or reviewed.
Possible Problems You Might Need To Solve
No reviews
Bad reviews
Unclaimed or incorrect listings
Good reviews being filtered out (Yelp)
No Facebook page for reviews to happen on
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Did you know?
Bad reviews are not the only thing that can affect your online reputation. Not having any reviews can hurt your business as well. If a competitor has even one review and you have none, the consumer is more likely to contact them first
Reputation Matters. Reviews Count.
Yelp remains free for users unlike
Care.com and Angie’s List so it’s widely used for consumers to gain insight
based on others experiences. Because it is public it is also found in search engine search results.
What if I get
bad reviews? 95%
of unhappy customers will return to
your business if an issue is resolved
quickly and efficiently.
-Social Media Today
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When resolving a negative review determine if a private or public response is best for the situation.
Also use the information you learn as a coaching tool for your staff or to improve the services you offer.
Shameless Plug Alert:
TriValley Digital Solutions has an SEO/Rep Mgmt combo starting at $130/month
In most cases you can not delete reviews no matter how much you feel or know them to be untrue.
However, Bad reviews do not seal the fate of your business.
They are your second chance to restore your reputation.
Social Media – Facebook Focus
Over 1.15 billion people use Facebook
Facebook user stats – Is this your market demographic?
Age 26 - 49 72% Age 50 - 64 60% Age 65+ 43%
81 %
of US respondents
indicated that friends’ social media posts directly influenced their purchase decision
71 %
of social media users
say that they are more likely to purchase products from brands (or businesses) they follow online on social media sites
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Do I really need a Facebook page
Customer interaction
A chance to develop loyalty
Improved SEO
Instant (depending on post reach) delivery of promotions and updates
With a business Facebook
page you’ll be able to have:
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Basics
Sign up for a business page through Facebook
Be sure to fill out all fields for best results
Start posting relevant content frequently
Promote your page through any advertising in print or online you do Build your base (LIKES)
If you don’t use it. Delete it unless you want to intentionally look out of business or boring.
Content is not what you had for
breakfast nor a continual sales pitch.
Keep in mind
500 LIKES does not mean 500 Facebook users saw your post. Facebook will hold back your posts
unless you pay. They offer several different options to boost your Facebook page internally by paying them.
You will want to use other ways of driving people to your Facebook page, which in turn should always drive people you your business website.
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Solutions
And of course what
kind of digital
marketing company
would we be if we
didn’t offer Facebook
Marketing Solutions.
Facebook Management
We offer several management options. We will work with you to come up with a plan and then on your behalf we will post to the Facebook page for your business to engage users.
Packages starting at $109/month
(includes set up or correction of your Facebook page)
Trending Business Feed
Boost your post reach locally through Pinal County’s largest online audience. Our site, trivalleycentral.com has an average of 5,000 visits daily. In real time we will put your Facebook page post into a special ROS feed position on our site.
Very affordable rate of only $87/month
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Paid Advertising (Actual Ads)
SEM (Search Engine Marketing)
Native Advertising
Social Media Boosting
PPC (Pay Per Click)
Site ads based on impressions
Retargeting
Native advertising continues to prove it’s worth as it generates up to an 82%
increase in brand lift and a purchase intent 53%
higher. Blending the digital lines between paid
advertising and content based marketing makes it a super power when used right.
Paid Advertising is just that. Actual ads or advertorials,
commonly known as native advertising in the digital world.
Shameless Plug Alert:
TriValley Digital Solutions offers several of these options.
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Content Based
Podcasts
Native Advertising
Blogs
YouTube Channel/Webinar Uploads
White Papers
E-Books
This type of marketing focuses on pulling
people in to engagement with you,
your business or product. While the
marketing itself is often free for the
content or something you create
yourself, sometimes you may have
charges related to the delivery system.
Such as a website charge or a blog
hosting fee.
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So now what
do you do
with all the
information
you’ve
learned?
Option #1
Tackle your digital marketing on your own with what
you have learned.
Option #2
Set a meeting with me to see what you need.
Together we can see get a plan and offer help on
the solutions we provide.
Option #3 (highly unadvisable)
Do nothing.
Glad you asked.
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FREE 1 HOUR CONSULTATION
INCLUDES A FINDINGS REPORT ON YOUR BUSINESS
520.423.8678
[email protected]
BOOK YOUR CONSULTATION TODAY AND RECEIVE A $20 CREDIT
TOWARDS ANY TRIVALLEY DIGITAL MARKETING COMMITMENT.
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