Exhibitor Package
2012 - 2013
Study, Travel, Work or Volunteer Locally or Abroad!
2012-2013
Exhibitor Package
2015
ECF
Management
Inc.
www.educationcareerfairs.com
2101-1177
West
Hastings
Street
[email protected]
Vancouver, BC Canada V6E 2K3
Marketing Plan
Our Events
News releases / Public service announcements Radio advertisements
Editorials and advertisements in local newspapers ECF coupons for complimentary admission
Email marketing to all public and private secondary schools Direct email marketing to Parent Advisory Committees
Poster campaign to high schools, employment agencies, libraries, colleges, universities and local ESL schools
Email marketing to home school support groups Event listings and community calendars Social media
Advertising with associations / organizations that promote educational and employment opportunities.
Going into its 19th year, the Education & Career Fairs have grown from the original two fairs in Vancouver and the Fraser Valley and expanded into new regions, including Vancouver Island, the BC Interior and Northern BC!
ECF's mission is to provide visitors the opportunity to develop their career path. Attendees come from a mixture of high school students and individuals seeking post-secondary and /or employment options – their future begins here!
Let the events work for you as the best option to recruit students and / or employees. With consistent attendance at each of the events, we provide your organization with solid recruitment opportunities. Combine this with sponsorship, counselor and advertising opportunities to create a fully
customized package that works to highlight your brand.
High school students (Grades 10 - 12) Academic advisors
Teachers Parents
College and university students Job seekers
Adults looking for a career change or training and educational programs
Career counselors
Youth and family service providers Immigration counselors and agents New immigrants
NOTE: values may change based on event location
Who Attends Our Events?
Each year, our events welcome high school students for group visits. In the 19 years of hosting the events, we have enjoyed support from the local school districts in each of the regions we visit. At the completion of the 2014-2015 events, our total attendance since the start of our events has reached over 200,000 attendees!
ECF
Management
Inc.
www.educationcareerfairs.com
2101-1177
West
Hastings
Street
[email protected]
Vancouver, BC Canada V6E 2K3
T 604.681.2153 F 604.681.1049
educationcareerfairs.com
ECF Exhibitor Package • 1
The success of our events lies within the vigorous marketing campaign that we have undertaken:
MARKETING
EVENT
INFORMATION
Your Gateway to Reach Thousands of Individuals Interested in Post-Secondary Studies and / or Employment
Nanaimo
Vancouver
Island
Wednesday,
December
2,
2015
Conference
Centre
Event Hours: 9:00am - 3:00pm
Kamloops
The Sandman Centre
Wednesday, December 9, 2015
(previously
Interior
Savings
Centre)
Event Hours: 9:00am - 3:00pm
Kelowna
Prospera
Place
Monday,
December
7,
2015
Event Hours: 9:00am - 3:00pm
Vancouver
Vancouver Convention
Friday, December, 11 2015
Center
-
EAST
Event Hours: 9:00am - 3:00pm
Abbotsford
TRADEX Monday,
November
30,
2015
Event Hours: 9:00am - 3:00pm
Note: Our Prince George show will return in 2016!
MARKETING
A
O
ECF Exhibitor Package • 3
educationcareerfairs.com
PRICING AND
REGISTRATION
INFORMATION
Booth Inclusions
3’ high side drape
8’ high back drape
1 skirted table
2 chairs
2 exhibitor badges
Fascia booth sign
Web link on exhibitor listing page
Listing in Program Guide
Basic wifi
Abbotsford 10’ x 10’ booth
Nanaimo 8’ x 10’ booth
Kamloops 8’ x 10’ booth
Kelowna 8’ x 10’ booth
Vancouver 10’ x 10’ booth
* Only contracts received and paid by November 6, 2015 are guaranteed for inclusion
in the Program Guide
Edmonton / Calgary
Pricing and Deadlines
REGULAR RATES - August 1 - show dates
Note: All fees are listed in Canadian Dollars and do not include applicable taxes.
** Corner Placement - additional $100 fee
Edmonton / Calgary
Abbotsford / Nanaimo/ Kelowna/ Kamloops/ Vancouver
Single Booth
$1300 / ea
3 Booth Package
$1100/ ea
Book on or before August 29
5 or 5+ Booth Package
$1040/booth inc
Counselor Package Online
OPTIONS
Material handling
Food and beverage
Electricity/ AV
Booth carpet in Abbotsford and Vancouver
*Contact ECF for more information
Additional Services To Be Purchased
From the Venue*
WHY EXHIBIT
WITH ECF
Why Exhibit With Us?
Our Reputation
For the past 19 years, the Education and Career Fairs have provided high school students, parents, teachers and counselors with thousands of options for their future.
At the end of our last set of events in 2014-2015, we had over 12,000 visitors across seven events. Our events are incorporated into the schedules of most career planning / development aspects of their curriculum. In the next series of events, we are expecting approximately12,000 attendees in just five events!
The key to our success is our relationships with local high schools and districts in each of the host cities who transport their students in Grades 10 - 12 to our events. We assist with their group registration and ensure that they are taken care of from the moment they arrive at the venue to the time that they depart.
On the service side, we provide excellent client support and are available to our exhibitors from the start at registering to exhibit to the last moment of the final event. By organizing exhibitor surveys, we listen to their suggestions and concerns and continually strive to provide the best service and options such as advertising and sponsorship of our events. We have a solid track record based on our commitment to provide organizations with outstanding recruitment opportunities.
Our Excellence in Event Planning
Our team prides itself on our ability to plan and execute our events across Western Canada. By paying attention to details and taking on partners who are the best in the services they provide, our events are seamless! From exhibitor move-in to the tear-down after the events, you can be assured that our team is their to assist with anything from electrical issues to providing 5 minute breaks to exhibitors. You can rest assured that we will be alongside you and answer any concerns or issues you may have. Our priority is making the events the most successful experience for attendees and exhibitors alike.
Our Schedule and Cost-Effectiveness
In one week, your organization will exhibit at multiple events. Our schedule allows you to take advantage of package prices and attend all five events at a reasonable cost. Combine that with our exhibitor listing and program guide listings and your organization will be on theminds of the attendees months prior to and after the event is completed. We want to offer you the best options and will design packages
that are tailored towards your marketing goals.
Our Expertise
By working alongside school districts, we design pre and post activities to keep the student engaged long after they leave our event. It is this knowledge and relationship which enables us to be the best at what we do. Exhibitors and attendees trust us to build and manage the events .
ECF Exhibitor Package • 5
educationcareerfairs.com
FEATURE
AREAS
Who Should Exhibit?
Undergraduate / Graduate Programs Career Colleges
Continuing Education Programs
Canadian Universities with Academic Exchange Programs Semester Abroad Programs
Financial Aid & Scholarship Programs Test Preparation Programs
Embassies and Consulates
Eco-Adventure Travel Summer Camps
Small Group Tour Operators (ages 18-35) Language Travel / Cultural Immersion Programs Travel Agencies
Youth Travel Organizations
Travel Services (banking, accommodations, airlines, etc.)
Employers Associations
International Internship Programs
Work Abroad Placement Assistance Organizations Overseas Seasonal and Resort Jobs
Teach English as a Foreign Language Abroad
Short-Term & Long-Term Cross Cultural Volunteer Programs Non-Profit & Government Organizations
Foreign Recruitment Agencies At each of the events, we have Feature Areas which highlight
the different areas of study / work opportunities.
Study
Travel
Work and Volunteer
Feature Areas
ASSOCIATIONS / EMPLOYERS
TRADES AND TECHNOLOGY
CAREER TRAINING
COLLEGES
UNIVERSITIES
At each of our events we offer FREE seminar opportunities to any of our Exhibitors. Seminars are designed to promote various industries and the study/ career path needed to undertake.
At each seminar area, we ask visitors to complete a survey about the presenter and also about future topics they would be interested in attending.
Seminar Topics
Seminars are not for self promotion but rather to promote a particular industry. Examples of previous seminar topics include: “Resume & Interviewing Skills,” “Geophysics - Unlocking the Earth’s Secrets” or “Becoming a Global Citizen: It’s More Than Just Visiting Countries”. Speakers can use the final slide in their Powerpoint Presentation to lead attendees to their booths.
Seminar Inclusions
All seminar areas are equipped with: Podium
Projection Screen
Laptop with internet access Microphone
Seminar Workshops
At the end of our 2014-2015 season, attendees indicated that they would like the seminars to be more hands on and interactive. Looking to give a cooking demonstration? Hair and makeup tutorial? Take apart an engine? The possibilities are endless! Let us know and we can assist you in making it happen!
SEMINAR
PRESENTATIONS
educationcareerfairs.com
ECF Exhibitor Package • 7
Over the past three years, we have developed options to put you in touch with counselors / advisors / teachers from the local high schools, both private and public. This also includes our organization contacts who are advising youth and adults with regards to training and employment opportunities.
We are very pleased to provide you with a package of on-site and on-line marketing opportunities. This is your chance to get your organization’s materials into the hands of those who will be guiding the choices of your potential clients!
COUNSELOR PACKAGE
DISTRIBUTION
Fee $250 / event
At each of the events, you will have the opportunity to present counsellors and advisors with a Counselor Package containing the materials of your choice. Your fee includes:
Inclusion of your organization in the online registration for the packages
Distribution by ECF staff to registered attendees at each event
ONLINE COUNSELOR
PACKAGES
From September to June of each event season, your package will be available via PDF for download on our website by any counselor / advisor in our database.
Fee $250
COUNSELOR
SPONSORSHIP
ADVERTISING
OPPORTUNITIES
All advertising opportunities listed are open to participating exhibitors only. All rates are in Canadian Dollars and do not include applicable taxes.
PROGRAM GUIDE ADS
All attendees at each of our events will receive a copy of the ECF Program Guide. Advertising in the guide will give you an opportunity to showcase your brand exclusively.
This event season, we have combined the cities into ONE program guide, giving you the option of reaching 12,000 targeted attendees over 5 cities.
Advertising/Booking Deadline:
Monday November 2, 2015
DEADLINES
Partner with ECF to deliver your brand
ADVERTISING RATES
FULL PAGE
$2000
8.5 “ (h) x 5.5. “ (w)
216 mm (h) x 140 mm (w)
Bleed Area 1/4” (3 sides)
$1000
4.25 “ (h) x 5.5 “ (w)
108 mm (h) x 140 mm (w)
Bleed Area 1/4” (3 sides)
1/2 PAGE
INSIDE FRONT OR BACK
COVER
$2,200
8.5 “ (h) x 5.5 “ (w)
216 mm (h) x 140 mm (w)
Bleed Area 1/4” (3 sides)
Bleed Area 1/4 “ (3 sides)
BACK COVER
8.5 “ (h) x 5.5 ” (w)
216 mm (h) x 140 mm (w)
$2,400
educationcareerfairs.com
ECF Exhibitor Package • 9
SPONSORSHIP
OPPORTUNITIES
Partner with ECF to deliver your brand
The ECF sponsorship program offers great opportunities for your organization to build on your branding. The options are endless and can be
customized to your organization’s target needs. Let’s get creative!
EVENT BAGS ONLY (if available)
Exclusive per event sponsorship
Sponsor recognition in event program guide Sponsor logo recognition on website
Event bags are distributed at the entrance of each venue which means that every attendee will be walking around the city with your logo / name long after the show.
As an event bag sponsor, your organization receives:
Bags to be supplied and shipped by sponsor and approved by ECF Management Inc.
PRICING
Gold Level Sponsor - $4,500
Silver Level Sponsor - $3500
Complimentary Corner booth placement Full page ad in program guide
200 word Editorial in the program guide Media Campaign inclusion
Sponsor recognition on ECF website and program guide One event insert in each city
Complimentary Corner booth placement Full page ad in program guide
200 word Editorial in the program guide Media Campaign inclusion
Sponsor recognition on ECF website and program guide
Bronze Level Sponsor - $2500
Full page ad in program guide
200 word Editorial in the program guide Media Campaign inclusion
Sponsor recognition on ECF website and program guide
Sold Out Sold Out Kelowna Kamloops Vancouver Nanaimo Abbotsford Choose 3 events $1000 $1000 $800 $800 $800 $2200
INSERTS
Providing an insert to each attendee will lead them to your booth and later to your website. Non-exclusive
Distributed in event bags to all event attendees Inclusion of one direct marketing piece in each bag - Print: one piece of 8.5 x 11” material
- Branded pens and stationery: contact ECF Management Inc. for more information Supplied by sponsor and approved by ECF Management
Abbotsford $500 Nanaimo $400 Kamloops $400 Kelowna $400 Vancouver $500
