What Job Seekers Want in 2014

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What Job Seekers Want in

2014

1,275 job seekers tell us how they found work

(2)

Today’s Sponsor

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Network reach to over 100 million

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Request a Free Market Analysis Report Created for Your Market

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• Jeff Dickey-Chasins

• Joined job board industry in 1997

• Has consulted with 300+ sites

• Conducted industry surveys since 2010

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What Job Seekers Want in

2014

1,275 job seekers tell us how they found work

(6)

Goals of This Survey

Determine what tools

and techniques job

seekers use

Identify how seekers use

different technology

platforms

Delineate difference

between active seekers

and random respondents

1

2

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Job Board Doctor www.jobboarddoctor.com

Background

Job Board

Doctor

eHarmony

Job-Hunt.org

1001 responses from a random sample of US residents

ages 20 – 60 (labeled ‘Random’)

7

275 responses from Job-Hunt.org’s and Job Board

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Employed?

2M

0%

50%

100%

Yes

No

Random

Active seekers

(9)

Age?

2M

9

0%

10%

20%

30%

40%

50%

15-22

23-35

36-50

51-65

Over 65

Random

Active Skr

(10)

Gender?

2M

0%

20%

40%

60%

80%

Male

Female

Prefer not to say

Random

Active Skr

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Tools

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What tools used?

•

Random respondents relied more heavily on newspapers, search engines and

general job boards:



General job boards – 59%



Search engines – 51%



Newspapers – 45%

•

Active seekers used more varied methods, at a higher usage level



Job search engines – 74%



Company career sites – 70%



General job boards, Professional networks – 67%

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0%

20%

40%

60%

80%

Newspaper ads

Search engines (i.e., Google, Yahoo!)

Local/regional/national govt. workforce sites

Niche job boards (i.e., Dice, SalesJobs)

Referrals from friends/colleagues

Social media (i.e., LinkedIn, Facebook)

Professional networks (online/offline)

General job boards (i.e., Monster,…

Company career sites

Job search engines (i.e., Indeed, Simply Hired)

When you last looked for a job, what types of

platforms, tools, or sites did you typically use?

Random

Active Skrs

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Which tools are most important?

• Referrals

• Professional networks

• Social media

• Job search engines

• Career sites

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Job Board Doctor www.jobboarddoctor.com 15

0.0

2.0

4.0 General job boards (i.e., Monster, CareerBuilder)

Niche job boards (i.e., Dice, SalesJobs)

Social media (i.e., LinkedIn, Facebook)

Job search engines (i.e., Indeed, Simply Hired)

Newspaper ads

Local/regional/national govt. workforce sites

Search engines (i.e., Google, Yahoo!)

Company career sites

Professional networks (online/offline)

Referrals from friends/colleages

Please rate the following platforms, tools, or sites

in terms of how important they were to you in

your job search.

Random

Active skrs

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Platforms

How are seekers using different

(17)

Platform Use

• Active seekers show higher usage of

cell phones and tablets

• Both groups still rely on desktops and

laptops

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How often were platforms used?

(active seekers)

0% 10% 20% 30% 40% 50% 60% 70%

Use all the time Use frequently Use infrequently Rarely or never use

Cell phone Tablet (iPad, etc.) Laptop/netbook Desktop computer

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How often were platforms used?

(random)

0% 10% 20% 30% 40% 50% 60% 70% Use all the time

Use frequently Use infrequently Rarely or never use

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• Mobile devices used for job

search and employer research

• Desktop/laptops used for creating

resumes and applying for jobs

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How did you use the following platforms

during your job search? (Active seekers)

0% 10% 20% 30% 40% 50% 60% 70% 80% Research employers

Create resume/profile Search for jobs Apply for jobs

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Have you ever found a job via one

of these tools?

• 65% via referrals

• 50% via recruiting/staffing firm

• 42% via company career site

And…almost as many have found work via

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Job Board Doctor www.jobboarddoctor.com 4% 4% 7% 7% 15% 15% 25% 31% 32% 34% 42% 50% 65% 0% 10% 20% 30% 40% 50% 60% 70% Facebook

Other social media not otherwise specified Twitter Other (please specify) Niche job board Job fair Job aggregator (Indeed, SimplyHired, etc.) General job board (Monster, etc.) Newspaper ad LinkedIn Company website Recruiting or staffing firm Referral from a friend or colleague

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• Quality of jobs

• Control of resume access

• Ease of use

• Site focus

• Reputation

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Thinking about the job board(s) you used, how important were the

following factors in choosing to use a particular job board?

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 Advertising

How long job board has been in business Site design Ability for any employer to view my resume but…

Site contact information Privacy policy Number of jobs listed Friend's/colleague's recommendation Geographic focus Ability for any employer to view my resume Profession or industry focus Reputation Ease of use Ability to control access to my resume Quality of jobs listed

Random Active Skrs

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How do candidates use job boards?

• Research employers and jobs

• Apply to jobs – either on the board or employer

site

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Other Network with other job seekers Network with potential employers Research jobs available in other geographic areas Find career resources Research salary information Locate jobs - then apply via job board Identify employers in my industry/profession Research types of jobs available Locate jobs - then apply directly on employer site

What were the primary ways you have used job boards in your career

hunt?

Random Active Skr

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What’s useful?

• Job search

• Job alerts

• Resume posting

• Communicating with

hiring managers

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• Lack of response from employers (71%)

• Fake job postings (64%)

• Requiring registration to see jobs (58%)

• Requiring payment to see jobs (55%)

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• Google+ matters: roughly 1/3 of both

groups use it for career/job activities

• Facebook more important than LinkedIn

to Random respondent

• LinkedIn clear leader with Active Seekers

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Job Board Doctor www.jobboarddoctor.com 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% MySpace Orkut Zing GovLoop FourSquare Ning Xing StumbleUpon Quora Doostang StartWire Pinterest Google+ Facebook Twitter LinkedIn

Which of the following social media tools or platforms have you used

in some way to aid your career OR search for a job?

Random Active Skrs

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Attitudes Toward Online Recruiting

Go ahead – tell me what you

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Top words to describe a ‘generalist’ job

board like

Monster

, etc.:

Active Seekers:

#1 ‘untargeted’

#2 ‘valuable’ & ‘worthless’ (tie)

Random:

#1 ‘valuable’

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Top words to describe a ‘niche’ job board like

Dice

,

YourHoustonJobs.com

,

LogJobs

, etc.:

Active Seekers:

#1 ‘targeted’

#2 ‘valuable’

Random:

#1 ‘valuable’

#2 ‘targeted’

(37)

Top words to describe a ‘social recruiting’

site like

LinkedIn

, etc.:

Active Seekers:

#1 ‘professional’

#2 ‘essential’

Random:

#1 ‘professional’

#2 ‘valuable’

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Top words to describe a ‘job aggregator’

site like

Indeed

, etc.:

Active Seekers:

#1 ‘valuable’

#2 ‘efficient’

Random:

#1 ‘valuable’

#2 ‘efficient’

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• Awareness = action: Active seekers use all career tools

at a much higher level than the population at large

• Old habits die hard: Almost half of random respondents

use newspapers to find work

• Mobile has its place: Used for job search and research –

but desktops/laptops rule everything else

39

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• Referrals really work: Over 2/3rds of respondents have

found jobs via a referral

• Blame game: Lack of employer response to a job app

bounces back on job board

(41)

• Google+ actually matters: incorporate it into your marketing

• Understand attitudes toward your service: are you ‘targeted’ – or

‘worthless’?

• Educate your candidates: help them use your service

• Deal with candidate frustration: generate auto-response after each

successful application

• Don’t assume: candidates can surprise you with how little – or how

much – they know

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