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Software

Development

Trends

Survey Results

2011

(2)

Copyright ©2011

ExecutiveBrief

NOTICE

No part of this survey results document may be reprinted, reproduced, transmitted, or utilized

in any form by any electronic mechanical, or other means, now known or hereafter invented,

including photocopying, microfilming, and recording, or in any information storage or retrieval

system, without written permission from the publisher, ExecutiveBrief.

Reasonable efforts have been made to publish reliable data, accurate statistical analysis and

information, but ExecutiveBrief cannot assume responsibility for the validity of all the voluntary

input provided by respondents as a part of this survey nor for the consequences of its use.

Published in the United States of America.

This Survey was underwritten and made possible by our Corporate Sponsor:

US Headquarters

12800 University Drive, Suite 410 Fort Myers, FL 33907 USA Toll Free: 866 687 3588 Tel: 239 690 3111 Fax: 239 690 3116 www.softserveinc.com [email protected]

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Table of Contents

Introduction 2

Key Findings and Takeaways

2

Respondent Profile

3

The Software Development Environment

6

Third Party Interaction and Resources

12

SaaS/Cloud Applications

15

Mobile Applications

18

Future Business Outlook

21

Greatest Potential Impact to your Business in 2011

24

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Introduction

The ExecutiveBrief 2011 Software Development Trends Survey was conducted from June 6 through June 30 of 2011, with official results and analysis published in August 2011 in ExecutiveBrief (www.executivebrief.com).

As with previous annual surveys, this survey is intended to inform senior business leaders and industry professionals of common and prevailing trends, along with key priorities reported among their peers throughout the spectrum of the software development industry.

Approximately 300 software industry business leaders and software development professionals participated in this survey. The survey consisted of a detailed series of key questions, the majority of which were multiple choice with options for alternate inputs. There was one open-ended

question soliciting the respondent’s thoughts on the greatest potential software development trend which may impact their business in 2011.

ExecutiveBrief conducts this survey annually. To participate in the 2012 survey, check the ExecutiveBrief website for details in the early months of 2012.

Key Findings and Takeaways

Seventy-nine percent (79%) of respondents indicated their software development budgets would increase in 2011; with nearly half indicating their budget is likely to grow greater than 10% as compared to last year. Only 5.2% believed their 2011 budget would decrease by 10% or more as compared to 2010. This is an even more bullish outlook for budget growth than reported in 2010. Hiring continues to be a priority with over half (54.3%) of all respondents indicating they plan to add permanent staff in the second half of 2011 and 2012. That is roughly the same response as in the 2010 survey.

Almost 86% of respondents surveyed identified their organization’s current top priority being new product and application development. That’s up from 70% of respondents surveyed last year. This demonstrates continued commitment to the core mission of developing new applications.

Survey data indicates growing interest and early-market activity in SaaS/Cloud and mobile

applications. The majority of respondents indicated business case planning, solution architecture, and implementation as their greatest challenges and need for assistance.

Priority among respondents remains improving quality and user experience. This is consistent with last year’s survey and a sign of a growing and competitive software development marketplace.

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Respondent Profile

Respondent Profile

Before we present results from the 2011 survey, it’s important to understand the profile of people who responded to survey questions. With this understanding, we can better appreciate and analyze their response.

Similar to the 2010 survey, approximately two-thirds of all respondents identified themselves as being part of senior and executive management, with a quarter of all respondents identifying themselves as having strategic and fiduciary responsibilities. These are significant groups to weigh as we look further into survey data and analyze responses on business challenges and industry outlook.

Another large group of respondents indentified themselves as being involved in the technical aspects of software development – a little over 19% described themselves as part of technical management, engineering, and related consultative services.

As with last year’s survey, 2011 respondents are professionals either predominately involved in strategic business decisions with regard to software development or directly implementing those decisions.

What is your vantage point of viewing the current status

and trends within the Software Development Industry?

Advisory: Consultant, Business Analyst, Systems Architect, Industry Analyst Engineering: Software Developer, Quality Control, Research & Development

Supporting: User Support, Technical Writing, Training

Supervisory: Technical Lead, Development Manager, Project Manager, Engagement Manager Sales & Marketing: Sales Representative, Sales or Marketing Manager/Director

Business Leader: Vice President/Director/Manager of Software Development, IT, Engineering, Operations, etc.

Strategic/Fiduciary Responsibility: C-Level Executive, Board Member, Investor

33.1% 41.9% 4.9% 8.1% 0.7% 5.3% 6.0%

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To gain a more complete perspective of the survey results, it is also important to understand the types of organizations these business leaders and software professionals represent.

As in the 2010 survey, the largest group of 2011 survey respondents identified themselves as Independent Software Vendors (ISVs), whose core business is software development. This group represents nearly 60% of all respondents.

Software as a Service (SaaS) providers continue to be well represented in our trends report, with 40% describing their organization as such. Small to Medium Enterprise organizations (SME) made up a little over 38% of respondents, nearly 10% greater than last year.

As with last year’s report, it is understood there is a degree of potential overlap in organizations identifying themselves as ISVs, SMEs or large enterprise as respondents were allowed to select more than one description of the type of organization they represent.

Similar to the 2010 survey, the smallest representative segment of responses came from third party organizations, such as analyst organizations, consultants, the investment community, and education.

Organization type

57.7% 6.3% 0.7% 1.1% 4.9% 15.8% 38.4% 13.0% 45.1% % of respondents 0 10 20 30 40 50 60 Other A Computer Science or Engineering Education Provider A Venture Capital Investment Firm/Group for Portfolio Software Companies An IT Analyst Organization An Enterprise Organization of greater than 500 employees that develops in-house software applications/systems A Software Development Consulting Firm A Small to Medium Enterprise (SME) organization of less than 500 employees A Software as a Service (SaaS) Provider An Independent Software Vendor (ISV) (of any size)

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Respondent Profile

Just as we saw with role types in the previous chart, the overwhelming majority of respondents to the 2011 survey offered their response from the perspective of active participant in the software development business.

As the chart above indicates, there is no clear majority of markets or industries served. While healthcare and life sciences was selected by more respondents than any other available choice, respondents continue to serve a broad range of industries.

In a change from last year’s survey, respondents were given the choice of indicating they served any addressable market. Approximately 30% chose this response, possibly indicating interest in repurposing technology and porting applications from one market to another.

Respondents were allowed to select all markets they are active in software development.

This data compares well to the 2010 survey, without any significant change to the prioritization of markets or industries served.

What vertical markets or industries does your company serve?

% of respondents 0 5 10 15 20 25 30 35 Other Agriculture Packaged Goods Construction Automotive Travel, Transportation & Hospitality Media & Information Services Insurance Energy, Resources & Utilities Manufacturing Telecom Education Retail & Consumer Government High Tech Banking & Financial Services Healthcare & Life Sciences

Any Target Market 29.9%

31.1% 23.1% 20.1% 19.3% 17.8% 14.8% 13.6% 13.3% 12.9% 12.5% 11.0% 8.3% 6.8% 6.1% 6.1% 3.4% 8.0%

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The Software Development Environment

The survey asked a series of questions to understand the primary context of software development in 2011, from the perspective of priorities to most common and popular processes and tools.

Almost 86% of respondents identified their organization’s current top priority being new product and application development. That’s up from 70% of respondents surveyed last year. This demonstrates continued commitment to the core mission of developing new applications.

Cost reduction remains to be a mid-grade priority as compared to 2010 survey data. This can be explained because cost reduction by nature is difficult to carry as a top priority year-after year. When this response is weighed with others in the survey, the continued lower priority of cost reduction takes on a new meaning.

As we’ll discuss later in this report, the majority of respondents forecast budget and hiring increases. Combined with the top priority to develop new software and applications, while

expressing a decreased interest in cost and expense reduction, there continues to be an indication software development professionals are bullish on their immediate future. This is a continuing trend, as indicated in last year’s report.

Something to note is we expanded this year’s survey to reflect growing interest in mobile and cloud applications. While survey data indicates both are relatively low priorities, survey result presented later in this report suggests mobile and cloud applications are gaining support and increased market attention.

What are your organization’s current

Top Software Development Priorities?

% of respondents 85.7% 64.5% 61.3% 52.0% 51.3% 41.2% 31.5% 31.5% 31.2% 20.8% 16.5% 3.6% 0 20 40 60 80 100 Other Audit Compliance / Information Governance Keeping Legacy Systems Current Information Security and Compliance Moving to the Cloud Migrating to Mobile Platforms Reducing Operational Costs/Expenses Software Maintenance and Support Improving Application / System Performance Improving Usability / User Experience Creating and/or Integrating New Technologies/Products/Innovations New Software Product/Application Development

(9)

The Software Development Environment

When asked which software development area a respondent’s organization most needed to improve, survey results were consistent with last year’s data. Priorities remain improving quality and user experience. This is often a sign of a rapidly growing and competitive marketplace. Need for improvement in software architecture remained low, as did maintenance and support, security, and compliance.

Looking at response to this question and combining it with others in the survey, a reasonable conclusion is there continues to be more emphasis placed on customers and users of applications. This may support conclusions drawn elsewhere in this report of a continued bullish outlook for software development and the ramp-up of new marketing initiatives.

In what Software Developmental Area(s) does your organization

need the greatest improvement?

% of respondents

0 10 20 30 40 50

Other Compliance Privacy and Security Maintenance and Support System Architecture Customer / User Relationship Management User Training Process Modeling Coding / Construction / Integration Implementation / Deployment Project Management Project Scope and Estimation Business Analysis Requirements Definition User Interface Design

Quality Assurance / Quality Control 41.9% 39.3% 31.6% 31.2% 27.4% 26.1% 16.7% 15.0% 14.5% 13.7% 13.2% 12.8% 12.0% 4.7% 3.0% 2.1%

(10)

When looking at areas for greatest improvement, it’s interesting to put the responses in the context of the organization’s primary software development focus.

With no single response earning a majority, respondents indicate broad interest and ranging focus in contemporary software development markets.

It is interesting to note while social media and networking have enjoyed rapid growth in popularity among users and the investment community, respondents rated it low as a priority and area of focus. This may signal a limit to the demand for new social networking applications and a level of market saturation. It is certainly an area to monitor in future surveys.

Graphics-intensive and gaming environments continued to rank low in response, a continuing trend, as noted in our 2010 report.

Where is the majority of your organization’s software development work

focused or primarily deployed?

% of respondents 0 5 10 15 20 25 Other Media Software VOIP Insurance Video / Imaging / Graphics / Animation Social Networking Marketing Automation Security Education / Learning Software HR Supply Chain Management Online Analytics ERP CMS / Web Publishing Inventory / Asset Management Document Management Programming Software / Software Development Tools / Platform E-Commerce CRM Communication / Networking / IT Tools Project / Process Management Healthcare Financial

Data Storage / Management / BI 20.4%

19.3% 18.9% 18.1% 17.8% 15.2% 15.2% 15.2% 14.4% 13.0% 12.6% 11.9% 11.5% 11.1% 9.3% 8.5% 8.5% 7.8% 7.4% 7.4% 5.6% 5.6% 2.2% 9.3%

(11)

The Software Development Environment

When asked about the respondent’s software product and application development platform, the majority responded Internet/Web, with Enterprise Applications ranking high as well. Desktop applications earned a notable response and Embedded ranked lowest. There is no significant change compared to last year’s data.

Compared to 2010 response, the greatest change in platform use is SaaS/Cloud and Mobile/ Handheld. SaaS/Cloud increased from 38.7% to 54.1% and Mobile/Handheld increased from 29% to 42.1%. Both increases are significant. Combined with data elsewhere in this report, a reasonable conclusion is cloud and mobile applications are gaining interest and support.

What is your company's software product/application

development platform?

% of respondents

0 10 20 30 40 50 60 70 80

Other

Embedded

Mobile / Handheld

Desktop Applications

Enterprise Applications

SaaS / Cloud

Internet / Web

66.5% 54.1% 53.4% 48.5% 42.1% 10.5% 1.9%

(12)

Looking deeper into the software development environment, we surveyed which specific development methodologies or models are most popular and in use.

Agile’s popularity and dominance continues.

Agile continued its dominance as the software development methodology of choice, with over one-half selecting its use as a preferred method. Iterative once again took the number two spot and Waterfall again placed third.

There were no significant differences between 2010 and 2011 survey data, suggesting stability in software development methodologies and models.

What is your preferred Software Development

methodology/model?

Agile Iterative Waterfall Process RAD RUP XP: Extreme Programming V-Model Other 56.5% 9.2% 1.9% 9.2% 0.8% 2.3% 4.6% 15.6%

(13)

The Software Development Environment

In terms of which programming languages, programming environments, and frameworks were most common, Microsoft.NET, SQL and the C-family again share top honors.

Python, Ruby, and Perl remain least preferred.

There were no significant changes in response for all languages, environments, and frameworks, from 2010 to 2011.

What are your organization’s preferred development

languages/environments/frameworks?

% of respondents 0 10 20 30 40 50 60 70 80 Other Ruby Perl Python PHP AJAX XML JAVA JavaScript HTML SQL Microsoft .NET C, C++, C# 61.1% 59.5% 56.9% 48.9% 48.1% 46.9% 44.7% 37.8% 18.3% 9.9% 6.5% 5.7% 10.7%

(14)

Third Party Interaction and Resources

We surveyed respondents on how much of their software development work-load is performed in-house versus external personnel and resources, ranging from consulting services to formal outsourcing.

Responding to the question of the use of outsourcing, a little over half of all respondents answered they handle software development 100% in-house. This continues a trend noted last year and statistically matches last year’s results.

Only 1.5% of respondents reported they outsource everything, leaving approximately one-half of software development organizations doing some degree of outsourcing. This too deviates little from last year’s response.

As noted in last year’s report, it is hard to tell if the increase in in-house software development is a temporary condition or trend. Given continued economic challenges, it is possible that reduced outsourcing is due to existing human resource capacity within organizations.

As with the 2010 survey, 2011 survey results support greater emphasis on new applications, hiring, and budget increases.

This continues to be an area of software development to watch. As organizations grow and the economy improves, we may see a swing back to an increase in outsourcing as businesses seek ways to move faster in given markets.

Approximately what percentage of your

organization’s software development

is done in-house versus Outsourced to a third party

software development organization?

100% in-house > 90% in-house, < 10% Outsourced > 75% in-house, < 25% Outsourced 50% in-house, 50% Outsourced < 25% in-house, > 75% Outsourced 100% Outsourced 52.3% 25.6% 10.7% 7.6% 2.3% 1.5%

(15)

Third Party Interaction and Resources

Respondents who answered positively to outsourcing were further asked about their outsourcing model — whether their third-party partners were onshore or offshore, whether they used one vendor or multiple vendors, or any of the combinations thereof.

Results from the 2011 survey matched those in 2010. The largest group was again found to be the model of having third-party vendors both onshore and offshore, keeping some software development nearby.

The second largest group was once again the model of using a single off-shore software development partner. This group appears to continue to provide good value, quality, and loyal business relationships.

Onshore and offshore multi-source is the least employed business model reported. This slightly differs from 2010 data and is an area to monitor. A bias toward single-source may indicate a trend valuing fewer, more deeply involved business relationships.

If you currently use Outsourced software development services,

or have used them in the past,

or are considering using them in the future,

your outsourcing model is:

Both onshore and offshore

Offshore, Multi-Source Offshore, Single-Source Onshore, Multi-Source Onshore, Single-Source 17.9% 15.4% 20.3% 13.8% 32.5%

(16)

Continuing with those organizations that utilize offshore outsourcing vendors, India remains the top destination by a wide margin — nearly 70% of respondents who offshore do so with India vendors. This data is effectively the same as surveyed in 2010.

As in 2010, Ukraine, Eastern Europe, and Russia remain strongly supported with a combined 36.1% of respondents outsourcing to those markets.

Mexico and Latin America once again gained support in 2011, from 10.2% in 2010 to 16.9% in 2011. This is the second year this trend has been noted and is something to watch in future reports.

Southeast Asia offshoring increased in 2011 as well, from 8.4% in 2010 to 15.7% in 2011.

If you use Outsourced and Offshore software development services,

where are their development centers located?

% of respondents

0 10 20 30 40 50 60 70 80 Other

Canada Australia / New Zealand Ukraine Romania Russia China Other Southeast Asia / Pacific Other Eastern Europe Latin America / Mexico / Brazil

India 68.7% 16.9% 15.7% 15.7% 13.3% 12.0% 8.4% 8.4% 7.2% 7.2% 16.9%

(17)

SaaS/Cloud Applications

SaaS/Cloud Applications

With increasing consumer interest in Saas/Cloud applications, we asked respondents a number of questions regarding their current SaaS/Cloud activities.

When asked about their stage of SaaS/Cloud development, respondents were fairly balanced between defining, developing, and supporting their respective SaaS/Cloud applications.

Approximately 60% of respondents indicate they are in the pre-maintenance and support stage of development, reflecting the market infancy of SaaS/Cloud applications as compared to others. Twenty-six percent (26%) reported current efforts are centered on defining their SaaS/Cloud strategy.

A little over 40% of respondents indicated they are in the maintenance and support stage of development, a percentage that tracks closely to the 45% of respondents who identified themselves as a SaaS provider. This data suggests a growing market with a number of new entrants preparing to join the already growing community of developers and vendors.

There is no comparative 2010 survey data.

At what stage is your company in

developing SaaS/Cloud applications?

Maintaining and supporting SaaS/Cloud applications

Developing and implementing SaaS/Cloud applications

Defining SaaS/Cloud strategy

26.4%

33.0% 40.6%

(18)

Reflecting the relatively balanced stage of SaaS/Cloud activity, respondents were fairly even in their response to the greatest challenge they face within their respective SaaS/Cloud development. Responses were evenly given among challenges ranging from defining benefits and ROI, security, support, and user experience. Architecture and QA/QC were concerns, but notably less so than others.

Combining response to this question with the previous question on stage of development, it

appears the majority of respondents are in the early phase of SaaS/Cloud application development – working through the challenges of user experience and associated tangible benefits, as well as a pursuable ROI.

There is no comparative 2010 survey data.

What elements within a SaaS/Cloud project or application

does your company find most challenging?

% of respondents 0 5 10 15 20 25 30 35 Other QA/QC Architecture User Experience Operation and Support Security Defining tangible benefits and

Return on Investment 33.2% 32.1% 31.6% 31.6% 25.8% 14.2% 5.8%

(19)

SaaS/Cloud Applications

Adding software development resources was identified as the greatest need of assistance to respondent organizations involved in SaaS/Cloud application development. This may be a reflection of the previous conclusion the SaaS/Cloud space is in its infancy, as compared to other markets, with a growing number of organizations preparing to enter the market or currently involved in early-market activities.

Supporting early market activity, 36.7% of respondents identified a need for assistance in strategy and 27.1% chose a need for outside help in solution identification. Both indicate a good number of respondents are in early stages of development and may support the top answer to this question being more resources are required – this is a common challenge to companies and organizations entering new markets.

Respondents were given the opportunity to select more than one answer. There is no comparative 2010 survey data.

Of the following stages of SaaS/Cloud software development,

where do you feel your company could use the most assistance?

% of respondents

0 10 20 30 40 50 60

Other Assessing, recommending and finding the right solutions for your customers Developing SaaS/Cloud strategies Adding software development

SaaS/Cloud resources 51.4%

36.7%

27.1%

(20)

Mobile Applications

As with increasing consumer interest in SaaS/Cloud applications, we asked respondents a number of questions regarding their mobility plans and activities.

Asked about their stage of development relative to mobile applications, the majority (47.8%) reported developing and implementing as their current stage.

Pointing to the early stages of a growing market, 19% identified maintaining and supporting mobile applications as their current stage.

There is no comparative 2010 survey data.

At what stage is your company

in developing Mobile applications?

Defining Mobility strategy

Developing and implementing Mobile applications Maintaining and supporting Mobile applications

47.8% 33.2%

(21)

Mobile Applications

Response to the question of the most challenging issue facing mobile application development was interesting; with 36.3% indicating the definition of tangible benefits and ROI is the greatest challenge and 32.2% identifying solution architecture as a concern. Both indicate early-market activity.

A bit fewer than 30% of respondents indicated connecting to legacy enterprise systems as their greatest challenge, generally a later concern based on the business case for mobility with dependencies on solution architecture.

Security is a concern of approximately 25% of respondents, possibly supporting more early-market activity and greater concern over creating a business case and challenge of solution architecture.

There is no comparative 2010 survey data.

What elements within a mobile project does your company

find most challenging?

% of respondents

0 5 10 15 20 25 30 35 40

Other Mobile UX Mobile Security Connecting to Legacy Enterprise Systems Solution Architecture

Defining Tangible Benefits and Return on Investment 36.3% 32.2%

26.9%

24.0%

18.7%

(22)

Mobile application implementation was the top response to the question of greatest need for mobility strategy assistance (49.7%), closely followed by 45.5% of respondents who identified roadmap design as their greater need.

Nineteen percent (19%) of respondents identified business process strategy as their greatest need for assistance. Combining that response with the need for roadmap design assistance reflects the early-stage of the mobility market.

Respondents were given the opportunity to choose more than one answer. There is no comparative 2010 survey data.

Of the following stages of Mobility Strategy,

where do you feel your company could use the most assistance?

% of r espondents

0

10

20

30

40

50

Other Mobile Applications Implementation Biz Process Mobilization Mobility Roadmap Design 45.5% 19.4% 49.7% 7.3%

(23)

Future Business Outlook

Future Business Outlook

The last part of our survey asked respondents a number of questions about the outlook on their business in terms of organizational evolution and financial investments in software development.

As with the 2010 survey, the question of anticipated staffing in 2011 and 2012 produced

encouraging news for unemployed workers and those seeking change in employment. Over half (54.3%) of all respondents indicated they plan to add permanent staff in the second half of 2011 and 2012. That is roughly the same response as in the 2010 survey.

Only 0.8% of respondents believe they’ll reduce headcount in the coming months and year. Combined with other survey data indicating increased budgets and software development activities, there continues to be bullish outlook on the software development business.

For the remainder of 2011 and during 2012,

do you anticipate your software development organization will be:

% of respondents

0 10 20 30 40 50 60

Reducing headcount Outsourcing some functions Adding temporary headcount (part-time or fixed project work) Headcount remaining roughly the same

Adding permanent headcount (hiring) 54.3%

29.0%

9.8%

6.1%

(24)

Looking at overall software budgets, respondents were asked to share their 2011 plans.

Compared to 2010 survey data, all categories of spending remained consistent in its breakdown. There are no notable changes projected in 2011, as compared to 2010. This may suggest the expectation of continued market stability and a predictable economy.

What is your approximate software development

budget for 2011?

Less than $500,000 Between $500,000 and $1,000,000 Between $1,000,000 and $5,000,000 Between $5,000,000 and $10,000,000 Between $10,000,000 and $50,000,000 Greater than $50,000,000 32.9% 18.8% 30.5% 8.5% 6.6% 2.8%

(25)

Future Business Outlook

Looking further into projected budgets, we asked respondents to characterize their 2011 budget as compared to 2010. The results parallel 2010 survey data and are highly favorable for an active software development market, as well as expectation of an improving business environment. Seventy-nine percent (79%) of respondents indicated their software development budgets would increase in 2011; with nearly half indicating their budget is likely to grow greater than 10% as compared to last year. Only 5.2% believed their 2011 budget would decrease by 10% or more as compared to 2010.

This is an even more bullish outlook for budget growth than reported in 2010, with the greatest change being respondents who expect their budget to increase by greater than 10% over 2010 budgets. Respondents expecting 10%+ budget growth increased from 35.8% in 2010 to 46% in 2011. Given the greatest represented persona in the survey is executive management with fiscal responsibilities, this is significant.

Is your 2011 software development budget…

Greater than it was for 2010 by less than 10%

Greater than it was for 2010 by greater than 10%

Less than it was for 2010 by less than 10%

Less than it was for 2010 by greater than 10%

38.9%

46.0% 10.0%

(26)

Greatest Potential Impact to Your Business in 2011

We closed the 2011 survey with an essay question on what respondents believe to be the

greatest software development trend potentially impacting their business in 2011.

As with last year’s response, three categories of answers stood out – the majority of

respondents again believe trends in SaaS/Cloud and Mobility have the greatest potential

impact on their business in 2011.

Here is a sample of the answers we received:

Agile

Android tablet growth

androids

Availability of Open Source code, smaller development teams, and philosophy

Availability of skilled resources

BI

Biggest impact is range of competing mobile platforms and providing middleware for all of

them.

Business application mobility

Challenges related to VC Funding and overall economic conditions.

Changing of the mobile resources (tools) in the market place.

Cloud

Cloud and Mobile

Cloud and Mobile

Private clouds, mobile devices

Cloud Computing

Cloud Security

Cloud services

Cloud Standards Development

Cloud, Small Form Factor Devices

Software moving online to the cloud

Cloud/SaaS

SaaS / Cloud

SaaS and Mobility

SaaS and the Cloud

SaaS tools and growth

SaaS/Cloud computing, digital data storage and services competition and growth

Increased interest in SaaS

(27)

Greatest Potential Impact to Your Business in 2011

Contemplating the migration to cloud computing.

Continued migration to web-based applications

Acceptance of web based solutions as a viable delivery system.

Creating best UX

Changing expectations for User Experience

cross-platform mobile deployment

Customers Impact Business

Customers wanting Control in the cloud

Data integration and visualization.

Data warehousing

Development for Slate/Tablet devices

EHR Certification

Electronic Medical Record Technologies and Mobile technologies

Emergence and adoption of SaaS by our target customers

Emerging shift to mobile

end of Microsoft dominance

Expansion of Smart Phones in business. .NET Framework 4. IHE Initiative.

Flashy UI and Web/Cloud based applications

Growth of technology such as iPad

HTML 5/CSS 3 acceptance

Improving Security

Increasing acceptance of open source CMS for the enterprise.

Integration of legacy in house without side developed apps and vice versa

Inversion of Control

Lean SW development, CI and OSGi

Linux on embedded devices, Python as a web-platform

Microsoft's communications on Windows 8 development strategy is completely

incompetent.

iPad and Mobile

Mobile

Mobile and all other electronic delivery channels

Mobile and Cloud Computing

Mobile and Virtual Reality Development trend.

More developer jobs than available developers

Move to agile for large projects.

Move to Agile/Scrum

Move to cloud

Moving away from app server

Nearshore growth

(28)

Need to adapt UI designs for implementation on both smartphone and notepad form factors

New government regulations

New OS's

NOSQL database development - early stages but forcing paradigm rethink

Offshore support

Other software development & .NET standards

overall economy

PCI Security Compliance

Platform change

Research and Development and New Invention in current market

Search based apps

Security breaches and exposure

SOA

Social Networking for sharing of development

Supporting multiple mobile platforms: iPhone, iPad, Android, BB, & Windows Phone

Tablet PCs

Tablet, Cloud

Tablets

The economy impact on development resource availability overseas

The movement to the Cloud.

The need for enterprise grade features provided in one consistent user experience.

upgrades & advancement

Use of virtualization.

using internet technology to create process improvements in marketing operations

Vendors consolidation

(29)

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