Corporate Identity GUIDELINES

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Corporate Identity

GUIDELINES

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WAPES corporate identity • guidelines

Editorial

The WAPES Strategic Action Plan 2007-2009, approved at the Managing Board meeting in Mexico (Nov 2006) and by the Executive Committee (Feb 2007), allowed the creation of a specific Support Group to develop a coherent communication/networking strategy for the Association.

The Support Group, composed of experts from Belgium (Hans Maenhout & Koen Van Beversluys, VDAB), France (Erwan Quintin, Pôle Emploi) and the UK (Julian Anderson, Jobcentre Plus) developed WAPES’ first Communication Strategy, which was thereafter approved by the Managing Board in Tokyo (Nov 2007). A key part of this strategy was to define the correct use of WAPES graphical elements in all the Association’s communication tools. Harmonising these elements would help the organisation to stand out from the crowd, enhance WAPES’ personality and the Association’s mission and objectives.

Developing a new Communication Strategy did not of course mean that we had to change everything. The consensus was that a certain level of continuity was a good thing for the Association. Our long established WAPES logo thus underwent a facelift rather than a complete modification. Precise guidelines were listed, detailing the correct size, typography and colour palette for logo usage to ensure it no longer remained a total mystery for the Association’s members.

These present Corporate Identity Guidelines also highlight most of WAPES’ communication tools, whether paper or electronic, whether already in use or in process of being refurbished. Members can now find guidance to ensure that new products are correctly developed within the agreed guidelines.

Without the fruitful support, dedication and critical eye of the voluntary team of communication experts, this present document would not have seen the light. Many thanks go to all of them and especially to Koen van Beversluys for his creativity and ongoing input.

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Index

Introduction 4 What is WAPES ? 5 Activities, Objectives 5 Organisation 6 Logo 7

Full grid preview 7

Logo and explanatory baseline 8

Minimum size 9

Minimum clearspace requirements 10

Incorrect use of logo 11

Examples of specific size and background use 12

Typography 13 Colour palette 14 Stationary 15 Letterhead, Fax 15 Business cards 15 Enveloppes 16 Notepads 17 Presentation slide 18 Publications overview 19

Peer Review Toolkit 19

Electronic communications 20 Website 20 Newsletter 21 E-mail signature 22 Promotionals 23 Roll-up display 23 Flag 23

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Introduction

These guidelines are intended for anyone producing WAPES-communication material, and outlines different elements that make up our corporate identity. They provide the information and tools you need for using the WAPES logo and its applications in a correct way and to ensure that we are consistent in the way we communicate and present ourselves.

The logo artwork and publication templates that accompany these guidelines contain all the information that designers and printers need in order to create documents in line with WAPES-identity. They should not be altered.

Although some of the rules in this manual are fixed, the guidelines are not intended to be limiting, and there is plenty of scope for some creative expression.

Therefore, the strict and consistent application of these guidelines will strenghten our organisation and present each time WAPES logo properly. Incorrect or improper use decreases WAPES corporate identity and the value produced by each document.

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What is WAPES ?

WAPES, the World Association of Public Employment Services, is an international

non-profit organisation, which is technical in nature and freely unites national public institutions or government departments responsible for the implementation of labour market policies or for manpower management.

Only official PES (Public Employment Services) can become member of WAPES. The three official working languages of WAPES are French, English and Spanish.

Activities

WAPES organises a wide variety of activities for its members including Regional and Interregional Workshops, Study Visits, Thematic Days and a tri-annual World Congress.

A quarterly Newsletter and a website allow both inter- and intra-regional information to circulate smoothly. WAPES facilitates also Technical Corporation between its members and develops links with international partners such as the International Labour Organisation and the European Commission.

Objectives

• Promote the exchange of information on the activities and experiences of the member organisations;

• Encourage contacts between members and stimulate their mutual co-operation, especially between the more developed and the less developed ones;

• Provide services of common interest such as surveys, studies, data bank management, training and retraining;

• Organise congresses, conferences, meetings, workshops and seminars dealing with themes of common interest to the majority or to a defined group of members.

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WAPES corporate identity • guidelines Organisation

WAPES is headed by a President. There is one Vice-President for each of WAPES regions (Africa, America, Asia & Pacific, Europe, and Middle East & Arab Countries). He/she is responsible for the development of the activities within his/her Region. The General Assembly, which regroups all members, is the highest decision-making body of WAPES. The Managing Board, consisting of the President and 16 Managing Board members, approves the annual Action Plan. The Executive Secretariat gives the President and Vice-Presidents support and acts as the co-ordinating unit in the Association.

• The President sets the Global Strategy Plan and pilots the management of the Association.

• The Vice-Presidents propose annual activity plans for their region, implement activities approved by the Managing Board and develop WAPES membership within their region.

• The Treasurer is in charge of preparing, implementing and controlling the budget.

• The Executive Secretariat, in it’s supporting role to the Association, assists the President and Vice-Presidents within the approved WAPES annual Action Plan.

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7 Logo

The logo is placed on a grid and has been specially drawn. It should not be recreated or altered in any way. Use the x height and width as a guide when positioning the logo. No other graphic material should be closer than the x heigth and x width.

Full grid preview

X X X X X X

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

X X X X X X X X 10 mm 10 mm 10 mm 10 mm 10 mm

AMSEP WAPES AMSPE

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8

WAPES corporate identity • guidelines Logo and explanatory baseline

The logo here above can be used on its own but, if used in combination with the explanatory baseline, the topline should be placed according to the full grid preview (page 7).

To ensure comprehensibility in certain communication tools, it is recommended to use both elements as the baseline content explains the logo acronymes.

X X X X X X

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

X X X X X X X X 10 mm 10 mm 10 mm 10 mm 10 mm

AMSEP WAPES AMSPE

X X X X X X

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

Asociación Mundial de los Servicios Públicos de Empleo

World Association of Public Employment Services

Association Mondiale des Services d’Emploi Publics

X X X X 10 mm X X X X 10 mm 10 mm 10 mm 10 mm 10 mm

AMSEP WAPES AMSPE

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Minimum size

The WAPES logo must never appear smaller than its 25% reduction. The minimum size will asure that the WAPES logo is clearly legible. Communication supports need to be selected accordingly.

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Minimum clearspace requirements

This will ensure that the logo is always properly staged and clearly visible. Always maintain a minimum amount of clearspace around the WAPES logo.

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Incorrect use of the logo

Consistent and correct use of the WAPES logo is essential. Examples of incorrect use, which must be avoided, are shown on this page. Inconsistent application of the WAPES logo degrades awareness and is

therefore unacceptable.

incorrect use of the WAPES-logo

DO NOT use a box DO NOT use a box

DO NOT change colours

DO NOT alter the size relationship between the symbol and the text

DO NOT distort the logo

DO NOT change the angle of the logo

DO NOT place the logo onto a non contrasting background or picture

DO NOT change the order of the elements in the logo

incorrect use of the WAPES-logo

Do not change the proportions of the logo

otherwise you distort the logo.

Do not use a frame around the logo

Do not change the colours of the logo

Do not change the order of elements

in the logo nor remove parts of it.

Do not place the logo at an angle

Do not resize the separate elements

of the logo

Do not place the logo onto

a non contrasting background

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Examples of specific size and background use

Even for small supports there is a preference to use regular WAPES colours.

Pen - frontview

Pen - sideview

Only under exceptional circumstances can the logo be printed in just one colour, because the back-ground support does not allow the use of WAPES regular colours.

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Typography

The typeface used for the logo is :

To remain consistent, the font “Verdana” is prefered for printed and electronic communication: statonary, leaflets, reports, Newsletter and website.

Verdana is a font that is available on every computer (PC/MAC). If necessary, the font can be downloaded from the following website:

http://www.microsoft.com/typography/Web/fonts/verdana/default.htm

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Colour palette

Corporate colours

Colours play an important role in a corporate identity. As with other visual elements, colours must be used correctly and consistently to be effective.

Pantone® 3282 Pantone® 2587 C 100 M 0 Y 46 K 15 C 59 M 66 Y 0 K 0 R 0 G 112 B 94 R 122 G 75 B 157 WEB #009999 WEB #666699 Pantone® 202 C 0_{M 100} Y 61 K 43 R 130 G 10 B 49 WEB #990033 Pantone® 390 C 22 _{M 0} Y 100 K 0 R 204 G 204 B 27 WEB #CCCC00

Corporate colours

Colours of the regions

Africa

Europe

Pantone® 124 C 0 _{M 28} Y 100 K 0 R 225 G 181 B 15 WEB #FFCC00

America

Pantone® 152 C 0 _{M 51} Y 100 K 0 R 217 G 144 B 26 WEB #CC9933

Middle East &

North Africa

Pantone® 513 C 44 _{M 83} Y 0 K 0 R 139 G 71 B 141 WEB #993399

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

Corporate colours

Colours of the regions

Africa

Europe

America

Middle East &

North Africa

Asia & Pacific

Blue website

colour

PMS for print

Colour reproduction using Pantone Matching System on coated and uncoated paper.

RGB for screen

Colour reproduction using red, green and blue values.

CMYK for print

Colour reproduction using process colours.

WEB for screen

Colour reproduction using web safe colours.

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Stationary

Stationary items are usually the first communication support to introduce, WAPES.

Letterhead Fax

Format: A4 (W 210 x H 297 mm) Available as template in Ms-Word

Business card Format: (W 85 x H 50 mm) WAPES SECRETARIAT Rue de la Loi 95 1040 Brussels Belgium Visit us at www.wapes.org central number +32 2 235 72 50 Your reference: Your letter of: Our reference: 2004/CD/01

Public Employment Service Mr. Lorem Ipsum Consecteur avenue 1B5 34512 Sidney AUSTRALIA

Ask for Carine Doutreloux at Phone: +32 2 235 72 54 Fax: +32 2 235 72 59 E-mail: [email protected]

01/09/2009

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Patrick Venier Executive secrtary Fax coversheet Date: <day-month-year> Number op pages : <p> To From WAPES <Firstname & lastname> Rue de la Loi 95 1040 Brussels email: email: <firstname.lastname>@wapes.org www.wapes.org fax: tel.: fax: +32 2 235 72 59 tel.: +32 2 235 72 50 Message:

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

With kind regards,

PS. : Lorem ipsum dolor sit am

www.wapes.org Dieter Baigger Advisor Executive Secretariat Rue de la Loi 95 B-1040 Brussels BELGIUM Phone: +32 2 235 72 52 Fax: +32 2 235 72 59 [email protected] Front Back

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WAPES corporate identity • guidelines Envelopes

Format: C4 (W 240 x H 307 mm)

Format: AF (W 210 x H 100 mm)

Executive Secretariat Rue de la Loi 95 - B-1040 Brussels - Belgium Phone: +32 2 235 72 50 - Fax: +32 2 235 72 59 - www.wapes.org

Executive Secretariat,

Rue de la Loi 95 - B-1040 Brussels - Belgium Phone: +32 2 235 72 50 - Fax: +32 2 235 72 59 - www.wapes.org

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Notepads

Format: A4 (H 210 x W 297 mm)

with lines

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WAPES corporate identity • guidelines PowerPoint presentation

To ensure consistency in our presentations, a PowerPoint template has been created. The use of this template is recommended for all presentations, especially for external audiences. Always apply the existing standards for colour, imagery, logo use, etc.

<Presentation Title> <Name speaker>, <Function>

WAPES Executive Secretariat

Rue de la Loi 95 1040 Brussels BELGIUM Phone: +32 2 235 72 50 Fax: +32 2 235 72 59 [email protected] www.wapes.org Slide 1 <Title> <Bodytext> • <Bullet 1> • <Bullet 2> • <Bullet 3>

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Publications overview

Visual consistency across publications helps us to communicate something about the personality of our organisation. That’s why publications concerning WAPES should be produced accoriding to the standard layout shown below.

Example:

Peer Review Toolkit

Format: A4 (H 210 x W 297 mm)

Peer Review on Early Intervention

TOOLKIT

AMSEP WAPES AMSPE

Manon Fretz, the Netherlands, Project manager

Anja Block, Germany, Reviewer

Per Brannsten, Norway, Reviewer

Carine Doutreloux, Belgium, Reviewer

Marie Thérèse Fombona, Belgium, Reviewer

Claudia Galehr, Austria, Expert practice of reference

Barbara Schuetz, Austria, Expert practice of reference

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Electronic communication

Website

The new website contains several webpage-styles with adapted graphical elements such as WAPES-logo, colours, ...

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Newsletter

The electronic version of the WAPES Newsletter is shaped up according to the graphical definitions of WAPES new website.

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WAPES corporate identity • guidelines E-mail signature

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With kind regards,

---<Firstname & Lastname> <Function or Field of activity> AMSEP WAPES AMSPE Executive Secretariat Rue de la Loi 95 1040 Bruxelles Belgium Phone: + 32 2 235 72 50 Fax: + 32 2 235 72 59 E-mail: <firstname.lastname>@wapes.org Central e-mail: [email protected] Visit our website: www.wapes.org

[email protected]

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Promotionals

Roll-up panel

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Rue de la Loi 95 l 1040 Brussels l Belgium

Phone: +32 2 235 72 50 l Fax: +32 2 235 72 59 [email protected]l

www.wapes.org

Editorial by Carine Doutreloux, WAPES