SANDESH SRIVASTAVA
Content
• Synopsis
• New Start ups done as a Lead
• Key Achievements – Last 10 Years
• Core Expertise
SYNOPSIS
• Over 30 years of corporate work experience.
• Worked in multi-cultural environments of top Indian business houses & new Start-ups with a turn around attitude and capability to assess & visualize. Time & again produced sustained revenues and profitability.
• Currently working in the role of Business Head and Vice President – Sales & Marketing, NASAKA, Home Appliances brand of 3000 Cr Okaya & Microtek group.
• Travelled across India and Foreign travel as well to Dubai, Singapore, Malaysia and Thailand.
Group
Brands and Product Category Managed
CK BIRLA Group Home Appliances - Kitchen Appliances, Water Heaters, Air Coolers & Room HeatingORIENT Other Major
National Brands Home AppliancesKenstar Home AppliancesInalsa Kent RO & ZERO BWater Purifiers
Nasaka
Water Purifiers, Air Purifiers, Automatic Hand Sanitizing machines, UV
Chambers TATA Group Consumer ElectronicsNELCO Phone Equipment’sTATAFONE Solar ProductsTATA SOLAR
MNC Brands Cameras, Films, Lab Konica Equipment’s etc
Polaroid
Instant Cameras and Color Cartridges
HP
Digital Cameras, Photo Printers, Scanners etc
Olympus
NEW START UPS DONE AS A LEAD
Launched Retail Distribution Channel Division - 1st in the Industry in the year 2005 onwards. Prior to this, entire industry was on Direct Sales method.
Today entire industry is on Retail Distribution and follwed the footprints of Kent.
Launched Home Appliances Division in year 2011. Orient Electric is a CK Birla group company.
In 3 years, developed and launched more than 72 products. Revenue reached from 0 to 65 Cr.
Re- launched and established the brand in year 2016. Launched
Water Purifiers, Air Purifiers and Automatic Hand Sanitizer Machines. Nasaka is brand of 3000 Cr Okaya & Microtek group.
Conceptulaised and launched many 1st in the industry and compelled competing brands to change their game plan.
Brand Significant Achievements - Past 10 Years
Okaya & Microtek group
√Launched Water Purifiers, Air Purifiers and Automatic Hand Sanitizers (more than 30 producst)
√OrpH+ and Biomag technology - 1st in the Industry
√5 year Warranty - 1st in the Industry
√Consumer Promotions, Health Ka Shubh Aarmabh - 1st in the Industry
√Done 50 Cr LY and now Stratesized 200 Cr for 2020-21.
CK Birla group
√ Developed 72 products covering Kitchen appliances, Water Heaters and Air Coolers.
√ Opened all business channels- GT/MT/B2B/ E-com/CPC. More than 150 Distributors and 5000+ retailers in
just 3 years.
√ Recruited and trained entire Sales team on Pan India basis. Total strength was 100+.
√ Touched topline of 65 Cr in 3rd year of operation.
Tata group
V Revamped and established Home Solar Products channel across India – General Trade Distributors & Dealers and for Rural market.
√ Brought 80% accuracy in Sales Forecasting.
√ Arrested losses due to slow and non-moving inventories
√Recruited Channel team across India
√ Contributed a topline of 400 Cr out of toal 1000 Cr turnover of Tata Solar
Videocon and Turag group of Spain
√ Revamped GT, MT, E-Commerce, TV Commerce channels on PAN INDIA basis with significant growth in revenues. Turnaround Kenstar and Inalsa Modern Trade business.
CORE EXPERTISE
Business Strategy
formation
Budgeting– Manpower, Sales Targets, Marketing, Promotions, Production / PPC, New Products
Development, Capex etc.
Visualizing and Planning – Short-& Long-Term Goals and
objectives
Profit and Loss
Topline & bottom
Line
Product Pricing, Value Chain & setting RMC targets Business Analytics / MIS
Sales Management
ChannelCommerce, B2B, Govt Tenders, Canteen Business- General Trade, Modern Trade, E- Channel Loyalty Programs Consumer Promotions andProduct Management
New Products, Innovations, Benchmarking and Launch CompetitionTeam
Large Team Size Handling - Marketing, R&D, Sales Admin, Sales team of Sales Head, RMs & ASM / Frontline (All Verticals)
KRA / KPI, Team Incentivization etc and R&R etc. Reviews and Presentations to Board
A N I N S I G H T O F
C A PA B I L I T I E S T H RO U G H
T H E C A M E R A L E N S
ELECTRONICS FOR YOU MAGAZINE – LINKEDIN ACE PAGE
APPLIANCES AND CONSUMER ELECTRONICS) COVERED MY INTERVIEW
25
THMARCH’2020
NASAKA ALL INDIA DEALER MEET AT LEELA AMBIENCE, NEW DELHI
24
THAPRIL’2019
DISTRICT LEVEL DEALER MEETS, NASAKA, 40 MEETS IN FY 2019-20,
DIRECT CONNECT WITH 2000+ DEALERS
DISTRIBUTOR MEET IN PAST
ORGANISATION
SHANGRILA, CP, NEW DELHI
AUGUST, 2016
Addressing key distributors
on company’s vision &
TATA POWER SOLAR
All India Top Dealers Meet,
Goa
June 2014
National level Event Organising Capabilities
Organising and
executing a mega
high profile
Dealer meet
UNIQUE PROMOTIONS STRATEGIZING STRENGTH
INNOVATIVE
PROMOTIONS
CAPABILITIES
2018-19
Super Connect a unique concept
launched to replace 20 Litre Dispenser
STRATEGIC ON GROUND TACTICAL
PROMOTIONS STRENGTH
OPENING BRAND STORE
Konica Photo Express
Color Lab and Photo Studio
Year 1999 - 2000
Ability to oversee
brand shops
Educating channel for effective customer
handling
WORKSHOP ON POLAROID INSTANT PHOTOGRAPHY WITH TEAM OF
POLAROID, USA
Educating Channel on newer
technologies
Workshop on
Digital Photography
Keeping own productivity to its optimum
RECEIVING BEST REGIONAL MANAGER RECOGNITION FROM
MANAGEMENT
PHOTOSMART – INDIA’S FIRST
CUSTOMISED GIFTING PORTAL
TRADING OF MNC
BRANDS
HP
OLYMPUS
DIGITAL CAMERAS
PHOTO PRINTERS
SCANNERS
PRINT CARTRIDGES
PHOTO PAPER
PHOTO SOFTWARE'S
Learnt
Entrepreneurial Skills
2003-05
Health Appliances
RO, UV, UF and Non -Electric Water Purifiers, Whole House Water Softeners, Air Purifiers, Automatic Hand Sanitizer Dispensers and UV Chambers Kitchen Appliances Food Processors, Mixer Grinders, JMG, Irons, Toasters, Blenders Consumer Electronics & Telecom CTV, Audios, Radios, Phones Photographic and Imaging
Digital & Instant Cameras, Photo Printers, Scanners, Camera Rolls, Color Lab Equipment's, Solar Products Solar, Power Packs, Modules, Street Lighting, Pumps, Solar Water Heaters Air Coolers Personal, Desert, Room and Window Air Coolers Water Heaters and Room Heaters
Glass line, Class I & II and Instant
Water Heaters, OFRs and Heat
Convectors
