• Working closely with our web
development team, we create
custom built websites on
easy to use Content
Management Systems
(CMS), like WordPress, for a
wide variety of clients.
• We‟ve designed websites for
clients ranging from
restaurants to law firms to
complex ecommerce sites.
By using Wordpress, or a
similar CMS, we give the
client the power to control,
manage and update all the
content on the site once it
launches.
•Easy to Use
•Social Media Friendly
•Search Engine Magnetism
•Potential to Grow
web and mobile sites
WHAT IS IT?
Scalable websites with 24/7 access for editing provide
in-depth presence for customers with higher content
and custom needs
WHAT DOES IT DO?
• Informs the community
• Promotes Branding
• Can add legitimacy to local businesses
• Helps customers stand out from their competitors
• Ability to send quality traffic to business locations
• E-commerce compatible
• All sites RWD
WHY DOES A CUSTOMER NEED IT?
1)
If 435 is going to rebuild a client‟s site, we MUST
have backend access to client‟s existing site. This will
allow our web dev team to scrape content from the site
2) If it is a new site, you must work with the client to
• Social media can mean a lot of
things. At 435 Digital, we will work
with your clients to design a
strategy that will work for their
business.
• Some of the most popular social
media platforms today are
Facebook, Twitter, YouTube,
Instagram, Google+ and
Pinterest. Not every social
network will work for every
• Social Media plays a decisive role in
most companies‟ marketing
structures. Top benefits of social
media marketing?
• Increased Exposure
• Increased Traffic
• Greater Marketplace Insight
• Lead Generation
• Brand Loyal Fans
• We create customized Facebook
Pages and additional Applications
to help clients display the products,
services and events they offer.
Facebook Page
& Application Development
• Curate keyword driven content for About section • Blogs, Sweepstakes,
Locations, Menus, etc. • Done through ShortStack • Creative for tab
Content creation
• Create weekly or monthly editorial
calendar
• Research, locate and draft content
and images for posts 3-5 X per week
Monitor
• Check posts, comments, etc. daily
• Respond to both negative and
positive feedback
Facebook Management
Facebook Advertising
• We help clients create and run
advertising campaigns on
Facebook. Facebook Ads are a
great tool when brands and
organizations want to reach their
target audience, drive traffic to
their site, advertise a product or
service, promote their Facebook
Page, or encourage users to add
their application.
Twitter Account Setup & Management
Profile optimization
• Creative for cover photo, profile picture and background
• Curate keyword-driven content for 140 character bio
Research
• Find and follow appropriate handles
• Research companies, partners, key influencers within the industry
Content creation
• Create weekly or monthly editorial calendar
• Research, locate and draft content and images for posts 4-5 X per week
Monitor
• Consistently monitor for @mentions and replies • Respond
Other Platforms
Brand Pages
•
Creative for cover photo, profile
picture and services tab
•
Curate keyword-driven content
for „About‟ section and individual
services pages
•
Locate and curate content for
posts 2-3X per week
•
Creative for profile
•
Create boards and properly
upload content from client
•
Locate content to PIN and
appropriate handles to follow
Other Services
•
Social Media Consulting
- Develop strategy, calendar and ongoing plan
• Work with internal marketing or social media manager • Help create social strategy and content calendar
• Provide guidance on best practices and social networks worth adopting • Provide reporting on progress and recommendations on updates
•
Promoted Posts
- Create, monitor and analyze
• Create content • Adjust spend • Analyze results
•
Training
- In-person or webinar training
•
Social Media Audits
- Starting point for clients
• Analyze existing accounts
People click on the word in results that
matches their query words
58% of all queries are three or more words
based on eye tracking research
Organic / Natural Results
Position is determined by search algorithms
which assess relevancy
Sponsored / Paid Results
Content & Accessibility
Keyword Research & Targeting
• Customer service
• Reputation management
• Brand awareness
• Engagement
Increases in “friends” or “followers”
•Conversations in social media with your customers get
noticed by potential customers in their extended network
• Followers measure popularity, as in “eyeballs”
• Currency can be applied by follower count using tools
Increases in shares/retweets of your content
• Third-party validation
• Brand awareness by “friend connection” reference
Increase in foot traffic
•Fake profiles
Robots!
•New platform, features can change
•Questionable Value
Social Media Set Up
435 Digital will create your new social media platforms and ensure your brand recognition is carried through seamlessly and creatively.
Includes:
•Cover/Feature photo •Profile photo
•Secured Name/URL
•About Us/Bio sections populated and optimized •1 Additional Facebook Tab (locations, menu, etc)
•‘Like’ / ‘Follow’ pages provided by client (partners, charities, etc.)
Price: $250 per platform
Basic Social Media Ongoing Management
435 Digital will work with you on a monthly basis to continue your social media goals at a basic level.
Includes:
•Facebook only (w/ auto posting to Twitter)
•3-4 weekly Facebook posts (client can provide specific content or generic •geo/industry-related or website scraped content will be pulled)
•Like and follow pages/companies (partners, competitors, etc) provided by client •Client to provide specific photos, events, specials/oers, etc.. for additional posting •material
•2x weekly page monitoring and responding (client will be emailed if specific or •unknown response is required)
•Monthly report sent with status highlights and recommendations
Social Media 3-Month Ramp Up
435 Digital will work with you to develop a social media presence reflecting the intended voice and image of your brand while implementing a social media strategy for future growth.
Includes:
Facebook, Pinterest, + 1 additional (Houzz or Twitter)
•$500/month allocated toward Facebook Promoted Posts and/or Facebook Ads to build on exposure and •fan base
•Discuss/plan strategy to promote social media presence (online and oine)
•Assist in development of voice/tone for your brand to be carried out across platforms •3-4 custom posts (per platform) per week
•Client to provide specific photos, events, specials/oers, etc.. for additional posting material
•Daily monitoring and responding to fan base (client will be emailed if specific or unknown response is (required) •Monthly status calls/meetings to discuss progress and recommendations
•Campaign recap with tips for ongoing social media success and plan for ongoing management
Premium Social Media Ongoing Management
435 Digital will work with you on a monthly basis to continue your social media goals at a more in-depth level.
Includes:
•Facebook, Pinterest + 1 additional (Houzz or Twitter)
•Monthly content calendar creation to guide content direction across platforms •5 Custom content posts (per platform) per week
•Client to provide specific photos, events, specials/oers, etc.. for additional posting material
•Daily monitoring and responding to engage in conversation with fans, address comments and questions •and regularly monitor for customer service and reputation management opportunities
•Client will be emailed if specific or unknown response is required
•Creation and management of Facebook sweepstakes to grow fan base and capture email addresses •(optional – one per quarter, client must provide prizing)
•Monitor industry/competitive areas for content and opportunities
•Ongoing strategy focused on brand opportunities to promote social media presence (online and oine) •Monthly status call/meeting to discuss progress and recommendations
•Monthly report including summary, highlights, adjustments and/or next steps
When someone searches online for a local business, search engines and many mobile apps rely on location data from these data sources to provide search results. If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results. 435 Digitals Advanced Local SEO package provides our customers with a powerful method for portraying geographical relevance to search engines.
HOW IT WORKS
We send up-to-date business information (address, name, categories, hours, etc.) to the primary data providers that supply business data to local search engines: Infogroup, Neustar Localeze, Acxiom, and Factual. Foursquare sends location data to both Pinterest and Instagram. Then, we distribute your listing data to all the major aggregators. These initial data centers fuel several hundred directories and local listings, so in doing this we are able to send a very strong signal for your business. Providing these up-to-date listings at the data provider level helps you curtail duplications by consistently providing the same information to as many resources as possible. In addition to updating, creating and removing duplicate listings at the data provider level, we also claim, optimize, and create listings at 25+ industry specific resources. These accounts vary by vertical, though many share common listings.
With Montage Video
Your business Landing Page will be located within the „Local Businesses‟ area of courant.com. This relationship will be recognized by Google and improve your appearance on local Search results when consumers are searching for your services.
Your Landing Page will have a photo montage video which will showcase your business as an authority. And Google will raise your ranking (because Google loves videos)
Fully optimized with a combination 6 or 9 keywords and geo-tags.
Example: Be found on the first page of Google for “engagement rings Manchester CT”
Features:
Contact Us Form
Business profile of the advertiser that includes: Business Description (unique content is what Google recognizes) Products/Services/Brands Carried Hours
…
it is working great! We have seen an increase of 23% in our “local” business in the
New Haven area and 18% in the Fairfield County area and all our tracking is leading
back to our profile page(s) on
www.courant.com
. I just wanted to reach out and let
you know that you are indeed selling a great product and wish you much success
with bringing on other clients. Although iTi serves many companies on the Fortune
500 in different capacities, our heart and soul lies in the on-site, local services we
provide throughout Connecticut so thank you for helping us to stay in front of our
existing clients and bringing us to the forefront of our prospective clients minds as
well. Keep up the great work!
Francesco Pagano, President
•Landing Page hosted on courant.com
•Montage Video on landing page and YouTube
•Fully optimized landing page using 1 key phrase and 9 target towns
•Content Development for Landing Page
•Social Media Management including Courant.com Blog tool, Facebook and Google +
•Courant.com Directory Listing-preferred placement
•Directory Listing each week in the Hartford Courant
•Mobil Web Site
•Personalized and Locally Based Service
• 24/7 Reporting features on traffic to your website and landing page
Investment: $376 per month**
JUMPSTART YOUR INTERNET OPTIMIZATION
Add Pay Per Click Program for the first 3 months
This gets you found immediately in Targeted Areas!
All Headings Click per month LP –
Google, Yahoo and Bing
Complete Package including pay per click
25 clicks per month $407.50** 50 clicks per month $434.00** 75 clicks per month $459.50** 100 clicks per month $485.00**
YOU ASKED FOR IT, YOU GOT IT!
We know BUNDLES, but we also know that sometimes we need one off solutions and now we‟ve developed two different price point stand along Paid Search offerings.
OPTION #1 -$1000 and Under Paid Search
•One time setup fee equal to the price of the click budget
•Client kickoff call
•Rep to provide keywords
•35% Management fee
•Monthly Reporting
OPTION #2 - $1000 and Over Paid Search
•Minimum one time $1000 setup fee
•Client kickoff call
•25% Management fee
•Rep to provide guidance on keywords, team does research
•Monthly reporting
Simple Landing Page
one time fee of $250
YOU ASKED FOR IT, YOU GOT IT!
We know BUNDLES, but we also know that sometimes we need one off solutions and now we‟ve developed a great local visibility SEO campaign spanning 12 months.In the name of transparency here‟s how we will spend our time over the course of a year:
Month 1: Onboarding of client. Completed backlink, competitive and listing info worksheet. Secure Google analytics and CMS
access. Reporting template developed and setup. Site Review, meta and content analysis.
Month 2: Start in on local listings, this will take 3-5 weeks to show completed work. Keyword research, designating focus
keywords for each page. Competitor research, identify 3 top competitors.
Month 3:On-site work - Titles and meta descriptions. If titles & metas are finished, continue onsite work by optimizing <h> tags. Month 4:Linkbuilding via Linkbuilding sheet. Continue onsite optimization - <h> tags, image alts.
Month 5:Directory and best practices. Onsite optimization.
Month 6:Directory work and best practices. Summary report of 6 Months. Month 7:In-depth competitive Analysis and Links report.
Month 8:Social Media/SEO work. Month 9:Content creation and posting.
Month 10:Content creation and posting. Industry directories.
Month 11:Social sharing site account creation and sharing of pertinent content Month 12: Industry directories, Year recap reporting
