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Dan Loomis

Product Management

Dan_Loomis@VeriFone.com

POS Terminals —

Emerging Trends

& Technology

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Security

Wireless

Verticals

Payment

Media

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Security Is Not A Destination, It’s A Journey

The driving force behind all payment trends

We automate a process and it must be secure

Security “Whack-A-Mole”

2004:

Database Hack (BJ’s)

2005:

Network Hack (Card Systems)

2006:

Back-up Tapes (Citi Financial)

2007:

Wireless LAN breach (TJX)

2008:

Data in Transit (Hannaford)

2009:

Network Hack? (HPS), …

?

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Payment Card Industry Security Standards

Device characteristics impacting security of PIN Entry Device (PED)

during financial transactions

Software vendors and others who develop payment applications that store, process,

or transmit cardholder data as part of authorization or settlement, where those

applications are sold, distributed, or licensed to third parties.

Any entity that stores, processes, and/or transmits cardholder data, and specifically to those system components

included in or connected to the cardholder data environment (the part of

the network with cardholder data)

Security — A Major Churn Point And Driver Of New Products

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Emerging Security Trends

End-to-End Encryption

means encrypting card

holder information at the exact instant of

acceptance inside a secure, trusted device and

keeping it encrypted throughout an enterprise.

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Emerging Trends: End to End Encryption

VSP and Semtek providers — End-to-end AES

Solving the basic incompatibility of encryption

– Reworking the entire POS and back office infrastructure is not an option

Solving the “last mile” problem

– Securing card data at the true point of entry

Observing the Security Cycle

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PLEASE SLIDE CARD

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Full card track data

traverses network

in the clear until last connection to the processing host.

45122113133121=123113

Store A

Multilane POS System

Store A Back Office Server

Company Network Servers

Processing Host

Secure Frame Connection

TRANSACTION PROCESSING

PIN pad

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What if the data could

be encrypted at the payment device and delivered through same

transaction channel without upgrade to current system? ENCRYPTION AT

DEVICE?

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Track Data is encrypted at PINpad in manner that allows it to use current POS

infrastructure.

00CAHG&#21#!aa=$#jkd5

Store A Back Office Server

Company Network Servers Processing Host ENCRYPTED TRANSACTION PROCESSING

PIN pad secured by End-to-End Encryption

VeriShield Protect delivers data in same format as POS

System is expecting. The encrypted data is then

decrypted at the processing host.

Transaction Data Encrypted and Secure

Store A

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Payment

Media

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Current Payment Media

MSR, Smart Card (now, soon), CTLS (deploying), NFC (coattails),

biometrics (ever?)

– Smart Card adopted by EMV countries

United States will leapfrog from MSR to CTLS/NFC, bypassing

Smart Cards

2009: Integrated Magnetic Stripe, Chip, Contactless

2009: Integrated Magnetic Stripe, Chip, Contactless

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Payment Media Trends

NFC

Interest ramping globally, business cases painfully slow to solidify

Open Payments

Closed Loop Schemes

Alternative Payments??

Proliferation of NFC devices will force the traditional players

to innovate and reinvent their offerings

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Future Payment Media Trends

Biometric Payments

• Human Media

A global survey conducted by Unisys last year found that 72% of U.S. citizens would be willing to undergo fingerprint scans to verify their identities when dealing with banks and government organizations

• Revocable Biometrics? • Years from deployment…

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Context – Mobile Handset History

Voice SMS PDA WAP

Camera E-Mail

Music

M-Banking

Gaming

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Wireless Expansion

The Need to Communicate has Trumped All Other Needs

• Secure payment can now be located nearly anywhere on Earth

• VeriFone wireless products are certified and sold in over 90 countries • Certified with over 100 carriers

Increasing Volumes, Decreasing Price of Wireless

GPRS

• Faster, cheaper, more reliable networks

– As consumer markets expand, commercial applications ride coattails

• Taken off for portable, and countertop • Fast, no need for a 15 second dial transfer

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Advanced Networks

Balance Stakeholder Interests

• Mobile Network Operators are trending towards HSPA/3G networks • Customers’ GPRS connection serves them well

– Currently difficult to see value in a HSPA radio with ~3x the cost of GPRS

Carriers Are Moving to 3G, Are Customers?

• Some carriers only certifying 3G devices

• Always a timing issue with embracing technologies

– Data intensive vertical applications help show value?

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Secure Handsets

NFC Handsets as Acceptance Devices = Explosive Payments Growth

• If an NFC handset becomes an acceptance device will merchants favor

high end portables for secure value + payment? • Where is the line drawn?

Secure Handset — a New Concept?

• Micro payments - Key for the unbanked

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Vertical Markets — More than Payment

• Taxi

• Price Checker • Lottery

• Check-out Counter • Pharmacy

• Banking

• Instant Credit

Not just a payment device ...

• Information Kiosks

• Product Demonstrations • Movie Rental Preview • Self-Service Kiosks • Product Locator • Customer Surveys

Enabled by: • IP Support

• Linux Operating System

• MX family SDK

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Verticals = Value + Payment

Payment- No Longer a Dial Up Countertop

• Divergence between Core Financial, Verticals

War Against Cash, War Against Fraud

• Explosive growth of various entities wanting to accept secure, electronic payments

Complimentary Market to Payment

• Push toward Linux to enable 3rd party development

– Navigation, Fleet/Inventory Management, Queue Busting,…

• Application Certification Process to Validate Partners

– “AppStore” Development Model

• “Certified Peripheral”

– Community of 3rd Party Attachments

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Future Trends

More and More Features

• As consumers continue to purchase new technologies, the production and acquisition costs decrease

– Payments will continue to ride on the coattails of consumer electronics

Green Products

• Green is popular, the question is how green are you?

– DC system power, ROHS, WEE standards are all implemented – The demand side determines how green companies go

User Interface

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Questions?

Dan_Loomis@VeriFone.com

POS

Terminals-Emerging Trends &

Technology

References

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