2014 U.S. HiSpanic Media Kit
The
Cosmo
en Español reader es
la chica Atrevida,
ApAsionAdA
y Atractiva
Edit
orial
/ a
bout
u
s
L
aunched in 1973 and published as part of a joint venture with The Hearst Corporation,Cosmopolitan en Español has
become well known for its empowering advice, sassy articles, and its fun and fearless way of approaching womanhood for all Hispanic females across the US.
Cosmopolitan en Español
presents a friendly voice when addressing the issues that young Hispanic women are concerned with. It entices and guides the young Hispanic woman in her personal and professional life, stimulating courage to help her encounter challenges while maintaining her self esteem and self confidence.
Cosmopolitan en Español is the
magazine that celebrates all that is fun, glamour, men, and a passion for life that inspires young women to be the best they can be in all realms of their life.
Every issue, Cosmopolitan en
Español covers topics of interest
for Hispanic women from fashion, beauty, and health, to sex, relationships, and healthy living. Cosmopolitan is published in 26 languages and is sold in more than 100 countries, making it one of the most dynamic and global brands in the world.
With more than 40 years in the Hispanic market, it is no wonder that Cosmopolitan en Español has become the #1 Spanish-language young Hispanic women’s fashion and beauty magazine in the United States.*
Year established: 1973
FrequencY: 10x/YEar (MonthlY)
Source: Simmons NCS/NHCS Spring 2013
Source: Publisher’s estimate 2013
Editorial brEakdown
Beauty
24%
Fashion
24%
Relationships
15%
Entertainment
13%
Empowerment
12%
Fitness/Health/Nutrition
8%
Home Décor
2%
Travel and Lifestyle
2%
Source: GfK MRI Starch en Español, September 2013
Most rEad sEctions
bY COSMOPOLITAN EN
ESPAÑOL rEadErs
Relationships
91%
Beauty
76%
Fashion
71%
What you are dying
to know
66%
Health
57%
Real life
52%
Celebrities in the news
41%
Career and personal
finance
34%
Decoration and cooking
34%
C
osmopolitan en Español
is published by Televisa Publishing + Digital, which is part of Grupo Televisa, the largest media company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publish over 189 titles with an annual circulation of over 174 million. With 10 channels and over 100 websites, Televisa Interactive connects with its users because of the editorial content of each site, averaging over 4 minutes per page view in Latin America.
Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets and provides multi-platform opportunities for optimum delivery and impact.
Televisa Publishing + Digital’s popular brands extend to online properties, events, and branded products that reach a greater audience and exceed advertiser’s needs.
about tElEvisa
Publishing + digital
The
Cosmopolitan
en Español
Reader
/
Research
rE
ad
Er
/ r
Es
Earch
PRINT AND CUSTOM
PUBLISHING
PROMOTIONS
ONLINE & MOBILE
MANAGEMENT
TALENT USE &
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /
Sweepstakes
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated
Opportunities
Esmas.com /
Televisa Portal
Vertical Sites
Content Integration
Promotions &
Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content /
In-store
DVD’s, Novelas, etc.
Televisa Talent /
Celebrity Endorsement
Creative Rights
In-store appearances
As part of Televisa Publishing + Digital, we provide a number of multi- platform opportunities that bring advertiser’s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from the signature events listed, Cosmopolitanen Español puts together custom events tailored to meet your brand’s needs.
cross PlatforM
caPabilitiEs
The #1
magazine
for the
fun
and
fearless
Hispanic
female.
rEadErshiP ranking:
u.s. hisPanic MagazinE MarkEt
(Numbers in 000/Avg issue audience)
gEndEr
Female 96% Male 4%avEragE agE
18 - 24 27% 25 - 34 30% 35 - 44 18% 45 - 54 11% 55+ 14% Avg Age 36 Median Age 32Marital status
Married 55% Not Married 45%countrY / rEgion of birth
Mexico 35% United States 25% South America 13% Central America 9% Cuba 3% Dominican Republic 3% Puerto Rico 6% Other 6%
languagE sPokEn in hoME
Spanish Dominant 62%
Bilingual 38%
English Dominant 12%
as PEr cEnsus, cosMo EE
rEadErs rEsidE in
West 35% South 30% Northeast 19% Midwest 16%highEst lEvEl of
Education coMPlEtEd
Attended / Graduated College+ 83%
hoME ownErshiP
Rent 53%
Own 45%
Live with Parents / Family 2%
housEhold sizE
Avg People in Household 4
Avg Children in Household 2
EMPloYMEnt status
Employed 63% Homemaker 19% Other 7%childrEn in housEhold
% of Readerswith Children in Household 65%
agE of childrEn in housEhold
Under 2 9% 3-5 26% 6-11 27% 12-17 30%
housEhold incoME
$25,000 – $49,999 31% $50,000 – $74,999 25% $75,000+ 30% Average HHI $61,260 Median HHI $58,680dEMograPhic ProfilE
COSMOPOLITAN EN ESPAñOL
IS THE MOST READ YOUNG WOMEN’S
BEAUTY AND FASHION MAGAZINE IN THE HISPANIC MARKET!
hisPanic woMEn 18-34
(in 000/Avg issue audience)
PEOPLE EN ESPAÑOL
915
COSMOPOLITAN EN ESPAÑOL
648
TVyNOVELAS 481
VANidAdES 474
LATiNA 464
SEr PAdrES
344
TV NOTAS
338
Source: Simmons NCS/NHCS Spring 2013
People en Español
2,545
Vanidades
2,034
TVyNovelas
2,009
Cosmopolitan en Español
1,509
TVyNotas
1,139
National Geographic en Español
1,099
Latina
1,037
Ser Padres
898
AARP Viva
778
Furia Musical
584
Poder Hispanic
579
Siempre Mujer
555
Harper’s Bazaar en Español
410
Source: Simmons NCS/NHCS Spring 2013
Cosmopolitan ee
+ 10%
growth
(in 000/Avg issue audience)
sPring
2013
sPring
2012
1,509
1,368
Source: Simmons NCS/NHCS Spring 2013
Source: Simmons NCS/NHCS Spring 2013 & 2012
WHEN COMPARING
READERSHIP FROM SPRING
2012 TO SPRING 2013,
COSMOPOLITAN EN ESPAñOL
Marketing /
Promotional
Opportunities
Mark
Eting
/ Pro
M
otional
oPP
ortuniti
Es
PsYchograPhic inforMation
Leading the way when it comes to trying and buying new things
agree witH tHe foLLowing StateMentS
COSMOPOLITAN EE
index
i am first among my friends to try new styles
237
i’ll try any new diet
206
i’m usually first to try new health food
192
i’m usually first to try new food products
112
i am first among my friends to shop at a new store
162
i like to try new things no one else has
122
She is adventurous and outspoken
agree witH tHe foLLowing StateMentS
COSMOPOLITAN EE
index
i like to stand out in a crowd
198
i enjoy taking risks
118
People say my enthusiasm is contagious
164
and when it comes to fashion, she dresses to impress with the latest styles
agree witH tHe foLLowing StateMentS:
COSMOPOLITAN EE
index
i like to experiment with new styles
218
i like to keep up with the latest fashions
175
i like to make a unique fashion statement
181
i keep up with changes in styles/fashions
175
She is socially connected, and as a result she is an influencer amongst her friends
agree witH tHe foLLowing StateMentS:
COSMOPOLITAN EE
index
People often copy what i do or wear
202
i am good at convincing others to try new things
127
Meeting new people comes easy to me
119
i am often chosen to be the spokesperson
115
She is driven and a hard worker!
agree witH tHe foLLowing StateMentS:
COSMOPOLITAN EE
index
i am willing to give up time with my family to advance
249
i would like to set up my own business
201
i want to get to the very top of my career
176
Source: Spring 2013 NHCS Adult Study 12-month
The Cosmopolitan
en Español reader
at a glance!
agree with the Following:
Cosmo ee
is my main source
for beauty information
83%
Cosmo ee
is my main source
for fashion information
85%
signaturE EvEnts
cosmo beach bash
Location: MiaMi Beach • tiMing: June 2014
In its third year, Cosmopolitan en Español brings back its Cosmo Beach Bash to Miami Beach. A unique event that embodies all that the magazine is about and stands for. Beginning as the sun sets over Miami, the party begins with sexy cocktails, hor d’oeuvres, good music and best of all, in good company! Join in on the fun and don’t miss out on the year’s hottest beach party.
LocAtioN: MiAMi
tiMing: JuLy 2014
Heating up the summer in Miami in its eighth consecutive year, Cosmo Summer Splash kicks off Swim Week 2014 with a multi-designer fashion show showcasing the season’s hottest swimwear fashions apparel and accessories in a trendy, upscale venue on Miami Beach. With a live perform-ance and exciting DJ entertainment, crowds of up to 700+ people are present to watch this exciting event take place. Among the crowds are ce-lebrities, socialites, movers & shakers, and an array of media coverage. There is no better way of associating your brand to the sexy Miami lifestyle, than with one of the sexiest fashion shows of the year. Sponsors receive high impact exposure through logo on the step & repeat, brand presence in all press materials, sampling in gift bags, on-site branding and more.
college leadership tour
Location: tBD • tiMing: 2014
Cosmopolitan en Español visits the different college
campuses around the nation, bringing all the elements students need to learn about empowerment and leadership. Fun filled day of special speaker sessions, sponsored booths, magazine giveaways and more!
noche de Estrellas/cosmo on the Edge
Location: Las Vegas • tiMing: noVeMBer 2014
Together with Universal Music Latin Entertainment,
Cosmopolitan en Español ignites the evening bringing to
life its sexy and edgy fashion styles to the runway! It is a night of celebration for Latin Music and fashion - a fusion that is Noche de Estrellas!
Rates /
Circulation
/
Dates
/
Specs
ra
tE
s / c
ircul
ation
da
tE
s /
sPE
cs
Guía de Moda Lo ultimo de las pasarelas Fashion Report S/S 2014 Nuevas tendencias de estilo10
MejoRes looks del MoMentocustoMizEd Editorial
unique cross pLatforM properties
custom Publishing
Advertisers have the ability to sponsor and create a customized issue that will surround their brand, products and initiatives. In addition to a 32-page in-magazine booklet, advertisers will have the option to create a corresponding iPad application to enhance the print version using the latest technological interactions.
advertorial
series
Advertisers have the opportunity to create their own in-book advertorial series, that will enhance their product initiatives and advertising strategies. With advertorials, clients will incorporate the unique and exclusive creative design catering to each magazine look/feel and readers. These series speak to consumers and create the additional buzz for brands across all categories.
shopper Marketing
activation Program
Let Cosmopolitan en Español move
your product through our multi-tiered retail program, which includes advertising pages, online exposure, on site shopper interaction, and a fun and engaging retail program that will drive sales, retail traffic, and brand awareness for your product. Retail portion includes a branded activation that can be used in sampling as well as interactive experience in stores nationwide.
¡Wow!
¡Sonrisa brillante y bella en dos días*! 1 Pasta de dientesCrest 3d White Luxe GLamorous White
Usándola lograrás dientes más blancos y brillantes. Esta pasta tiene una formula única de acción espumosa que rodea diente por diente con agentes blanqueadores, para que logres una sonrisa una sonrisa más blanca ¡que se robe las miradas!
2 enjuaGue busCaL Crest 3d White GLamorous White
Su formula única de triple acción refresca el aliento eliminando matando los gérmenes que causan el mal aliento, blanquea los dientes removiendo las manchas de la superficie, y ayuda a prevenir la aparición de futuras manchas.
3CePiLLo oraL-b 3d White Pro-FLex
Modernizado con la tecnología Pro-Flex, este cepillo se dobla para ayudar a limpiar las curvaturas y contornos de tus dientes y encías. Las cerdas, junto con el removedor de manchas, trabajan juntos para remover hasta el 90% de las manchas de la superficie.
Con los productos 3D White podrás tener una sonrisa blanca que causará una gran impresión. Úsalos juntos para lograr una sonrisa radiante y bella. ¡Obtendrás grandes resultados en tan solo dos días!
El mundo quiere ver tu sonrisa. Puedes sonreir en cualquier momento… y en cualquier lugar. Crest 3D White te prepara para sentirte confiada al compatir ese sonrisa que hará que el mundo diga: ¡WOW!
* Blanquea removiendo las manchas de la superficie
PUBLIRREPORTAJE
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
2014 closing datEs
ISSUE
NUMBER
42-02
42-03
42-04
42-05
42-06
42-07
42-08
42-09
42-10
42-11
ISSUE
MONTH
february
March
April
May
June
July/august
september
october
november
Dec/Jan
ON SALE
DATE
01-28-2014
02-25-2014
03-25-2014
04-29-2014
05-27-2014
06-24-2014
09-02-2014
09-30-2014
11-04-2014
12-09-2014
RESERVATION
DEADLINE
12-16-2013
01-13-2014
02-10-2014
03-24-2014
04-21-2014
05-19-2014
07-28-2014
08-25-2014
09-22-2014
11-03-2014
MATERIAL
DEADLINE*
12-19-2013
01-16-2014
02-13-2014
03-27-2014
04-24-2014
05-22-2014
07-31-2014
08-28-2014
09-25-2014
11-06-2014
WITH A CIRCULATION
OF
225,000
FOR 2014,
cosmopolitan en
español
HAS MORE
THAN DOUBLED ITS
CIRCULATION OvER THE
LAST 4 yEARS WITH A
GROWTH OF
125%
.”
”
“
circulation
vitalitY
rate Base growth 2011-2014
2011
100,000
2012
150,000
2013
200,000
2014
225,000
+125%
growth from
2011-2014
ratEs
4c 1x rates
Full Page
$27,000
1/2 Page
$16,875
1/3 Page
$12,150
2 Page spreads
$54,000
premium positions
2nd cover
$33,750
3rd cover
$32,400
back cover
$35,100
additional sizes, special positions,
2c and bw rates available upon request.
rates are in gross.
Frequency discounts available.
2014 rate Base
guarantee
225,000*
in inches–indicated in width by height. perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim).
Full Page trim size - 8 x 10.875 Bleed size - 8.25 x 11.125 non-Bleed size - 7.5 x 10.375 2 Page SPread trim size - 16 x 10.875 Bleed size - 16.25 x 11.125 non-Bleed size - 15.5 x 10.375 1/2 Page Horizontal trim size - 8 x 5.4378 Bleed size - 8.25 x 5.6875 non-Bleed size - 7.5 x 4.9378 1/2 Page Vertical trim size - 3.9844 x 10.875 Bleed size - 4.2344 x 11.125 non-Bleed size - 3.4844 x 10.375 1/3 Page Vertical trim size - 2.6679 x 10.875 Bleed size - 2.9179 x 11.125 non-Bleed size - 2.2929 x 10.5
digital
Offerings
for
2014
d
igit
al
off
Erings
fo
r 2013
PrintSureIn order to guarantee the safe and timely arrival of your materials, we encourage you to use PrintSure. PrintSure is our new, reliable and cutting edge solution software that collects job information from the user via a form, performs an optional local pre-flight check and delivers assets from the user’s workstation over the internet to the PrintSure server, thereby making the process of delivery safe, fast and easy.
ProoF SubmiSSion
A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for “Make-goods”.
remote File deliVery
Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted.
electronic adS
Whether you are a high volume advertiser or agency, or a smaller, less frequent advertiser, PrintSure is the best ad delivery option.
File FormatS
Preferred format: Adobe Acrobat PDF/X-1a.
note
Televisa Publishing + Digital’s
Production Department has introduced a new software for the exclusive use of our clients. This software (PrintSure) is meant to facilitate the traffic of incoming materials, from the agency or the client, directly to our server. The PDF/X-1a format will be Televisa Publishing + Digital’s preferred format for all accepted materials. Clients are asked to send all documents electronically in PDF/X-1a format through our new software server. PrintSure will not only facilitate the traffic of materials, but will also work as a “filter” as it verifies and controls the quality of all documents sent. This will ensure excellent reproduction quality of your ads.
tElEvisa Publishing + digital’s
woMEn’s onlinE nEtwork
Esmas Mujer
(www.esmas.com/mujer)
Our women’s channel on Esmas, Esmas Mujer, features information on everything today’s Hispanic woman needs to know including the latest in fashion and beauty trends, relationships and body care, cooking, mental health, and tips for mothers. Our easy navigation and variety of content make Esmas Mujer an indispensable guide for today’s Hispanic woman. Tests, blogs, and photo galleries bring users closer to their passion points and provide an engaging environment. audiEncE female 18-44 84% avg age 36 avg hhi $67,130
Source: Simmons NCS/NHCS Spring 2013 Based on projected target for Esmas Mujer users
about tElEvisa
digital/EsMas.coM
Televisa leverages all of its unique talent and properties, including the vastly popular programs on US Hispanic television, via a digital entertainment platform including a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive world class content, such as late breaking news, entertainment, women’s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million pageviews in the US, Televisa Digital / Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertainment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital / Esmas.com’s properties are the perfect medium to reaching an engaged and ever-growing audience due to its strong impact and penetration within the market.
Product ad size
leaderboard 728x90
Medium rectangle 300x250
sponsorship button 300x100
Video Preroll 640x480
Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available.
traffic numbers for televisa
digital/esmas.com
Visits 11.6 Million
unique Visitors 3.5 Million
avg. time on site 00:03:23
Page Views 57.7 Million
traffic numbers for televisa
digital/esmas.com Mobile sites
Visits 4.0 Million
unique Visitors 1.7 Million
avg. time on site 00:05:58
Page Views 18.3 Million
Source: Google Analytics, January 2013
user Profile for televisa digital/
esmas.com
Male 32% Female 68% 18 - 24 17% 25 - 34 48% 35 - 44 20% 45 - 54 8% 55+ 7% Median age 34 Presently Married 63% not Married 37% Median hhi $80,310 children in hh 64%Source: Spring 2013 NHCS Adult Study 1 Esmas.com users last 30 days
when it comes to women’s interests, televisa Publishing + digital covers every
segment in the hispanic online space. From the young, hip hispanic fashionistas, to
the sophisticated and classic women, and the established hispanic moms, we have the
content to satisfy their needs and special interests through our recognized and trusted
brands. with fresh content that is updated daily, we deliver unparalled coverage in the
hispanic women’s online space.
Esmas health
(www.esmas.com/salud)
Esmas Health helps Hispanics live a better and healthier life providing robust content on nutrition, physical activity, and natural health. It also provides interactive tools such as calorie counters, tests and relevant health information. audiEncE female 18-44 76% avg age 38 avg hhi $72,100
Source: Simmons NCS/NHCS Spring 2013 Based on projected target for Esmas Salud users
vanidades.com
With its relaunch in 2011, Vanidades.com now features more of that compelling content Vanidades has become known for over the past 51 years. From fashion and beauty, to health and travel as well as in depth reporting and interviewing of icons in culture, fashion, and entertainment, Vanidades.com now features all of this in a new layout. While maintaining Vanidades’ unique and sophisticated tone, Vanidades.com brings its users closer to all the things she is passionate about through its videos and exclusive online content.
audiEncE
female
25-54 93% avg age 38 avg hhi $92,356
Source: Simmons NCS/NHCS Spring 2013/ Based on projected target for Vanidades.com users
caras.com.mx
The online destination for the upscale Mexican society featuring information and exclusive photos of the latest social events, as well as the latest in the world of entertainment and fashion. Caras.com.mx reflects the exciting and trendsetting elements of upscale Mexico, making it a must visit website for affluent Mexicans living in the US.
audiEncE
female
25-54 86% avg age 40
Source: Projected based on internal Televisa Publishing + Digital studies
Our signature events come to life in their own microsites featuring an extensive photo gallery, videos of the events, interviews, behind the scenes, runway looks, and everything else associated with our events. Microsites are created for Vanidades Icons of Style, Cosmo Summer Splash, and
Vanidades Magia de la Moda.
Vanidades
icons of style
cosmo summer splash
signaturE EvEnts
MicrositEs
cosmoenespanol.com
Cosmoenespanol.com is the essential destination for the fun, fearless Hispanic female offering the same empowering advice and sassy content
as Cosmopolitan en español magazine
in an up to date and fresh manner. With a new look and feel since 2011 featuring videos and more interactive content, cosmoenespanol.com offers daily articles on beauty, relationships, fashion, entertainment, nutrition and home décor. Cosmoenespanol.com serves as a community that guides the online savvy Hispanic woman on a daily basis while offering her the tools she needs to be the best she can be in all aspects of her life.
audiEncE
female
18-44 77% avg age 31 avg hhi $76,600
Source: Simmons NCS/NHCS Spring 2013
Based on a projected target for cosmoenespanol.com users
Vanidades
Magia de la Moda
Note: Dates and themes subject to change without prior knowledge.
2014 onlinE
nEtwork calEndar
thEME
valentine’s day Mother’s day father’s dayVanidades beauty awards
cosmo summer splash summer special back to school
Vanidades icons of style
hispanic heritage Month cosmo bash
Vanidades Magia de la Moda
holiday special
datE
FebruarY 2014 aPril/MaY 2014 MaY/June 2014 MaY/august 2014 JulY 2014 JulY/august 2014 JulY/august 2014 sePteMber 2014 sePteMber/october 2014 noVeMber 2014 october 2014 noVeMber/deceMber 2014Products
hottest couple, best romantic films, Valentine’s day gift guide celebrity moms, special gifts for mom, getaway retreats celebrity dads, gadgets for him
editor’s top picks for beauty, skin and hair products
sexy bikini swimwear, video footage, photo galleries, microsites best beach hot spots, summer diets, sexy swimwear
back to school shopping guide, editor’s recommendations for back to school styles and gadgets special editorial, event photo galleries and video footage, microsite
special tribute of hispanic figures, microsite, interviews and video hottest beach party of the year
hottest Fall / winter trends, photo galleries, microsite, interviews and video holiday season tips, recipes, travel, photo galleries and polls
digital offErings for 2014
televisa Publishing + digital is committed to entertaining and informing millions of us hispanics while innovating our content through the latest technologies in order to provide hispanics with information everywhere and anywhere. we deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions.
zinio
vertical
Magazine
sites
Qr codes in our major
publications
social Media
33,021 Facebook fans 4,602 twitter followers tvynovelas.com Vanidades.comsmartphone
sites
Vanidades.com, esmas Mujer, cosmoenespanol.comtargeted
Microsites
Vanidades icons of style cosmo summer splashonline destinations
and targeted channels
esmas Mujer
esmas salud
cosmoenespanol.com
caras.com.mx
MiaMi (us headquarters) 6355 nw 36th street Miami, Fl 33166 tel: 305.871.6400 Fax: 305.871.5062
nEw York
150 e 58th street, 22nd Floor new York, nY 10155 tel: 212.838.7220 Fax: 212.838.8532houston
11200 broadway, suite 2743 Pearland, tX 77584 tel: 832.895.6665 Fax: 832.895.6401los angElEs
8383 wilshire boulevard, suite 348 beverly hills, ca 90211 tel: 323.655.0535 Fax: 323.655.8011