VIRTUAL GOODY BAG PROGRAM

VIRTUAL GOODY BAG PROGRAM

WHAT IS A VIRTUAL GOODY BAG?

The Niagara Falls International Marathon is excited to announce the introduction of a new marketing opportunity for our event. In an effort to ‘Go Green’ we are altering our traditional goody bag program by offering an enhanced method of distributing your materials and products to those that are most interested!

This online-based program provides many benefits:

 A new concept that is highly engaging for event participants.

 A customized way to exclusively access and reach an attractive target audience.

 Reduced printing and shipping costs for our vendors.

 Increase in the number of views through regular e-blasts to our database and participants.

 Online exposure and increased audience size by making the Virtual Good Bag program viewable to our entire website audience.

2013

HOW IT WORKS?

Participating in the Virtual Goody Bag program gives you the opportunity to directly target event registrants through information, exclusive offers, coupons, giveaways and messages at a discount.

The Virtual Goody Bag program provides a unique, environmentally-friendly, electronic opportunity to reach runners with an interactive promotion that can include digital gifts, gift cards, codes, coupons, and more.

Participants can download, print and redeem online promotions providing a direct, targeted marketing tool to encourage event registrants to try your products and services yielding high results for your company.

By securing an advertisement space on our Virtual Goody Bag page you will drive traffic to your business while greatly increasing your visibility among our participants and their family and friends!

GET EXCLUSIVE ACCESS & EXPOSURE TO AN

ATTRACTIVE AUDIENCE:

 6,500 registered participants.

 60% Female / 40% Male demographic.

 Average age 25 – 54 years old.

 World-wide participation with over 30 countries represented.

 69% Canada, 27% USA, 4% International.

Reserve your space today!

Email: [email protected] www.niagarafallsmarathon.com

20

13

Exclusive Access

Highly Engaging

Measurable Results

PROMOTION

We will promote your information the following ways:

 Regular e-blasts sent to our online database consisting of over 25,000 contact names along with all registered participants for this year thus providing multiple touch points for the program.

 Post a direct link to your company website along with your advertisement image on our Virtual Goody Bag website page.

 Post regular updates about the Virtual Goody Bag program on our event Facebook page.

SUBMISSION GUIDELINES

Please provide a JPEG version of your advertisement along with your company name and website link no later than OCTOBER 1, 2013.

Advertisements will be posted on a first come first serve basis once payment is processed.

Additional Opportunities

Email: [email protected]

www.niagarafallsmarathon.com

Become part of our event and make your name synonymous with over 20,000 spectators and

participants over race weekend!

20

13

EXPO BOOTH RENTAL

Please secure your booth space immediately with full payment.

Spaces will be assigned on a first come, first serve basis.

Early Bird Registration: Commit and pay for your booth by MAY 31, 2013 to receive the following REDUCED RATES:

Dimension Style Cost (CDN $)

10’ x 10’ Standard $495 + HST 10’ x 10’ Corner $595 + HST Additional Booths N/A $450 + HST

As of June 1, 2013 the following regular rates will apply: Dimension Style Cost (CDN $)

10’ x 10’ Standard $595 + HST 10’ x 10’ Corner $695 + HST Additional Booths N/A $500 + HST

Booth Rental for Not-for-Profit Organizations - call 905-356-9460. Booth Rental Package Includes:

 8’ backdrop / 3’ side rail curtains

 One 6’ table / Tablecloth

 One wastebasket

 Two chairs

OCT. 25 - 26

FINISH LINE BOOTH

$1,000

Become part of the all new Victory Lane Finish Line on race day consisting of vendors that will welcome thousands of runners, along with family, friends, spectators and volunteers.

This is an excellent opportunity to reach a larger demographic and bring more exposure to your company over race weekend. As a vendor you will have a prime location in front of your target consumers.

HYDRATION STATION ON COURSE

_$250

Looking for a different way to promote your business in a unique way? Join the all new Hydration Station program to help support the runners along the course, build your team and get noticed! Choose a location along the scenic Niagara Parkway, bring a team of volunteers, set up a tent with banners of your company and help hand out water and Cytomax Sports drink to over 6,000 runners as they pass by.

ADVERTISE IN NIAGARA THIS WEEK NEWSPAPER

_$250

Exclusive to all vendors that participate in this year’s Expo. Purchase a ¼ page ad in the Expo Insert of Niagara This Week newspaper for the October 17th, 2013 edition. This insert will be an eight page colour editorial on the History of the NFIM that will be distributed to 180,000 homes in the Niagara Region.

ADVERTISE IN NIAGARA LIFE MAGAZINE TOURIST EDITION

_$250

Exclusive to all vendors that participate in this year’s Expo. Purchase a ¼ page ad in the Marathon Insert of Niagara Life Magazine Tourist Edition. The deadline for booking is May 2, 2013 with a May 23, 2013 distribution date. This insert will be an eight page colour editorial on the History of the NFIM that will be distributed to 100,000 homes in the Toronto Marketplace.

IF INTERESTED IN ANY OF THESE ADDITIONAL OPPORTUNITIES PLEASE SEND AN EMAIL TO

[email protected] TO REQUEST THE APPLICATION FORM OR VISIT

OUR WEBSITE TO DOWNLOAD THE EXPO PACKAGE WHICH INCLUDES SAID APPLICATION FORM.

Premium Offers

Marketing Messages

Customized Advertising

Please complete the following information and return with payment in order to reserve a spot on the 2013 Niagara Falls International Marathon Virtual Goody Bag page.

20

13

Application Form pg.1

20

13

CONTACT INFORMATION (PLEASE PRINT)

COMPANY NAME ___________________________________________________________________________ CONTACT NAME ________________________________ ADDRESS ____________________________________ CITY ____________________________________ PROV/STATE __________________ POST/ZIP _____________ PHONE _______________ FAX _______________ EMAIL ____________________________________________ WEBSITE ___________________________________________________________________________________

SUBMISSION GUIDELINES

Please provide a JPEG or PNG version of your advertisement along with your company name and website link no later than OCTOBER 1, 2013. Advertisements will be posted on a first come first serve basis once payment is processed.

PAYMENT

Method of Payment [ ] MasterCard [ ] Visa [ ] AMEX [ ] Cheque

Credit Card # _________________________________________ Expiry Date ______________ VCode ________ Name on Card ________________________________________ Signature ______________________________

Please return completed forms to Expo Coordinator at (P) 905-356-9460, (F) 905-356-7156, email: [email protected] or mail: 5300 Willmott Street, Niagara Falls, ON, L2E 2A7.

Cheques should be made payable to Niagara Falls International Marathon.

Website space is not reserved until payment is received.

Virtual Goody Bag Website Space ($250 each advertisement) HST (13%) TOTAL

$ ______________

Authorized Signature: ___________________________________________________ Date: _______________________

Your signature confirms that you have read and agree to the terms and conditions of the 2013 NFIM Runfest Weekend Expo. Please keep a copy of this document for your records.

TERMS & CONDITIONS

All advertising is subject to terms and conditions of media rate listed above.

NFIM reserves the right to reject or cancel any advertisement, which is not in keeping with the NFIM standards. The advertiser also agrees to hold NFIM harmless for any claims made against NFIM as a result of advertising placed by NFIM. If an advertising agency places advertising for an adviser, the agency guarantees payment due NFIM.

Advertiser/Agency agrees that it has read and understands the terms of this agreement and has authority to execute, and in so doing accepts full responsibility for payment of advertising under the terms of this contract rate listed above.

$ ______________ $ ______________