Team 2 (tutorial 4) Aigerim Alimbetova Rohaizi Izlah
Diana Halim Thariq Rosli Hing Chze boon Yajna Rugjee
1. The Apple iPad’s Impact on Mobile, Gaming, and E-Books: Local Techies and Startups React
The iPad is a game changer. The single-minded focus on enterprise was the mistake Microsoft made with Windows Mobile. It is the same mistake they made with the tablet PC. Now technology is such that iPad is a realistic possibility for consumers and nobody is positioned as well as Apple to make it happen.The impact of this has already begun to ripple through the PC OEMs [original equipment manufacturers]. They are going to have to scramble to offer an alternative. This will create new opportunities to expand family focused services like Cozi into the home. Cozi is well-positioned to capitalize on that opportunity.
No question the Apple announcement today will have a huge impact on the consumer electronics ecosystem in the home, but not in the way you would expect.More than anything, this announcement will drive some exciting innovation between popular CE [consumer electronics] companies that build and market phenomenal hardware and companies like Cozi that focus all their energy on creating great experiences through software. As a result of this iPad play, Apple is saying, “there is a big business around digital solutions for the home” and that is very meaningful to Cozi; we’ve known this for some time, but it is exactly the sort of affirmation we look for as we continue to build great solutions for families.
The device is a big iTouch and a Kindle, all in one. But hold on a second! I already have an iTouch (it happens to be an iPhone), and I can buy a phenomenal eReader from Amazon (and soon, many others) for less than $300. And you still need a phone.
So why would I pay $500+ for a device that is primarily different from my phone in that it’s an eReader?
The iPad looks to be a cool personal device that Apple is targeting at a very
interesting space: the home. But the home doesn’t need another personal device. The home needs a device for the WHOLE FAMILY to use. The iPad as Apple appears to have positioned it, is not the right device for the whole family to use. It isn’t the device that I think will float around the home, being used by everyone. The home needs a family device that everyone can use. That device is not a big iTouch. It’s something else.
Source : http://www.xconomy.com/national/2010/01/27/the-apple-ipads-impact-on-mobile-gaming-and-e-books-local-techies-and-startups-react/2/
2. What The iPad Means For Media Distribution In The Future
My premise was that thanks to networked portable devices and the Long Tail, bands would survive because distribution networks would allow them to reach their fans much easier. In effect, I was preempting the arrival of the iPhone and stating something similar to Kevin Kelly’s concept of 1,000 true fans being enough for a creator (like an artist, author or band, etc) to survive.
The iPad, or it’s successor more likely, becomes so standard it’s like a television and everyone has one, so you pull it out at the coffee shop to read the latest news by downloading any newspaper in any language from around the world. That’s not its only purpose of course, but due to the array of functions and affordability, not having an iPad will be the unusual situation. Since they are more portable and affordable than most laptops, more people will have them.
Instead of everyone personally purchasing an iPad, they will come down in cost so much that manufacturing the device will be negligible, and coffee shops will provide them for free to use – and not just coffee shops, you can basically use these devices everywhere and anywhere as standard interfaces into the digital world. They will be tools available to anyone at all times in all locations and intrinsically have no value, so there won’t be any reason to steal them.In this case, our patron at the coffee shop
simply picks up the device and reads the very latest news from the New York Times, or the Sydney Morning Herald or Toronto Star, or virtually any media they choose and leaves it there when they finish, like we do with paper newspapers today. Thanks to things like cloud computing, the device won’t provide personalization, it will only be the interface into the digital world, with your settings and files all stored online. Source : http://www.entrepreneurs-journey.com/2214/what-the-ipad-means-for-media-distribution-in-the-future/
3. The Apple iPad 2 Effect: Samsung Rethinks Its Galaxy Tab 10.1
Thinner, lighter and faster, Apple's iPad 2 was bound to send some competitors into panic mode.
Such is the case for Samsung. The company is rethinking parts of its upcoming Galaxy Tab 10.1 Android tablet in the wake of Apple's iPad 2 announcement on Wednesday.
"We will have to improve the parts that are inadequate," Lee Dong-Joo, executive vice president of Samsung's mobile division, told Yonhap News Agency. "Apple made it very thin."
Samsung's Galaxy Tab 10.1, in its current state, is actually the thinnest iPad competitor, measuring 0.43 inches thick. But the iPad's thickness is 0.34 inches, despite being a tiny bit heavier than the Galaxy Tab.
Besides alluding to thickness, Lee didn't say what other parts of the Galaxy Tab he viewed as inadequate, but he did say that Samsung would have to reconsider its pricing strategy. "The 10-inch (tablet) was to be priced higher than the 7-inch
(tablet)," Lee said, referring to Samsung's original Galaxy Tab, which sold for $600 in the United States at launch, "but we will have to think that over."
I'm glad to see at least one competitor acknowledge the importance of pricing when doing battle with the iPad. Apple might have a reputation for expensive computers, but so far the iPad has managed to beat its biggest tablet threats on cost. Motorola's Xoom, which launched in February, costs $799 without a service contract. That's $71
more than a comparable iPad 2, and Motorola has no cheaper models.
Source :
http://www.pcworld.com/article/221367/the_apple_ipad_2_effect_samsung_rethinks_ its_galaxy_tab_101.html
4. Technologies Used
In-Plane Switching (IPS) is an LCD technology first introduced in 1996 by Hitachi. It was initially developed to correct the poor viewing angles and color problems that LCDs had at the time.
Due to initial high-costs, IPS adoption was low at first, and mainly found only in high-end monitors, aimed primiarliy at the professional sector. Of course, over time, IPS was improved and refined, and as is the case with most new technologies, costs eventually came down to an acceptable level for mass-production. For example, Apple's newest iMacs use IPS displays..
The IPS display used int he iPad is a 9.7-inch 1024-by-768 resolution LED-backlit LCD screen. IPS gives the iPad an impressive wide viewing-angle of up to 178 degrees. Other LCD technologies tend to have narrower viewing angles, especially in the vertical direction.
Ensuring that the device can be held in a variety of ways without major viewing angle issues was clearly of great importance to Apple, especially considering that you'll rotate the iPad depending on what you're viewing, and Apple positions the iPad as a casual use 'living-room' device, perfect for consuming an assortment of multimedia.
Typical casual-use devices, namely netbooks, use a twisted nematic (TN) display technology. TN although cheaper, offers inferior color reproduction (only 6-bit color, while IPS supports richer 8-bit color), and lower viewing angles, so Apple's use of a higher quality display techology (IPS) for such a casual device is welcomed.
Source :
http://www.pcworld.com/article/188141/ipad_ips_screen_technology_explained.html 5. The major issues of the iPad are the vision, the development, the competition, and the collaboration agreements. We can see that the continually marketing strategy of Apple is based on creating a necessity of a product and to make the transition of establishing a new product while still using their main product. Their main challenge and strategy was to create a competition with the Kindle tablet because to enter in this world of tablets has been very complex given the few collaboration agreements from Apple with other companies like Publisher Book, News and TV Shows. The
complexity is based on prices and gaining from Apple.Steve Jobs main vision was that the iPad was designed for school use and this way offer this platform as educational. Nowadays, such agreement has not been able to resurface given the high operational costs and sales. As stated previously, the major issue is to create a competition with the Kindle tablet, something that has not been achieved because Amazon has the major digital platform, marketing and collaboration agreements in terms of prices with diverse publication companies.Amazon is Apple’s main opponent in terms of offering low prices.
6. Evaluate the impact of the iPad using Porter’s competitive forces model. Nowadays, if we talk in terms of the scope of development, the iPad is the best product in the market because it has a wide range of offerings that integrates graphical interface and quality applications. In these two points there are no products that can compete with the iPad. What makes the iPad successful is its high speed over other products and its constant application updates, even if we are talking about a first generation iPad.
7. What characteristics make the iPad a disruptive technology? The iPad is the first device designed from scratch entirely to faciliate theconsumption of Internet content.
In contrast, most computers are built to create as well as consume content, yet ordinary people consume content 10x more often than creating content, except when at work. In so far as normal Americans create content, it is fragmented, short-form such as a Facebook status update, a tweet, or a brief email. By stripping down the iPad to the core consumption features and optimizing the performance of those, Apple will utterly displace laptops and other computers in the home for many and substitute for between 50-80% of the usage of the computer for those who have both devices. Specifically, the UI for accessing a website via touch is an order of magnitude enhancement via a mouse/browser. The speed of the device is incomparable, the audio is excellent and the notion of storing a favorite website (whether an iPad app or just a website) via an icon on your homepage makes traditional web navigation feel archaic.
In addition, the form of the device is much more amenable to enjoy in any position other than sitting at a desk, which is a highly unnatural activity at home or when traveling. I can now return to using my sofas and leisure chairs, which is both comfortable and improves my posture and back/shoulder issues.
By complementing the Internet consumption with the convenient consumption of other media (books, video, music, etc), Apple has ensured that no other company can deploy a truly comparable consumption machine.
Source : http://www.quora.com/What-characteristics-make-the-iPad-a-disruptive-technology
8. In reality, the iPad will be disruptive, and the real question is this: How will the iPad transform digital behavior (again)
What should publishers be doing now to be players in that transformation? Multiple disruptive developments in the history of the web have had unexpected transformative effects on user behavior: think of Facebook (now used actively by 116 million U.S. users for an average of seven hours a month, far beyond what anyone would have predicted when it was launched just six years ago), smartphones (now used by 17 percent of U.S. adult cellphone users and growing rapidly) and smartphone apps; and the whole notion of the mobile web, the use of which is likely to overtake the old stationary desktop web, worldwide, within three years.
The iPad’s effects on how people use the web (and other media) will be similarly profound, and similarly unpredictable at the outset.
Source :http://www.niemanlab.org/2010/02/the-ipad-business-model-for-news-strategies-publishers-must-embrace/
