SEMESTER IV Core Subjects:

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SEMESTER – IV

Core Subjects:

 International Business Management

 Management Control System

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Subject: International Business Management

Program: MBA Subject Code: Semester : IV

Teaching Scheme Examination Evaluation Scheme

Lecture Tut ori al Practical Credits University Theory Examination University Practical Examination Continuous Internal Evaluation (CIE)- Theory Continuous Internal Evaluation (CIE)- Practical Total 3 0 0 3 30/60 - 20/40 - 100 Course Objectives:

 Apply theories, tools, and insights found in the field of international management to common real world scenarios.

 Demonstrate or understanding of the similarities (without which no international business could take place) and differences among the peoples of the world and how they affect business management.

 Discuss how various legal, political, economic, and cultural systems affect business attitudes and behavior.

 Discuss the managerial issues related to strategic planning, human resource management, financial management, motivation, and leadership which arise in an international context.

Course Content: UNIT-I

Introduction:

Globalization; National Difference in Political Economy; Difference in Culture ;Ethics in International Business

UNIT-II

The Global trade and Investment Environment:

International Trade Theory; Political Economy of International Trade; FDI; Political Economy of FDI; Regional Economic Integration

UNIT-III

The Global Monetary System:

Foreign Exchange Market: Introduction , Nature and Function; International Monetary System ;

Crisis Management by IMF

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Strategy and Structure of International Business:

Strategy of International Business; Organization Of International Business; Entry Strategy and Strategic Alliances

UNIT-V

Business Operations:

Exporting; Importing and Countertrade; Global Production, Outsourcing and Logistics; Global Marketing and R&D; Global HRM; Accounting in International Business

Course Outcome:

 To make the students understand the different dimension of International Business and inculcate the spirit of cross border business in the era of globalization.

Text Books:

1. Hill, Charles W. L., Arun K Jain,International Business,McGraw Hill Publication 2. Francis Cherulinam,International Business

Reference Books:

1. Griffin, Ricky W. and Pustay, Michael W- Addison Wesley,International Business: A

Managerial Perspective, Readings, 1999

2. Bhattacharya. B;Going International: Response Strategies of the Indian Sector, Wheeler Publishing, New Delhi, 1996.

3. Rao and Rangachari, International Business

Web resources:

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Subject: Management Control System

Teaching Scheme Examination Evaluation Scheme

Lecture Tut ori al Practical Credits University Theory Examination University Practical Examination Continuous Internal Evaluation (CIE)- Theory Continuous Internal Evaluation (CIE)- Practical Total 3 0 0 3 30/60 - 20/40 - 100 Course Objectives:

To inculcate the awareness about control systems in the business management environment

Course Content: UNIT-I

Boundaries of management control, formal and informal, control system, functions of the controller, responsibility centre, revenue centre expense centre administration and R & D centres and marketing centres

UNIT-II

 Business unit as profit centre, other profit centre and measuring profitability

 Transfer pricing methods and their objectives, ,Pricing Corporate services administration of transfer prices

UNIT-III

 EVA v/s ROI

 Budget preparation nature and budget preparation process  Variance analysis and limitation of variance analysis

UNIT-IV

 Performance measurement and interactive control

 Organizational incentives, incentive compensation plans. Incentives for corporate Officers and Business units managers

 Professional , Financial Services organization , Health care Organization Non-profit organizations

UNIT-V

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 Nature of project , Project planning execution and evaluation

Course Outcome:

Upon successful completion of this course the students should be able to:

 demonstrate a thorough knowledge of what kind of management control systems that management may use running the business, including operational and risk management and internal control.

 demonstrate a understanding of the role of the board, the audit committee, the internal and external auditors play in the business community.

 discuss how management control systems can function differently in different organizations and how management control systems can have unintended implications.

 critically evaluate various financial management systems and their use in organisations, including a critical assessment of the cost / benefit of management control systems

 identify and evaluate organisational challenges associated with implementing the new contro l systems and /or major changes to existing systems.

 identify and reflect on ethical issues related to different management control systems and implementation strategies.

Text Books:

1. Robert N. Anthony, Vijay Govindrajan, Management Control Systems, Tata M/c graw Hill , Special Indian 12 edition

1. Pro.Mahesh S. Halale, Management control systems, Everest Publishing House, First edition, 2006

2. N. Ghosh, Management Control Systems, Prentice hall of India Pvt Ltd, New Delhi Second Printing, 2006

3. Subhash Sharma, Management Control systems- text and cases, Tata McgrawHill, 1988

Web resources:

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Semester 4

1. International Business Management (Core) 2. Management Control System (Core) 3. Open University Elective (CBCS) (Elective)* 4. Marketing healthcare services

5. Quality Management And Hospital Accreditation Systems 6. Hospital Hazards And Waste Management

7. Compensation and Benefits Management 8. Contemporary issues in healthcare industry 9. Healthcare specialization Project – II

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Subject: Marketing healthcare services

Teaching Sche me Examination Evaluation Sche me

Continuous Internal Evaluation (CIE)

Lecture Tutorial Practical Credits University

Theory Exam

University Practical

Exam

Theory Practical Total

3 0 0 3 40 - 60 - 100

Course Objectives:

This course examines the important and growing role services marketing plays in both consumer and organizational target markets. Discussing current issues in services marketing and customer service strategies, this course focuses on effective customer relationship management; key service delivery elements; and service recovery strategies that lead to the successful implementation of a customer focus in service-based businesses.

Course Content:

UNIT-I 9 Hours

Understanding Service Products, Consumers & Market: New Perspectives on marketing

in the service economy, Consumer Behaviour in a service context.

UNIT-II 9 Hours

Applying the 4 Ps of Marketing to services: Developing service products, Distributing

Services through physical & electronic channels, Setting prices and implementing Revenue management, Promoting services and educating customers

UNIT-III 9 Hours

Managing the process interface: Designing and managing service processes, Balancing

demand and productive capacity

UNIT-IV 9 Hours

Managing the customer interface: Crafting the service environment, Managing people for

service Advantage, Striving for service Leadership

UNIT-V 9 Hours

Imple menting profitable Service strategies: Managing Relationship and building loyalty,

Complaint handling and service recovery, Improving service quality and productivity.

Course Outcome:

 To develop in students a customer relationship attitude and prepare them for careers in the areas of customer facing solutions.

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 To enable the students acquire an understanding of the concept and meaning of customer relationship, the relationship process and various models of value and satisfaction.

 To enhance students skills and knowledge in dealing effectively with a portfolio of services customers in either a retail or business setting.

Text Books:

1. Lovelock Christopher, Wirtz Jochen and Chatterjee Jayanta, Services Marketing: People,

Technology, Strategy, Pearson Prentice Hall

1. R. Srinivasan, Services Marketing, PHI 2. ApteGovind,Services Marketing, Oxford 3. Godson Mark,Relationship Marketing, Oxford

4.

Fitzsimmons J.A.and Fitzsimmons M.J,Service Management: Operations, Strategy,

Information Technology, Tata McGraw-Hill

5.

Zeithaml V. A., Bitner M.J., GremlerD.D.,andPandit A.,Services Marketing: Integrating

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Subject: QUALITY MANAGEMENT AND HOSPITAL ACCREDITATION SYSTEM

Program: MBA – HEALTH CARE MANAGEMENT

Subject Code: MBC4974 Semester: I Teaching Scheme Examination Evaluation Scheme

Lectu re Tutori al Practic al Credi ts University Theory Examinatio n University Practical Examinatio n Continuo us Internal Evaluatio n (CIE)- Theory Continuo us Internal Evaluation (CIE)- Practical Total 3 0 0 3 40 60 100 Course Contents:-

Unit-I: EVOLUTION OF QUALITY MANAGEMENT 9

Hours

Evolution of quality control, Quality characteristics- Variables and attributes- Non confirming and non confirming unit-Defect-standard or specification-Quality of Design-Quality of conformance-Design-Quality of performance-Total Design-Quality Control-Concept of quality-Quality control-quality-Quality assurance.

Unit-II: QUALITY IN DEPARTMENTS AND ASSESMENT 9 Hours

Quality management in Hospital Department-Front office, OPD, Casualty, Laboratory, OT, ICU, CCU, MRD, Dietary, Laundry, Housekeeping, CSSD, IP and Nursing, Emergency & Trauma Care-Canteen-Hospital Stores, Patient safety management-Hospital acquired infection control- equipment maintenance-Assessing quality-patient satisfaction survey.

Unit -III: QUALITY AUDIT 9

Hours

Medical audit, Clinical audit-Nursing audit- Accreditation and ISO. TQM-team work-Employee involvement-key result areas-leadership. TQM tools- Quality Function Development (QFD)-Concurrent Engineering-FMEA-Deming P-C-D-A-Cycle-JIT-Kaizan-Zero defect programme. Statistical tool in TQM- Flow Diagram-5s Techniques-Pareto Analysis-cause and effect diagram-control chart. Bench Marking-Business Process Reengineering- Six sigma.

Unit -IV: QUALITY ACCREDITATION PROCEDURES 9 Hours

ISO 9000&14000 standards-TQM Accreditation-NABL-JCAHQ-Quality manual-Quality-Quality Assurance in Hospital Sop’s- patient Orientation for total patient satisfaction – Environment Management Systems.

Unit -V: SERVICE QUALITY 9 Hours

Service Quality-productivity-Quality costs in service organizations. Quality management philosophies. Planning for quality- Creating quality culture-patient centered quality- Training for quality- Accreditation survey processes- Achieve a state of continuous readiness for Accreditation.

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Course outcomes:

 Demonstrate and understanding evolution of Quality Management.

 Ability to apply the skill of benefit of TQM, Implementation of Quality tools.

 Explore the skill and Application of process approach in the QM in Hospital department and assist in elimination of NVA.

 Analyzing the framework of importance of application of QA in hospitals and ISO certification.

 Explore and identity the implementation of NABH in hospitals by Gap Analysis.

Text Books:

1. S.K.Joshi-Quality Management in Hospitals Jaypee Brothers, 2008

2. Kunders, GD (2002) – Designing for Total Quality in Healthcare, Prism Books Pvt. Ltd, Bangalore.

References Books:

1. Total Quality Management of Hospital nutrition services. M Rosita Schiller, Ph.D, Karen Miller- Kovach, Mary Angela Miller, 2004.

Online Resources: 1. https://www.researchgate.net/publication/305639044_Total_Quality_Management_in _Healthcare 2. http://www.edx.org/course/improving-global-health-focusing-on-quality-and-safety 3. http://www.who.int/hrh/documents/en/quality_accreditation.pdf 4. http://www.cstimst.ac.in/conferences/resoures/FOCUS_2010/Dr.Sumitra

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Subject : HOSPITAL BIO-WASTE MANAGEMENT Program: MBA–

HEALTH CARE MANAGEMENT

Subject Code : Semester : IV

Teaching Scheme Examination Evaluation Scheme Lecture Tutorial Practical Credits University

Theory Examination University Practical Examination Continuous Internal Evaluation (CIE)- Theory Continuous Internal Evaluation (CIE) - Practical Total 3 0 0 3 40 60 100 Course contents: Unit 1 9 Hours

Hospital hazards: Meaning – Types – Impact on employees – General safety – Policies &

procedures for general safety, Work place violence – Hospital Hazards Management: Meaning - Need – Principles – Purpose – Materials management: Storage of hazardous materials and its inventory level, handling hazardous materials: methods, laws - Fire safety –

Procedure for evacuation

Unit 2 9 Hours

Hospital Acquired Infection: Types of infection – Common Nosocomial infections and their Causative agents – Prevention of hospital-acquired infection – Role of the central sterile supply department – Infection control committee – Monitoring and control of cross infection – Staff health – Prevention of needle stick injuries – Hospital Hygiene – Patient Safety

Biome dical Waste Manage ment: Meaning – Categories of biomedical wastes – Disposal of biomedical waste products – Incineration and its importance – Government Rules and Regulations – Standards for waste autoclaving, microwaving and deep burial – Segregation, packaging – Transportation and storage.

Human Waste Disposal and Sewage Disposal: Methods of disposal – Sewage Wastes: Meaning – Composition – Aims of sewage disposal – Decomposition of organic matter – Modern sewage treatment – Drawbacks of improper disposal of wastes – Solid and liquid – Effluent Treatment Plan.

Disaster manage ment: Definition, Types, Need for Disaster management, Disaster plan

formulation, Disaster Preparedness, Ambulance Management, Voluntary agencies and Government in disaster management, Organization of medical camps

Course Outcomes:

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1. Understand the influences of the institutional contexts in which documents are created, used and retained

2. Recognize the changing nature of the document over time and technology.

3. Have the basis on which to analyze the context in which documents are created, in order to evaluate the authenticity of the document, its value for retention, its likelihood of survival and its management for later use.

4. Evaluate, implement and manage both paper-based and computer-based health information systems

References Books:

1. Shahunthand Panekar V – First Aid, Vora Publication

2. First Aid Manual – Accident & Emergency, Vora Medical Pub 3. Park K. Preventive and Social medicine

Suggested Readings/ Online Resources:

1. Abbasi, S. A. (1998). Environmental Pollution and its Control. Cogent International, Pondicherry.

2. Abbasi, S. A. and Ramasamy, E. V. (1999). Biotechnological Methods of Pollution Control. Universities Press (India) Limited, Hyderabad.

3. Biomedical waste (Management and Handling) Rules, Ministry of Environment and Forestry (1998).

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Subject: Compensation and Benefits Manage ment

Teaching Sche me Examination Evaluation Sche me

Continuous Internal Evaluation Lecture Tutorial Practical Credits University

Theory Exam

University Practical

Exam

Theory Practical Total

3 0 0 3 40 - 60 - 100

Course Objectives:

1. To create learning about concepts related to compensation design and management; 2. To develop a perspective on how employee compensation and benefits may be

designed and administered for the delivery of business results;

3. To comprehend the significance of the regulatory framework in compensation and the need to remain compliant.

Course Content:

UNIT-I 9

Hours

Concept and Context

1. Role of Compensation and Rewards in Organization 2. Business Considerations in Compensation Management 3. Economic and Behavioral Issues in Compensation

4. Framework of Strategic Compensation Management and Total Reward

UNIT-II 9

Hours

Compensation Structure and Differentials

 Elements of Compensation Design

 Institutional Mechanism for Wage Determination

 External Alignment in Compensation : comparing Jobs and Pay for External Competitiveness

 External Equity and Pay Surveys

 Job Evaluation: Understanding Internal Alignment in Pay Design  Designing a Pay Structure, Components of Pay

UNIT-III 9

Hours

Regulatory Framework of Wage and Salary Administration

 The Wage Law –aims and objectives, provisions, compliances

Wage Concepts and Definition of Wages Under Various Labour Legislation

 Social Security Law – aims and objectives, provisions, compliances, penalties, and government machinery (Provident Fund Act, Gratuity Act & Payment of Bonus Act)

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 The Income Tax Act – Implications for Compensation Design

UNIT-IV 9

Hours

Employee Benefits, Incentives and Pay Restructuring

 Employee Benefits : meaning, types and administration  Design of Performance-linked Reward System

 Pay for performance: Plans and concerns Allowances and Benefits

UNIT-V 9

Hours

Emerging Issues and Trends

 Fringe benefits

 Bonus, Profit Sharing and Stock Options

 Overview of Future Trends in Compensation Management  Special issues – ethical and gender related issues

Course Outcome:

 Relate compensation management to behavioral theories and concepts and within the wider context of human resources management

 Identify the internal and external environmental factors that have an impact on the pay structure of an organization

 To educate the students on the theoretical fo undations of reward and remuneration strategies in organizations.

 To explain to the students the issues in designing the reward systems, the methods and aims of different forms of payment systems; and

 To make students aware of the employers obligations under labor statutes governing wage and salary administration.

Text Books:

1. Dipak Kumar Bhattacharyya,Compensation Management, Oxford Latest Edition 2. Sinha & Sinha,Industrial relations and Labour laws Pearson

1. Milkovich, Newman, VenkatRatnam;Compensation Tata McGraw Hill Latest Edition 2. Kogan Page,Michael Armstrong Handbook of Reward Management Practices, Improving

Performance Through Reward Compensation Latest Edition

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Subject : Contemporary issues in Healthcare management Program: MBA –

Healthcare Management

Subject Code: Semester: IV Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practical Credits University Theory Examination University Practical Examination Continuous Internal Evaluation (CIE)- Theory Continuous Internal Evaluation (CIE) - Practical Total 3 0 0 3 40 60 100 Course Contents: Module 1: 9 Hours

To provide understanding and applicability to students regarding the contemporary issues in healthcare industry – Government’s role in healthcare management- various healthcare related schemes and policies made by the government.

Module 2: 9 Hours

To provide understanding and applicability to students regarding the contemporary issues in healthcare industry – II

To provide understanding and applicability to students regarding the contemporary issues in healthcare industry – III

To provide understanding and applicability to students regarding the contemporary issues in healthcare industry – IV

To provide understanding and applicability to students regarding the contemporary issues in healthcare industry - V

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Subject : Healthcare specialization project – II Program: MBA –

Healthcare Management

Subject Code: Semester: IV Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practical Credits University Theory Examination University Practical Examination Continuous Internal Evaluation (CIE)- Theory Continuous Internal Evaluation (CIE) - Practical Total 3 0 0 3 40 60 100