KidzaBuzz
®2016-2017
KidzaBuzz is a truly unique publication first published in 2007 by Bassendean mum of two Bec Hall. KidzaBuzz is focused on providing WA families with valuable savings and is the only family discount voucher book exclusive to WA. This will proudly be our tenth edition. KidzaBuzz is available in the traditional A5 paper booklet or digital version delivered by a mobile app. The good news is that for one low
price your business will be seen in both book and app making it so much easier to reach families with fantastic offers. With over 350 money saving vouchers divided into 10 sections, KidzaBuzz offers great value to everyone in the family at businesses across Perth, South West and greater WA. Vouchers have never been easier to redeem with no hard work at all for you to do, just greater chances for your business to reach more customers.
KidzaBuzz is published each year in mid-September and all vouchers are valid for 13 months making them redeemable until 31 October the following year. KidzaBuzz retails at the very affordable price of only $25.00 and represents great value. Many of the vouchers will save customers more than the price of the book, just one voucher redemption can make it worth the purchase price. We feel very confident that by offering the convenience of either book or app KidzaBuzz sales and activity will greatly increase. We are proud that our rates are very affordable so that we can offer a low cost channel to get your business immediately into the hands of your target audience – WA families.
KidzaBuzz is a very proud supporter of Radio Lollipop and Community Cinemas, we look forward to another year of association with these two well-established charities.
Advertising
Advertising Availability
Premium positioning is available for full and half page full colour advertising, with a maximum of 24 pages available. This is a great way to boost the impact of voucher advertising, which is offered as one colour within the relevant section.
We also offer advertiser’s monthly banner adverts on the KidzaBuzz web site. Limited to 8 banners, this is a great way to promote exclusive offers and your business.
Target Market
KidzaBuzz targets families with great discounts for babies, toddlers and school age kids. Plus, the adults can enjoy a special section just for them!
Section Headings
• Aqua Kidz • Fun & Physical • Visit the Animals • Getaways • Lights, Camera, Action • Happy Birthday to Me! • Toys, Gifts & Services • Dress the Family • Eats & Treats • For the Grown Ups
Advertising Rates
Inside Front Cover $1650 Inside Back Cover $1650 Full Page Advert $1250 Half Page Advert $675 One Voucher $255 Two Vouchers $360 Three Vouchers $465 Four Vouchers (Full Page) $590 Prices include GST. 50% deposit due on booking with balance due on publication.
Advertising Specs
Ad Sizes
FULL PAGE ADVERTS
Bleed Size 158.5 wide x 220mm deep Trim Size 148.5 wide x 210mm deep Image Area 128.5 wide x 190mm deep Please adhere to these specifications to avoid losing any information in the gutter or off the page if too close to the trim.
HALF PAGE ADVERTS
Image Area 128.5 wide x 92mm deep If you have any queries about rates or how to supply your artwork please contact your KidzaBuzz representative.
Website Rotating Banner Ads
Take advantage of one of our rotating banner ads that will have a direct link to your website. A banner ad is not only a great way to promote your business but can also be used to offer special discounts exclusive to KidzaBuzz customers!
BANNER AD STYLE AVAILABLE:
Rotation banners are restricted to 8 only $88 per month inc GST Time of banner rotation is 5 seconds.
Artwork
Supplying your Artwork
Advertising pages
• The most preferable formats are Adobe Acrobat PDF, JPEG, TIFF or EPS Images. Must be 250dpi or higher (lineart must be 600dpi or higher). All colours must be CMYK.
• Full and half page adverts are preferably supplied by the client, however if production is required a fee of $110 inc GST is applicable. All logos, pictures and text the client wishes to see in their ad must be supplied correctly as well as any preferred colours, fonts or styles. • All text should be checked thoroughly. KidzaBuzz includes two author’s amendments at no
extra charge, additional changes after this will be charged at $22 inc GST per amendment.
Banner ads
• The most preferable options for supplied banners are .GIF or .JPEG. formats. Animated .gifs are permitted.
• Banner adverts are preferably supplied by the client, however if production is required a fee of $66 incl GST is applicable. All logos, pictures and small amount of text the client wishes to see in their ad must be supplied correctly as well as any preferred colours, fonts or styles.
Voucher pages
• Vouchers are designed free of charge with business logo and text supplied by the client. • Logos for the voucher pages are preferred in either full colour eps format (vector file) or a
tiff or jpeg file no smaller than the size it will appear on the voucher. However if this is not possible, design will have to make the appropriate changes to your logo. Artwork supplied in the form of business card or letterhead can not be enlarged (for clear images), however we can scan and reduce images so please take care when choosing the media supplied. • All text should be checked thoroughly. KidzaBuzz includes two author’s amendments at no
Artwork Sample
Front of Voucher
• Colour logo to fit 5mm from top of voucher.
• Max 2 lines of text (20 words) and 1 line of disclaimer/T&Cs (12 words). • Max 3 word basic offer.
Stub of Voucher
• High resolution logo.
• Max of 6 bullet points (40 words).
• Max of 4 lines of contact details. eg. address, ph/fax, email & web address.
Back of Voucher
• High resolution logo to fit 5mm from top of voucher.
• Max 4 lines of text. Either 4 lines of contact details or 4 lines of shop listings or opening times. Address details are helpful if the voucher has been detached from the book already.
Terms
KidzaBuzz does not make any specific performance guarantees and reserves the right to change the specifications at any time. All advertisers will be notified of any changes with 30 days notice.
Stub of Voucher Front of Voucher
Back of Voucher
Distribution
KidzaBuzz books are printed and ready for sale in September each year, so too is the App (delivered by a mobile device). Thousands of pre-orders are placed by Government & Corporate organisations who distribute the books & apps through their own networks. KidzaBuzz books carry bar codes whilst apps have their own unique code word relating to the organisation which in turn makes inventory management and tracking of sales easier.
Fundraising
Over the past nine issues KidzaBuzz has proven to be a popular fundraiser for schools, day care centres, playgroups, sporting or social clubs with 25% from the $25 sale price retained by your group. With a generous 25% return, low price and 13 months of savings, it’s so easy to sell. KidzaBuzz is a fabulous fundraising option.
Individual sellers are also most welcome so if you’re looking for extra cash and you’ve got family and friends who you know will benefit from a KidzaBuzz book we’d love to hear from you.
For further information please contact Fundraising Manager Michelle Crofts on 0418 939 205 or email [email protected]
Enquiries to Bec Hall Ph 0407 385 075 Fax 9379 9754 Email [email protected] PO Box 350 Bassendean WA 6934
