Gettingtoknowyouintropresentation[1].ppt

(1)

(2)



Students will conduct research for a marketing

handbook



The handbook will contain descriptions and pictures

of each of the marketing functions



Also legal and ethical issues of each function.



After the individual rough drafts are complete team

members will compare to develop a final draft for

the team.



After completing the final draft, each team will send

its work electronically to a college marketing

professor.



The professor will select the best, most accurate

marketing handbook

(3)



Each team member will make a visual

explanation of the six marketing functions

along with an example of an ethical and legal

issues associated with each function.



Deliverable:



PowerPoint



Publisher brochure



Word handbook



Video



Audience:

(4)



What are the six marketing functions?



What are the ethical issues of the six

marketing functions?



What are legal issues of the six marketing

(5)



Driving question?

(6)



Where will they need additional help?



Be specific when describing what to research.

For example, define each of the six functions,



Software, some students will not be

knowledgeable in all the software that will be

used.

(7)



Suggestion:



Have students break into ten groups and spend

20 minutes researching the Key Points on page

5-51. Have each group present no more than a

five minute informal presentation of each key

point.



Discussion questions:



Give an example of each of the six marketing

(8)



Provide sources for pictures of each marketing function



Magazines



_{Internet/printer}



Research an ethical and legal issue for each function (in

case students cannot find them)



Contact the marketing professor at the local college



Ask professor if he could communicate via group email or

professional task sheet so that the class understands where the

task is coming from



Ask if HSB students could present their handbook to college

students



Coordinate school technology resources such as computer

usage, video equipment, software resources (PowerPoint,

Publisher, Movie Maker, etc.)



Research web sites where students can find examples of

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Week

Day

Pre-Planning Activities

Learning Outcomes

Project Status

Briefing

Checkpoint

1 Aug. 25-26 Contact the marketing professor at the local college

Ask professor if he could communicate via group email or professional task sheet so that the class understands where the task is coming from

Ask if HSB students could present their handbook to college students

Orientation: Class Rules, Regulations, and Expectations Overview of Student

Organization

1 Aug. 27-28 Provide sources for pictures of each marketing function (have students bring in magazines for extra credit)

– Magazines – Internet/printer

1 Aug. 29-Sept. 2

In addition to group contracts, set up class contracts for the semester

(10)

2 Sept. 3-4 a. Define the following terms: marketing and marketing concept.

b. Identify marketing activities. c. Categorize items that are marketed. d. Explain where marketing occurs.

e. Explain the elements of the marketing concept. f. Explain the role of marketing in a private enterprise

system.

g. Describe ways in which consumers and

businesses would be affected if marketing did not exist.

h. Explain how marketing benefits our society.

Marketing and Its Importance (p. 5-12) Marketing Functions (p. 5-14) Channel Management (p. 5-16) Marketing-Information Management (p. 5-18)

Pricing (p. 5-20)

Product/Service Management (p. 5-22) Promotion (p. 5-24)

Selling (p. 5-26)

Legal Considerations in Channel Management (p. 5-28)

Regulation of Marketing-Information Management (p. 5-30)

Legal Considerations in Pricing (p. 5-32)

Consumer Protection (p. 5-34) Regulation of Promotion (p. 5-36) Selling Regulations (p. 5-38) Ethics in Channel Management (p. 5-40)

Ethics in Marketing-Information Management (p. 5-42)

Ethics in Pricing (p. 5-43)

Ethics in Product/Service Management

(p. 5-45)

Ethics in Promotion (p. 5-47) Ethics in Selling (p. 5-49)

Don’t Be Such an Oxymoron: Start-Up

2 Sept. 5-8 a. Define the following terms: channel management, marketing-information management, pricing, product/service management, promotion, and selling.

b. Explain the purposes of each marketing function. c. Describe the importance of each marketing

function to marketing.

d. Explain the interrelationships among marketing functions.

(11)

3 Sept. 9-10 a.

Define the following terms: channel, channel intensity,

channel length, distribution patterns, exclusive

distribution, selective distribution, and intensive

distribution.

b.

Explain how channel members add value.

c.

Discuss channel functions (e.g., information,

promotion, contact, matching, negotiation, physical

distribution, financing, and risk taking).

d.

Explain key channel tasks (e.g., marketing, packaging,

financing, storage, delivery, merchandising, and

personal selling).

e.

Describe when a channel will be most effective.

f.

Distinguish between horizontal and vertical conflict.

g.

Describe channel management decisions (i.e.,

selecting channel members, managing and motivating

channel members, and evaluating channel members).

h.

Explain channel design decisions (i.e., analyzing

customer needs, setting channel objectives,

identifying major alternatives—types of intermediaries,

number of intermediaries, responsibilities of

intermediaries).

i.

Discuss the relationship between the product being

distributed and the pattern of distribution it uses.

Don’t Be

Such an

Oxymoron:

Handbook

Development

Rough Draft of

(12)

3 Sept. 11-12

a. Define the following terms: marketing information, marketing-information

management system, and marketing research.

b. Describe the need of marketing information.

c. Classify types of marketing information as primary or secondary.

d. Describe the types of information marketers should obtain.

e. Categorize internal sources of marketing information.

f. Discuss external sources of marketing information.

g. Explain why marketers should collect information.

h. Describe the characteristics of useful marketing information.

i. Describe reasons that marketers need to gather accurate information.

j. Explain the functions of a marketing-information management system.

k. Contrast marketing research with a marketing-information system.

l. Describe the use of a marketing-information system.

m. Explain the benefits of a marketing-information management system.

n. Discuss the requirements of a marketing-information management system.

o. Explain the role of marketing-information management in marketing.

(13)

4 Sept. 15-16

a.

Describe the characteristics of

effective pricing.

b.

Explain what is being priced when

prices are set for products.

c.

List factors that affect a product’s

price.

d.

Describe how pricing affects product

decisions.

e.

Explain how pricing affects place

(distribution) decisions.

f.

Describe how pricing affects

promotion decisions.

g.

Explain pricing objectives.

4 Sept. 17-18

a.

Define the term product/service

management.

b.

Explain who is responsible for

managing products/services.

c.

Describe the benefits of

product/service managing.

d.

Describe the phases of

product/service managing.

e.

Describe factors affecting

product/service managing.

f.

Explain the role product/service

management plays in marketing.

4 Sept. 19-22

a.

Define the term promotion.

b.

List users of promotion.

c.

Describe the benefits of using

promotion.

d.

Describe the costs associated with

the use of promotion.

e.

Describe types of promotional

objectives.

f.

Discuss the relationship of promotion

and marketing.

Don’t Be Such an

Oxymoron: Finale

(14)



Local community college or university



Local merchants and industries that can

share with class



how they perform each of the six marketing

function



What ethical issues they have to address with

each function



What legal issues they have to comply with to