Enterprise Partner Program Guide: Lorem ipsum sentertant, constri ocupimus
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BLACKBERRY
ENTERPRISE
BlackBerry Enterprise Partner Program: About the BlackBerry Enterprise Partner Program
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Why join the BlackBerry Enterprise Partner Program?
With the BlackBerry® Enterprise Partner Program your company can gain access to
industry-leading resources in development, marketing and training that help you expand your business opportunities and realize your full potential. It’s a new kind of structure built to power your ideas and deliver a new level of success.
The BlackBerry Enterprise Partner Program is designed to minimize barriers to your development of applications and solutions, for use on BlackBerry® devices and/or with the
BlackBerry® Mobile Device Management (MDM) solution, by:
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Providing targeted content that is applicable to you›
Raising awareness of available support and training offerings›
Granting access to the hardware and software that you needWho can join the BlackBerry Enterprise Partner Program?
The BlackBerry Enterprise Partner Program is open to all organizations that are providing applications and services that enhance the value of the BlackBerry® solution.
Typical organizations that the program is designed to appeal to are:
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Independent Software Vendors (ISV’s) who are focused in the enterprise space›
Corporate Developers who are building non-commercial solutionsAbout the BlackBerry
Enterprise Partner
Program for Developers
For information about the BlackBerry Enterprise Partner Program including the program structure, program eligibility requirements and benefits, as well as the enrollment process, this Program Guide is a valuable resource. This Program Guide will be updated with program changes and important information but to stay current on all program updates, visit BlackBerry Enterprise Partner Program at
partner.blackberry.com on a regular basis.
To join, visit the BlackBerry Enterprise Partner Program home page at
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How does the program work?
There are three program tiers in the BlackBerry Enterprise Partner Program. Each of the tiers has no membership fee however some program offerings will be available at an additional cost. Further details on the program offerings can be found in the Program Offerings section of this document.
Membership Term
Your membership in the BlackBerry Enterprise Partner Program does not require annual, or any other term, renewal. Membership in the program is subject to terms and conditions that if violated could result in termination with notice. You are entitled to terminate your membership at any point.
BlackBerry Enterprise Partner Program: About the BlackBerry Enterprise Partner Program
How does the new program differ from BlackBerry Partners for Enterprise? New and Enhanced program offerings:
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Device Discounts›
BlackBerry 10 Operating System Software›
BES12 Discounted Licenses›
BlackBerry Certification VouchersNew ways to promote your partnership with BlackBerry:
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Enterprise partner logos›
Enterprise Marketplace RegistrationAs the BlackBerry Enterprise Partner Program has additional requirements for obtaining membership your account has not been automatically transferred over to our new program. As part of our launch activities we sent a communication to the primary contacts for all partners in our program. This communication contained instructions about registering for the new program. If this communication was overlooked then we would encourage you to follow the instructions for registering as they are listed in this document.
Email Communications
Prior to the launch of this program we sent out a communication to all the contacts in our program in order to confirm their desire to opt-in to our email communications. If you declined or did not respond then we will have sent no additional program communications. If you wish to re-enroll for email communications please visit the Enterprise Partner Newsletter section of our website.
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Program
Enrollment
Requirements
Silver
Gold
Platinum
Complete and Maintain
Partner Profile Required Required Required Execute a Non-Disclosure
Agreement (NDA) Not Required Required Required Promote your Enterprise
Partner Program Membership on your organizarion’s website
Required Required Required
Enterprise Marketplace
Submission Not Required Required Required
Program Eligibility
Requirements
Program eligibility requirements are based on meeting the Program Enrollment Requirements as outlined below.
Partners will enter the BlackBerry Enterprise Partner Program at the Silver tier upon initial Enrollment. Partners will then be eligible to advance to the Gold tier based on meeting one or more of the requirements noted in the Tier Eligibility Requirements. The Platinum tier is by invitation only and as such no requirements are listed.
About the Tiers
The program tiers are designed to meet your needs no matter where your solution falls in the maturity scale.
Silver: This tier requires very
little from you in order to qualify. Partners in this category would typically be those that are new to the BlackBerry® ecosystem.
Gold: This tier requires that you
have an offering that is already commercially available and has met with success in the marketplace.
Platinum : This tier is for partners
that bring strategic value to the
BlackBerry ecosystem.
Tier
Eligibility
Requirements
Silver
Gold
Platinum
Customer References N/A 5 N/A Solutions Supporting
BlackBerry 10 N/A 3 N/A
Unique Applications
Supporting BlackBerry 10 N/A 4 N/A Unique Applications for
the Secure Work Space N/A 4 N/A
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Program Enrollment
Requirement Definitions
Complete Your Partner Profile It is important for us to know a little bit about both your organization as well as the contacts within it that will be interacting with us. This information helps us to customize content to your needs; to better engage with you; and to understand what your organization is bringing to the BlackBerry ecosystem. We ask that you not only provide this information upon registration but also to notify us when changes occur.
Execute a Non-Disclosure Agreement (NDA)
Non-Disclosure Agreements (NDA) are designed to protect the exchange of confidential information between two or more parties. As part of the program there may be occasions where sensitive information, such as pre-release software, will be offered to you as a benefit of your membership. Prior to this exchange we ask that an NDA be in place.
Enterprise Partner Program Membership The partnership that we have with each of our program members is very important to us and we want to promote that partnership through offerings like the Enterprise Marketplace (subject to terms and conditions).
We feel that it is equally important that you promote your membership in the BlackBerry Enterprise Partner Program, on your organization’s website, through the use of your Enterprise Partner Logo as well as describing your BlackBerry offerings. Enterprise Marketplace Submission The Enterprise Marketplace is our mutual opportunity to highlight your organization’s application(s) or service offering(s) to current and prospective customers. Ensuring that you have an up-to-date solution profile is critical to our success in matching a customer need to a partner offering. While we would encourage you to maintain this profile proactively we may periodically perform a review of any Enterprise Marketplace profile to ensure accuracy.
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Tier Eligibility
Requirement Definitions
Customer References
Customer references highlight success with the BlackBerry solution and spotlight the innovative ways you and your customers work together. Submitting a customer reference means providing the name, company and contact information of a customer who is willing to provide a reference about their experience with using your application and services with the BlackBerry solution.
›
Before submitting a customer reference you must ensure that you havepermission from your customer to use them as a reference as they may be contacted to verify that they have agreed to participate.
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All customer references are required to be companies that are legallyindependent of the Member organization submitting the reference. This ensures independent, third-party validation of all references.
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The same customer company can be used for more than one customer reference as long as each individual reference is for a different, unique project, and you provide a different customer contact.Solution(s) and Services Supporting BlackBerry 10
A solution or service that supports BlackBerry 10 can include, but is not limited to, the following:
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Middleware›
Outsourced Help Desk›
Managed Services›
Other examples to comeApplication(s) Supporting BlackBerry 10 These applications should be available for BlackBerry 10 devices and be focused on business and productivity needs. Typically they will be deployed to the Work Space via the BlackBerry Enterprise Service. In some instances they could also be available in the BlackBerry® World™ storefront.
Application(s) Supporting Secure Work Space for iOS or Android
With BlackBerry Enterprise Service 10 customers can manage applications not only on BlackBerry 10 but also iOS® and
Android™ through our Secure Work Space. Secure Work Space is a containerization, application-wrapping and secure connectivity option that delivers a higher level of control and security to iOS and Android devices.
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Sales and Marketing
BlackBerry Enterprise Partner Program Newsletter
Learn about the latest BlackBerry news delivered direct to your inbox. This newsletter will focus on the topics that matter most to you helping you cut through the clutter.
Silver Members: Partner Newsletter is available on an opt-in basis.
Gold Members: Partner Newsletter is available on an opt-in basis.
Platinum Members: Partner Newsletter is available on an opt-in basis.
Enterprise Partner Logo
We are proud of the value our partners bring to the BlackBerry ecosystem, and as a result want you to be able promote your BlackBerry Enterprise Partner Program membership through the use of a partner logo.
Silver Members: Enterprise partner logo is available.
Gold Members: Enterprise partner logo is available.
Platinum Members: Enterprise partner logo is available.
Program Offerings
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Product Access
Device Discounts
We understand that it is important for you to have access to the right devices in order to develop; test; and showcase your applications and solutions. That said, it’s not always cost effective to purchase devices either on contract through a wireless provider or at off-contract pricing. For that reason, we want to offer you special pricing on off-contract (unlocked) BlackBerry devices. These devices are the same in-market devices that are available to the general public and your customers. This program is only available to partners located in the United States, Canada, the United Kingdom, France, and Germany.
Silver Members: Device discounts are
available for in-market devices. Quantities will be limited.
Gold Members: Device discounts are
available for in-market devices. Quantities will be limited.
Platinum Members: Device discounts are
available for in-market devices. Quantities will be limited.
BlackBerry 10 OS Software In developing and testing your
BlackBerry 10 compatible applications, it is important that you have access to the same device software that your customers are using.
Silver Members: Access to publically
released software is included in this level.
Gold Members: Access to publically
released software is included in this level. Access to pre-release software may sporadically be included in this level subject to additional terms.
Platinum Members: Access to publically
released software is included in this level. Access to pre-release software may sporadically be included in this level subject to additional terms.
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Device Loaners
We know that when you’re developing your application or solution there are times when you need access to an actual physical device for your development and testing activities. At the same time we also know that it can get quite costly to purchase a separate device for each and every smartphone model. The Device Loaner Program helps you ensure that you have the tools you need for development and testing on BlackBerry. This program gives you access to all recent in-market BlackBerry smartphones.
This program is only available to partners located in the United States, Canada, and most European Union countries. For program members in these regions you can borrow up to 10 devices at a time for up to 60 days.
Silver Members: The Device Loaner
Program is available at no additional cost. This tier has access to in-market devices only.
Gold Members: The Device Loaner
Program is available at no additional cost. This tier has access to in-market devices only.
Platinum Members: The Device Loaner
Program is available at no additional cost. This tier has access to in-market devices only.
BlackBerry Enterprise Service Evaluation We recognize that those partners who are developing applications or solutions that utilize our MDM software may find that the cost of obtaining software and licensing can be quite high. For that reason we offer you the chance to purchase a not for resale evaluation version of our MDM software for a fraction of the market cost.
Silver Members: BlackBerry Enterprise
Service 10 software, with either BlackBerry 10 licenses or BlackBerry 10 and Secure Work Space licenses, is available at an additional cost.
Gold Members: BlackBerry Enterprise
Service 10 software, with either BlackBerry 10 licenses or BlackBerry 10 and Secure Work Space licenses, is available at an additional cost.
Platinum Members: BlackBerry Enterprise
Service 10 software, with either BlackBerry 10 licenses or BlackBerry 10 and Secure Work Space licenses, is available at an additional cost.
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Support and Training
Product and Service Webinars
On a regular basis we will deliver webinars that keep you up to date on the latest offerings from BlackBerry. This will ensure that you have the knowledge you need to speak authoritatively about BlackBerry products as it pertains to your own offerings. They will also give you an opportunity to interact directly with our product experts that will be speaking about our offerings.
Silver Members: Webinars are available but
may require an NDA in some cases.
Gold Members: Webinars are available;
NDAs will already be filled out at this level.
Platinum Members: Webinars are
available; NDAs will already be filled out at this level.
BlackBerry Certification
The BlackBerry 10 Certification Program is an industry standard in excellence that is designed to validate your level of skill and knowledge of specific BlackBerry 10 and BlackBerry Enterprise Service 10 products and services. BlackBerry 10 Certification can help set you apart in the competitive world of mobile devices and mobile device management.
BlackBerry Certification is available for the following roles:
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Certified BlackBerry 10 Support Specialist›
Certified BlackBerry 10 Helpdesk Specialist›
Certified BlackBerry Enterprise Service 10 System Administrator›
Certified BlackBerry Builder for Web Application Development›
Certified BlackBerry Builder for Native Application DevelopmentFor more details on the BlackBerry 10 Certification Program click here.
Silver Members: Receive 4 vouchers (per
calendar year) that will entitle you to take a certification exam at no cost.
Gold Members: Receive 4 vouchers (per
calendar year) that will entitle you to take a certification exam at no cost.
Platinum Members: Receive 8 vouchers
(per calendar year) that will entitle you to take a certification exam at no cost.
BlackBerry Training
BlackBerry Training is available in both Instructor-Led and Web-Based formats. Web-Based training is free of charge and covers focal areas such as smartphones; BlackBerry 10 software; and BlackBerry Enterprise Service 10.
For more details on BlackBerry Training click here.
Silver Members: Web-based is free,
instructor-led training available through authorized vendors at full cost.
Gold Members: Web-based is free,
instructor-led training available through authorized vendors at full cost.
Platinum Members: Web-based is free,
instructor-led training available through authorized vendors at full cost.
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Support and Training
BlackBerry Partner Support Services With BlackBerry Partner Support Services (BPSS), you get direct access to BlackBerry experts and resources and can escalate calls to us whenever the need arises. You maintain – and strengthen – the relationship with your customer. Depending on your business model you can choose from Incident Based; Tier 2 or Tier 3 support.
If you have questions about the BPSS program then just send an email to our team at [email protected].
BPSS provides technical support of BlackBerry products such as BlackBerry Enterprise Service 10; BlackBerry handhelds; BlackBerry handheld/desktop software and BlackBerry produced applications (e.g. BBM™; BlackBerry Maps). This level of service will typically provide best effort support for 3rd party applications and no support for development of 3rd party applications.
Silver Members: BlackBerry Partner
Support Services is available at an additional cost.
Gold Members: BlackBerry Partner
Support Services is available at an additional cost.
Platinum Members: BlackBerry Partner
Support Services is available at an additional cost.
Partner Promotion
Partner Spotlight
The Partner Spotlight gives you the opportunity to promote your successes within our partner community. This offering is available through the BlackBerry Enterprise Partner Program website and will reach an audience that primarily consists of other BlackBerry partners.
Silver Members: Eligible for the
Partner Spotlight.
Gold Members: Eligible for the
Partner Spotlight.
Platinum Members: Eligible for the
Partner Spotlight. Enterprise Marketplace
The Enterprise Marketplace gives you the opportunity to promote your offerings to a wider audience than the Partner Spotlight. This offering is available through its own dedicated website and will reach an audience that primarily consists of other BlackBerry business customers.
Silver Members: Eligible for the
Enterprise Marketplace.
Gold Members: Eligible for the
Enterprise Marketplace.
Platinum Members: Eligible for the
Enterprise Marketplace.
Relationship Management
Business Development Manager The Business Development Manager is your key contact with BlackBerry and acts as an advocate for you.
Silver Members: Access to a Business
Development Manager is not available.
Gold Members: Access to a Business
Development Manager is not available.
Platinum Members: Access to a Business
Development Manager is included. Technical Advisor
While you are developing your application or solution there are a number of freely available resources to help you answer all of those little questions.
There may however be times where you have a specific question that requires you to work directly with the experts at BlackBerry. This is what the Technical Advisor offers through either a BlackBerry architecture or application development specialist.
Silver Members: Access to a Technical
Advisor is not available.
Gold Members: Access to a Technical
Advisor is not available.
Platinum Members: Access to a Technical
Advisor is included.
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Sales and Marketing
Silver
Gold
Platinum
Enterprise Partner Logo Yes Yes Yes
Partner Events Yes Virtual Yes Virtual and Live Yes Virtual and Live
Partner Newsletter Yes Yes Yes
Product Access
Device Discounts Yes Yes Yes
BlackBerry 10 OS Software Yes In-Market Yes Pre-Release and In-Market
Yes Pre-Release and In-Market Device Loaners Yes In-Market Yes In-Market Yes In-Market
BES12 Discounted Licenses
Software with BlackBerry 10 licenses is available at additional cost
Software with Secure Work Space licenses is available at
additional cost
Software with BlackBerry 10 licenses is available at additional cost
Software with Secure Work Space licenses is available at additional cost
Software with BlackBerry 10 licenses is available at additional cost
Software with Secure Work Space licenses is available at
additional cost
Support and
Training
Product and Service
Webinars Yes Yes Yes
BlackBerry Certification Yes 4 vouchers / calendar year Yes 4 vouchers / calendar year Yes 8 vouchers / calendar year
BlackBerry Training Web-Based is free Instructor-Led is available at additional cost Web-Based is free Instructor-Led is available at additional cost Web-Based is free Instructor-Led is available at additional cost
Offerings by Tier
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Are the benefits available in each Tier guaranteed?
The BlackBerry Enterprise Partner Program Requirements and Benefits structure is subject to change. The services that BlackBerry provides to members of the BlackBerry Enterprise Partner Program may vary depending on the program tier, member type and other factors set out in the Program Guide.
Interested parties should carefully review the specifics of the BlackBerry Enterprise Partner Program Guide prior to registration. Also note that the availability and delivery of program benefits is at BlackBerry’s sole discretion and may be subject to change. BlackBerry may make changes to the program benefits and Program Guide and will notify members accordingly.
Support and Training
(Continued)
Silver
Gold
Platinum
BlackBerry Partner
Support Services Available at additional cost Available at additional cost Available at additional cost
Partner Promotion
Partner Spotlight Yes Yes Yes
Enterprise Marketplace Yes Yes Yes
Relationship Management
Business DevelopmentManager No No Yes
Technical Advisor No No Yes
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Sales and Marketing
Partner Logo
Upon registration, we will assess your eligibility and provide the appropriate tier information and logo with your registration confirmation. Should you need to request another copy of your tier appropriate logo then please visit the Benefits page from the program website and fill out the request logo web form.
Partner Newsletter
Learn about the latest BlackBerry news delivered direct to your inbox. This newsletter will focus on the topics that matter most to you helping you cut through the clutter.
To take advantage of the offering simply opt-in either when registering for the program or from our home page.
Accessing Your
Program Benefits
Product Access
Device Discounts
To take advantage of this offering please visit the Benefits page from the program website and fill out the discounted BlackBerry 10 device request form. BlackBerry 10 OS Software To take advantage of this offering please visit the Benefits page from the program website and fill out the BlackBerry 10 OS software request form.
Device Loaner
To take advantage of this offering please visit the Benefits page from the program website and fill out the loaner BlackBerry 10 device request form. BES12 Discounted Licenses
To take advantage of this offering please visit the Benefits page from the program website and fill out the BES evaluation software request form.
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Support and Training
Product and Service Webinars Product and Service Webinars will not be available for the initial release of the BlackBerry Enterprise Partner Program. When available we will notify program members via the program newsletter (subject to your agreement to receive these communications) and will also make them available on the program website. BlackBerry Certification
To take advantage of this offering please visit the Benefits page from the program website and fill out the Certification discount request form.
BlackBerry Training
To take advantage of this offering please visit the Training & Certification page from the program website for further details. BlackBerry Partner Support Services To learn more about this offering and to request further information please visit the
Support Services page from the program website and fill out the request form.
Partner Promotion
Partner Spotlight
To take advantage of this offering please visit the Partner Spotlight page from the program website for further details. Enterprise Marketplace
To take advantage of this offering please visit the Benefits page from the program website for further details.
Relationship Management
Business Development Manager
You will be provided direct contact details for your Business Development Manager. Should you require more details please fill out the contact us request form from the program website.
Technical Advisor
You will be provided direct contact details for your Technical Advisor. Should you require more details please fill out the contact us request form from the program website.
Enterprise Partner Program Guide: Lorem ipsum sentertant, constri ocupimus
