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The amazing study! The effect of puffery in advertisement claims on perceived credibility, perceived truthfulness, attitude, and purchase intentions of Dutch and American consumers

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Academic year: 2020

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Figure

Table 1. Scores of the USA and the Netherlands on the culture dimensions of Hofstede (1980)
Figure 1. Conceptual research model.
Table 2. Research conditions 3x2x2 mixed between and within-subjects design
Table 3. Research conditions 3x2x2 mixed between and within-subjects design
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