Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2

(1)

Alcatel-Lucent Multiscreen Video Platform

RELEASE 2.2

The Multiscreen Video Platform is a modular multimedia solution that enables the delivery

of TV and video content to a broad range of connected devices. This solution targets service

providers, such as cable operators and Telcos, who want to reach more subscribers, devices and

locations with cost-effective video services. It offers a gateway to the next generation of pay TV,

a step beyond today’s cable TV and IPTV toward a future in which all video content can be

delivered to any screen.

• Enrich the user experience and build more valuable customer relationships by delivering

personal, seamless and social multiscreen video services

• Embrace open innovation that speeds time to market, boosts revenues and powers profitable

new media business models

• Optimize delivery by harnessing online technologies that reduce the cost of processing,

distributing and merchandising high-quality content

(2)

Alcatel-Lucent Multiscreen Video Platform | Release 1.0 | Solution Sheet 2

With the Multiscreen Video Platform, service providers can enrich the user

experience by providing video services to subscribers on PCs, smartphones, tablets,

hybrid set-top boxes and connected TVs. These services can incorporate live TV,

catch-up TV and premium video on demand (VoD). They can also include content

from third-party providers and Web services, as well as content made available

through syndication agreements. What’s more, they can provide connections to social

communities and cross-screen capabilities like device pairing and bookmarking. This

creates a more personal, seamless and social experience that spans every device.

Service providers who currently offer pay TV services (cable TV, IPTV) can use the

Multiscreen Video Platform to allow subscribers to access these services from any

connected device. The solution supports optimized ‘on-net’ delivery that can assure

quality of service to subscribers who are connected to service providers’ fixed or

mobile networks.

Service providers can also use the Multiscreen Video Platform to offer TV and video

services to new subscribers beyond their networks. Subscribers can access these

services from any broadband connection.

The Multiscreen Video Platform helps service providers differentiate from traditional

over-the-top (OTT) offers and become more attractive partners to content and

application providers by enabling them to meet the growing demand for anywhere,

anytime video. This is the key to boosting revenue, inspiring customer loyalty

and leveraging new business models that address the needs of the emerging

multiscreen market.

Strategic alliance: Alcatel-Lucent and thePlatform

The Multiscreen Video Platform combines the strengths of Alcatel-Lucent,

a leader in IP, IPTV and mobile media technologies and pioneer in applications

and services, and thePlatform, a leading provider of online video management

and publishing solutions.

Alcatel-Lucent contributes an unmatched multimedia solutions skill set and

knowledge gained through more than 60 IPTV and 45 mobile entertainment

solution deployments worldwide. thePlatform brings recognized leadership,

expertise and market insights relative to online video delivery. It also brings

more than 100 customer references from service and content providers,

including Comcast, Cox and Telstra.

The product of this strategic alliance is a proven, readily deployable solution that

enables service providers to deliver premium online content and a superior quality

of experience (QoE) to every connected device.

(3)

Figure 1. Multiscreen Video Platform architecture

Multiscreen Clients Clients • Storefront • Player • Community • Search Subscriber management

• End user information

• Subscription levels Content managment • Asset management • Workflow • Entitlements • Community • Advertising Commerce • Subscription packages • Rights deﬁnition • Pricing Offer management • Linear TV service

• Video service management

• Rights management • Account management Multiscreen CDN Multiscreen Cloud CDN • Streaming • Multi-source content routing • Hierarchical caching Head-end • Encoding/transcoding • DRM management • Origin servers

Solution architecture and components

The Multiscreen Video Platform is built on a modular architecture that can adapt

to any service provider environment. This architecture includes three key tiers:

• Multiscreen Clients, which present video services — such as live TV, catch-up TV

and premium movies — to end users for purchase and consumption

• The Multiscreen CDN, which encodes, encrypts, and stores live and on-demand

content and delivers it to end users through next-generation on-net CDN services

• The Multiscreen Cloud, which manages service offers, subscribers, commerce,

content assets and workflows

The solution combines a scalable, service-oriented architecture with agile

development practices. This combination can support sustainable subscriber

base growth, speed service introduction and streamline release cycles.

In addition, the solution offers deployment models that can accommodate

diverse provider requirements. Service providers can fully own and operate the

Multiscreen Video Platform or adopt a cloud-based approach that accelerates

service rollout, limits CAPEX and reduces risk.

(4)

Solution features

Feature Value to service provider Feature Value to service provider

Content workflow,

ingestion and processing • Can ingest any type of live feed-based or on-demand content and support multiple content formats, codecs, resolutions and bitrates

• Supports dynamic application of workflow services at ingestion, including geographic controls and content release and expiration dates

Content licensing and

transaction processing • Offers a flexible licensing model that can support a wide variety of premium video services • Lets users purchase content using many different

pricing models, including subscription, pay-per-view, VOD, rental and bundling

Content syndication and

rights sharing • Enables ingestion and sharing of content with partners or affiliates, even in other countries • Helps service providers enrich content catalogs by

enabling them to publish digital assets from partners or other third parties

• Can automatically propagate metadata updates to syndication outlets

• Can revoke sharing rights and reverse changes applied to assets or associated files during the syndication process

Advertising support • Supports pre- and post-roll in-stream video advertising • Can be integrated with traditional advertising systems,

such as banner and button ad systems, to support contextual ad insertion

Metadata editing and

management • Efficiently categorizes content to support a more personalized, differentiated user experience • Uses metadata to support enhanced search and

dynamic content publishing capabilities

Usage tracking and

reporting • Includes an enhanced reporting tool that provides detailed information about media publishing, consumer usage, user experience and transactions

Policy management and

enforcement • Supports use of content-specific policies to manage release and expiration dates, file retention rules, delivery modes, geographic restrictions and more

Community based services • Adds relevance, interaction and discovery to the user experience by supporting advanced community-based services such as tagging, favorites, send-to-a-friend, ratings, embedding and user profiles

End-user management, entitlement and authentication

• Offers comprehensive and customizable control over user accounts, authentication, media access and management

• Provides flexibility to manage users within the solution or through interfaces to external customer care and subscriber management systems

Client application and

user experience • Offers customizable graphical components for video players, release lists, category lists, navigation and search bars. Service providers can tailor these components to deliver superior user experiences on every device. • Opens up new content discovery, presentation and

playback opportunities through use of player development kit and download media manager Content security • Secures content with DRM mechanisms (including

Microsoft PlayReady, Adobe Flash Access and AES 128 encryption for Apple), stream encryption, content URL obfuscation, and tokenized content URL generation • Enforces strict access rules using advanced user

authentication and entitlement mechanisms

• Protects the interests of content rights holders while supporting many different business models and consumer usage scenarios

Content delivery • Delivers high-quality content and superior QoE with minimum bandwidth consumption using Velocix on-net CDN technology

• Can be integrated with global off-net CDN providers if required

• Offers compatibility with most popular adaptive streaming technologies, including Microsoft Smooth Streaming, Adobe Dynamic Streaming and Apple Live Streaming

(5)

Solution benefits

Challenge to service provider How the solution addresses the challenge Advantages of Alcatel-Lucent approach

Enrich the user experience • Offers advanced online video clients for a variety of connected devices, including PCs, tablets and smartphones

• Provides a flexible and adaptable solution that can connect and extend any existing TV platform to the online world

• Offers advanced content syndication and sharing capabilities that enrich service provider content portfolios and support publication to more outlets

• Increases QoE through delivery of personal, seamless and social multiscreen services

• Reduces risks with proven and reliable online and IPTV operations confirmed by unmatched customer references with major Telcos and cable operators

• Combines the strengths of recognized leaders in IPTV (Alcatel-Lucent) and TV Everywhere solutions (thePlatform)

Embrace open innovation • Provides a hosted solution that lets service providers retain control over content and leave metadata management to the cloud • Uses agile development and lean delivery to support continuous

adaptation to market and customer requirements

• Provides comprehensive REST APIs and toolkits to support third-party integration

• Enables service providers to securely expose key assets to content providers, advertisers and other trusted partners

• Leverages the cloud to speed time to market and reduce capital expenditure

• Streamlines feature development and eliminates lengthy release cycles

• Makes it easy for service providers to integrate with third parties, create compelling client portals and enhance playback performance • Facilitates development of new business models covering B2B content

syndication, advertising, commerce and TV Everywhere Optimize content delivery • Combines local head-end, content processing and on-net CDN

capabilities to streamline the delivery of high-quality content • Ensures that content delivery is compatible with all digital media

business models, including download-to-own or rent, VoD and free-to-view

• Supports popular adaptive streaming technologies for every connected device, including offerings from Apple, Microsoft and Adobe

• Offers superior quality of service (QoS), cost optimization and bandwidth use compared to solutions that use off-net CDNs • Provides the same superior video quality and fast download speeds

no matter how users choose to access their favorite content • Ensures that content is always delivered using the streaming

(6)

Let us help you

Alcatel-Lucent backs the Multiscreen Video Platform with an experienced Services organization

that has unique, in-depth knowledge of B/OSS, system design and process integration. Our

integration specialists can help you at every stage of your multimedia project lifecycle, from

consulting and design through solution integration, deployment, operation and maintenance.

We can work with you to identify, deploy and configure your ideal multiscreen enablement

infrastructure — and ensure that you get the best possible value from your media investment.

For more information on Alcatel-Lucent Services, visit:

http://www.alcatel-lucent.com/wps/portal/Services

Learn more

Alcatel-Lucent offers the Multiscreen Video Platform as part of a portfolio of multimedia solutions that enable network

providers to deliver seamless, personalized multiscreen experiences to subscribers. These solutions help service providers

create value through innovative business models and relationships with advertisers and content providers.

For more information on Alcatel-Lucent multiscreen solutions,

visit: http://www.alcatel-lucent.com/multiscreen-video-platform

For more information on Alcatel-Lucent multimedia solutions,

visit: http://www.alcatel-lucent.com/multimedia

www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright © 2011 Alcatel-Lucent. All rights reserved. M2011111171 (November)