T h e A v e n u e W e b b G i n

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AT l A n TA , G e o r G i A

As one of top 10 largest U.S. MSAs, Atlanta is a modern, vibrant city with a desirable population segment with higher income, well-educated families living and working in a concentrated area. The city’s rich history and top attractions – which range from outdoor adventures on Stone Mountain, thrilling sports teams like the Atlanta Braves and the Atlanta Falcons, as well as a thriving cultural scene – attract 37 million visitors each year.

Located in Gwinnett County, a bedroom suburb of Metro Atlanta, and the 15th largest school system in the U.S., The Avenue Webb Gin is the premier shopping destination for the young families that comprise this lively community. A dynamic mix of national retailers, select local merchants and a variety of restaurants make The Avenue Webb Gin a hub of constant activity and an outstanding place to work, play, dine and shop.

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With 333,795 square feet of high-quality shopping and dining, plus 17,212 square feet of office space, this outdoor fashion center is populated by a specialty mix of apparel, accessories and home retailers as well as a strong variety of casual and fast casual restaurants.

Located within the Atlanta MSA, The Avenue Webb Gin is an open-air, mixed-use shopping destination serving a consumer base within a populous trade area comprised of Lawrenceville, Snellville, Lilburn, Loganville, Grayson and Gwinnett County.

The Avenue Webb Gin’s primary customer demographics are highly desirable – young, higher income consumers with families. Nearly half of the residents have children under the age of 18, and more than 40 percent of the residents have incomes of $75,000+. Twenty-six percent of the population is less than 14 years of age, highlighting the strength of children and juniors in the market.

Gwinnett County Public Schools is the largest school system in Georgia and the 15th largest in the U.S. with an estimated enrollment of 162,000 students. Within the immediate vicinity of The Avenue Webb Gin are 10 public high schools with a student enrollment of more than 20,000.

Home to leading Fortune 500 companies like AGCO Corporation, Primerica and Cisco Systems, Gwinnett County offers invaluable opportunity for corporate headquarter and regional office locations and has been named among America’s “Hottest Cities for Business Relocation and Expansion” by Expansion Management magazine.

There are 80,492 daytime employees within the primary trade area. Of that, 67 percent are white-collar workers with 66 percent having some college education or higher.

projecT locATion TrAde AreA dAyTime populATion SiTe FAcTS eSTimATed populATion 2012 390,818 2017 420,583 2022 421,583 10-year growth 8.0% eSTimATed houSeholdS 2012 133,052 2017 143,822 2022 144,270 10-year growth 8.4%

AverAGe houSehold income

2012 $76,961

2017 $86,446

2022 $95,431

10-year growth 24.0%

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The Avenue Webb Gin

Discover Mills Mall

Mall of Georgia

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a e r i a l v i e w

scenic highw

ay

webb gin house road

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I.O. METRO

UNIVE RSITY OF PH OENIX

RETAIL

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RETAIL

M AX MUS CL E RETAIL

DSW SHOES

KIRKLAND’S

TED’S MONTA_GRILL_NA

RED

ROBIN

CHARMING CHARLIE PIZ_ZER IA VEN_TI VICTORIA’S SECRET

GAP

AMERI CAN EAGLE OUTFI TTERS

LOF

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AIL

JUSTIC E NEW YO RK & CO. CHICO ’S WHITE HOUSE | BLACK MARKE T PETER’ S PATH STRIDE RITE SMITH ’S GYMBOR EE YANKEE CANDLE NATUR AL BOD Y SPA & S HOP 10TEN NAIL S ALON CL_AIR E’S AÉR OP OS TAL_E MGMT OFFICE ORIGIN S KAY JEWELE RS COLDW ATER CREEK LONG HORN STEAKH OUSE JOS. A. BANK BRAVU RA

BARNES &

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ROMANO’S MACARONI GRILL KAMPAI SUSHI STEAK TAPAS CART ER’S LE ARNI NG EXPR ES S T OYS THE L ITT LE G YM LE NSCR AF TE RS DO C GR EEN’ S FIFTH THIRD BANK GARY’S BISTRO WILD WING CAFÉ A&J JEWE LERS HONE YB AKED H AM SL EE P NU M BE R BY SE LE CT C OM FO RT GWINNETT HUMANE SOCIETY MEN’S WEARH OUSE JUST_KID S DEN TIST_RY THE PURPL_LADYBUG _E

GENE SI S SAL ON LIBERTY MUTUAL

CHILI’S

GRILL & BAR

PACSUN CRAZY 8 PEACHWAVE FROZEN YOGURT FRANCESCA’S COLLECTIONS BONEFISH GRILL

ANCHORS

RESTAURANTS

RETAIL

OFFICE

WHICH WICH SUPERIOR SANDWICHES SUNGLASS HUT EDWARD JONES

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A n c h o r S :

Barnes & Noble (26,533 sq. ft.) DSW Shoes (16,000 sq. ft.) GAP (17,461 sq. ft)

10Ten Nail Salon Aéropostale

American Eagle Outfitters Bravura Carter’s Charming Charlie Chico’s Claire’s Coldwater Creek Crazy 8 Edward Jones Fifth Third Bank Francesca’s Collections Gymboree I.O. Metro Jos. A. Bank Justice Kay Jewelers Kirkland’s

Learning Express Toys

LensCrafters LOFT Max Muscle Men’s Wearhouse

Natural Body Spa and Shop New York & Company Origins

PacSun Peter’s Path Portrait Innovations

Smith’s

Solar Dimensions Tanning Salon Stride Rite

Sunglass Hut Tailgating Alley Venetian Nails Victoria’s Secret

White House | Black Market Yankee Candle

Just Kids Dentistry Liberty Mutual State Farm

University of Phoenix

S p e c i A lT y r e TA i l e r S :

o F F i c e :

The Avenue Webb Gin

Bonefish Grill Chili’s Grill & Bar Doc Green’s Gary’s Bistro HoneyBaked Ham Kampai Sushi Bar LongHorn Steakhouse

r e S TAu r A n T S :

Peachwave Frozen Yogurt Pizzeria Venti

Red Robin

Romano’s Macaroni Grill Ted’s Montana Grill Which Wich Wild Wing Cafe Total Size: 351,007 sq. ft.

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Two distinct benefits position

The Avenue Webb Gin as the customer-preferred shopping destination in the market. First is the special mix of high-quality retailers and restaurants; second is the unique shopping atmosphere created by careful attention to architectural and landscaping details. These principles are the focus of an integrated marketing campaign that communicates this message to consumers every day.

While some may believe “create an enjoyable shopping environment and they will come,” we choose to be certain and drive consumer traffic by telling them about it as well. And to us, that means investing the necessary resources to ensure our retail partners are successful and, more importantly, that our shared customer is happy.

| The Avenue Webb Gin

mArkeTinG philoSophy:

rAdio AdverTiSinG:

Radio communications provide store suggestions, additional rationale for shopping, and event details to further entice the customer to visit stores at The Avenue Webb Gin.

public relATionS:

“There is always something new going on at The Avenue Webb Gin.” It is this premise that drives our public relations efforts. Whether it’s a special event, a new store opening or the appearance of a new fashion trend, we are always talking to media and customers about what’s going on at The Avenue Webb Gin.

diGiTAl mArkeTinG:

The Avenue Webb Gin website provides messaging to drive consumers to the retail locations. While it lives graphically within the same marketing campaign, Facebook and Web serve as critical sources of consumer information about store mix, sales, events and location, while providing a link to retailer websites. Email and social media are also utilized to communicate special events, new store openings and other happenings at The Avenue Webb Gin.

reSeArch:

We recognize that the demographics and shopping behaviors of our customers are dynamic and ever-changing. Research is an integral part of our marketing efforts, allowing us to ensure advertising effectiveness and formulate insightful marketing strategies that are relevant to the consumer. We believe there is no substitute for genuinely knowing your customer.

FOCUS GROUP MYSTERY SHOPPER

SiGnATure evenTS:

Signature Events are key to solidifying the role of The Avenue Webb Gin in all aspects of shoppers’ lives. These events remind customers that The Avenue Webb Gin isn’t just about shopping – it’s about family get-togethers, meals, entertainment and celebrations that benchmark the year.

AN EXCLUSIVE NO COST REWARDS PROGRAM

 Special Offers & Exclusive Events

 Contests & Giveaways

 Surprise Perks BENEFITS: shoptheavenue.com THE AVENUE A-LIST JOIN STORE

DIRECTORY& Exclusive Offers

DIRECTIONS

Take I-285 East to I-85 North. Exit Pleasant Hill Rd (Exit 104), turn right (East). Go approximately 2 miles and veer right onto the ramp for Ronald Reagan Parkway (just past

Lowe’s). Exit Webb Gin House Road, turn left. Cross Scenic Highway 124. The Avenue Webb Gin will be on the left and right.

FOR MORE INFORMATION AND DIRECTIONS

Contact the Management Office 1350 Scenic Highway | Suite 356 Snellville, GA 30078 Phone: 770.978.5692 Fax: 770.978.5635

SHOPPING HOURS

Monday - Saturday | 10 AM - 9 PM Sunday | 12 PM - 6 PM

Ronald Reagan Webb Gin House Rd. Lawrenceville Lilburn Snellville Pleasant H ill Rd. Par kway 78 316 85 285 Grays on H wy. 124 20 Sc en ic H wy 124 Webb Gin Ho use Rd facebook.com/shoptheavenue shoptheavenue.com SHOPPING TIPS TRENDS & DEALS PRIZE GIVEAWAYS

facebook.com/shoptheavenue

THE AVENUE A-LIST DEAL ON THE GO

Text ALIST to 88500 for exclusive weekly savings and events.

New deals available each week. Standard text messaging rates apply.

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o u r m A n A G e m e n T p h i l o S o p h y

Our commitment is to creating community environments that are crafted for long-term growth. We recognize that the consumer is choice-driven with a desire for quality shopping, dining and entertainment all in one convenient location. Therefore, we specialize in managing multiuse destinations so that retail, recreation and business flow together, maximizing the synergies between lifestyle components to create an enjoyable atmosphere where customers can shop, dine, work and play.

Central to our philosophy is the desire to shape a destination of substance that’s responsive to the needs of both the market and the community. We create true gathering places by crafting an ideal mix of shopping, social and professional venues in a beautifully landscaped, architecturally pleasing and well-maintained environment. The combination of high-demand retail, restaurants and entertainment, which might also include Class A office space, educational facilities and service providers, delivers the ideal opportunity for customers and businesses to positively experience all that we have to offer. This is a proven formula for success for the consumer and business, helping to fulfill our mission of improving the quality of life in the communities we serve.

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