The Palm Beach Post
Palm Beach Daily News
Florida Pennysaver
La Palma
2 0 1 0
Advertising
Specs & Digital Output Guide
Ad Size Chart
(44" Web)
Column
Widths
Picas Inches1 Col... 9p3.6 ...1.55
2 Col... 19p5.28 ...3.24
3 Col... 29p6.96 ...4.93
4 Col... 39p8.64 ...6.62
5 Col....49p10.32 ...8.31
6 Col... 60p0 ...10.0
DT ... 126p0 ...21.0
Strip Ad ...10 X3
Jewel Bx ... 3.87 X5
Ear ... 1.82 x2
Editorial Front
FULL ... 6x21
1/2V... 3x21
1/2H... 6x10.25
1/3 ... 4x10.25
1/4V... 3x10.25
1/4H...6x5
1/6 ... 3x6.75
1/8V...3x5
1/8H...6x3
1/9 ... 2x6.75
1/12 ...2x5
3x3 ...3x3
2x4 ...2x4
2x3 ...2x3
2x2 ...2x2
2x1 ...2x1
1x2 ...1x2
DT...
(21"x21")
13x21
Modular Ad Sizes
BROADSHEET
R ev . 9/21/1 2* FULL-DEPTH is 21.00"
FULL ...6x9.75
1/2V...3x9.75
1/2H...6x4.75
1/3 ...3x6.25
1/4V...3x4.75
1/6H...2x4.75
1/8V...2x3.50
1/8H...3x2.25
DT ...
(21"x9.75")
13x9.75
Modular Ad Sizes
TAB
Margins and Gutters
Pg Margin -L...3p0... 0.5
Pg Margin -R ...3p0... 0.5
Pg Margin -B ...3p0... 0.5
Pg Margin -T...6p0... 1.0
Page Gutter ...6p0... 1.0
Col. Gutter...0p83... 0.139
Spadeas
Front ...
3x21
Inside Front ...
3x21
Inside Back ...
6x21
Back ...
6x21
* FULL-DEPTH is 9.75"
Display Ads
Picas Inches1 Col... 13p10.968
...2.319
2 Col...28p6.864 ...4.762
3 Col...43p2.832 ...7.206
4 Col...57p10.8 ...9.65
TV Book
Picas Inches6 Col
(10"x3" strip ad)...60p0 ...10.0
Comics
88x31...
Bread Crumb
90x75...
Text Links
115x50...
NH Sponsorship
120x120.
Spotlight Employer
120x240...
Now Enrolling
145x80...
Local Expert
180x150...
Sponsor Ad
184x184...
Featured
270x140...
PBDN RE Feature
300x60...
HP Sponsor
300x100...
300x250...
300x600...
415x270...
HP Rotator
728x90...
950x30...
SBB
Splash Pg 500min x950max
Digital Ad Sizes
Mobile Enabled LP 320x450
Mobile Enabled Website
300x50... Blackberry
320x53... iPhone/Android
216x36... Smaller Phone
iPad App
728x90...Portrait
219x160... Landscape
iPhone App
320x50... iPhone
Retargeting Weather App
120x600
768x90
160x600
300x50
180x150
216x36
300x250
168x28
728x90
120x20
Dot Gain
Our dot gain is approx. 30% – normal for offset web presses. That means a 50% dot (in midtone area) on screen will grow to 80% on newsprint. Dot compensation is not linear, therefore gain is less in the highlight and shadow regions.
PBNI prints at 100 lines per inch
Graphics
Settings for text and graphics scanned, created or altered in Adobe Photoshop, Illustrator, etc.
• Scan images at 200 dpi, 100-line. • CMYK color only. No RGB or LAB colors. • No LZW compression.
• No DCS entries.
• No separate layers. All layers � attened. • No transparencies.
• No extra channels.
• No Photoshop created PDF � les with layers. • No PICT or GIF � les. No low-res JPEG � les. • Photoshop and Illustrator EPS � les preferred. • No elements outside im age area.
• Convert type to paths, if font is not provided.
Color
• Use CMYK only – No Pantone®, Spot or RGB.
Note: We recommend you work in CMYK mode or convert colors to CMYK before submitting your ad. PBNI will convert any non-CMYK colors received and is not responsible for color variations that can occur during the conversion process.
• Avoid using 100% color in large areas, such as a background. The end result may look muddy/oversaturated, and may cause rub-off and bleed-through on facing/backing pages.
Type | Rules | Screens
• For clarity and readability 10 pt. or larger type is recommended in newsprint advertising design. • Small type and thin rules should be 1-Color
only (Black, Cyan or Magenta only).
• Minimum reverse type size: 10 point. (avoid serif type)
• Minimum process color reverse type size:
12 point or greater (avoid serif type).
• Use 1-Color Black only. Do not use 4-Color, Registration Black for type, rules, backgrounds or any other element in your ad.
• Screens no less than 15%. Screens no greater
than 70% behind solid type of the same color.
Photoshop Settings
Color Settings:
• Ink Colors ... SWOP (Newsprint) • Dot Gain... Standard 28-30% • Separation ... GCR
• Black gen... Medium • Black limit ... 85% • Total ink... 220% • UCA amt... 0%
Image Size:
• Resolution ... 200 ppi • Avoid resampling when possible.Color Highlight Midtone Shadow
C 1% 34% 60%
M 0% 32% 50%
Y 0% 32% 50%
K 0% 5% 80%
B&W Highlight Midtone Shadow
K 2-4% 35% 85% Note: Aim Points provided as a guideline
for an average image.
Submitting Ads on Disk
Native Files Accepted:
• Adobe InDesign 2* • Adobe Illustrator • Adobe Photoshop
Native File Requirements:
• One ad per Disk.
• Use CMYK only – No Pantone®, Spot, RGB, or Lab colors. • Delete unused colors and items on pasteboard.
• Include all fonts (or create outlines). • Update all � les before collecting for output.
*Note: We cannot accept Adobe CS native � les due to an incompatibility with our proprietary software. Please convert your CS � le to a Press Quality PDF and upload the PDF to our free website: www.PBNIads.com.
Unsharp Mask:
• Amount... 150 (100-300) • Radius ... 1.0
• Threshold ... 6
Submitting Ads on Disk
PDF Settings
Acrobat Distiller settings are available for download at
www.PBNIads.com.
Listed below are the critical settings needed for creating a Press
Quality PDF.
Acrobat Distiller job options:
• Compatibility Acrobat 4 or Acrobat 5
• Downsample bitmap images to 1200ppi compression CCITT Group4
• Embed all fonts
•
Turn OFF default setting
“convert CMYK to RGB in advanced settings”
For Newsprint:
• Downsample color - 200ppi compression ZIP
• Downsample grayscale - 200ppi compression ZIP
For Glossy/Magazine:
• Downsample color - 300ppi compression ZIP
• Downsample grayscale - 300ppi compression ZIP
The Palm Beach Post is SNAP Certi� ed. The Speci� cations for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information.
