THE #1 MANAGED CLOUD COMPANY RACKSPACE WITH EMC STORAGE

EMC STORAGE

WITH

RAC

KSP

AC

E

They strive to meet these challenges with less impact on finite human and capital resources. More and more, IT leaders are leveraging the cloud in conjunction with on-premise infrastructure in a hybrid configuration to help meet these needs. Rackspace® _{Hosting and EMC}® _solutions

are the winning combination for providing these enterprise Hybrid Cloud solutions—allowing IT leaders to repurpose resources to focus on core mission activities and increase their competitive advantage.

TODAY’S

ENTERPRISE IT

LEADERS ARE

FACED WITH

TREMENDOUS

CHALLENGES:

• They must provide an IT infrastructure that reliably supports the multitude of applications critical to running a business, that is at the same time flexible and responsive enough to handle the highly dynamic needs and aggressive delivery schedules of their internal business units

• They face market pressure to more rapidly respond to changing market drivers, try different strategies and drive innovation

In this booklet, you’ll see why we’re an industry service leader, and why we’re primed to provide innovative, customised enterprise IT solutions using the Hybrid Cloud. With extensive hosting expertise, our great partnerships within the industry, and of course, our unlimit-ed customer service, brandunlimit-ed Fanatical Support®_{, we’re ready to help}

you transform into the cloud.

• Boost your business: Meet business demands

and mitigate risk by maximising your return

on investment

• Take advantage of innovation: Stay

competitive and relevant by avoiding

long-term technology lock-in

• Off load non-critical projects: Better manage

your resources and reduce costs by

unload-ing new or non-critical initiatives

• Take control of your environment: Expand

infrastructure and add new services in a

more agile manner

KEY

HOSTING

DRIVERS:

KEY

HOSTING

DRIVERS:

THE BOTTOM

LINE: HYBRID

CLOUD OFFERS

COMPELLING

BENEFITS TO

TODAY’S

ENTERPRISE

BUSINESSES

AND HELPS

ALLEVIATE KEY

PAIN POINTS.

CREATE THE PERFECT INFRASTRUCTURE

FOR YOUR APPLICATION

The Rackspace Hybrid Cloud does what no other cloud can do—it combines public cloud, private cloud, and dedicated bare metal computing and makes them work as one to:

• Fit your application, instead of forcing your application to fit your infrastructure

• Boost performance, security, and reliability while reducing costs because you use the right tool for the right job

• Deliver an OpenStack-based platform for the flexibility you demand

• Allow you to start small and grow huge

Now you don’t have to accept trade-offs. Instead of a few generalised clouds, there will be a million hybrid clouds, specialised for each application and workload and connected to all the others.

HIGH AVAILABILITY E-COMMERCE

BASIC HYBRID E-COMMERCE

THREE TIER CUSTOM APPLICATION

TEST, DEV, PRODUCTION PRIVATE CLOUD

?

WHY

RACKSPACE?

?

Rackspace is a trusted enterprise-class hosting partner,

with flexible hosting services to help supplement

overextended IT teams and business units. As the # 1

Managed Cloud company

Rackspace offers:

• A broad, integrated portfolio of public cloud, private

cloud and dedicated bare metal hosting options

built to support the needs of enterprise businesses

• Deep hybrid cloud hosting expertise—it’s

what we do.

• Hosting solutions built upon open standards

technology, leveraging best-in-class partners

(EMC

_{, Dell}

_{, VMware}

_{, Microsoft}

_{, Red Hat}

₎

• Enterprise-class Advisory Services Team,

pow-ered by dedicated Enterprise Architects, to help

you craft an actionable hybrid cloud strategy

and design a customised hosting solution

• Hosting solutions that are backed by,

our world renowned Fanatical Support

_—

providing exceptional service to your

IT organisation

ENTERPRISE

HOSTING EXPERTISE

• A leader in the 2014 Gartner Magic Quadrant for Cloud Enabled Managed Hosting

• Serving almost 40% of the FTSE® _{100 and over 60% of the}

FORTUNE® ₁₀₀

ENTERPRISE

CLASS SUPPORT

• Managed EMC storage solutions supported by a team of certified storage engineers

• In-house Red Hat-certified technicians

• Applications and storage solutions are hosted using industry-leading branded hardware, software and storage • 80 VMware Certified Professionals (VCPs) are available to

assist with the design, configuration, and deployments of virtualised environments

SCALE

• Over 205,000 global customers

• Managing over 100,000 servers housed in 9 global data centers

• Over 5,500 Rackers delivering Fanatical Support®

• VMWare’s largest VSPP globally with over 45,000 VMs and 8000 Hypervisors under Management

James Staten, VP & Principal Analyst,

Forrester Research, 2013

Gartner 2013 Cloud Planning Guide

While the public cloud market continues

to mature, savvy IT organisations are

devising a hybrid IT strategy...

Hybrid is the end-state. A lot of people

say ‘the end state is cloud’ I don’t buy

that at all... It is about creating the right

architecture to support the application

and the evolution of the application

over time.”

“

“

”

”

INDUSTRY

TRENDS

RACKSPACE

WITH

EMC

DIFFERENCE

It’s a powerful combination:

Rackspace and EMC are industry leaders dedicated to helping you meet your enterprise IT needs so you can focus on taking care of your core business. Rackspace does this through a flexible portfolio of solutions and a deep hosting expertise—all delivered with exceptional service known as Fanatical Support.

Rackspace (NYSE: RAX) is the #1 managed cloud company. Its technical expertise and Fanatical Support® allow companies to tap the power of the cloud without the pain of hiring experts in dozens of complex technologies. Rackspace is also the leader in hybrid cloud, giving each customer the best fit for its unique needs — whether on single- or multi-tenant servers, or a combination of those platforms. Rackspace is the founder of OpenStack®, the open-source operating system for the cloud. Based in San Antonio, Rackspace serves more than 200,000 business customers from data centers on four continents. It ranks #29 on Fortune’s list of 100 Best Companies to Work For. For more information please visit rackspace.co.uk EMC2® _{is a global leader in enabling businesses and}

service providers to transform their operations and deliver information technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset—information—in a more agile, trusted and cost-efficient way.

This document is for informational purposes only and is provided “AS IS.” RACKSPACE MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AND RESERVES THE RIGHT TO MAKE CHANGES TO SPECIFICATIONS AND PRODUCT/SERVICES DESCRIPTION AT ANY TIME WITHOUT NOTICE.

Rackspace, Rackspace logo, Fanatical Support and RackConnect are either registered service marks or service marks of Rackspace US, Inc. in the United States and/or other countries. OpenStack and OpenStack logo are either registered trademarks or trademarks of OpenStack, LLC in the United States and/or other countries.

All other product names and trademarks used in this document are for identification purposes only to refer to either the entities claiming the marks and names or their products, and are property of their respective owners. © 2013 Rackspace US, Inc. All rights reserved.