ARE YOU GETTING THE MOST OUT OF YOUR CRM SOFTWARE?
Customer Relationship Management (CRM) applications promise companies the ability to market and sell services precisely tuned to customer needs.
But in an era of SPAM and Do Not Call lists, segmentation and event triggers aren’t enough to deliver high customer response rates. Why settle for 2-3%
customer response rates when you can do better?
IMPROVE CUSTOMER RESPONSE RATES INTO DOUBLE-DIGITS Aprimo® Relationship Manager (ARM) and Teradata Database can help improve your business’ customer response rates well into double-digits using the most sophisticated marketing automation application available today.
Aprimo® Relationship Manager, backed by the power of Teradata Database, enables your company to accommodate hundreds of users — and communications with millions of customers — without impacting your network infrastructure and performance.
THE POWER OF APRIMO® RELATIONSHIP MANAGER PROCESSING ON TERADATA DATABASE
Teradata Database is the cornerstone of Aprimo® Relationship Manager because it provides the performance, scalability and manageability necessary to deliver a single, enterprise view of your customers to anyone in your organization — and ARM is optimized for the best possible performance on Teradata Database.
Aprimo
®Relationship Manager,
Microsoft SQL Server Business
Intelligence and Teradata Database
Help improve customer response rates by
using the most sophisticated marketing
automation application available.
Combining the power of Aprimo
®Relationship Manager
processing and Teradata Database can assure you are getting
the most out of our CRM software.
Teradata Database is the
cornerstone of Aprimo
®Relationship Manager
because it provides the
performance, scalability
and manageability
necessary to provide a
single, enterprise view of
your customers to anyone
in your organization
Combined, ARM and Teradata Database:
> Reduced server load. ARM uses the power of Teradata Database for 99% of all campaign processing to support large numbers of complex marketing campaigns running with enormous volumes of data. In addition, you can optimize resources using workload management tools.
> Optimized processing. ARM has the ability to execute business logic on all available Teradata nodes. It is continuously optimized for Teradata Database to ensure the best possible performance under the most demanding loads, reducing overall CPU usage, Spool, and IO (Input/Output). The result is reduced network load and improved worker productivity.
> Improved performance. ARM and Teradata Database provide the full benefit of Teradata parallel architecture and linear scalability.
Processing inside the database eliminates the requirement to extract data from the database.
> Improve continually. ARM
Development performs benchmarks of the ARM application performance to compare release over release and to provide scalability from a database perspective.
> Scale with your data. ARM data processing scales smoothly with Teradata Database.
SMART GETS SMARTER: APRIMO, TERADATA AND MICROSOFT BUSINESS INTELLIGENCE
> Aprimo® Relationship Manager along with the Teradata platform and Microsoft BI, enables an
organization to develop and leverage a detailed, holistic view of each of its customers.
It automatically connects to an operational application that gives marketers an extremely high level of control over campaign design and execution. Plus, its scalable, customizable, modular approach ensures that customer communications are — and will remain — significant, relevant and timely.
> Teradata Database, as part of an integrated data warehouse, stores the information uncovered by the Teradata database platform and acts as the cornerstone of the Aprimo® Relationship Manager solution. Its powerful, scalable engine enables processes for packaging and reporting the detailed, historical data and resulting insights for further use.
> ARM Reporting Extension, Microsoft Business Intelligence, integration with Aprimo
Relationship Manager gives you out- of-the-box campaign effectiveness reporting, and ad-hoc analytics.
Built with familiar Microsoft products - Excel, SharePoint and SQL Server the Microsoft Business Intelligence stack provides breakthrough insights from
easy-to-use tools. For example, Microsoft SQL Server Reporting Services extensions allow users to view and submit performance and response reports while inside ARM’s Communication function.
Microsoft SQL Server Reporting Services users have access to pre- built campaign analysis reports and features such as advanced filtering, guided navigation, visualization and analytics.
PRE-BUILT CAMPAIGN ANALYSIS REPORTS
Aprimo Relationship Manager Reporting extension, enabled by Microsoft
Business Intelligence, comes with more than 17 pre-built reports spanning all areas of the product, giving you instant access to much of the information you need from specific campaign results.
Available reports include:
> Channel Success Report: provides number of communications, realized and successful leads, planned success rates and gained success rates based on existing channels.
> Channel Effectiveness Report:
matrix report showing cost information by time and channel/channel instance.
> Lead Realization Overview:
list report showing number of successful and unrealized leads (split by reason) by segment and channel hierarchy.
> Campaign Efficiency Analysis:
list report showing campaign efficiency measures (ROI, success rate, communication costs, etc.) per campaign collection and
communication. The report provides drill-thru functionality to analyze detailed measures by segment and channel hierarchy.
> Campaign Efficiency Report:
Includes two areas: Lead measures (number of leads, success rate, etc.) by run execution date and communication hierarchy; and Communication measurements (planned costs vs. actual costs and revenue).
> Campaign Efficiency Analysis – Details: list report showing cost measures by communication, segment and channel hierarchy.
> Campaign Efficiency Planning Analysis: list report showing plan measures by time, campaign collection and communication.
Furthermore, it is possible to drill down to get detailed information for planned success rate.
> Campaign Efficiency Planning Report: represents planned measurements on communication hierarchy levels.
> Campaign Monitoring – Conflicts:
shows a list of all communications with leads unrealized due to prioritization and contact rules.
> Campaign Monitoring - Channel Limits: list report showing number of realized leads and number of unrealized leads due to channel limits by channel hierarchy, communication and time.
Figure 1: ARM Campaign Overview Dashboard Aprimo Relationship Manager
Reporting extension works seamlessly with Microsoft Excel, Microsoft SQL Server Reporting Services, and Microsoft SQL Server Analysis Services to provide an almost immediate return on your investment with powerful reporting and analytics through familiar tools. Together, Aprimo Relationship Manager Reporting extension and Microsoft Business Intelligence tools can:
> Improve user productivity by enabling them to more easily find data, share insights, and collaborate with coworkers through Microsoft Excel and SQL Server Reporting Services
> Create collaborative, portable, reports and “mashups” of data from multiple sources through Microsoft Excel and SharePoint
> Help users gain important insight more quickly from data with the pre-built campaign analysis, advanced filtering, guided navigation, interactive analytics and visualizations of Microsoft SQL Server Reporting Services and Excel 2010
> Enable users to quickly submit and view performance and response reports through Microsoft SQL Server Reporting Services
> Enable users to visualize rich and high performance analytical models using Microsoft SQL Server Analysis Services and Microsoft Excel
Aprimo Relationship Manager
and Microsoft Business
Intelligence
> Campaign Overview: matrix report showing number of campaigns and realized leads by campaign status, channel and time.
> Channel Capacity Report: list report showing number of realized leads and control group leads by run execution date and channel hierarchy.
> Campaign Success Report – Overall: list report showing communication detail information together with cost measures.
> Campaign Success Report by Channel: shows lead measurements arranged by campaigns and
channels.
> Branch Sales Quantity Report:
matrix report showing number of products sold by communication and region.
> Branch Sales Value Report:
matrix report showing revenue by communication and region.
> Campaign Calendar: calendar view report giving an overview of the runtime of campaigns.
The user can call these reports either when needed using their Internet Browser from Aprimo Relationship Manager and/or from a Reporting Web Portal. Presuming the users have the required permissions assigned they
can schedule these reports to run on a regular intervals distributing it automatically via email or putting it on network file share locations as needed.
CAMPAIGN AD-HOC ANALYSIS ENABLED BY SQL SERVER AND EXCEL
Aprimo Relationship Manager
Reporting extension not only provides pre-built campaign reports, but in many cases even more important, it provides OLAP analysis made possible by the Microsoft SQL Server Analysis Services platform which is used to build rich and high performance analytical models that can be accessed and visualized from Microsoft Excel to analyze campaigns ad-hoc.
Part of these powerful ad-hoc analysis capabilities is a multidimensional cube storing campaign information for analysis utilizing Microsoft SQL Server Analysis Services. The analyst user will then use Excel Pivot Table to access this campaign cube to perform the required ad-hoc analysis.
Furthermore users can build their own reporting templates and customized reports using Excel, saving or sharing their results as Excel files.
Figure 2: ARM Reporting Channel Success Report Improve user productivity by
enabling them to more easily find data, share insights, and collaborate with coworkers through Microsoft Excel and
> 17 predefined campaign analysis reports (supported export formats: Excel, CVS, PDF, Word, TIFF, HTML and XML)
> 24 measures such as:
Leads, Runs, Success Rates, Contacts, Costs, Revenues
> Scheduling of reports with automated email and file share distribution
> Reporting Web Portal
> Excel ad-hoc analysis
> OLAP cube with campaign analysis measures accessible from Excel
Arm Reporting Extension
Features:
Copyright © 2012 by Teradata Corporation All Rights Reserved.
Produced in U.S.A.
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ABOUT TERADATA
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011.
For more information, visit www.Teradata.com.
ABOUT MICROSOFT
Founded in 1975, Microsoft (Nasdaq:
MSFT) is the worldwide leader in software, services and solutions that help people and businesses throughout the world to realize their full potential.
For more information visit www.microsoft.com/bi ABOUT APRIMO
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels,
enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment.
Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies.
A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call 1.317.814.6465 or visit
www.aprimo.com.
