TARGET: BANK

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TARGET: BANK 3.0

24-25

NOVEMBER 2015

WARSAW

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POLISH E-BANKING AND M-BANKING IN NUMBERS:

Banking has greatly changed in the recent years. Advanced technologies have opened

a number of opportunities to banks with regard to contacting customers, sales, and

communication. They have also launched dynamic changes of consumer habits.

This

development provides banks with new challenges:

how to optimally use the potential in technologies to create added value,

develop the offer or shape the relationships with the new generation of

customers?

how to effectively tame gigabytes of data streaming to the bank and convert

them into higher profit?

how to best prepare the organisation for the challenges ahead of it, including

opposing the wave from the FinTech sector?

Among experienced practitioners, enthusiasts and visionaries we will look for the best

ways and possibilities of putting technology to use in banking - numerous product

inspirations, examples of effective use of integrated data, as well as methods of

building added value will allow to find the new ideas to improve turnover and profit

from e-banking.

FOR DETAILS:

www.digital-banking.pl

WE MOVE UP A GEAR FOR THE POLISH DIGITAL BANKING

AND ACCELERATE

private individual customers with access

to e-banking

of on-line baking

active customers

of mobile banking

M

THE POTENTIAL

IS HUGE!

HOW MUCH

OF IT DO WE USE?

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SPEAKERS OF THE FORUM

FOR MORE INFORMATION ON

THE SPEAKERS, GO TO:

www.digital-banking.pl/prelgenci

dr Wojciech Bolanowski

Advisor to the CEO

PKO Bank Polski

Bartłomiej Nocoń

Managing Director of the Electronic Banking Department Bank Pekao Tomasz Niewiedział Director of the Multichannel Banking Department Bank Zachodni WBK

Jose Antonio Gallego Vazquez

Head of Sngular

Łukasz Opoka

Senior Project Manager, Digital Strategy Commerzbank Szymon Szczepaniak IT Partner Fidor Group Ewelina Hajdukiewicz CRM Development Manager mBank Miłosz Brakoniecki Management Board Member Obserwatorium.biz Marcin Żuchowicz CEO e-point Szymon Mitoraj

Head of Digital Channels, Director of Internet, Mobile and Processes Management

ING Bank Śląski

Robert Piotr Hibner

Director of the Electronic Channel Department mBank Monika Pałczyńska R&D Manager Alior Bank Paweł Reichelt Director of the Electronic Banking Department Plus Bank Oliwia Berdak Senior Analyst, e-Business & Channel Strategy

Forrester Research Piotr Gawron Independent Consultant Wawrzyniec Hyska Senior Solutions Architect e-point Przemysław Kulesza Chief Specialist, IT Security Department mBank Michał Macierzyński

Deputy Director, Mobile & Internet Banking

PKO Bank Polski

dr Paweł Widawski

Director of the Payment System, Electronic Banking and Bank Security Team Polish Banks Association Matthijs Eijpe Regional Manager Backbase Dariusz Paczewski Director of the Innovation Office Raiffeisen Polbank Krzysztof Grzeszczuk SVP Global Emerging Capabilities Citi Paul Broda Senior Consultant WebID Solutions Piotr Jaros

Internet Sales Specialist

Bank SMART

Bernard Gołko

Digitalization & Fintech Consultant

StrategyLabs – Doradztwo Strategiczne

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AGENDA OF THE FORUM

_{Day 1: 24 November}

09.30 Registration and morning coffee

10.00 Official opening and welcoming participants

Miłosz Gajewski, Project Manager,

Blue Business Media

STRATEGIC REORIENTATION TO INNOVATION - EVOLUTION OF BANKS AS A RESPONSE TO CHANGES

10.15 Digital innovation in financial services – strategic approach to value creation for customers

Oliwia Berdak, Senior Analyst, e-Business

& Channel Strategy, Forrester Research

10.40 Interactive Q&A session

10.50 Go digital or go home

Monika Pałczyńska, R&D Manager, Alior Bank

c

Digitalisation has set out the new paths for development for banking

c

New business models and on-going innovations as a response to changes

c

Evolving changes of the digital customer and the future challenges

11.25 Omni-Channel Banking: The Digital Transformation Roadmap

Matthijs Eijpe, Regional Manager, Backbase

c

Customers’ behavior is changing. New challengers are fighting for a piece of the market, and for the customer. For everyone it is clear: delivering a truly omni-channel digital experience is key and now more relevant than ever. But how can banks and insurance companies achieve this and get the right tools to effectively compete?

11.45 Coffee break and networking

12.05 Banks and FinTech companies: inspiration, cooperation and competition

dr Wojciech Bolanowski, Advisor to the CEO,

PKO Bank Polski

c

How technology companies inspire banks

c

Where fin-tech looks for synergies with banking

c

Where cooperation ends and competition starts

12.40 Customer centricity - the basis of Internet banking system. Case study My ING

Szymon Mitoraj, Head of Digital Channels, Director

of Internet, Mobile and Processes Management,

ING Bank Śląski

Wawrzyniec Hyska, Senior Solutions Architect,

e-point

13.00 Lunch break

13.50 From the west to the east, or from the east to the west? Innovations in the German banking market

Łukasz Opoka, Senior Project Manager, Digital

Strategy, Commerzbank

c

The structure of banking market in Germany

c

Differences in the conditions for creating innovation

c

Case studies from the German market: start-ups vs. commercial banks

14.25 Panel discussion

Transformation of the banks and building a culture oriented to innovation - how to strengthen the bank and make it a technology leader

Moderator:Michał Macierzyński, Deputy Director,

Mobile & Internet Banking, PKO Bank Polski

Bartłomiej Nocoń, Managing Director of the Electronic

Banking Department, Bank Pekao

Robert Piotr Hibner, Director of the Electronic Channels

Department, mBank

Dariusz Paczewski, Director of the Innovation Office,

Raiffeisen Polbank

Marcin Żuchowicz, CEO, e-point

INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM B-ANKS -AND GROWTH OPPORTUNITIES 15.25 Corpo-digitalization and FinTech – how to reforge

organizations strengths into a market success Bernard Gołko, Digitalization & Fintech Consultant,

StrategyLabs – Doradztwo Strategiczne

c

Unleash entrepreneurial spirit – client, employee or dedicated RnD

c

Gen Y expectations

c

Fintech Startup – success stories

16.00 Added value in the traditional financial services - what to do to impress and keep customers

Tomasz Niewiedział, Director of the Multichannel Banking

Area, Bank Zachodni WBK

c

The role of the advanced banking in the day-to-day life of a Customer

c

Is it worth investing into innovative solutions

c

New sources of income and enriching the offer for the users

16.35 Idea Sum-Up Tables – the summary of the first day of the Forum. Each table will share with the participants their major conclusions, directions and inspirations, which will be presented in one-minute start-up speeches!

17.00 Cocktail - time to relax, have creative discussions and a great occasion for informal conversations

19.30 Closing day 1 of the Forum

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ACTUAL AGENDA OF THE FORUM

Day 1: 24 November

Day 2: 25 November

09.00 Registration and morning coffee

INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM B-ANKS -AND GROWTH OPPORTUNITIES - CONTINUED

09.30 How to engage the customer and build a community around the bank

Jose Antonio Gallego Vazquez, Head of Sngular

c

What is a community and how can help your business?

c

Best cases of communities around banking activities

c

How to grow a „community mindset” in your company

10.05 Reshaping financial services by delivering transparent, open, and effective banking – case study Fidor Bank Szymon Szczepaniak, IT Partner, Fidor Group

c

API banking

c

Community Karma Banking

c

60 seconds banking (emergency loans, purchasing precious metals)

11.00 Quick and secure delivery of financial services which comply with AML regulations - optimal approach to design of online procesess based on digital identification and verification of the clients Paul Broda, Senior Consultant, WebID Solutions

11.20 Panel discussion

The future and the directions for development of electronic banking - what will the customer obtain from financial institutions and how will their offer change

Moderator:Michał Macierzyński, Deputy Director,

Mobile & Internet Banking, PKO Bank Polski

Krzysztof Grzeszczuk, SVP Global Emerging Capabilities,

Citi

Paweł Reichelt, Director of the Electronic Banking

Department, Plus Bank

Piotr Gawron, Independent Consultant

ANALYTICS IN THE SUPPORT OF SALES - INTEGRATION AND USE OF DATA

12.00 Context communication in real time and effective sales - when and what to tell the customer to encuorage them to buy

Ewelina Hajdukiewicz, CRM Development Manager,

mBank

c

Event-driven marketing and advanced analytics as the source of information on the Customer’s needs

c

Real-time communication - is it worth doing it?

c

Optimisation in reaching the Customer in digital and standard channels

12.35 Lunch break

SECURITY - HOW TO PROTECT THE BANK

AND THE CUSTOMER

13.25 Voice biometry - chances and challenges in the context of European banking

Piotr Jaros, Internet Sales Specialist, Bank SMART

c

What is banking with no boundaries? - Bank for mobile people

c

Voice biometry as an effect of “mobile first” approach

c

Bank born to work on smartphones

c

Case study of Bank SMART: European aspect of banking

14.00 Security and ergonomics - trends in combining the impossible

Przemysław Kulesza, Chief Specialist, IT Security

Department, Security Department, mBank

c

Perception of security in e-banking YESTERDAY and NOW

c

Ergonomics as an function of security?

c

Where do we have to go and where we cannot go?

UPCOMING REGULATIONS AND THEIR IMPACT TO BANKS’ BUSINESS MODELS

14.35 PSD2 in practice - analysis of consequences Paweł Widawski, Director of the Payment System,

Electronic Banking and Bank Security Team,

Związek Banków Polskich

c

Access of third parties to the bank account

c

API banking

c

PSD2 versus payment cards and mobile payments

15.10 Summary of the Forum

15.15 Closing the Forum, handing out certificates

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You will learn what you can do to improve

the level of the bank’s innovativeness with a

view on improving its competitive edge

in on-line and mobile areas

You will learn new strategies that

will help you design an outstanding

proposal of value in the market - you

will get customers’ loyalty and esteem

You will get inspired, thanks to which you

will develop and implement innovative

products, tools and solutions

You will hear how digital banking is done

abroad - you will get a wider perspective

and additional inspirations, which you

will convert into a success in the Polish

market

You will obtain practical

knowledge on advanced analytical

solutions leading to generating

higher turnover and sales

REPORT FROM 2014 EDITION:

www.digital-banking.pl/

relacja-2014

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