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RELIABILITY jus t tr e atm e n t of our compan

y and of one anothe

r INITIA TIVE w e f oc us on finding solutions, not pe ople t o blame TRUS T w e tr e at our c us tome rs the w ay w e w ould lik e t o be tr e at ed EFFICIENCY our ac tions ar e e ff e ctiv e ,

smooth, and sim

ple MAS TER Y taking up r esponsibility f or emplo ye e de velopmen t and f or imple men ting c hang es is a par t of leade rship Raport Roczny 2014

Poczta Polska

won the contest

for the designated

postal operator

for rendering universal postal services

until 2025. The contest was organised

by the Office of Electronic

Communications.

The European Union imposes an obligation to

designate an operator for the provision of

universal services on member states, striving to

ensure that citizens have access to top quality

services rendered at affordable prices and

pursuant to uniform rules throughout the entire

country.

Poland was the first European country to carry

out such a contest.

www.poczta-polska.pl

ANNUAL

REPORT

Parcels -

the driving

force behind

development

2014

Sąd R e jes tr o w y: Sąd R e jono w y m .s t. W ar sz aw y K apit ał z akłado w y: 774 140 000, w c ałośc i wpłac on y ul. R odz in y His zpańskic h 8, 00-940 W ar sz aw a NIP: 525-000-73-13, KR S: 0000334972 ADRE S:
(2)

PLN

142

million

gross profit of Poczta Polska

Group in 2014, greater

than the 2013 profit by 52%.

Efficient reorganisation

of Poczta Polska: costs incurred

by the company decreased faster

than its revenues

more that

PLN

290

million

invested in, inter alia,

postal infrastructure

(sorting machines, fleet),

IT, sales network, as well

as capital expenditure

The parcel segment of

Poczta Polska in 2014

developed twice as fast

as the rest of the market

costs of Poczta Polska

decreased by

in 2014, they were lower by

5.1% than in 2013

PLN

300

million

Desktop postal service

(Poczta na biurku),

Mobile postal services

(Poczta w kieszeni) -

registered mail already

available online thanks to Envelo

Poczta Polska brings

in a profit for the

fifth year in a row:

w

w

w

.poc

zt

a-polsk

a.pl

LIST OF

CONTENTS

Annual Report 2014

Letter from the President of the Supervisory Board . . . 2

Letter from the President of the Management Board. . . 4

Members of the Supervisory Board . . . 6

Members of the Management Board . . . 7

Introduction . . . 10

Brief description of Poczta Polska S.A. . . 10

Structure of Poczta Polska Group . . . 11

Corporate mission, vision, and values . . . 12

Summary of 2014 . . . 13

Calendar of the most important events . . . 15

Awards and distinctions . . . 18

External considerations affecting the functioning of Poczta Polska in 2014. . . 22

Basic economic tendencies . . . 22

Situation of the postal services sector . . . 23

Regulatory environment . . . 25

Business activity of Poczta Polska S.A. in 2014 . . . 28

Performance of the company’s strategy . . . 28

Communication - letter and advertising services . . . 29

CEP and logistics . . . 33

Financial services . . . 35

Commerce and philately . . . 37

Key accounts and contracts . . . 39

Improving the quality of services rendered . . . 40

Sales network development . . . 41

Development goals and perspectives of Poczta Polska until 2020 . . . 46

Key market tendencies in the years to come . . . 46

Development goals and perspectives of Poczta Polska S.A. for 2015 . . . 48

Investments in development in 2014 . . . 50

Investment plans for the nearest future . . . 51

Structural development . . . 54

Structure of Poczta Polska S.A . . . 54

Employment status and structure . . . 55

Training and development projects . . . 55

Dialogue between the employer and the society . . . 57

Activity of Poczta Polska for the benefit of the environment . . 60

Implementation of corporate social responsibility principles . . . 60

Charitable activity and support for pro-social initiatives . . . 67

Financial performance of Poczta Polska in 2014 . . . 70

Main factors influencing the company’s financial performance . . . 70

Factors and extraordinary events which significantly influence the company’s financial performance . . . 71

Financial standing and sources of asset coverage . . . 74

Management of financial resources and financial solvency . . . 75

Basic economic indicators . . . 77

Challenges for Poczta Polska S.A. development in 2014 . . . 77

Consolidated financial performance of Poczta Polska Group . . . . 79

(3)
(4)

LETTER FROM

THE PRESIDENT

OF THE SUPERVISORY BOARD

This Report presents a full image of a company whose financial performance keeps improving for the fifth year in a row, which strives to become the leader on the e-commerce logistics market, and which has successfully appeared on the Warsaw Stock Exchange. Two events which took place last year - loss of the agreement for handling court and prosecutor letters and a decrease of the volume of letters handled by 180 million - only confirm that the decision taken by the company’s management to intensively develop alternative sources of income was correct.

Poczta Polska S.A. is currently expanding its activity on the parcel market and in the area of comprehensive e-commerce services, developing its digital service platform (Envelo), and extending the range of its financial products. At the same time, the company remains a major operator rendering postal services which are both top quality and safe.

This was confirmed with alarming reports from the media and the results of an inspection carried out by OEC with regard to a tender for providing services to the judiciary sector in 2014. However, increased competition on the postal services market and reservations regarding said tender also had some positive impact on the industry. Postal services were widely discussed.

Journalists and decision-making bodies started to comprehend the strategic role of Poczta Polska S.A. for the country’s infrastructure. More and more often, while comparing public and private services, they took into account more than just the lowest price offered: they also considered quality, prompt performance of services, safety, customer comfort, employment structure, and the structural unit network. In 2014, the company had been preparing itself for

taking part in the contest for the designated operator and was determined to win. There were also efforts aimed at preparing a new development model for the company and at developing a new policy regarding employees.

It was thanks to this that the Management Board was able to announce the new Poczta Polska 2020+ development strategy after the signing of the new Collective Labour Agreement and after the company won the contest for the designated operator.

Ladies and Gentlemen,

Poczta Polska

has faced numerous

changes and has been

through many changes

throughout the previous

year. Their positive

effects are now evident.

Such discussions were influenced by an amendment to the Public Procurement Law which, to a considerable extent, improved the situation on the postal market. One of the changes introduced regarded awarding orders as part of a tender - employment of employees on the basis of contracts of employment is now taken into account in addition to the lowest price offered. In view of such information, the fact that

Poczta Polska S.A. was the only participant to submit a bid consistent with all requirements of the contest and won it, being awarded 210 points out of 220 points possible according to the regulations, is even more significant.

This annual report for 2014 demonstrates that Poczta Polska S.A. is ready to provide top-quality communication, financial, and eGovernment services to private customers, to become an excellent logistical partner for business customers, to guarantee stable return on investment for shareholders, and to play a strategic part in the country’s infrastructure.

We can also guarantee that we are making every effort to become the best and the most competitive of all postal operators and that we will continue to do so in the future.

Yours sincerely,

Józef Banach – President of the Supervisory Board

Annual Report 2014

(5)

LETTER FROM

THE PRESIDENT

OF THE SUPERVISORY BOARD

This Report presents a full image of a company whose financial performance keeps improving for the fifth year in a row, which strives to become the leader on the e-commerce logistics market, and which has successfully appeared on the Warsaw Stock Exchange. Two events which took place last year - loss of the agreement for handling court and prosecutor letters and a decrease of the volume of letters handled by 180 million - only confirm that the decision taken by the company’s management to intensively develop alternative sources of income was correct.

Poczta Polska S.A. is currently expanding its activity on the parcel market and in the area of comprehensive e-commerce services, developing its digital service platform (Envelo), and extending the range of its financial products. At the same time, the company remains a major operator rendering postal services which are both top quality and safe.

This was confirmed with alarming reports from the media and the results of an inspection carried out by OEC with regard to a tender for providing services to the judiciary sector in 2014. However, increased competition on the postal services market and reservations regarding said tender also had some positive impact on the industry. Postal services were widely discussed.

Journalists and decision-making bodies started to comprehend the strategic role of Poczta Polska S.A. for the country’s infrastructure. More and more often, while comparing public and private services, they took into account more than just the lowest price offered: they also considered quality, prompt performance of services, safety, customer comfort, employment structure, and the structural unit network. In 2014, the company had been preparing itself for

taking part in the contest for the designated operator and was determined to win. There were also efforts aimed at preparing a new development model for the company and at developing a new policy regarding employees.

It was thanks to this that the Management Board was able to announce the new Poczta Polska 2020+ development strategy after the signing of the new Collective Labour Agreement and after the company won the contest for the designated operator.

Ladies and Gentlemen,

Poczta Polska

has faced numerous

changes and has been

through many changes

throughout the previous

year. Their positive

effects are now evident.

Such discussions were influenced by an amendment to the Public Procurement Law which, to a considerable extent, improved the situation on the postal market. One of the changes introduced regarded awarding orders as part of a tender - employment of employees on the basis of contracts of employment is now taken into account in addition to the lowest price offered. In view of such information, the fact that

Poczta Polska S.A. was the only participant to submit a bid consistent with all requirements of the contest and won it, being awarded 210 points out of 220 points possible according to the regulations, is even more significant.

This annual report for 2014 demonstrates that Poczta Polska S.A. is ready to provide top-quality communication, financial, and eGovernment services to private customers, to become an excellent logistical partner for business customers, to guarantee stable return on investment for shareholders, and to play a strategic part in the country’s infrastructure.

We can also guarantee that we are making every effort to become the best and the most competitive of all postal operators and that we will continue to do so in the future.

Yours sincerely,

Józef Banach – President of the Supervisory Board

Annual Report 2014

(6)

Yours sincerely,

Jerzy Jóźkowiak – President of the Management Board

LETTER FROM

THE PRESIDENT

OF THE MANAGEMENT BOARD

The previous year was very important due to a change of the way in which our customers perceive

Poczta Polska S.A. In January 2014, companies competing with Poczta Polska S.A. started rendering postal services to the judiciary sector. We were greatly encouraged by the opinions of our customers.

It was our customers who have many times emphasized the positive features of our company - particularly safety and promptness of delivery - which only reinforced our belief that Poczta Polska S.A. is indeed a public trust organisation in Poland. This is a good starting point for further developing the company, making it an institution of strategic importance for the country.

Ladies and Gentlemen,

this was a breakthrough

year for

Poczta Polska S.A.

Our strategy proved

effective.

Poczta Polska S.A.,

constituting the core of

its Group, has a solid

basis for remaining a

profitable company with

the potential to develop

even further.

4 5

Winning the tender was also a challenge for us in strictly business terms. At the beginning of 2014, we started a programme called “Challenges affecting Poczta Polska development in 2014” which was aimed at remedying for the income of the company lost due to its taking part in the tender. Thanks to the involvement of our employees, we managed to minimise income lost due to the loss of our contract with the Ministry of Justice and it was, among other things, thanks to those efforts that our company achieved gross profits of over PLN 80 million

last year. When examining the year 2014 and its substantial impact on the development of

Poczta Polska S.A., we should also emphasize one opportunity we managed to seize: the dynamic development of e-commerce in Poland. Major Internet shops and Poles selling their products online make use of our services. More than 60% of Polish e-shops cooperate with Poczta Polska. This is a result of a change regarding our range of products and services and our expanding search for new customers on the market.

Our modernized parcel offer, including optimum delivery time, competitive prices, and electronic value-added services, is appreciated by both our customers and the market at large. In June 2014, we activated a special platform (ecommerce.poczta-polska.pl) making comprehensive e-commerce services available to our customers. This reflects the importance of the growing e-commerce market to us. As far as the parcel market is concerned, our strategy is clear: we would like to handle as much of the e-commerce delivery chain as possible and we strive towards becoming one of the three largest service provided in Poland. Thanks to the changes we introduced to our offer and thanks to an adjustment of the company to the market, the position of

Poczta Polska S.A. on the market keeps improving faster and more effectively than the average development rate for the market. Last year, our sales increased by 16% in terms of volume - twice as much as the rest of the market. We also received some appreciation as far as the conventional communication market is concerned. Throughout 2014, we have developed a new strategy which we presented at the beginning of 2015. According to that strategy, Poczta Polska Group’s development will largely depend on parcel and courier services.

We are actively trying to win customers over: we have concluded 34 thousand contracts with large and small entities. It should be emphasized that the value of the 30 largest contracts concluded with companies and public institutions amounts to a total of PLN 430 million. We find such great performance very satisfying. We are now very competitive in terms of prices and we can quickly

react to what the market needs. From the perspective of our customers, the quality of our services is crucial. In 2014, we continued to make considerable investments in infrastructure and in ensuring prompt delivery.

Our sorting stations sport the most modern sorting machines in Europe for sorting letters. From 2011 to 2014, Poczta Polska S.A. has spent over PLN 700 million

on investments in property and as capital expenditure. At the same time, we also made investments in the area of work quality and remuneration - we assigned close to

PLN 600 million to that purpose over the course of three years. It should also be emphasized that during the last 4 years Poczta Polska S.A. has paid PLN 3.7 billion as part of civil law fees, social insurance, and State Fund for Rehabilitation of Disabled Persons (PFRON). It is only possible to achieve business goals when customers are assigned top priority. This is why Poczta Polska S.A. has strongly emphasized developing a new service model, moving away from post offices and towards friendly customer service points. In 2014, we already had 200 new structural units offering all Poczta Polska Group services to our customers. Those changes were noticed by the competition and the market and appreciated by our customers.

Last year, we also started introducing a sweeping change regarding our approach to remuneration and rewarding employee efficiency. It can now be concluded that, from the perspective of the company’s future,

Poczta Polska S.A. has made a huge step towards changing the way of its functioning. After modernising our business offer and after concluding a new Collective Labour Agreement, we are now introducing new solutions for our employees to promote active approach to work and efficiency. Those, in combination with employment under a contract of employment, ensure full social protection for employees. We have successfully developed our financial services in 2014. The consent of the Polish Financial Supervision Authority to creating a life insurance company, which began its activity in 2015, was very important.

Poczta Polska S.A. is one of the oldest and largest companies with Polish capital and the largest employer in Poland. We are there every day for millions of Poles, bringing important news to them. Thanks to our postmen and our post offices, we are present in all of Poland. We remain faithful to the values which have ensured our success for many years, including trust, closeness, safety, and reliability. We also introduce innovative solutions so as to keep up with the new reality of digital economy.

(7)

Yours sincerely,

Jerzy Jóźkowiak – President of the Management Board

LETTER FROM

THE PRESIDENT

OF THE MANAGEMENT BOARD

The previous year was very important due to a change of the way in which our customers perceive

Poczta Polska S.A. In January 2014, companies competing with Poczta Polska S.A. started rendering postal services to the judiciary sector. We were greatly encouraged by the opinions of our customers.

It was our customers who have many times emphasized the positive features of our company - particularly safety and promptness of delivery - which only reinforced our belief that Poczta Polska S.A. is indeed a public trust organisation in Poland. This is a good starting point for further developing the company, making it an institution of strategic importance for the country.

Ladies and Gentlemen,

this was a breakthrough

year for

Poczta Polska S.A.

Our strategy proved

effective.

Poczta Polska S.A.,

constituting the core of

its Group, has a solid

basis for remaining a

profitable company with

the potential to develop

even further.

4 5

Winning the tender was also a challenge for us in strictly business terms. At the beginning of 2014, we started a programme called “Challenges affecting Poczta Polska development in 2014” which was aimed at remedying for the income of the company lost due to its taking part in the tender. Thanks to the involvement of our employees, we managed to minimise income lost due to the loss of our contract with the Ministry of Justice and it was, among other things, thanks to those efforts that our company achieved gross profits of over PLN 80 million

last year. When examining the year 2014 and its substantial impact on the development of

Poczta Polska S.A., we should also emphasize one opportunity we managed to seize: the dynamic development of e-commerce in Poland. Major Internet shops and Poles selling their products online make use of our services. More than 60% of Polish e-shops cooperate with Poczta Polska. This is a result of a change regarding our range of products and services and our expanding search for new customers on the market.

Our modernized parcel offer, including optimum delivery time, competitive prices, and electronic value-added services, is appreciated by both our customers and the market at large. In June 2014, we activated a special platform (ecommerce.poczta-polska.pl) making comprehensive e-commerce services available to our customers. This reflects the importance of the growing e-commerce market to us. As far as the parcel market is concerned, our strategy is clear: we would like to handle as much of the e-commerce delivery chain as possible and we strive towards becoming one of the three largest service provided in Poland. Thanks to the changes we introduced to our offer and thanks to an adjustment of the company to the market, the position of

Poczta Polska S.A. on the market keeps improving faster and more effectively than the average development rate for the market. Last year, our sales increased by 16% in terms of volume - twice as much as the rest of the market. We also received some appreciation as far as the conventional communication market is concerned. Throughout 2014, we have developed a new strategy which we presented at the beginning of 2015. According to that strategy, Poczta Polska Group’s development will largely depend on parcel and courier services.

We are actively trying to win customers over: we have concluded 34 thousand contracts with large and small entities. It should be emphasized that the value of the 30 largest contracts concluded with companies and public institutions amounts to a total of PLN 430 million. We find such great performance very satisfying. We are now very competitive in terms of prices and we can quickly

react to what the market needs. From the perspective of our customers, the quality of our services is crucial. In 2014, we continued to make considerable investments in infrastructure and in ensuring prompt delivery.

Our sorting stations sport the most modern sorting machines in Europe for sorting letters. From 2011 to 2014, Poczta Polska S.A. has spent over PLN 700 million

on investments in property and as capital expenditure. At the same time, we also made investments in the area of work quality and remuneration - we assigned close to

PLN 600 million to that purpose over the course of three years. It should also be emphasized that during the last 4 years Poczta Polska S.A. has paid PLN 3.7 billion as part of civil law fees, social insurance, and State Fund for Rehabilitation of Disabled Persons (PFRON). It is only possible to achieve business goals when customers are assigned top priority. This is why Poczta Polska S.A. has strongly emphasized developing a new service model, moving away from post offices and towards friendly customer service points. In 2014, we already had 200 new structural units offering all Poczta Polska Group services to our customers. Those changes were noticed by the competition and the market and appreciated by our customers.

Last year, we also started introducing a sweeping change regarding our approach to remuneration and rewarding employee efficiency. It can now be concluded that, from the perspective of the company’s future,

Poczta Polska S.A. has made a huge step towards changing the way of its functioning. After modernising our business offer and after concluding a new Collective Labour Agreement, we are now introducing new solutions for our employees to promote active approach to work and efficiency. Those, in combination with employment under a contract of employment, ensure full social protection for employees. We have successfully developed our financial services in 2014. The consent of the Polish Financial Supervision Authority to creating a life insurance company, which began its activity in 2015, was very important.

Poczta Polska S.A. is one of the oldest and largest companies with Polish capital and the largest employer in Poland. We are there every day for millions of Poles, bringing important news to them. Thanks to our postmen and our post offices, we are present in all of Poland. We remain faithful to the values which have ensured our success for many years, including trust, closeness, safety, and reliability. We also introduce innovative solutions so as to keep up with the new reality of digital economy.

(8)

Skład Rady

Nadzorczej

JÓZEF BANACH

EWA SIBRECHT-OŚKA

ARTUR KAWALER

HALINA BĄK

LESZEK GAWARECKI

President of the Supervisory Board - representative of the minister of communications

Member of the Supervisory Board - representative of the minister of State Treasury

Member of the Supervisory Board - representative of the minister of public finances

Member of the Supervisory Board - representative elected by employees of Poczta Polska S.A.

Member of the Supervisory Board - representative elected by employees of Poczta Polska S.A.

CURRENT MEMBERS OF THE

SUPERVISORY BOARD,

3rd term of office

(since 24 June 2015)

MEMBERS OF THE

SUPERVISORY BOARD,

2nd term of office (2014)

MAREK SZCZEPAŃSKI ARTUR KAWALER KRZYSZTOF MAJEWSKI ADAM WARPAS HALINA BĄK

President of the Supervisory Board - representative of the minister of communications

Vice-President of the Supervisory Board - representative of the minister of public finances

Member of the Supervisory Board - representative of the minister of State Treasury

Secretary of the Supervisory Board - elected by employees of Poczta Polska S.A.

Member of the Supervisory Board - elected by employees of Poczta Polska S.A.

6 7

For

Poczta Polska S.A.

, the year 2014

was a period in which the company

effectively strived to remain

the leader on the postal market.

MANAGEMENT BOARD OF POCZTA POLSKA:

JERZY JAN JÓŹKOWIAK

IRENEUSZ PIECUCH

PIOTR MICHALSKI

PAWEŁ WŁOCH

JANUSZ PIOTR WOJTAS

MARIUSZ ZARZYCKI

President of the Management Board since March 2011

Vice-President of the Management Board since July 2013 - in charge of IT, strategy, and international cooperation

Management Board Member since July 2011 - in charge of accounting and finances

Management Board Member since 2009 - elected by employees of the company, in charge of service quality and process management

Management Board Member since June 2011 - in charge of marketing, product policy, and the sale of postal and financial services

Management Board Member since February 2011 - in charge of investments, infrastructure, operations, and logistics

JERZY JAN JÓŹKOWIAK

President of the Management Board IRENEUSZ PIECUCH Vice-President of the Management Board PIOTR MICHALSKI Management Board Member

JANUSZ PIOTR WOJTAS

Management Board Member MARIUSZ ZARZYCKI Management Board Member PAWEŁ WŁOCH Management Board Member Annual Report 2014

(9)

Skład Rady

Nadzorczej

JÓZEF BANACH

EWA SIBRECHT-OŚKA

ARTUR KAWALER

HALINA BĄK

LESZEK GAWARECKI

President of the Supervisory Board - representative of the minister of communications

Member of the Supervisory Board - representative of the minister of State Treasury

Member of the Supervisory Board - representative of the minister of public finances

Member of the Supervisory Board - representative elected by employees of Poczta Polska S.A.

Member of the Supervisory Board - representative elected by employees of Poczta Polska S.A.

CURRENT MEMBERS OF THE

SUPERVISORY BOARD,

3rd term of office

(since 24 June 2015)

MEMBERS OF THE

SUPERVISORY BOARD,

2nd term of office (2014)

MAREK SZCZEPAŃSKI ARTUR KAWALER KRZYSZTOF MAJEWSKI ADAM WARPAS HALINA BĄK

President of the Supervisory Board - representative of the minister of communications

Vice-President of the Supervisory Board - representative of the minister of public finances

Member of the Supervisory Board - representative of the minister of State Treasury

Secretary of the Supervisory Board - elected by employees of Poczta Polska S.A.

Member of the Supervisory Board - elected by employees of Poczta Polska S.A.

6 7

For

Poczta Polska S.A.

, the year 2014

was a period in which the company

effectively strived to remain

the leader on the postal market.

MANAGEMENT BOARD OF POCZTA POLSKA:

JERZY JAN JÓŹKOWIAK

IRENEUSZ PIECUCH

PIOTR MICHALSKI

PAWEŁ WŁOCH

JANUSZ PIOTR WOJTAS

MARIUSZ ZARZYCKI

President of the Management Board since March 2011

Vice-President of the Management Board since July 2013 - in charge of IT, strategy, and international cooperation

Management Board Member since July 2011 - in charge of accounting and finances

Management Board Member since 2009 - elected by employees of the company, in charge of service quality and process management

Management Board Member since June 2011 - in charge of marketing, product policy, and the sale of postal and financial services

Management Board Member since February 2011 - in charge of investments, infrastructure, operations, and logistics

JERZY JAN JÓŹKOWIAK

President of the Management Board IRENEUSZ PIECUCH Vice-President of the Management Board PIOTR MICHALSKI Management Board Member

JANUSZ PIOTR WOJTAS

Management Board Member MARIUSZ ZARZYCKI Management Board Member PAWEŁ WŁOCH Management Board Member Annual Report 2014

(10)

When you think of someone close

to you who is far away and you feel the need

to send to them something you cannot

deliver yourself - you can count on us.

8 IN TR ODUC TION 9 Annual Report 2014

(11)

When you think of someone close

to you who is far away and you feel the need

to send to them something you cannot

deliver yourself - you can count on us.

8 IN TR ODUC TION 9 Annual Report 2014

(12)

INTRODUCTION

The company has been operating in its current legal form since 1 September 2009. The State Treasury is the founder of Poczta Polska S.A. and the owner of all shares. The seat of the company is the capital city of Warsaw. Its share capital amounts to PLN 774 140 000 (in words: seven hundred seventy-four million one hundred forty thousand zlotys) and it is divided into 77 414 000

(in words: seventy-seven million four hundred fourteen) A-series registered shares numbered from

A 00000000001 to A 00077414000 with a nominal value of PLN 10.00 (in words: ten zlotys) each.

According to the Postal Law Act of 23 November 2012 (Journal of Laws of 29 December 2012, item 1529),

Poczta Polska S.A. is the designated operator for rendering universal postal services throughout the entire country. This year, we have proved that we are capable of meeting the high requirements posed by the Office of Electronic Communications and we will remain the designated operator for 10 years from 2016.

The basic object of Poczta Polska S.A. activity is rendering postal services consisting in accepting, transferring, and delivering letters and parcels both in Poland and abroad, including:

• letters: non-registered (regular letters, postcards), registered (registered letters with their value declared), and parcels,

• domestic courier service (Pocztex) and courier service abroad (EMS),

• advertising parcels - specifically addressed and not addressed.

In addition to that, the company has the right to issue postage stamps, postcards, and envelopes with imprinted postal fee mark, introduce them into circulation, and withdraw them from circulation.

Brief

description

of Poczta Polska S.A.

Structure of Poczta Polska Group,

indicating respective portions of the share capital

Financial services are another important type of services rendered by the company. Poczta Polska S.A. acts as an intermediary in transferring payments made by its customers to bank accounts and in disbursing pension and allowance funds from the Social Insurance Institution (ZUS) and the Agricultural Social Insurance Fund (KRUS). Poczta Polska S.A. delivers and disburses funds submitted to it in the form of cash transfers and transfers money to personal bank accounts of beneficiaries. The company, in cooperation with other companies from Poczta Polska Group, acts as an intermediary in rendering banking and insurance services. As far as financial services are concerned, the company offers standard money transfers and e-transfers.

Poczta Polska S.A. also renders packaged cargo logistics services, cash logistics services, and security services for persons and property. This aspect of its activity includes services such as Pallet Parcel and cash processing (i.e. receiving cash from the customer, counting it and transferring to a bank account of the customer, as well as providing customers with cash). The company also sells commercial goods.

Poczta Polska S.A. is a network company with the largest network of postal units in Poland, serving private and business customers alike and including post offices and their branches, postal agencies, and postal points.

10 11

33,33%

100%

100%

100%

100%

100%

100%

100%

100%

100%

74,99%

51%

Pocztyl ion Ark a P TE S .A . Ce n trum R o zl icz ani a Ube zpi ecz eń Sp. z o. o. * Pos t-T el Sp. z o. o. Pos tda ta S .A . Bank Poczt o w y S A Poczt o w e To w arz ys tw o Ube zpi ecz eń na Ż yci e S .A . Poczt o w e To w arz ys tw o Ube zpi ecz eń Wz aje mn ych Poczt o w a Ag encja Usł ug Finanso w ych S .A . Poczt a P ol sk a Usługi Cy fr o w e Sp. z o. o. Poczt o w e Usł ugi Finanso w e Sp. z o. o. Spółk a Dy str ybucyjna Bank u P oczt o w eg o Sp. z o. o. Ce n trum Ope racyjne Sp. z o. o.

Poczta Polska S.A.

Legend

DIRECTLY SUBORDINATE ENTITIES

CO-SUBORDINATE ENTITY

INDIRECTLY SUBORDINATE ENTITIES

* change of name from Pocztowe Życie Sp. z o.o.

to Centrum Rozliczania Ubezpieczeń Sp. z o.o. registered on 26 May 2015.

(13)

INTRODUCTION

The company has been operating in its current legal form since 1 September 2009. The State Treasury is the founder of Poczta Polska S.A. and the owner of all shares. The seat of the company is the capital city of Warsaw. Its share capital amounts to PLN 774 140 000 (in words: seven hundred seventy-four million one hundred forty thousand zlotys) and it is divided into 77 414 000

(in words: seventy-seven million four hundred fourteen) A-series registered shares numbered from

A 00000000001 to A 00077414000 with a nominal value of PLN 10.00 (in words: ten zlotys) each.

According to the Postal Law Act of 23 November 2012 (Journal of Laws of 29 December 2012, item 1529),

Poczta Polska S.A. is the designated operator for rendering universal postal services throughout the entire country. This year, we have proved that we are capable of meeting the high requirements posed by the Office of Electronic Communications and we will remain the designated operator for 10 years from 2016.

The basic object of Poczta Polska S.A. activity is rendering postal services consisting in accepting, transferring, and delivering letters and parcels both in Poland and abroad, including:

• letters: non-registered (regular letters, postcards), registered (registered letters with their value declared), and parcels,

• domestic courier service (Pocztex) and courier service abroad (EMS),

• advertising parcels - specifically addressed and not addressed.

In addition to that, the company has the right to issue postage stamps, postcards, and envelopes with imprinted postal fee mark, introduce them into circulation, and withdraw them from circulation.

Brief

description

of Poczta Polska S.A.

Structure of Poczta Polska Group,

indicating respective portions of the share capital

Financial services are another important type of services rendered by the company. Poczta Polska S.A. acts as an intermediary in transferring payments made by its customers to bank accounts and in disbursing pension and allowance funds from the Social Insurance Institution (ZUS) and the Agricultural Social Insurance Fund (KRUS). Poczta Polska S.A. delivers and disburses funds submitted to it in the form of cash transfers and transfers money to personal bank accounts of beneficiaries. The company, in cooperation with other companies from Poczta Polska Group, acts as an intermediary in rendering banking and insurance services. As far as financial services are concerned, the company offers standard money transfers and e-transfers.

Poczta Polska S.A. also renders packaged cargo logistics services, cash logistics services, and security services for persons and property. This aspect of its activity includes services such as Pallet Parcel and cash processing (i.e. receiving cash from the customer, counting it and transferring to a bank account of the customer, as well as providing customers with cash). The company also sells commercial goods.

Poczta Polska S.A. is a network company with the largest network of postal units in Poland, serving private and business customers alike and including post offices and their branches, postal agencies, and postal points.

10 11

33,33%

100%

100%

100%

100%

100%

100%

100%

100%

100%

74,99%

51%

Pocztyl ion Ark a P TE S .A . Ce n trum R o zl icz ani a Ube zpi ecz eń Sp. z o. o. * Pos t-T el Sp. z o. o. Pos tda ta S .A . Bank Poczt o w y S A Poczt o w e To w arz ys tw o Ube zpi ecz eń na Ż yci e S .A . Poczt o w e To w arz ys tw o Ube zpi ecz eń Wz aje mn ych Poczt o w a Ag encja Usł ug Finanso w ych S .A . Poczt a P ol sk a Usługi Cy fr o w e Sp. z o. o. Poczt o w e Usł ugi Finanso w e Sp. z o. o. Spółk a Dy str ybucyjna Bank u P oczt o w eg o Sp. z o. o. Ce n trum Ope racyjne Sp. z o. o.

Poczta Polska S.A.

Legend

DIRECTLY SUBORDINATE ENTITIES

CO-SUBORDINATE ENTITY

INDIRECTLY SUBORDINATE ENTITIES

* change of name from Pocztowe Życie Sp. z o.o.

to Centrum Rozliczania Ubezpieczeń Sp. z o.o. registered on 26 May 2015.

(14)

Corporate mission,

vision,

and values

Summary

of 2014

For Poczta Polska S.A., the year 2014 was a period in which the company effectively strived to remain the leader on the postal market. Last year, characteristic tendencies affecting the environment of Poczta Polska

included price pressure, shrinking of the postal services market as a result of quick e-substitution, and an increase of the number of parcels sent due to the dynamic development of e-commerce.

The most important challenge the company faced was the need to find new sources of income and to reduce the costs incurred as a result of not winning the tender for providing services to the judiciary sector. As a result of changes to the market situation, a programme called

“Challenges affecting Poczta Polska development in 2014” was started at the beginning of 2014. It was aimed at achieving the originally planned financial performance of the company.

The programme included initiatives aimed at increasing revenues and reducing costs.

In 2014, the rapid development of online commerce was a chance for Poczta Polska to become more commercially active and to develop its existing logistical and product potential. Taking advantage of such tendencies on the market, Poczta Polska S.A. intensified its efforts regarding courier and parcel services and made such efforts more effective which, in turn, resulted in an increase of its share of the market and in procuring new business and private customers. A special parcel meter, measuring the number of parcels handled by Poczta Polska, indicated that the number of parcels that went through

Poczta Polska sorting offices in December 2014 nearly doubled the parcel volume in preceding months. In June, an e-commerce platform especially for handling online trading was activated. Thanks to it, sellers and buyers are able to make use of a comprehensive range of products and services offered by Poczta Polska Group. The integrated umbrella offer of Poczta Polska includes an extensive selection of logistical, banking, insurance, and digital services. A programme for re-vitalising post offices started in 2013 was intensively developed also in 2014. A conversion of post offices into modern and customer-friendly sales points offering the services of

Poczta Polska Group resulted in an improvement of their sales performance. In 2014, further post offices were re-vitalised and a now way of displaying commercial goods for sale was introduced, resulting in an increase in retail sales.

Having developed a network of sales points for providing financial services, Poczta Polska S.A. had over 500 Postal Financial Areas offering a wide range of banking and insurance services from the entire Poczta Polska Group. Striving to ensure a very high standard of services related to conventional correspondence and the handling of parcels, the company invested in the development of new access channels for its online products and services. Year 2014 was a time of dynamic development of the Envelo platform offering digital postal services and of digitizing communication with customers. The Envelo platform is the most complex tool in all Europe for using digital services. An example of such services is sending a letter via registered electronic mail.

12 13

Mission

Poczta Polska

ensuring trust, closeness, and safety.

Delivering satisfaction.

By 2020,

Poczta Polska S.A.

will have become one of the

three largest distributors of parcels sent by business

customers, the largest integrator of communication,

financial, and administrative services rendered to private

customers, and it will have been listed on the Stock

Exchange.

Vision

Values

Making the vision of

Poczta Polska

come true requires that all employees adopt an attitude

focusing on the company’s success and act in line with the following five core values of the Group:

we focus

on finding solutions,

not people

to be blamed

INITIATIVE

EFFICIENCY

MASTERY

our actions

are to be effective,

smooth, and simple

we treat

customers

the way

we would like

to be treated

TRUST

RELIABILITY

we treat one

another and

our company

fairly

being responsible

for implementing

changes and

for employee

development

is a part of

leadership

Annual Report 2014
(15)

Corporate mission,

vision,

and values

Summary

of 2014

For Poczta Polska S.A., the year 2014 was a period in which the company effectively strived to remain the leader on the postal market. Last year, characteristic tendencies affecting the environment of Poczta Polska

included price pressure, shrinking of the postal services market as a result of quick e-substitution, and an increase of the number of parcels sent due to the dynamic development of e-commerce.

The most important challenge the company faced was the need to find new sources of income and to reduce the costs incurred as a result of not winning the tender for providing services to the judiciary sector. As a result of changes to the market situation, a programme called

“Challenges affecting Poczta Polska development in 2014” was started at the beginning of 2014. It was aimed at achieving the originally planned financial performance of the company.

The programme included initiatives aimed at increasing revenues and reducing costs.

In 2014, the rapid development of online commerce was a chance for Poczta Polska to become more commercially active and to develop its existing logistical and product potential. Taking advantage of such tendencies on the market, Poczta Polska S.A. intensified its efforts regarding courier and parcel services and made such efforts more effective which, in turn, resulted in an increase of its share of the market and in procuring new business and private customers. A special parcel meter, measuring the number of parcels handled by Poczta Polska, indicated that the number of parcels that went through

Poczta Polska sorting offices in December 2014 nearly doubled the parcel volume in preceding months. In June, an e-commerce platform especially for handling online trading was activated. Thanks to it, sellers and buyers are able to make use of a comprehensive range of products and services offered by Poczta Polska Group. The integrated umbrella offer of Poczta Polska includes an extensive selection of logistical, banking, insurance, and digital services. A programme for re-vitalising post offices started in 2013 was intensively developed also in 2014. A conversion of post offices into modern and customer-friendly sales points offering the services of

Poczta Polska Group resulted in an improvement of their sales performance. In 2014, further post offices were re-vitalised and a now way of displaying commercial goods for sale was introduced, resulting in an increase in retail sales.

Having developed a network of sales points for providing financial services, Poczta Polska S.A. had over 500 Postal Financial Areas offering a wide range of banking and insurance services from the entire Poczta Polska Group. Striving to ensure a very high standard of services related to conventional correspondence and the handling of parcels, the company invested in the development of new access channels for its online products and services. Year 2014 was a time of dynamic development of the Envelo platform offering digital postal services and of digitizing communication with customers. The Envelo platform is the most complex tool in all Europe for using digital services. An example of such services is sending a letter via registered electronic mail.

12 13

Mission

Poczta Polska

ensuring trust, closeness, and safety.

Delivering satisfaction.

By 2020,

Poczta Polska S.A.

will have become one of the

three largest distributors of parcels sent by business

customers, the largest integrator of communication,

financial, and administrative services rendered to private

customers, and it will have been listed on the Stock

Exchange.

Vision

Values

Making the vision of

Poczta Polska

come true requires that all employees adopt an attitude

focusing on the company’s success and act in line with the following five core values of the Group:

we focus

on finding solutions,

not people

to be blamed

INITIATIVE

EFFICIENCY

MASTERY

our actions

are to be effective,

smooth, and simple

we treat

customers

the way

we would like

to be treated

TRUST

RELIABILITY

we treat one

another and

our company

fairly

being responsible

for implementing

changes and

for employee

development

is a part of

leadership

Annual Report 2014
(16)

14 15

Last year, Poczta Polska S.A. activated the first of its e-government services as a test/pilot - a programme for Trusted Profile verification. This initiative has demonstrated that the company, as a public trust institution with a commonly available network of offices, guaranteeing safety and reliability of delivery, is the obvious choice of partner as far as handling communication between citizens and the state is concerned.

Operating on a liberalized market, Poczta Polska S.A.

actively sought new business customers and strived to retain its current customers in 2014. As a result of such activity, the company won several tenders and acquired new customers. The benefits reaped by

Poczta Polska S.A. from only the 30 largest contracts

concluded during that period amounted to PLN 430 million. Said contracts included contracts with major banks, telecommunication companies, insurers, and public institutions. One of the most remarkable successes was the conclusion of a three-year agreement for handling correspondence of the Social Insurance Institution (ZUS), worth over PLN 210 million, and the conclusion of an agreement with PGE Obrót. Poczta Polska Group also managed to win back an important business customer thanks to the attractive and innovative proposal it made in cooperation with Poczta Polska Usługi Cyfrowe.

Like in the previous years, major investments in the logistical system were made in 2014. Poczta Polska S.A.

activated 8 modern sorting machines for sorting letters in its sorting stations in Poland and introduced more than

600 new vehicles to its car fleet.

The introduction of new sorting machines and fleet replacement form important elements of the programme for modernising postal logistics which is aimed at improving efficiency in that area and enhancing the promptness and quality of services rendered. In the second half of 2014, negotiations with social partners regarding the new Collective Labour Agreement and new principles for awarding bonuses started. Those talks and negotiations were aimed at ensuring stable employment conditions for employees while at the same time guaranteeing that the company remains profitable.

On 18 March 2015, the new Collective Labour Agreement and new principles for awarding bonuses were signed. Both parties to said negotiations appreciated the fact that

Poczta Polska S.A., while remaining the largest Polish employer, is a company employing people on the basis of contracts of employment. This is a unique situation as far as the Polish market of postal services is concerned as employment under other types of other civil law agreements is more common. The new Collective Labour Agreement was registered at the beginning of July 2015. Taking dynamic changes affecting the business

environment of Poczta Polska S.A. into account, new strategic bases defining the future of the entire Poczta Polska Group were developed. As part of the process, in which experts from the entire Poczta Polska Group and representatives of the most important customers of the company were involved, Poczta Polska Group Vision until 2020 was accepted.

The newly defined mission and vision of the Group are the source of strategic priorities and objectives connected with a key long-term development area - the parcel and courier service market.

The New Strategy, while setting the essential directions for changes and defining the challenges which

Poczta Polska S.A. will have to face, indicates that it is possible to further improve the profitability of the company and Poczta Polska Group at large. The year 2014 was a time of challenges, growing market pressure and growing customer expectations for Poczta Polska. In spite of the continuous shrinking of the letter market over the course of the last couple of years and in spite of price pressure increasing with every passing year,

Poczta Polska S.A. managed to retain its leading position on the postal market.

This was possible thanks to systematic implementation of developmental and optimisation activities following from the company’s strategy, performance of the

Developmental Challenges programme, and involvement and hard, diligent work of all employees. Such activity made it possible to maintain the current level of profitability and financial solvency and to perform better in financial terms than in 2013.

Calendar

of the most

important events

January

March

The option to purchase insurance from postmen

Opening of a new Poczta Polska website

Poczta Polska and Pocztowe Towarzystwo Ubezpieczeń Wzajemnych started a pilot programme for selling transport civil liability insurance policies using smartphones. Contemporary visual materials and simpler navigation are the distinguishing features of the new website of Poczta Polska. It was also adjusted to mobile devices.

01

03

Poczta Polska funded paid apprenticeship as part of the “Win an Apprenticeship” (”Grasz o staż”) programme

Poczta Polska - the most popular company on the parcel and courier services market

More than 2 000 people took part in an educational initiative under the name of “Become independent!” (”Usamodzielnij się!”)

Poczta Polska has, for the third time, accepted trainees for its sales, marketing, legal, strategy, HR, PR, financial, and process departments. The company took on 23 trainees and was the largest sponsor of apprenticeship as part of the programme.

According to research conducted by ABC Rynek i Opinia,

Poczta Polska was the most recognizable operator on the CEP (courier, express, and parcel) market and the most frequently chosen provider of such services.

Poczta Polska became a partner of a campaign aimed at helping young people to take control over their professional career. Experts of the company presented opportunities related to pursuing one’s

own business when one is a young person, e.g. as part of e-commerce.

February

April

Poczta Polska started widespread insurance policy sales under its own brand

The Parcel for Ukraine project started

Postal Insurance (Ubezpieczenia Pocztowe) was the brand name under which Poczta Polska started to sell transport insurance policies - civil liability, comprehensive cover, and casualty insurance - and other property insurance policies within its own network.

For one month, it was possible for Poles to send, free-of-charge, parcels with food and clothes to the people of Ukraine who needed it.

More than 25 thousand of such parcels were sent.

100 thousand customers used the electronic advice note service

New products: neoinvoice and neobills

All people who opted to make use of this solution received, via e-mail or SMS, a notification of their parcel being ready for receipt, including parcel number and address of the post office where it is to be received.

Neoinvoice makes sending and receiving electronic invoices easy. The neoinvoice service includes a professional system for entrepreneurs for sending electronic and hard-copy invoices. It is up to their customers to choose the format of their invoices. Printing and sending are automatised.

The neobill service makes it possible to receive electronic bills from selected issuers. You just choose your supplier from the list and subscribe for bills. Both e-services were made available as part of the Envelo platform.

02

04

(17)

14 15

Last year, Poczta Polska S.A. activated the first of its e-government services as a test/pilot - a programme for Trusted Profile verification. This initiative has demonstrated that the company, as a public trust institution with a commonly available network of offices, guaranteeing safety and reliability of delivery, is the obvious choice of partner as far as handling communication between citizens and the state is concerned.

Operating on a liberalized market, Poczta Polska S.A.

actively sought new business customers and strived to retain its current customers in 2014. As a result of such activity, the company won several tenders and acquired new customers. The benefits reaped by

Poczta Polska S.A. from only the 30 largest contracts

concluded during that period amounted to PLN 430 million. Said contracts included contracts with major banks, telecommunication companies, insurers, and public institutions. One of the most remarkable successes was the conclusion of a three-year agreement for handling correspondence of the Social Insurance Institution (ZUS), worth over PLN 210 million, and the conclusion of an agreement with PGE Obrót. Poczta Polska Group also managed to win back an important business customer thanks to the attractive and innovative proposal it made in cooperation with Poczta Polska Usługi Cyfrowe.

Like in the previous years, major investments in the logistical system were made in 2014. Poczta Polska S.A.

activated 8 modern sorting machines for sorting letters in its sorting stations in Poland and introduced more than

600 new vehicles to its car fleet.

The introduction of new sorting machines and fleet replacement form important elements of the programme for modernising postal logistics which is aimed at improving efficiency in that area and enhancing the promptness and quality of services rendered. In the second half of 2014, negotiations with social partners regarding the new Collective Labour Agreement and new principles for awarding bonuses started. Those talks and negotiations were aimed at ensuring stable employment conditions for employees while at the same time guaranteeing that the company remains profitable.

On 18 March 2015, the new Collective Labour Agreement and new principles for awarding bonuses were signed. Both parties to said negotiations appreciated the fact that

Poczta Polska S.A., while remaining the largest Polish employer, is a company employing people on the basis of contracts of employment. This is a unique situation as far as the Polish market of postal services is concerned as employment under other types of other civil law agreements is more common. The new Collective Labour Agreement was registered at the beginning of July 2015. Taking dynamic changes affecting the business

environment of Poczta Polska S.A. into account, new strategic bases defining the future of the entire Poczta Polska Group were developed. As part of the process, in which experts from the entire Poczta Polska Group and representatives of the most important customers of the company were involved, Poczta Polska Group Vision until 2020 was accepted.

The newly defined mission and vision of the Group are the source of strategic priorities and objectives connected with a key long-term development area - the parcel and courier service market.

The New Strategy, while setting the essential directions for changes and defining the challenges which

Poczta Polska S.A. will have to face, indicates that it is possible to further improve the profitability of the company and Poczta Polska Group at large. The year 2014 was a time of challenges, growing market pressure and growing customer expectations for Poczta Polska. In spite of the continuous shrinking of the letter market over the course of the last couple of years and in spite of price pressure increasing with every passing year,

Poczta Polska S.A. managed to retain its leading position on the postal market.

This was possible thanks to systematic implementation of developmental and optimisation activities following from the company’s strategy, performance of the

Developmental Challenges programme, and involvement and hard, diligent work of all employees. Such activity made it possible to maintain the current level of profitability and financial solvency and to perform better in financial terms than in 2013.

Calendar

of the most

important events

January

March

The option to purchase insurance from postmen

Opening of a new Poczta Polska website

Poczta Polska and Pocztowe Towarzystwo Ubezpieczeń Wzajemnych started a pilot programme for selling transport civil liability insurance policies using smartphones. Contemporary visual materials and simpler navigation are the distinguishing features of the new website of Poczta Polska. It was also adjusted to mobile devices.

01

03

Poczta Polska funded paid apprenticeship as part of the “Win an Apprenticeship” (”Grasz o staż”) programme

Poczta Polska - the most popular company on the parcel and courier services market

More than 2 000 people took part in an educational initiative under the name of “Become independent!” (”Usamodzielnij się!”)

Poczta Polska has, for the third time, accepted trainees for its sales, marketing, legal, strategy, HR, PR, financial, and process departments. The company took on 23 trainees and was the largest sponsor of apprenticeship as part of the programme.

According to research conducted by ABC Rynek i Opinia,

Poczta Polska was the most recognizable operator on the CEP (courier, express, and parcel) market and the most frequently chosen provider of such services.

Poczta Polska became a partner of a campaign aimed at helping young people to take control over their professional career. Experts of the company presented opportunities related to pursuing one’s

own business when one is a young person, e.g. as part of e-commerce.

February

April

Poczta Polska started widespread insurance policy sales under its own brand

The Parcel for Ukraine project started

Postal Insurance (Ubezpieczenia Pocztowe) was the brand name under which Poczta Polska started to sell transport insurance policies - civil liability, comprehensive cover, and casualty insurance - and other property insurance policies within its own network.

For one month, it was possible for Poles to send, free-of-charge, parcels with food and clothes to the people of Ukraine who needed it.

More than 25 thousand of such parcels were sent.

100 thousand customers used the electronic advice note service

New products: neoinvoice and neobills

All people who opted to make use of this solution received, via e-mail or SMS, a notification of their parcel being ready for receipt, including parcel number and address of the post office where it is to be received.

Neoinvoice makes sending and receiving electronic invoices easy. The neoinvoice service includes a professional system for entrepreneurs for sending electronic and hard-copy invoices. It is up to their customers to choose the format of their invoices. Printing and sending are automatised.

The neobill service makes it possible to receive electronic bills from selected issuers. You just choose your supplier from the list and subscribe for bills. Both e-services were made available as part of the Envelo platform.

02

04

(18)

16 17

September

May

November

July

Poczta Polska started cooperation with Credit Information Bureau (BIK)

More than 800 offices of Poczta Polska Group

made it possible for Poles to create a BIK account and confirm financial credibility.

More than 200 thousand customers used the MINI Parcel service

Guaranteed delivery date, declared parcel value up to PLN 100 included in its price, and appealing, ecological packaging are only some of the advantage of this product, making it very popular.

Poczta Polska won a tender for handling the correspondence of the Social Insurance Institution (ZUS)

Poczta Polska - a patron of“Become an Olympian”

20% more packages

ZUS chose Poczta Polska for handling its domestic and foreign correspondence from 2015 until 2017. The proposal made by Poczta Polska proved the most beneficial and its value was PLN 209 million. This contest was aimed at promoting Olympic ideas among the youth. The main prize was a trip to the

Olympic Games in Rio de Janeiro.

The Postal Barometer indicated that Poles send 20% more packages from July to September 2014 than during the same period in 2013.

GLOBAL Express – new Poczta Polska service abroad

One million registered parcels with SMS delivery notification

Envelo for Windows Phone

Poczta Polska introduced a service for Internet shops and companies sending parcels of up to 2 kg abroad.

Counting from the beginning of 2014, Poles received one million electronic confirmation of delivery regarding parcels they sent via registered mail.

Windows Phone users were granted access to all functions of the Envelo platform via a mobile application.

October

June

December

August

Poczta Polska joined e-Commerce Poland (Izba Gospodarki Elektronicznej)

Poczta Polska - a patron of the “e-Business Gazelles” contest

Poczta Polska joined e-Commerce Poland, an organisation analysing projects meant for the business sector and for consumers. One of its areas of interest is e-commerce - a crucial element of

Poczta Polska’s development.

Poczta Polska granted awards to the most actively developing Polish e-businesses. Nearly 300 companies from all across Poland received the title of e-Business Gazelle. The ecommerce.poczta-polska.pl website was

activated

100 offices with new image

Poczta Polska offered comprehensive service to entrepreneurs pursuing business online. From June onwards, they can choose parcel type, commission the handling of returns, learn more about the financial and insurance services available, or send a digital neoinvoice - all in one place.

The hundredth modern-type post office of Poczta Polska was opened to the general Public in Olsztyn. It sports a self-service 24/7 Area (”Strefa 24”) and makes a wide range of postal and financial services available to customers.

The first e-government service

The Commerce Brothers - more than a million viewings on YouTube

Poles beat an online shopping record

Introduction of new strategy and vision

Poczta Polska started a pilot programme for Trusted Profile verification at its selected offices. Trusted Profile is a free-of-charge method of citizen verification as part of e-government systems.

Videos presenting the adventures of Eugene Commerce and Eric Commerce were viewed more than one million times. The campaign promoted Poczta Polska’s activity facilitating e-commerce. In the week preceding Christmas, the indications of Poczta Polska Holiday Postal Barometer reached

190.86%. Almost twice the usual number of packages went through sorting offices of Poczta Polska.

for Poczta Polska Group until 2020. The Commerce Brothers (”Bracia Komersowie”) -

Apprenticeship if Poczta Polska for young people from children’s homes and foster families

The number of parcels increased by more than 14% a part of Poczta Polska advertising campaign

Poczta Polska started an advertising campaign targeted at the e-commerce sector. Its core was formed by advertising videos presenting the exploits of owners of an Internet shop who, thanks to solutions offered by

Poczta Polska, were able to meet even the most extraordinary requests from their customers.

Trainees could see for themselves what it means to work at a post office. The objective of the programme was to make it possible for young people from children’s homes and foster families to start work. Postal Barometer of Poczta Polska indicated that Poles sent 14.24% more packages in the second quarter of 2014 than throughout the corresponding

period in 2013.

09

05

11

07

10

06

12

08

Annual Report 2014
(19)

16 17

September

May

November

July

Poczta Polska started cooperation with Credit Information Bureau (BIK)

More than 800 offices of Poczta Polska Group

made it possible for Poles to create a BIK account and confirm financial credibility.

More than 200 thousand customers used the MINI Parcel service

Guaranteed delivery date, declared parcel value up to PLN 100 included in its price, and appealing, ecological packaging are only some of the advantage of this product, making it very popular.

Poczta Polska won a tender for handling the correspondence of the Social Insurance Institution (ZUS)

Poczta Polska - a patron of“Become an Olympian”

20% more packages

ZUS chose Poczta Polska for handling its domestic and foreign correspondence from 2015 until 2017. The proposal made by Poczta Polska proved the most beneficial and its value was PLN 209 million. This contest was aimed at promoting Olympic ideas among the youth. The main prize was a trip to the

Olympic Games in Rio de Janeiro.

The Postal Barometer indicated that Poles send 20% more packages from July to September 2014 than during the same period in 2013.

GLOBAL Express – new Poczta Polska service abroad

One million registered parcels with SMS delivery notification

Envelo for Windows Phone

Poczta Polska introduced a service for Internet shops and companies sending parcels of up to 2 kg abroad.

Counting from the beginning of 2014, Poles received one million electronic confirmation of delivery regarding parcels they sent via registered mail.

Windows Phone users were granted access to all functions of the Envelo platform via a mobile application.

October

June

December

August

Poczta Polska joined e-Commerce Poland (Izba Gospodarki Elektronicznej)

Poczta Polska - a patron of the “e-Business Gazelles” contest

Poczta Polska joined e-Commerce Poland, an organisation analysing projects meant for the business sector and for consumers. One of its areas of interest is e-commerce - a crucial element of

Poczta Polska’s development.

Poczta Polska granted awards to the most actively developing Polish e-businesses. Nearly 300 companies from all across Poland received the title of e-Business Gazelle. The ecommerce.poczta-polska.pl website was

activated

100 offices with new image

Poczta Polska offered comprehensive service to entrepreneurs pursuing business online. From June onwards, they ca

References

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