Citibank, N.A.
On June 16, 1812, with $2 million of capital, City Bank of New York (now Citibank) opened for business in
New York City. Through many different leaders and economic environments over the course of its rich
history, Citibank continues to grow and prosper.
In 1968, First National City Corporation (later renamed Citicorp), a bank holding company, became the
parent of Citibank.
In 1998, all Citicorp divisions merged with all divisions of Travelers Group to form Citigroup Inc. Citibank
continues as a strong brand under the Citigroup umbrella.
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1812
June 16: New York State charters City Bank of New York with
authorized capital of $2 million and paidin capital of $800,000.
September 14: City Bank opens for business to serve a group of
New York merchants.
Samuel Osgood is elected president (1812–1813).
1813
First dividend is paid.
1822
Farmers' Fire Insurance and Loan Company is founded, the first
incorporated trust company in the U.S. Its name becomes
Farmers' Loan and Trust Company in 1835, and it merges with
National City Bank in 1929.
1827
Isaac Wright is elected president (1827–1832).
1856
992 -
1998
citigroup.com
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Citigroup.com is the global source of information about and access point to financial services provided by the Citi
family of companies.
India
Committed to India for over 106 years, Citi prides itself in being a premier locally-embedded financial
institution backed by its global network across 100 countries. With over 10,000 employees and
US$3.1 billion capital invested, Citi is the single largest foreign direct investor in the financial services
industry in India.
Citi is a dominant provider of banking and financial services in India and offers a comprehensive suite
of products and services to over 1,500 large corporates and multinationals, over 2,500 small and
medium enterprises and over 7 million retail customers.
Citi India's operations encompass corporate and investment banking, consumer banking, private
banking, and banking services to the international Indian community. The breadth of Citi's activities in
India include:
Institutional Clients Group
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A leading corporate bank with a 106-year history of serving Indian
corporate sector and financial institutions
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Enjoys a dominant market share in key products like cash
management, FX and Custodial Services
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Has a fast growing SME franchise with a dominant share of market in
many key verticals
Investment Banking & Capital Markets - Citi
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Dominant Investment Bank across both fund raising and advisory
services
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Leading advisor on Equity and Equity-linked transactions
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Top-notch local currency debt house
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Pioneers in Securitisation
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Leading issuer of G3 bonds
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A top-notch Research team providing top quality research &
international expertise to trading oriented investors through
comprehensive coverage of the Indian markets across sectors
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Leading equity trading house
Alternate Investments - Citi Venture Capital International
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A leading private equity player over the last decade
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Investments in multiple sectors in the country in sectors including auto
components, financial services, ITES and real estate.
Consumer Banking & Global Cards
Citibank
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Pioneered consumer banking and was the first to introduce credit
cards and consumer finance. Significant investments in technology
have enabled Citi to maintain its edge through alternative distribution
channels – ATM, online banking, phone banking, mobile banking
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Retail network includes 40 branches in 28 cities and over 450 ATMs
CitiFinancial
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Consumer finance services for Personal Loans, Home Loans, and
third-party insurance
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Over 350 branches across 180 geographic locations
Citi Wealth Advisors
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Financial planning and investment advisory based on a retail
brokerage platform to serve wealth management needs of retail
investors
Global Wealth Management
Citi Private Bank
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A holistic approach to wealth management for both individuals and
businesses throughout the wealth creation cycle
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Provides the full range of finance, banking, investment, trust and
advisory services for wealth creators
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Trusted advisors for designing insightful solutions customized to
individual client needs, with an emphasis on personalized, confidential
service
Outsourcing
India is a key outsourcing hub for Citi:
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Provides software development for over 50 countries
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Offers knowledge outsourcing services to Citi's Investment Bank and
Research teams across the globe
Citibank Swot Analysis
Situation Analysis
Citibank is looking to expand their reach within the banking world. They had an opportunity to acquire Confia a Mexican bank. Many Mexican banks are having problems due to the lack of money and resources the Mexican people have to invest in the banks. Citibank does much research while deciding whether to follow through with the deal. At the very end of the purchasing process an undiscovered threat is exposed to Citibank that Confia may have. This brings more difficulties within the purchasing process.
Firm Strengths
Citibank's many strengths start within their 194 year old rich history. Citibank has more than 100 years of experience in the
international lending field. They are also the worlds largest credit lender and have been since the 1970's. They have also taken the title of the world's largest bank in 1981. In 1994 Citibank decided to break their company up into two sectors. One division being the Global Consumer Division and the other the Global Finance Division. This is strength for Citibank because this allows for more focus on their separate segments of the market.
Citibank also holds advantages and strengths within the Mexican banking market. After the Tequila Crisis most U.S. banks took their business out of Mexico, Citibank did not. They also found strength in the fact that their portfolio was not as large as other banks in Mexico, this allowing them to have fewer complications.
Confia also had some strengths. Begging with their 300 branches they had in 1992. Confia also has a great reputation. They are known for their great customer service, quality and efficiency. Confia is also a Mexican bank. This provides them with local and governmental support, that foreign banks may not get.
If Citibank acquired Confia some strengths that may come about are possible high returns. Again the accusation will allow Citibank to have a better local image. This may also lead to other...
itibank, N.A. - Strategic SWOT Analysis Review Summary
Citibank N.A. (Citibank) is a consumer bank and wholly owned subsidiary of Citigroup, Inc. The bank offers a range of banking products and services such as commercial banking, retail banking, consumer finance, mortgage lending, investment banking, cash management, e-commerce, trade finance, and private banking. It provides deposit accounts, credit cards and loans to consumers and small businesses, and utilizes its parent's breadth of financial services by also offering insurance and investment products. It manages 200 million customer accounts across six continents in more than 100 countries. The bank principally operates in Europe, Americas, Middle East, Asia and Africa including the US, China, Hong Kong, India, Japan, the Philippines and Singapore. Citibank is headquartered in Las Vegas, Nevada, US. Citibank, N.A. Key Recent Developments…
Dec 21, 2010: TAQA Secures $3 Billion Revolving Credit Facility Sep 23, 2010: Maersk Secures $6.75 Billion Revolving Credit Facility
Jun 25, 2010: SATORP Completes $8.5 Billion Project Financing For Jubail Refinery In Saudi Arabia Apr 12, 2010: Citibank Introduces Same-day Card Issuance Service In Hong Kong
Mar 24, 2010: Gas Natural Signs EUR4 Billion Syndicated Loan Facility With 18 Banks
GlobalData’s Citibank, N.A. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.
This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.
Scope
- Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.
Note: Some sections may be missing if data is unavailable for the company. Reasons to Buy
- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.