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Effect of Shopping Motives and Store Attributes on Shopping Enjoyment

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Academic year: 2020

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Table 2: Youth Shoppers Segment Differences in the Dimension of Shopping Motives
Table 3 shows that the variables of store attributes, quality of merchandise dimension (0.002), enhancement (0.020), and price orientation (0.000) meet the criteria
Table 4: Youth Shoppers Segment Differences in the Dimension of Shopping Enjoyment
Table 5: Relationship of Shopping Motives and Store Attributes with Shopping Enjoyment
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