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(1)

Using SCOR model

in a real Collaborative

Sourcing Scenario

EIPM , Annual conference - Dec 8 2006

Nando Galazzo

(2)

2

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Adding value in Procurement:

“Twist suppliers

to the last drop ” ...

(3)

Sustained

Value Creation

and Dialogue...

(4)

4

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Content

D

The strategic framework

• The players

• The vision

D

Tools & Methodology

• Partnership excellence

• Supply Chain Reference Model (SCOR)

D

The Opportunity

• The Degussa-Borealis business case

Æ

What’s different ?

D

Conclusions

(5)
(6)

6

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Borealis

Degussa

5 B sales

11.7 B sales

Olefins and Polyolefins( PE/PP)

Specialty Chemicals

EU/Global

Global

Supplier Relationship Management

Solutions to Customer program

Degussa seen as strategic supplier

in 12 supply chains

Borealis seen as key customer

for 5 business units

Value Creation Through Innovation

Responsible-Respect

Exceed-Nimblicity

Research & Innovation are key

elements in our sustainable

development growth strategy

Profile

Products

Reach

Strategic

Fit

Values

Fit

Execution

(7)
(8)

8

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Competitive advantage

low

low

high

high

Innovation intensity

Strategic framework:

Æ

Sustainable value creation through collaboration

The

Magic

Quadrant

(9)

D

Innovate & differentiate

D

Create visibility on

extended SC Opportunities

D

Extract value

Goals & objectives:

(10)

Presenting the Approach

Tools and Methodology

(11)

Why SCOR

:

If we had mapped processes the classical way

:

SCOR

SCOR

Æ

start small & scale fast

Easy mapping

•Quick opportunities identification

Commonly used methodology & language

+

=

-

Where is the burning

platform ?

-

Where to start ?

(12)

12

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

The Supply Chain Council (SCC) has developed and endorsed th

The Supply Chain Council (SCC) has developed and endorsed th

e

e

Supply Chain Operations Reference

Supply Chain Operations Reference

-

-

model (SCOR)

model (SCOR)

as the cross

as the cross

-

-

industry standard for supply chain management

industry standard for supply chain management

The SCC is an independent, not

The SCC is an independent, not

-

-

for

for

-

-

profit, global corporation with

profit, global corporation with

membership open to all companies and organizations intereste

membership open to all companies and organizations intereste

d in

d in

applying and advancing in state

applying and advancing in state

-

-

of

of

-

-

the

the

-

-

art supply chain

art supply chain

management systems and practices.

management systems and practices.

Over 1000 Company Members

Over 1000 Company Members

Cross

Cross

-

-

industry representation

industry representation

Chapters in Australia/New Zealand, Brazil, Europe, Japan, Nort

Chapters in Australia/New Zealand, Brazil, Europe, Japan, Nort

h

h

America, Southern Africa, and South East Asia with petitions

America, Southern Africa, and South East Asia with petitions

for

for

additional chapters pending.

additional chapters pending.

www.supply

(13)

SCOR: A Reference Model for a Supply Chain:

5 core processes:

SOURCE

MAKE

DELIVER

PLAN

RETURN

RETURN

RETURN

Degussa

&

other

Borealis

Suppliers

Degussa

& Other

Borealis

Customer

Common Building Block Approach

Processes

Metrics

(14)

Supply chain improvements

Borealis – Degussa

Using SCOR across enterprises

(15)

Initial project scope & complexity

3 continents, 8 countries

23 production sites

30 shipping points

27 receiving points

1600 deliveries/year

50,000 Tons shipped

7 major supply chains

(16)

16

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Common & Simple methodology used

D

Analyze and map common SC

D

Prioritize and select a Pilot

D

Do & Implement Pilot

D

Scale to other areas

(17)

Project milestones: Fast & Furious

Analyze

TO BE

Design

Implementation

& Improvement

Implementation

& Improvement

Analyze Production,

SC-Structure and Processes

for Borealis and Degussa

supply chains

Measure current

performance for

identified product (high

level)

Identification of

Measurements of

Improvements

Detailed Analysis Level 3

Configuration TO-BE

Detailed Improvements

TO BE

Validation

Kick Off

Implement & Communicate

changes in : Organization,

Processes and Performance

Management Systems

SCOR Concept

Methodology

Project

Approach

Define Scope

Agree AS IS

Select the BU to focus on

with further process

decomposition

Present

recommendations

Define low level KPI’s

& targets

Define tasks &

responsibilities

Map changes and define

change process

Agree detailed design

Train & Coach the

organization

Realize & sustain the benefits

0

1

2

3

Mgt. Team Meeting

Feb 7th

Mgt. Team Meeting

September 29th

Visioning workshop

Develop common set of

KPI’s

(18)

18

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Per

o

xi

de

Overview Supply Chain Peroxides

Level 2

Forecasts sent to Malmö & info sent to Pullach

Why not to send straight to Pullach ?

Empty packaging --> opportunity to value

waste ?

Standard LT could be reduced from 15 days to

8 days

SC today --> Degussa US (6 weeks LT)--> Pullach --> Bamble

Why not : Degussa US --> Bamble. Elements to be considered :

Why not relocate product from US to

Pullach plant

LT reduction opp Got --> Sten, in Got. Degussa keeps

sales + Buffer some containers, in Sten, Borealis kepts

some tons of safety stock. Do we really need GOT

storage location ?

Combine shipments to optimize container fill-rate :

use of planning calendar ?

Improved purch. Req. processing (collective by vendor)

Quit COA and promote SQC

ERS or invoicing plan --> potential ?

Realize strategic Vision PP%:

Strategic Vision

OMF growing volume potential for

consolidation transportation, for

Polycom and Polymere

(19)

Roadmap to improvements

1. Detailed Level 3 Analysis

2. Discussion Production and

deliver strategy

3. Quantitative analysis of

transportation costs

5. Judgment of benefits and

(20)

20

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Impact/ Benefits

low

low

high

high

Solution portfolio

Ease of Implementation

SC–Reconfiguration

medium

medium

SC–Reconfiguration

Direct shipment

Transport Load

Optimization

Portfolio & Strategic

Development

VMI

Lead Time reduction

Forecasting Process

Supply chain delivery

performance

(21)

One set of performance metrics : A novelty aspect

Overview Metrics SCOR Level 1 Metrics Total BU PE PP

Median Process Industry Best in class Process Industry (02/05)

Delivery Performance (Commit date)

BOREALIS 95,5% n.c. n.c. 92% 99%

DEGUSSA (per) 72,7%

Order Fulfillment Lead Time 18,5 [days]

SOURCE (peroxides - MTF) 15 [days]

MAKE (MTF) 1 [days] 1 [days] 1 [days]

DELIVER 3 [days] 3 [days] 3 [days]

Supply-Chain Flexibility 95 [days] 5 [days]

SOURCE (per) ? [days]

MAKE240 [days] 240 [days] 240 [days]

DELIVER 0[days] 0 [days] 0 [days] Total Supply Chain Management Cost 9% 11% 7% 10% 2% Cost of Goods Sold 91% 86% 94% 78% n.c. Value-Added Productivity per payroll € 2,7 [€] 3,7 [€] 3,2 [€] 2,3 [€] n.c. Days of coverage (per) 32,7 [days]

Inventory Days Of Supply (RM) 3,8 [days] 7,4 [days] 1,8 [days]

Inventory Days Of Supply (all) 29,5 [days] 45,9 [days]19,9 [days] 51,3 [days] 40 [days] Days of Sales Outstanding 47,7 [days] 70 [days] 33,5 [days] n.c. n.c. Days of Payables 28,8 [days] 51,3 [days]17,1 [days] n.c. n.c. Cash-To-Cash Cycle Time 48,4 [days] 64,6 [days]36,3 [days] 55,1 [days] 40 [days]

Assets Asset Turns 3,6 turns 2,4 turns 5,3 turns 1,4 turns 4,5 turns

Supply Chain SCOR-Card (Level 1)

E X T E RNAL INT E RNAL Supply Chain Reliability Responsiveness Flexibility Cost Cash Cycle

DEGUSSA

BOREALIS

Overview Metrics SCOR Level 1 Metrics Total BU PE PP

Median Process Industry Best in class Process Industry (02/05)

Delivery Performance (Commit date)

BOREALIS 95,5% n.c. n.c. 92% 99%

DEGUSSA (per) 72,7%

Order Fulfillment Lead Time 18,5 [days]

SOURCE (peroxides - MTF) 15 [days]

MAKE (MTF) 1 [days] 1 [days] 1 [days]

DELIVER 3 [days] 3 [days] 3 [days]

Supply-Chain Flexibility 95 [days] 5 [days]

SOURCE (per) ? [days]

MAKE240 [days] 240 [days] 240 [days]

DELIVER 0[days] 0 [days] 0 [days] Total Supply Chain Management Cost 9% 11% 7% 10% 2% Cost of Goods Sold 91% 86% 94% 78% n.c. Value-Added Productivity per payroll € 2,7 [€] 3,7 [€] 3,2 [€] 2,3 [€] n.c. Days of coverage (per) 32,7 [days]

Inventory Days Of Supply (RM) 3,8 [days] 7,4 [days] 1,8 [days]

Inventory Days Of Supply (all) 29,5 [days] 45,9 [days]19,9 [days] 51,3 [days] 40 [days] Days of Sales Outstanding 47,7 [days] 70 [days] 33,5 [days] n.c. n.c. Days of Payables 28,8 [days] 51,3 [days]17,1 [days] n.c. n.c. Cash-To-Cash Cycle Time 48,4 [days] 64,6 [days]36,3 [days] 55,1 [days] 40 [days]

Assets Asset Turns 3,6 turns 2,4 turns 5,3 turns 1,4 turns 4,5 turns

Supply Chain SCOR-Card (Level 1)

E X T E RNAL INT E RNAL Supply Chain Reliability Responsiveness Flexibility Cost Cash Cycle

COMBINED

Overview Metrics

Shared SCOR Level 1 Metrics

Actual

"As-is"

"To-be"

(progress)

"To-be"

(success)

Competition

Median

Process

Industry

Best in class

Process

Industry

(02/05)

Delivery Performance (Requested Del.

date)

73%

85%

95%

92%

90%

95%

Forecast accuracy

65%

80%

90%

75%

n.c

n.c

Order Fulfillment Lead Time

SOURCE (peroxides - MTF)

15 [days]

8 [days]

10 [days]

n.c

SC Avg 2005 Inventory qty (Tons) -

Peroxides

332

10%

reduction

20%

reduction

SC Avg 2005 Consumption qty

(Tons/Month) - Peroxides

202

SC Inv days of supply (days) -

Peroxides

50 [days]

INT

E

RNAL

Cash Cycle

Degussa - Borealis Supply Chain SCOR-Card (Level 1 & 2)

E

X

T

E

RNA

L

Responsiveness

Supply Chain

Reliability

(22)

22

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Shared Supply Chain metrics (template)

Overview Metrics

Shared SCOR Level 1 Metrics

Actual

"As-is"

2005

Actual

"As-is"

Q1 2006

Actual

"As-is"

Q2 2006

"To-be"

(progress)

"To-be"

(success)

Competition

Median

Process

Industry

Best in class

Process

Industry

(02/05)

Delivery Performance (Requested Del.

date)

65%

66%

69%

85%

90%

90%

95%

Forecast accuracy

55%

58%

58%

70%

80%

n.c

n.c

Order Fulfillment Lead Time (days)

SOURCE (peroxides - MTF)

15

15

15

10

8

n.c

SC Avg 2005 Inventory qty (Tons) -

Peroxides

450

440

435

405

360

n.c

n.c

SC Avg 2005 Consumption qty

(Tons/Month) - Peroxides product mix

220

220

215

250

260

n.c

n.c

SC Inv days of supply (days) -

Peroxides

62

61

62

49

42

51 [days]

40 [days]

IN

T

E

RNAL

Cash Cycle

Degussa - Borealis Supply Chain SCOR-Card (Level 1 & 2)

EXT

ER

N

A

L

Responsiveness

Supply Chain

Reliability

(23)

Total identified SC savings & origin

Deliver

Source

100 %

Source

Return

Return

Deliver

Return

Return

Deliver

Make

Source

Make

Plan

Borealis

Degussa

Plan

(24)

24

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Savings breakdown

Overview Metrics

SC Value for

improvement (K€)

Pilot

Investment cost

(estimated K€)

Pilot

SC value scaled

up to other

business line (K€)

Supply chain reliability

295

40

1690

Responsiveness

50

0

274

(25)

Change management issues in a collaborative scenario

Typical barriers:

D

Shared vision feeding

mutual need & interest

D

Understanding about

business concepts &

opportunities

D

Trust & openness

between partners while

building reliable supply

chain operations

Change management

solutions:

D

Collaborative

workshops

D

Common definitions

(Reference model)

D

Commonly selected

(26)
(27)

Enhancing partner collaboration is key

(28)

28

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

Conclusions

PROCESS

ƒ

SCOR toolkit applied to the extended SC

ƒ

SRM & CRM

Î

PRM

TOOLS

GOALS

ƒ

Create & Share value through SC collaboration

ƒ

A total of

2387 K€

savings identified

ƒ

Business growth (new prod. devpt.) estimated at

3800 K€

ƒ

Foster partnership

(29)

Competitive advantage

low

low

high

high

Innovation intensity

Strategic framework:

Æ

Landing to The Magic Quadrant

The

Magic

Quadrant

(30)

30

SCOR Borealis – Degussa

Supply Chain Improvements

SCOR Borealis-Degussa

(31)

Key take away message

D

Procurement is a viable source of value creation

D

Innovation, entrepreneurial spirit and creativity are

key attributes for procurement

D

The journey is not always long & difficult

D

Using simple tools & simple methodology boost

References

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