BEST PRACTICES
TOPHOTELPROJECTS - Database
On the following pages you will find some important information
to achieve best results from our service.
Approach the best business contact according to your
branch activity and statuses of the project
Select the best time to approach leads during the timeline
of the project
Define your target
LOC A TI O N A ND CA TEGO RY
Step 1
WHAT &
WHERE
Step 2
WHEN
Step 3
WHO
DA TES A ND STA TUS CO NTA CT DETA IL SDefine your target:
• Start by establishing your selection criteria and select the most important information so you can start working with specifically selected projects according to your sales activities. The following questions will help you to get the best search results:
• What regions and/or countries and/or cities would do I want to start to contact? • What hotel type*, project category and/or stars are my main focus?
* Important regarding hotel types: due to the project status not all the projects are
categorized in terms of hotel types. We recommend to focus on project categories
and stars.
• Is the number of rooms important for my product?
Step 1
LOC A TI O N A ND CA TEGO RY Step 2 WHEN Step 3 WHOSee our glossary for more detailed information
Step 1
WHAT &
WHERE
Select the best time to approach leads during the timeline of the project (phase):
• Select the right status of the project: “In Progress”– “On Hold” –”Cancelled” – and “Opened”. • Select the most relevant phase of construction: “Vision” – “Pre-planning” – “Planning” – “Under
construction” – “Pre-Opening” – and “Opened”.
• Keep also in mind the selection of the project according to the opening date. This will help you to make a better filter of your leads.
• Use the opening date filter with the calendar function date (from – to).
DA TES A ND STA TUS
Step 2
WHEN
Step 1 WHAT & WHERE Step 3 WHOApproach the best business contact according to your branch activity and statuses of the project.
• Note that the contact information in every project is being completed during the development of the project. For instance: Hotel projects in the Pre-Planning phase do not have an Interior Designer as he is not yet selected.
• You can also search contact information in TOPHOTELCHAINS where you will find more than 15,000 key headquarter contacts. For instance: Development Managers in Marriott.
Step 3
CO NTA CT DETA IL SStep 3
WHO
Step 2 WHEN Step 1 WHAT & WHEREO
P
E
N
I
N
G
AD&C FF&E OS&E M&S F&B&C Interior Designer Consultancy Company + + + + + + + Architect Operator (optional) Developer Investor Hotel Owner Developer (optional) General Contractor Sub-Contractors/ Purchasing Companies Interior Designer Consultancy Company Interior Designer Consultancy Company General Contractor Sub-Contractors/ Purchasing Companies General Contractor Sub-Contractors/ Purchasing Companies Pre-Opening Office Pre-Opening Office Pre-Opening Office Pre-Opening OfficeVision Pre-planning Planning
Useful Tips
Identify your correct direct contact according to your business activity.
Initiate commercial approaches by calling and then emailing your potential contacts with specific information about your product and company.
Check also TOPHOTELCHAINS to search for key headquarter contacts
Compare data with your own database of contacts so you can always get better results. Personal contact is mandatory for a good
customer relationship. Keep constant
communication and develop your contacts by using networks.
Contact us if you need to verify data or if you need further information by using our Support
Do not export extensive downloads without any filter. You have several options to filter information through our platform.
Do not send out mass emails:
Do not use old list of projects to track your leads. We are constantly updating information so the list that you have now will change in the next days. Therefore you always have the option to check new entries and updates from our application.
o It might give an unserious image of your company.
o The response rate is very low, normally less than 2%.
o Your email might be blocked by an anti-spam security program.
systems engineering architecture construction fire safety electronic technology energy / energy technology
landscape architecture building technology
engineering ventilating and air-condition. systems, environmental tech. safety technology
AD&C
bath / bathroom / tiles kitchen furnishings art / painting lighting / lamps interior decoration, restaurant fittings property furnishing outdoor equipment carpets / floorings textiles doors
FF&E
sanitary accessories sanitary technology working clothes / shoesbed linen / mattresses office equipment catering equipment computer equipment
decoration items wellness, spa, fitness catering supplies and
technology food & beverage (other items) vending machines
domestic engineering, building services cashier technology kitchen technology / kitchen
equipment cooling technology media technology / audio
visual equipment minibars door locking systems
table top telecommunication television professional laundry
OS&E
automotive industry banking / finance serviceconsulting dialogue marketing entertainment waste management professional publications facility management gastronomy requisites general trade / wholesale
hotel industry industrial enterprise
IT
credit cards / payment media agencies online media / online portal
human resource services promotion design dry cleaning / laundry
law office tourism transport & logistics events / workshops / fairs associations & institutions
renting / leasing insurances
M&S
non-alcoholic beverages alcoholic beverages baby food baked products bio-products catering & eventfast food fine food meat / fish / poultry
guest amenities hygiene / paper coffee & tea beauty care herbs / spices / oils
dairy products fruits / vegetables pasta / rice / legumes
snacks sweets / comfiture
tobacco goods frozen foods vegetarian & vegan
Glossary
• AD&C: Architecture, Design & Construction • FF&E: Furniture, Fixture & Equipment • OS&E: Operation, Services & Equipment • F&B&C: Food & Beverage & Consumer Goods • M&S: Media & Services
• Hotel categories: given by the number of stars (1* to 5*****). • Luxury/Upper Scale: 5*****
• First Class/ Upper Upscale/ Midscale: 4**** to 3***+
• Economy/Budget: 3*** to 2** are researched only in German speaking countries (Germany, Austria, Switzerland).
Note that hotel categorization is not an universal concept - between countries there are differences in the number of stars awarded to hotels for a specific standard (the same number of stars does not always correspond to the same standard of hotels in different places in the world).
• Hotel type group: In our research we concentrate on the commonly used Hotel types. One project may belong to several types.
• Bed & Breakfast, Business & Conference, Extended Stay, Holiday & Leisure, Motel, Theme & Design and Wellness &Spa. • Status of the project: In Progress, On Hold (temporary delayed project), Cancelled and Opened
• Phases: Vision (idea of a project, these projects do not have all information available as not all the companies are already involved in the project), Pre-Planning, Planning, Under Construction, Pre-opening and Opened.
• Project category: conversion (adaptation of a previous building to a hotel), extension, new building and refurbishment
