explosion
context-driven mobility
new ideas, new customers, new revenues
Gartner predicts:
2013 –
mobile phones overtake PCs as web access devices.2014 –
three billion of the world’s population transact with mobile Internet.2015 –
context becomes as critical in mobile consumer services and relationships as search engines are for the web.The direction is clear...
How are you going to take advantage?
How are you going to shake things up – creating new revenues for your company and new incentives for your customers and employees?
Momentum for
mainstream mobility
Every public and private sector organization is asking how to make
the most of mobile digital communications. In just about every
engagement, Atos now expects mobility to feature in both clients’
business thinking and their technology requirement.
Our customers demonstrate this every day: Banking: How do I achieve consistent excellence in a customer’s banking experience in the branch, from home or on the move? Healthcare: How do we ensure that mobile public health services feed results securely and instantly into healthcare systems? Energy and Utilities: How best can we track globally distributed assets, often in the most extreme conditions, to optimize resource deployment?
Manufacturing: How can we streamline routing of supply and distribution in real-time, according to changing demand and transit conditions?
Automotive: How can we extend the service relationship and increase the value of the driving experience with mobile technologies?
Your customer and
employee expectations
In all these examples, mobility causes a fundamental shift in both your customers’ and employees’ expectations:
Expectation Implication
Customer wants anytime / anywhere access to service and to product information
“ Always on” CRM and delivery – with reporting and business intelligence to match
Anytime purchase – with reward Agile payment and loyalty mechanisms Home-working and hot-desks shrink
corporate real-estate
Secure remote access to company data, processes and tools
Virtual team-working across the extended enterprise
Location-independent, media-rich collaboration With this mobility shift, both the customer and
employee must be able to “put the world in their pocket”. This requires smart devices, on the one hand, and a heavily virtualized and increasingly cloud-based delivery medium, on the other.
Businesses and public sector organizations of every kind now need providers capable of delivering end-to-end from the cloud, so that they can concentrate on adding core value.
Smart mobility is all about better
connections with your customers.
Adding mobile and context information
underpins the switch from
Ideas in action
Atos has the assets and skills to create and deliver the applications you need for your business. We have specialized Smart Mobility delivery centers. Atos takes full responsibility across the project and service cycle. We provide consulting; design and usability; application development and testing; device management; and full service outsourcing, including billing mediation. All these services can be delivered in a transactional mode or in a on-premises mode. All these services can be offered as either on-premises solutions, or as fully outsourced transactional services.
Application market
The Atos Application Market allows you to centralize the upload and management of all apps. This offers families of associated applications from a single download point. For the enterprise, this means delivering all business functions according to user profile. This empowers employees and reduces the management overhead associated with application provisioning.
Centralized application catalogue Ease of user access
Simplified provisioning
Centralize and automate updates.
FixThis
With the FixThis mobile solution, people can use their Smartphones to report on incidences of disrepair or vandalism, for example. These are sent automatically to the Local Authority or other appropriate organization for logging and corrective action. FixThis features include: Preference and setting configuration Incident data-entry
Take and send photos Geo-location Reporting
Incident status and history.
Next2Me
Next2Me satisfies the core contextual mobility requirement. When you are looking for a service, it will direct you to the nearest match to your search. You can enrich this with augmented reality too, helping searchers make even better informed choices: Precise and meaningful information
for people on the move Empower through self-service Reduce cost and burden of
assisted support.
e-Car Management
For both privately owned and fleet e-cars, drivers need to learn new habits for journey planning and preparation. Our e-Car Management solution coordinates multi-source e-car data sharing with driver via smart phones and with fleet managers. Show battery status and range before
the journey
Optimize charge schedules
Locate nearest available charge point.
City Transport
CityTransport gives people full, real-time transport information. Citizens can find transport availability on the move, locating public bikes, metro, bus, tram and train stops, along with waiting times. Features include: Preference and setting configuration Geo-location
Check nearest – map and text view of the closest transport stop Bus waiting times
Parking costs with rate-per-minute Augmented reality visualizations.
Mobile SAP
SAP is the foundation of business information management for thousands of companies. As mobility becomes part of mainstream business operations, the associated contextual data must be available for inclusion and processing. Feed real-time contextual data to
SAP systems
Ensure contextual access to SAP systems from mobile devices.
The Atos mobile solution for Environment, Health and Safety is a great example. This winner of the SAP Mobility Showcase award delivers real-time information to security officers on an iPad, ensuring that all essential detail, such as the location of hazardous substances, is immediately on hand in the event of a major incident.
The app gets all of its information in several languages from SAP via Sybase.
Mobiret
The Mobiret retail solution enables businesses to extend sales and marketing across mobile channels. Mobiret creates easily customizable retail applications for smart devices, attracting new customers and boosting spend. Mobiret is highly modular, and helps you get branded apps to market faster, more easily and at lower cost than never.
What can retailers do with Mobiret? Develop new mobile marketing strategies New customer engagement and loyalty tools: adverts, promotions, social connections, capture points, coupon redemption and check-in.
Added-value for physical products Lift printed catalogs and product packaging with media-rich links.
Sell your products across mobile channels Exploit the HD online iStore – specially adapted for the mobile experience.
Streamline in-store checkout processes Implement tag and NFC m-payments, use m-loyalty cards and self-checkout in the store.
Our mobility studios
Our studios develop and implement mobile solutions which improve
business processes and reduce costs for our customers.
In this new era of Smart Mobility, our studios are solution and service innovators, helping organizations to mobilize the information that customers, employees and citizens need, transforming process and increasing business value.
Sector-specific experience adds value, and our studios have delivered Smart Mobility solutions in financial services, for public sector organizations, in retail, manufacturing, telecommunications and media.
Our studios have the capability, the expertise and the track record needed to develop mobile solutions on any platform or device, including: iPhone, Android, Blackberry, Java, Symbian and Windows Mobile.
Mobile consulting
Helping organizations define, implement and execute mobile strategies – developing Mobility Plans tuned to the needs and culture of each individual client.
Mobile design and usability
Conceptualizing and crafting the graphic design and interface for different devices (smartphones, tablets, …) and platforms.
Mobile apps
Designing and developing native applications for different platforms (iPhone, Android, Blackberry, Java, Symbian, Windows Mobile, etc.), and integrating these with any information system. Most developments also require the mobile middleware needed to bridge to existing or customized system back-ends.
Mobile web
Designing and developing multi-device mobile portals and web applications both for consumer and enterprise use.
Mobile testing
Testing and Acceptance Management for mobile applications, covering function, usability, performance and security. Testing is always aligned with the client’s own security and usage policies.
Device management
Managing and monitoring mobile devices remotely, taking into account user-specific settings and device security requirements, including security copies, device lock, and device wipe for secure data removal.
When you partner with Atos, exploring the immediate potential of Smart Mobility, we will work with you to articulate and drive these messages of change.
Customers
You need to create a buzz around new services with your target customers – taking full advantage of the fact that today, word of mouth via social networks becomes one of the surest routes to positive adoption, attracting new sources of revenue.
Partnerships
You need to attract new and profitable business partnerships through the strength of your proposition and the value of your own contextual data. But first, you will need to open new dialogue – often with organizations unfamiliar with the idea of Smart Mobility.
Employees
You need to get positive buy-in from your own people, with innovative user experience, so that they become champions (and beneficiaries) of Smart Mobility.
Thinking about people
Nobody just wears one hat: you can be a parent, a student, an employee or an athlete – and all at the same time. When you think about Smart Mobility, you have to think about profiles too. The following four macro-categories are a useful starting point:
Mobile Consumer – who wants information on the nearest/best/cheapest product/ service, according to current status, location etc
Mobile Citizen – who wants service availability updates and alerts from both central and local government sources
Mobile Employee – who wants access to enterprise data and services in order to improve productivity and reduce stress Mobile Community Member – we are all
members of different communities, and we want to interact with family, friends and common interest groups while we’re on the move.
Changing behavior
Making Smart Mobility an integral component of your business
model is in part about mastery of new processes and new
technologies – and that’s where Atos steps in. But even more
importantly, it’s about establishing the incentives needed to
prompt those changes in behavior.
Mobility plus context
equals Smart Mobility
Smart Mobility turns context into direct and sustainable business
advantage. The root of this advantage lies in your ability to identify
what contextual data you own, and then to capitalize on it.
Four aspects of context stand out:
1. Where people are
2. When they are there
3. What they are doing there
4. Who they are (and who
they connect with).
How can you exploit these context streams in new ways to change behavior?
How can you enable people to do things they have never done before – things that will generate direct and sustainable revenue for your organization?
Context Broker Platform
The Atos Context Broker Platform (CBP) is the result of two years’ intensive analysis of our clients’ business requirement in our Research and Development labs.
The CBP gathers all information associated with a person’s actual situation in real-time, while complying with all requisite privacy obligations. Our cloud-based CBP parses a mass of machine-to-machine data through a context rule engine.
Total automation allows mass data to be sliced and combined for action in innovative mobile applications. Most importantly, it manages both allocation and the transaction feeds needed for continuous monetization.
This innovative platform is new to the market. For our customers, it makes new business models, new services, and new monetization opportunities possible.
This simple idea can result in major changes to people’s everyday lives – thanks in part to the fact that people are no longer chained to desks.
Context broker
platform showcase
Atos is constantly exploring Smart Mobility innovation, turning ideas
into actions. The five scenarios presented here offer a feel for their power
and potential to drive change. The moment that you begin to talk with
Atos Smart Mobility specialists, you will rapidly begin to formulate your
own revenue-generating ideas. Context-driven mobility services change
our private and professional lives, in the way we live, play and work.
Retail
Enterprise
Today
You buy something. You get loyalty points. It’s all pretty static.
Smart Mobility disrupts
Bust that right apart – make everything contextual! Zoom right in on the individual consumer and adjust accordingly, making real-time loyalty integral to the retail relationship. You’re walking through the mall – BEEP BEEP BEEP – that new briefcase you wanted is available in the color you wanted – right now – 15 meters away – at 20% discount (if purchased in the next 12 minutes) – buy direct from the phone without wasting time.
Today
Enterprises know more or less where their people are and what they are doing. Employees expect to be monitored but resent over-intrusive technologies.
Smart Mobility disrupts
What happens when shared contextual information becomes the employee’s friend? This isn’t Big Brother – it’s about satisfaction, efficiency, and ultimately about rewardable performance.
In the warehouse, for example, if you know exactly when that truck is going to arrive, and you know exactly what’s on it and where it is needed – then you know who is needed to get the job done.
Automotive
Healthcare
Museum
Today
Whether you drive an e-car, petrol/diesel or a hybrid, you need to get where you’re going. The warning light comes on. You begin looking for a fuel station.
Smart Mobility disrupts
E-car drivers smart plan ahead. For other drivers, your engine talks to your on-board journey planner, and flags the best fuel station (not the closest) – the station where as a loyalty client you are going to get an e-coupon for a reduction on snacks – and maybe notification of your personal favorite meal-on-the-run. Maybe then you’d stop before the fuel light came on.
Today
Many elderly people prefer living in their own homes – but can feel vulnerable.
Smart Mobility disrupts
Replace an alarm worn on someone’s wrist with motion sensors in each room. Identify anomalous movement, triggering voice and video, calling family or a support center when help is needed.
Personal coaching and remote blood monitoring become possible too.
Surely that’s good for everybody? (and cost effective in times of exceptional pressure on healthcare budgets).
Today
You may buy a postcard from whatever is on offer at the exit. You may not.
Smart Mobility disrupts
Plan your visit in advance on your tablet or phone, profiling exhibits for a personal tour. Replace audio guides with tablets using augmented reality.
You love an exhibit? Buy what you want from your phone/tablet – choose any format – postcard, wall-size adhesive poster, beach towel, duvet cover.
Some you can collect on exit, some are delivered to the desired address – or maybe just sent as wallpaper to your handheld!
Atos and
Smart Mobility
If what you have read so far interests you, then Atos can help you
develop your own Smart Mobility propositions. We will help
you differentiate your offerings with our focus on four specific
areas of support.
One:
Contextual approach
All Smart Mobility initiatives are designed around context. Atos provides consultancy to help clients define smart mobility strategy. We have also developed the business and technical framework needed to act as a context broker. This ensures that:
Every opportunity to suggest action is exploited
Every potential value connection is activated Every action is fully monetized
Every action contributes directly to cumulative and timely business intelligence.
Two:
Mobile Hi-Tech
Transactional Services (HTTS)
Your Smart Mobility proposition will generate massive transaction volumes. These span everything to do with CRM, billing and payment.
Our specialist unit Atos Worldline is Europe’s leading transactional services provider and has a special focus on mobile payment, loyalty and push marketing. We are already equipped to help you to deliver innovative new context-driven services and to manage the staggering increase in data and transaction volumes.
Three:
Machine-to-machine
Atos has many years’ experience in managing the real-time data flows of both business and industrial systems. Real-time mastery is a foundation principle for Smart Mobility, especially as machine-to-machine communication increases in importance.
Four:
Business and legal
Atos is ready with the business and legal skills to help you develop your own Smart Mobility propositions. Access to highly specialized legal knowledge is essential in an area in which security, confidentiality and Digital Rights Management play such a prominent role.
Attitude Shift
Nobody wants to feel they are being spied on – but there is an attitude shift happening with Smart Mobility. Without underestimating the absolute importance of respect for privacy, Atos notices that in both people’s professional and private lives, the convenience that comes with Smart Mobility outweighs concern for disclosure.
Why Atos?
Smart Mobility is an area of strategic focus for Atos. As we mature,
we shift away from defining ourselves in terms of the IT services
we provide, and begin to ask, “How can we help our clients gain
the maximum return on the information available to them?”
Engage with Atos, and you engage with a partner with practical vision. We put context at the core of Smart Mobility, and we will do the same with you – whether the focus is on maximizing the benefit of mobility within your own organization, or making it the catalyst for new market-changing revenue streams. We also have depth of business and technology expertise in a wide spectrum of industry sectors, and this becomes especially valuable in Smart Mobility. When you engage with Atos, you engage with a partner who is constantly making positive connections between contexts and between sectors – a partner that knows how to manage business delivery through active federation.
Atos brings a raft of complementary
capabilities to the new world of Smart Mobility. Foremost among these is our Context Broker Platform, from which you launch your own enterprise initiatives. But this is just the start point. Mobile payment; e-ticketing; and fully outsourced loyalty program management all add exceptional value – and that’s before we consider augmented reality and geo-location.
Next steps
What we do next depends on you. If you are already assessing the strategic implications of mobility for your own company, we’d like to suggest a small time-out. Spend some time with our Smart Mobility team to think about how these developments can help you capitalize on current initiatives.
What we would really like to do, however, is start some discussion with a new page for Smart Mobility. We’d like to show you some of the model scenarios we have developed. Most importantly, we’d like to ask what raw data is hiding within your organization, which could be the catalyst you need for some seriously Smart Mobility.
Your business technologists. Powering progress
About Atos
Atos is an international information technology services company with annual 2010 pro forma revenues of EUR 8.6 billion and 74,000 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities.
Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting and Technology Services, Atos Worldline and Atos Worldgrid. For more information, visit: atos.net
