Mobility Usage Statistics & Trends

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Mobility Usage Statistics & Trends

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Mobile

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Mobile Subscriptions

 Total mobile subscriptions in Q1 2014 were around 6.8 billion  Global mobile subscription has continued to grow 7% year-on-year

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 Global mobile penetration reached 93% in Q1 2014

 Smartphones accounted for 65% of all mobile phones sold in Q12014

Mobile Penetration

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Mobile Subscription Predictions

 Total mobile subscriptions are expected to grow from 6.8 billion in Q1 2014 to 9.2 billion by the end of 2019.

 Total smartphone subscriptions reached 1.9 billion in 2013 and are expected to grow to 5.6 billion in 2019.

 The number of mobile subscriptions for mobile PCs, tablets and mobile routers is expected to grow from 300 million in 2013 to around 700 million in 2019.

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Mobile/Tablet

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Global Mobile/Tablet Operating System Market Share

Android iOS Java ME Symbian Windows Blackberry Kindle Bada Tizen LG

Android

44.62%

iOS

44.19%

Java ME

4.19%

Symbian

2.57%

Windows

2.50%

Blackberry

1.21%

Kindle

0.64%

Bada

0.03%

Tizen

0.03%

LG

0.01%

 Android leads the market share for Mobile/Table market share with 44.62% followed closely by iOS at 44.19% as of July 2014.

1 Billion Android users

by the end of 2014, Gartner

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Growth of Android Market Share on Mobile/Tablet

Source: Net Market Share

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Decline of iOS Market Share on Mobile/Tablet

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Mobile/Tablet Operating System Market Share in North America

0 10 20 30 40 50 60 D E C - 1 3 J A N - 1 4 F E B - 1 4 M A R - 1 4 A P R - 1 4 M A Y - 1 4 J U N - 1 4 J U L - 1 4 A U G - 1 4

iOS Android BlackBerry OS Windows Phone SymbianOS Others

 iOS keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive Android that close at 45.45% share. (Data August 2014)

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Mobile/Tablet Operating System Market Share in Europe

0 10 20 30 40 50 60 70 D E C - 1 3 J A N - 1 4 F E B - 1 4 M A R - 1 4 A P R - 1 4 M A Y - 1 4 J U N - 1 4 J U L - 1 4 A U G - 1 4

Android iOS BlackBerry OS Windows Phone SymbianOS Series 40 Others

 Android has outperformed iOS in the European mobile OS market, with a share of 59.67%, against 31.56% for iOS. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014)

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Mobile/Tablet Operating System Market Share in Asia

 The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series 40 maintains its 2nd rank, achieving a shrinking share of 12.37%. iOS has a 10.71% share, while Samsung's and Symbian OS' shares are below 5%. (Data: August 2014)

0 10 20 30 40 50 60 D E C - 1 3 J A N - 1 4 F E B - 1 4 M A R - 1 4 A P R - 1 4 M A Y - 1 4 J U N - 1 4 J U L - 1 4 A U G - 1 4

Android SymbianOS Series 40 iOS Samsung Windows Phone BlackBerry OS Others

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Mobile Application Usage Statistics

 Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014.  Mobile app usage accounts for 2 hours and 19 minutes of that time spent.

 Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year.  Mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day

80% 86%

20% 14%

2 0 1 3 2 0 1 4

Apps

Mobile Web

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Mobile Advertisement Statistics

 Facebook earned 17.5% of the overall mobile ad revenues.  Google (including YouTube) earned 49.3% ad revenue.

 Non-Google, non-Facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues.

18% _17% 65% 49% 18% 33% 0% 10% 20% 30% 40% 50% 60% 70%

Google

Facebook

Other Apps

Time Spent

Ad Spend

Ad Spend vs. Time Spent on Mobile

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Enterprise Mobility Facts & Figures

1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT investment. (Source : Forrester)

2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner) 3. 20% of all tablets will be deployed by enterprises. (Source : Forrester)

4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester) 5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner)

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How Industries are Investing - Mobile initiatives planned for the next

18 months

0 10 20 30 40 50 60 70

Financial Services

Retail

Transportation/Travel

Hospitality

Healthcare

Manufacturing

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Trends in Enterprise Mobility 2014

Trend #1: Consistent Multi-channel experience across all touch-points.

Trend #2: Web and Mobile are combining

Trend #3: Singular investment in development across different channels

Trend #4: Managing consistent user experience (UX) across all digital channels

Trend #5: Growing need for apps out of the box versus custom builds

Trend #6: Enterprises are mobile enabling internal business processes

Trend #7: Companies are embracing a SDLC approach

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Enterprise Mobility Spend 2014

 Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020  EM spend to double from 5% to 10-12% of total IT spend by 2020

 Globally CAGR of 15%

 APAC to show highest growth ~21% CAGR

 The Education sector is going to be the highest spender on mobile applications worldwide till 2016.

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NA and EU market will offer opportunities for the development of enterprise

application stores, BYOD and related solutions along with development of apps

for smart phones/ tabs.

APAC to offer opportunity in developing vertical specific apps and integrated

development & integration of EM solutions.

Indian market presents plethora of opportunities in App, UI development,

Consulting, System Integration and Managed Services.

Enterprise Mobility 2014 Market Opportunities by Geography

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About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global mobility projects, we offer a range of mobility services across industry verticals. RapidValue

delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.

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