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2008-09 Student Entry Survey
Enhanced CIR
Percept Research revised the format of the Competitive Intelligence Report (CIR) in 2009. The benefits of this new report design and
analysis include:
Actionable analysis: This new report design provides your program with targeted analysis to allow you to quickly and easily indentify what actions your program needs to take in order to be more successful. This is accomplished through comparative analysis of your program against the groups that matter the most:
• Self-selected peer programs • Programs of similar size
• Programs in your region (new in 2008-09)
• Your program trended over the last three years • All programs as a benchmark
New Segment Summaries: In addition to the written summary for the all program data provided historically, this new report also provides one-page summaries of your program’s size segment and regional segment. This analysis provides commentary regarding these segments relevant to your program.
Focused: This report provides graphical analysis of only the most relevant data for your program. While all data collected in this study is relevant for the success of your program, this report is designed to focus on the results that can create the most significant impact to your program.
New regional comparison: Based on your program’s location, this report provides a benchmark comparison against other programs in your region. This is accomplished through a comparative analysis of the aggregated results from your relative geography. Regions available include:
• Asia
• Central and South America • Europe
• Midwest US and Canada
• Northeast US and Canada • Southeast US
• Southwest US
• Western US and Canada
Complete data set delivery: While this report is focused on graphical analysis, you will receive a separate deliverable which includes a complete set of tables (crosstabs) of all data for your program, your size segment, your region and ‘all programs’. The crosstabs will also include statistical significance testing to pinpoint areas of true difference with these segments.
Introduction
4
About Percept Research
5
How to Read this Report
6
Summary of Industry Findings
7
Summary of Regional Findings
8
Summary of Size Segment Findings
9
Creating your Shortlist
10
Selecting a Program to Attend
14
Admissions Process
16
Communications
17
Sponsorship/Program Cost
22
Return on Investment
23
Current Job
24
Appendices
A.
Participants
29
B.
Peer Selections
30
C.
Verbatims
31
D.
Competitor Tables
32
E.
Other Specify Responses
33
F.
Questionnaire
34
G.
Full longitudinal crosstabs
35
Table of Contents
Introduction
Methodology
•
The questionnaire was co-developed by Executive MBA Council
Center for Research and third-party research partner, Percept
Research, Inc.
•
Program directors administered the survey with either a print
questionnaire or via a web survey hosted by Percept Research.
•
Surveys were returned to Percept Research by November 25.
•
Peer selections were collected from participating programs by
December 11.
•
Percept Research processed all completed questionnaires,
tabulated data, and developed presentation of results in with
the following reporting options:
TOPLINE SUMMARY: A PDF summary of all question responses in tabular format. Includes a Verbatim Summary Document, Other Specify Document and Competitor Tables Document.
COMPETITIVE INTELLIGENCE REPORT: A full PowerPoint report of your program results compared to standard subgroups and six self-selected peer programs. Includes your program results trended over the last three years for comparison. Includes a Verbatim Summary Document, Other Specify Document and Competitor Tables Document.
EXECUTIVE SUMMARY: An in-depth analysis of your results compared to industry norms and your peers summarized for actionable insight.
KEY DRIVER ANALYSIS: Additional charts within the Competitive Intelligence Report comparing importance versus performance for all attribute ratings to identify highest priorities for improvement.
5
About Percept Research
Our experience in marketing research and communication strategy extends to many areas. Our broad range of research and consulting services include…
Market Assessment Attitudes and usage Competitive benchmarking
Customer satisfaction & loyalty measurement Feasibility studies for product expansion Focus group discovery
Revenue analysis
Internal executive interviews Win/loss analysis
Brand Development Advertising tracking
Concept and product testing Identity & naming
Image and awareness (market share assessment) Media and copy testing
Messaging Marketing Communications Advertising Communications training Internal communications Marketing materials Online communications Public Relations Reputation management Website development Percept Research provides high quality research and consulting
services with cost-effective approaches. We offer a large variety of market research techniques, uniquely tailored to the needs of higher education clients.
Our services include a lifecycle approach for MBA constituent research as well as market studies with program design consulting for the development of new programs at the Master’s level. We appreciate your participation in this research initiative and hope you will consider us for your next project. Please contact us if you would like to receive more information about these services.
EMBA Lifecycle Approach – Research Offerings:
Student Entry Survey. This benchmark initiative enables programs to assess and enhance their marketing strategies and strengthen the admissions process based on feedback of incoming students via a web-based survey.
Student Mid-Program Survey. This initiative enables programs to assess operational services for first and second year students, providing an opportunity to address current students’ concerns and suggestions while in the program.
Student Exit Survey. This benchmark initiative enables programs to assess the level of loyalty of graduating students on a wide range of program attributes, to identify areas for program improvement, and to help measure change over time.
Alumni Survey. This initiative enables programs to assess the level of alumni longitudinal progress and learning outcomes since graduation, demonstrating assurance of learning and return-on-investment.
Consulting Engagements. Our consultants provide on-site workshops uniquely tailored for your program to facilitate action-oriented improvement based on your lifecycle research results.
2008-09 EMBA Student Entry Survey
Proprietary & Confidential
How to Read this Report
Closest Competitor. Competitor tables are provided as a separate reference document. These tables represent the list of programs seriously considered by your students (question A3) as well as the ‘Top competitor’ rated in question B3. The survey automatically inserted the competitor highest ranked in A3 to be evaluated on the same attributes as your program for comparison in question B3.
Rating Scale. All ratings in this study are on a 0 to 10 scale, with 0 being the lowest rating and 10 being the highest.
Summary Tables of Means. These tables provide relative comparisons of attributes using a measure of central tendency (mean).! These tables are useful in determining attributes of weakness and strength in
comparison to other reporting segments.
Perception vs. Reality. Although ratings by your students may contradict what you know to be true, their perceptions are their reality. In some cases, your processes may require changing to better meet your students’ needs. In other cases, you may just need to align the students’ perceptions with your reality. In either case, it is important to address any issues students may raise.
All Programs. These are ratings of EMBA students in all of the schools participating in this study. These ratings cover every process and attribute measured in this study and are displayed in each graph.
Tracking Over Time. Your report includes data from your previous student surveys, which enables you to track change in student opinion of your program overall, as well as other changes. The three-year trending of the peer composite is based on the data from your current peer selections.
New Comparative Analysis
The color indicates how your program is performing in the particular attribute compared to that segment based on statistical significance. In this example, your program’s ratings for Career Services are equal to your regional segment while your Admissions Process is statistically better.
The color indicates how your program’s results are trending over the past three years.
The combination of the comparative analysis and trending provides you with information needed to make sounds decisions.
Comparison charts display only segments of similar size and region.
9 2008-09 EMBA Student Entry Survey Proprietary & Confidential Quality of Faculty Program Format Reputation of School Quality of Classmates Curriculum/Class Offerings
• Overall ratings for this segment have declined slightly over the last three years.
• Rankings, Website of Program and Integration of Technology have experienced the biggest drop.
• The ratings of Total Cost have increased significantly over the past three years.
• Location/Geographic Setting of Campus has had a slight increase.
Most Important Factors when Considering a Program to Attend
Quality of Faculty Program Format
Location/Geographic Setting of Campus Curriculum/Class Offerings
Quality of Classmates
• Ratings of ‘Your Program’ have been relatively flat over the past three years.
• Location/Geographic Setting of Campus, Class Size and Program Format have experienced the
largest increase.
• Career Services has dropped significantly over this period. Rankings and Strength of Alumni Network had a large decline in ratings as well.
Top Performing Attributes of ‘Your Program’
Rankings
Reputation of School Strength of Alumni Network Quality of Faculty
Quality of Classmates
• Ratings of ‘Top Competitor’ have been relatively flat over the past three years. • Total Cost and Location/Geographic Setting of Campus have declined the most.
• Rankings, Reputation of School and Program Format have experienced the largest increase in
ratings.
Top Performing Attributes of ‘Top Competitor’
Summary of Industry Findings – Small Programs
Top Performing Resources in Helpfulness of Making Final Decision
Admissions Process Faculty / Staff Information Sessions
• Admissions and Current Student in Program have
experienced a significant increase over the past three years.
• At the same time, Brochure and Website have declined significantly.
Other Findings
• Over the past three years, the percentage of
employer reimbursement has declined significantly. The corresponding actual amount of reimbursement has also declined.
• Surprisingly, the average estimated payback of
employers (as estimated by the responding students) has declined by over two months.
• The average estimated self-payback has increased by
over two months.
• The current salary of incoming students has remained relatively flat. At the same time, the expectations of students upon graduation have increased slightly – with the average expected salary of students upon graduation increasing by 2%.
Section A: Creating your Shortlist
In addition to this program, what other options did you seriously consider? (QA1) (Select all that apply)Section A: Creating your Shortlist
11 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Did you submit applications to this program?/Were you admitted to this program? (QA3C & QA3D)
Section A: Creating your Shortlist
Please rate the importance of these factors in your selection of EMBA programs to which you considered. (QA4)
3 Year Performance Change Indicators GREEN= Significant improvement
Section A: Creating your Shortlist
13 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Please rate the importance of these factors in your selection of EMBA programs to which you considered. (QA4) Summary Table of Means
Section B: Selecting a Program to Attend
3 Year Performance Change Indicators GREEN= Significant improvement
RED= Significant decline
Based on your knowledge, experience and any information you have attained about the program, please tell us how THIS PROGRAM performs on: (QB1) Summary Table of Means
Section B: Selecting a Program to Attend
15 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Based on your knowledge, experience and any information you have attained about the program, please tell us how THIS PROGRAM performs on: (QB1) Summary Table of Means
At the present time, what percentage of the EMBA program cost (tuition & fees) will be reimbursed by your employer for the entire length of the program? (QE1)
Section E: Sponsorship and Program Cost
How much financial aid to you expect to use for the entire length of your program? (QE5)
What will be the actual amount reimbursed by your employer for the entire length of the program? (QE2)
Do you plan to use financial aid (including loans)? (QE4) % Yes
Are you self-employed? (QE3)
29 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Appendix A: Participants
(in alphabetical order)
Auburn University - Executive MBA Program
Baylor University - Executive MBA Program (Austin)
Baylor University - Executive MBA Program (Dallas)
Brigham Young University - Executive MBA Program
Case Western Reserve University - Executive MBA Program
Chapman University - Executive MBA
College of William and Mary - Executive MBA Program
Columbia University - NY-EMBA MBA Program
Cornell University - Cornell Executive MBA Program
Cornell University - Cornell-Queens Executive MBA Program
Duke University - The Duke MBA - Cross Continent
George Mason University - Executive MBA Program
George Washington University - Executive MBA Program
Georgia State University - Executive MBA Program
IESE Business School - Global Executive MBA
INSEAD - Global Executive MBA
Kennesaw State University - Executive MBA
Kennesaw State University - Executive MBA for AT&T Atlanta Based Managers
London Business School - Executive MBA Programme
Loyola University Chicago - MBA for Executives Program
Massey University - Executive MBA Programme (2 year)
Mercer University - Executive MBA Program
New York University - NYU Stern Executive MBA Program
New York University - TRIUM GLOBAL Executive MBA
Northern Illinois University - Executive MBA
Northern Illinois University - Professional MBA
Rider University - Executive MBA Program
Rockhurst University - The Helzberg Executive Fellows MBA Program
Southern Methodist University - Executive MBA Program
Temple University - Fox Executive MBA Program
The University of Tennessee at Chattanooga - Executive MBA Program
Thunderbird School of Global Management - Executive MBA in Global Management
University of California, Los Angeles - Executive MBA Program
University of Central Florida - Executive MBA
University of Central Florida - Professional MBA
University of Georgia - Executive MBA Program
University of Houston - Executive MBA Program
University of Illinois at Urbana-Champaign - Executive MBA Program
University of Nevada, Las Vegas - Executive MBA
University of New Hampshire - Executive MBA Program
University of New Mexico - Executive MBA Program
University of North Carolina-Chapel Hill - MBA for Executives, Evening Program
University of North Carolina-Chapel Hill - MBA for Executives, Weekend Program
University of North Carolina-Chapel Hill - OneMBA® Global Executive MBA Program
University of Pittsburgh - EMBA Worldwide Program - Pittsburgh
University of Pittsburgh - EMBA Worldwide Program - Sao Paulo
University of Pittsburgh - EMBA Worldwide Program - Prague
University of South Florida - Executive MBA Program
University of St. Thomas - Executive MBA Program
University of Tampa - Saturday MBA for Business Leaders
University of Texas at Austin - Texas Executive MBA Program
University of Texas at Dallas - Executive MBA Program
University of Virginia - Darden School MBA for Executives
University of Washington - North America Executive MBA Program
Vanderbilt University - Executive MBA Program
Villanova University - Executive MBA Program
Washington University - St. Louis - Executive MBA Program
Xavier University - Executive MBA Program
Appendix B: Peer Selections
These are the programs you selected for comparison. They are listed in alphabetical order:
Contact
[email protected]
if you would like to order an
Executive Summary (an in-depth analysis of your program's competitive position) or
order another report with a different set of peers.
Be sure to register to participate in the 2009-10 Student Entry Survey at this website
by entering the Research Portal passcode for your school:
31 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Appendix C: Verbatims
Appendix D: Competitor Tables
33 2008-09 EMBA Student Entry Survey Proprietary & Confidential
Appendix E: Other Specify Responses
Appendix F: Questionnaire
35 2008-09 EMBA Student Entry Survey Proprietary & Confidential
