Speed of Thought Analytics Graz, June 17 th 2015

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Graz, June 17

th

₂₀₁₅

Marco Lang – Director EMEA Business Development, Business Analytics

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Today’s Business Analytical Requirements

• Self service for business users

• Integration of all data sources to gain business

insights faster

• Mobile access to analytics

• Need to reduce IT costs and protect investments

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Benefits of In-Memory Technology

Faster Analysis

Faster Calculations

Better Interactivity

Better Visualizations

On Any Device

More Users

More Queries

Better agility with faster

access to all data

Better Adoption

Better Decisions

Larger Scale

Lower Cost

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Tables in Hadoop

Tables in DB

SQL join

Data Warehouse

Oracle Database

Oracle Advanced Analytics

Productize, Secure &

Govern

E

xi

st

in

g

So

u

rc

es

Oracle Business Analytics

Experiment, Prototype &

Collaborate

Data Reservoir

Oracle Big Data

Discovery

Hadoop (HDFS)

ORAAH

Em

e

rg

in

g

So

u

rc

e

s

Exadata

In-Memory Analytics

Oracle Real Time Decisions

Oracle BI

Oracle EPM

Exalytics

BDA

Oracle Big

Data SQL

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Exalytics –

THE Engineered System for Oracle Business Analytics

BI Applications

Essbase

Enterprise

Performance Management

BI Foundation

Database

In-Memory

Oracle’s strategic platform for Analytic applications

Real Time Decisions

Exalytics X4-4

60 cores Intel

3 TB RAM

2.4 TB Flash

7.2 TB Discs

Enterprise Linux

OVM

Exalytics T5-8

128 cores Sparc

4 TB RAM

6.4 TB Flash

9.6 TB Discs

Solaris

OVM

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Exalytics In-Memory SW and Oracle DB InMemory

Exalytics Operating System / Virtualisation Management

OBIEE

BI Publisher

Essbase

Exalytics In-Memory Software

Custom Apps

BI Apps

HFM

Planning

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OBIEE and BI Publisher

• No application changes necessary

• Optimizes OBIEE Query concurrency to use all

Exalytics Cores

• Aggressive optimizations to use more memory

• High-speed, high-volume bursting

–

Generate and deliver hundreds of

thousands of personalized documents per

hour

–

Pipelining of document generation process

uses Exalytics cores effectively

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Essbase

• No application changes necessary

• Increases Essbase calculation concurrency

to maximally use cores

• Reduces CPU utilization of calcs, enabling

consolidation

• Fixed Parallel, MDX Attribute optimization,

optimized aggregate functions, BSO/ASO

hybrid mode

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Customer Case: Immonet

(Germany, Online Real Estate Platform)

Datawarehouse and Speed of Though Analytics

• Challenges

–

Limited real estate market in Germany, therefore high competition

–

Improve property buyers experience to gain market share

–

Improve agency satisfaction and retention by improved sales lead

generation

• Solution and Benefits

–

Using Oracle Exadata, Exalytics, BIFS, mobile and RTD

–

Increased BI user adoption with mobile and better response times

–

Reduced agency acquisition costs by better insights

–

Dramatically improved customer churn, by better customer

segmentation and timely reporting

“ With Oracle Exalytics extreme

performance for Oracle Business

Intelligence, we’ve dramatically

improved our performance across the

board… ”

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Exalytics – THE Engineered System for Oracle Analytics

• One Support for the entire stack – no fingerpointing

• Including Linux OS and Oracle Virtualisation Management – no

additional costs

• Certified updates for the entire stack - faster implementation,

reducing risk

• Exalytics only features (examples) – HW&SW engineered together

–

BI: Summary Advisor

–

BI Publisher: Burst Mode

–

Essbase: Advanced Multithreading

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For More Information ...

Click on the picture or go to

https://www.oracle.com/engineered-systems/exalytics/index.html

Click on the picture or go to

https://www.oracle.com/search/customers/browse/_/N-apsz?Ntt=exalytics

Exalytics Product Information

on www.oracle.com

Exalytics Customer and Partner successes

on www.oracle.com

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In-Memory Analytics

Oracle Real Time Decisions

Oracle BI

Oracle Big

Data SQL

Tables in Hadoop

Tables in DB

SQL join

Data Warehouse

Oracle Database

Oracle Advanced Analytics

E

xi

st

in

g

So

u

rc

es

Productize, Secure &

Govern

Oracle Business Analytics

Experiment, Prototype &

Collaborate

Data Reservoir

Oracle Big Data

Discovery

Hadoop (HDFS)

ORAAH

Em

e

rg

in

g

So

u

rc

e

s

Exadata

Exalytics

BDA

Oracle EPM

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Not Easy to Get Analytic Value at Fast Enough Pace

Tool Complexity

• Early Hadoop tools only for experts

• Existing BI tools not designed for Hadoop

• Emerging solutions lack broad capabilities

80% effort typically

spent on evaluating

and preparing data

Data Uncertainty

• Not familiar and overwhelming

• Potential value not obvious

• Requires significant manipulation

Overly dependent on

scarce and highly

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Requires a Fundamentally New Approach

quickly transform

and enrich it to make

it better

unlock big data for

anyone to discover

and share new value

A single intuitive and visual user interface, to...

find and explore big

data to understand its

potential

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Oracle Big Data Discovery.

The Visual Face of Hadoop

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