OVERVIEW
Sweeney began working with the Avery Dennison Specialty Tape Division in December 2005 to
direct and support the launch of a new product platform for the automotive industry.
Codenamed Operation Swordfish, the commercialization campaign involved proprietary adhesive
technologies engineered to bond exterior trim attachments to vehicles. The new product was
considered a high-risk application; however, the potential upside of a successful launch was
significant.
The campaign involved a broad range of services, including:
Market Research
Strategic Planning
Logo/Tagline Development
Collateral Development
Web Site Development
Direct Marketing
Publicity
Advertising
Trade Show Marketing
Product Sampling
RESULTS
XHA, a new generation of cross-linked high-adhesion elastomer automotive exterior attachment
tapes, was successfully launched during 2006 under the banner:
The Right Solutions. Right Now.
The immediate and tremendous success of the XHA rollout resulted in Avery Dennison
developing new formulations and new applications for the transportation, electronics and
appliances, building and construction, HVAC, Optical, packaging and specialty, and medical
industries.
With the creation of this new and growing brand came the need to develop a new, cohesive look
for the entire Specialty Tape Division of Avery Dennison.
The following pages offer a representative sampling of the brand identity and actual marketing
and sales support materials developed by the agency.
Thanks to all of you for your help and support… I was very impressed with our successes.
David Westerfield
Product Manager
Avery Dennison, Specialty Tape Division
TRADE SHOW MARKETING
BOOTH DESIGN
TRADE SHOW MARKETING
BOOTH DESIGN
SAE Noise and Vibration Conference
#24757 INLITEN Curved Front mount EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
#24755 INLITEN Straight Front mount EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
#24756 INLITEN Straight Rear mount #24757 INLITEN Curved Rear mount EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
#24757 INLITEN Curved Rear mount EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP EXTRUSION MOUNTING STRIP
/0*4&
7*#3"5*0/
)"34)/&44
."/"(&.&/5
406/%."/"(&.&/5
*//07"5*0/4"$3044
.6-5*1-&*/%6453*&4
:PVS(MPCBM-FBEFSGPS
/7)"EIFTJWFT
:PVµWFHPU/7) JTTVFT XFDBOIFMQ ZPVTPMWFUIFN 8FFOHJOFFSTPQIJTUJDBUFE TPMVUJPOTUPIFMQZPVNBLF UIJOHTRVJFUFS 8FQSPWJEFBEIFTJWFT UPEFMJWFSTPMVUJPOT UIBUXPSL #VJMEJOH $POTUSVDUJPO )7"$ "QQMJBODF 5SBOTQPSUBUJPO &MFDUSPOJDT5IF3JHIU$PODFQU
T
5IF3JHIU4PMVUJPOT
5IF3JHIU1BS
UOFS
"WFSZ%FOOJTPO EFMJWFSTTUBOEBSEBOE DVTUPNJ[FETPMVUJPOT 4PVOE"CTPSQUJPO 4PVOE*TPMBUJPO %BNQJOH #FGPSF "GUFSTRADE SHOW MARKETING
BOOTH DESIGN
TRADE SHOW MARKETING LITERATURE
TRADE SHOW MARKETING LITERATURE
TRADE SHOW MARKETING LITERATURE
MARKETING COLLATERAL
"VUPNPUJWF&YUFSJPS "UUBDINFOU5BQF 9)"5IFSJHIUTPMVUJPOT
3JHIUOPX
%SJWJOH5FDIOPMPHZ'PSXBSE
JO&YUFSJPS"QQMJDBUJPOT
"VUPNPUJWF&YUFSJPS
"UUBDINFOU5BQF
9)"
"VUPNPUJWF&YUFSJPS
"UUBDINFOU5BQF
9)"
/FX5SFOET/FX$IBMMFOHFT
"WFSZ%FOOJTPO4PMVUJPOT
Avery Dennison Specialty Tape Division has a proven track record in the automotive industry. For more than two decades, we have worked closely with OEM and Tier One suppliers to evaluate and solve attachment problems. As a result, Avery Dennison developed pressure-sensitive adhesives that solve issues such as bonding to low surface energy surfaces, managing vibration and sound issues, chemical and environmental resistance, and flame and smoke resistance.
The newest solution in our automotive adhesives portfolio is the Avery Dennison Automotive Exterior Attachment Tape XHA 9500. This new grade of Avery Dennison cross-linked, high-adhesion elastomer technology effectively attaches exterior trim to the “toughest to stick to” thermoplastic polyolefins (TPOs) and clearcoats.
XHA 9500 is the first cross-linked, high-adhesion elastomer technology that Avery Dennison is introducing to the automotive industry for exterior and interior applications.
The tape construction of XHA 9500 is foam core with adhesive skin layers. It is 100% black, providing exceptional aesthetics, design
flexibility and UV stability.
Clearcoat Exterior Trim "VUPNPUJWF&YUFSJPS "UUBDINFOU5BQF 9)" Adhesive skin layers formulated for quick initial bond and superior adhesion to TPOs and clearcoats Foam core
provides strength, cold slam, high tensile strength and durability
Driving Exterior Application Technology Forward
Product Information Bulletin:
PRODUCT DESCRIPTION
Applications 250 Chester Street Painesville, OH 44077 Phone: 866-GO-AVERY (866-462-8379) Fax: 440-358-3298 email: [email protected] URL: stus.averydennison.com Surface PreparationStorage and Shelf Life
PRODUCT DATA
(Not for Specification Use)TemperaturesMin Application Temp 50° F 10° C
Max Continuous Operating Temp 200° F 93° C US Mils MM's
Max Intermittent Operating Temp 250° F 121° C Elastomeric foam with skin adhesives
Liner 4.0 0.10 White film liner
49.0 1.2 180º Peel Adhesion Initial Initial Stainless steel 130 1450 70 780 55 610 50 540 Loop Tack Test Methods: STD-7 Initial Initial 100 1080 Static shear
Test Methods: PSTC-7, Federal Test Method 147B, STD-9
Stainless steel Load
500 g 6000+
120 C 230 g 60+
9-21-06
XHA 9500
The Right Solution. Right Now.
Spec #
One year when stored at 70ºF (21ºC) 50% RH out of direct sunlight.
US oz force/in width
1" sq in (6.5 cm2) 45.0
This warranty is exclusive and is in lieu of any implied warranty of merchantability, fitness for a particular purpose or other warranty of quality, whether express or implied, except the warranty of title and against patent infringement. No waiver, alteration, additions or modifications of the foregoing conditions shall be valid unless made in writing and manually signed by an officer of Avery Dennison. *Or in the time period stated on the specific product specification sheet, if any, and if not then on the specific product information literature in effect at time of shipment.
TPO
1.14
It is essential, as with all pressure-sensitive tapes, that the surface to which the tape is applied be clean, dry, and free of grease and oil.
Silane
Test Methods: PSTC-3, ASTM D-3330, STD-10 PRODUCT CONSTRUCTION
Limited Warranty
ADHESIVE PROPERTIES
All statements, technical information and recommendations concerning products sold or samples provided by AVERY DENNISON are based upon tests believed to be reliable but do not constitute a guarantee or warranty. All products are sold and samples of products provided with the understanding that PURCHASER has independently determined the suitability of such products for its purposes. AVERY DENNISON warrants the products to be free from defects in material and workmanship. Should any failure to conform to this warranty appear within one year* after the initial date of shipment, AVERY DENNISON shall, upon notification thereof and substantiation that the products have been stored and applied in accordance with AVERY DENNISON's standards, correct such defects by suitable repair or replacement without charge at AVERY DENNISON's plant or at the location of the products (at AVERY DENNISON's election) provided, however, if AVERY DENNISON determines that the repair or replacement is not commercially practical, AVERY DENNISON shall issue credit in favor of PURCHASER in an amount not to exceed the purchase price of the products.
Min to Fail
Stainless steel
Newtons/ meter
In no event shall AVERY DENNISON be liable for any incidental or consequential damages, including but not limited to, loss of profit, loss of use of production or loss of capital. The remedies of PURCHASER set forth herein are exclusive and the total liability of AVERY DENNISON with respect to any contract, or anything done in connection therewith such as the performance or breach hereof, or from the manufacture, sale, delivery, resale, installation or use of products whether arising out of contract, negligence, strict tort, or under any warranty, or otherwise, shall not exceed the purchase price of the products upon which the liability is based.
Limitation of Liability
US oz force/in
width Newtons/ meter
70 C 1" sq in (6.5 cm2)
Area
Specifically designed for attaching automotive exterior trim (name plates, body side moldings, wheel flares, etc) to automotive clearcoat paints
FEATURE BENEFIT Carbamate Thickness Total construction TYPICAL VALUES TYPICAL VALUES Tape 100% black
Delivers exceptional and consistent performance required for a variety of application systems, reducing adhesion failures!!
Eliminates steps in the production process, which reduces application time and costs, and prevents the handling and exposure to hazardous materials!! Quick initial bond and
superior adhesion to LSE materials!! Primerless on most TPO surfaces
Cold impact resistance Durability
Passes OEM cold slam testing Offers excellent UV and gasoline resistance Provides exceptional aesthetics, design flexibility and UV stability
MARKETING COLLATERAL
5IFSJHIUQSPEVDUT
3JHIUOPX
:PVSHMPCBMMFBEFSGPSJOEVTUSJBMBEIFTJWFT
4RAN SPOR TATION %L EC TR ONI CS PLIANCES "U IL DI N G ONS TRUCTION /PT ICAL #-0 0A CK AGIN G3PE CIALTY \\ \\4QFDJBMUZ5BQF%JWJTJPO
%FMJWFSJOH4VQFSJPS3FTVMUT
5IF 4QFDJBMUZ 5BQF %JWJTJPO JT B XPSMEDMBTT PQFSBUJPO UIBU TQFDJBMJ[FT JO UIF QSPEVDUJPO PG IJHI QFSGPSNBODF QSFTTVSFTFOTJUJWF BEIFTJWFT 5IF EJWJTJPO IBT CFFO EFMJWFSJOH TVQFSJPS NVMUJGVODUJPOBM BEIFTJWFTPMVUJPOTUPDPNQBOJFTXPSMEXJEFTJODF JODMVEJOHQSPEVDUTUIBU -FBEUPRVJFUFS NPSFFG¾DJFOUDBST 0GGFSBCFUUFSXBZUPBG¾YCVJMEJOHNBUFSJBMT %BNQFOOPJTFBOEWJCSBUJPOJOBQQMJBODFT 1SPWJEFBEWBODFETFDVSJUZDMPTVSFTGPSDPVSJFSTIJQQJOHDBSUPOT &TUBCMJTIDSJUJDBMTFBMTJOIFBUJOHBOEBJSDPOEJUJPOJOHTZTUFNT
2VJDL'BDUT
"EIFTJWFDPBUXFJHIUSBOHFT $PBUJOHXJEUISBOHFT ² $PSF.BSLFUT 5SBOTQPSUBUJPO &MFDUSPOJDT"QQMJBODFT #VJMEJOH $POTUSVDUJPO)7"$ 0QUJDBM$.1 1BDLBHJOH4QFDJBMUZ 1SPEVDU1PSUGPMJP 4PMWFOU#BTFE &NVMTJPO#BTFEBOE )PU.FMU#BTFE"EIFTJWFT $FSUJ¾DBUJPOT *40*&$-BCPSBUPSZ$FSUJ¾DBUJPO *40 *40 !VERY\\5BCMFPG$POUFOUT
Index ... Performance Properties ... Adhesive Chemistries &Characteristics ... Key Adhesive Application Factors ... Material Substrates ... Surface Contamination ... Surface Texture ... Surface Contour ... Temperature ... Surface Energy ... Surface Energy Selection Guide ... Tape Constructions ... Avery Dennison Liners ... Liner Selection ... 53"/4'&35"1&130%6$54 3VCCFS#BTFE"EIFTJWFT FT 1159 ... FT 1167 ... "DSZMJD#BTFE"EIFTJWFT FT 1115 ... FT 1122 HLP ... FT 1123 ... FT 1125 HLP ... FT 1126 ... FT 1126 12PT BD ... FT 1143 ... FT 1149 ... FT 1150 ... FT 1158 ... MS 3032 SL ... MS 3035 SL ... FT 0720 DL-C ... FT 0720 DL-W ... 6)"#BTFE"IFTJWFT UHA 1185 HLP ... UHA 1191 ... UHA 1192 ... UHA 1195 ... UHA 1198 ... %06#-&$0"5&%130%6$54 3VCCFS#BTFE"EIFTJWFT FT 445 ... FT 8302 ... FT 8305 ... FT 8312 ... FT 8328 ... FT 8328 12PT BD ... FT 8337 ... FT 8345 ... FT 8380 ... FT B ... FT B 12 PT BD ... FT C ... FT D ... FT E-8 ... FT EZ-8 ... "DSZMJD#BTFE"EIFTJWFT FT 333 ... FT 702P ... FT 8217 ... FT 8311 ... FT 8346 ... FT 8397 ... FT 8716 ... FT A ... 3VCCFS"DSZMJD1SPEVDUT FT 8306 ... FT 8392 ... FT 8392 12 PT BD ... 6)"#BTFE"IFTJWFT UHA 8250 ... UHA 8272/100 ... UHA 8791 ... UHA 9350 ... '0".130%6$54 3VCCFS#BTFE"EIFTJWFT FM 2116 ... FM 2132 ... "DSZMJD#BTFE"EIFTJWFT FM 2316 ... FM 2333 ... FM 2454 ... '0*-130%6$54 3VCCFS#BTFE"EIFTJWFT FT 0815 ... FL 1002 ... FL 1003 ... FL 1021 ... "DSZMJD#BTFE"EIFTJWFT FT 0816 ... FL 1000 ... 6)"#BTFE"EIFTJWFT UHA 0805 ... 41&$*"-5:130%6$54 6MUSB)JHI.PMFDVMBS8FJHIU 1PMZFUIZMFOF UHMW 0433 ... UHMW 0435 ... 'MPDL FT 0900 B ... FT 0900 B PET ...
MARKETING COLLATERAL
5IFSJHIUTPMVUJPOT
5IFSJHIUQBSUOFS
:PVSHMPCBMMFBEFSGPSJOEVTUSJBMBEIFTJWFT
4R ANSP ORTAT ION %L EC TR ONI CS PLIANCES "U IL DI N G O NSTR UCTION /PT ICAL #-0 0A CKAG ING 3PE CIALTYSpecialty Tape Division 250 Chester Street Painesville, OH 44077
866-GO-AVERY (866-462-8379) / FAX 440-358-3298 www.stus.averydennison.com ADV# 0003, 10/06, 30
Avery Dennison™ is a trademark of Avery Dennison Corporation. Printed in U.S.A.
MARKETING COLLATERAL
"WFSZ%FOOJTPO)FMQT:PV
"DIJFWF#FUUFS3FTVMUT
Avery Dennison is a world-class operation specializing in high-performance, pressure-sensitive adhesive solutions. We understand your industry, your company, and how to make your business more successful. So, wherever you are located, whatever your application needs, we will work with you to identify and create the right solutions to improve your business, productivity and profitability.
0VSDPSFJOEVTUSJBMNBSLFUT
/PJTF WJCSBUJPOBOE IBSTIOFTTTPMVUJPOT -PXTVSGBDFFOFSHZ CPOEJOH *OUFSJPSCPOEJOH &YUFSJPSUSJNCPOEJOH #PEZTJEFNPMEJOH #BEHJOHBOE FNCMFN 8FBUIFSTUSJQQJOH 0UIFSEFDPSBUJWF USJN 5IFSNBMJOTVMBUJPO IFBUTIJFMET *OUFSJPS 6OEFSIPPE (BTLFUJOHBOE TFBMJOH 4PVOEBOEWJCSBUJPO NBOBHFNFOU -PXTVSGBDFFOFSHZ CPOEJOH (BTLFUJOHBOE TFBMJOH (FOFSBMNPVOUJOH BOEBTTFNCMZ *EFOUJ¾DBUJPOBOE HSBQIJDT 5IFSNBMJOTVMBUJPO IFBUTIJFMET &.*3'*TIJFMEJOH "DPVTUJDT 'JCFSHMBTTEVDUCPBSE 'MFYJCMFEVDU *OTVMBUJPOGBDJOH 1JQFJOTVMBUJPO .FUBMCVJMEJOHT )BOHJOHBOETFBMJOH QSPEVDUT 0QUIBMNJD DPOTVNBCMFT 5IFSNBMSFTJTUBODF $IFNJDBM SFTJTUBODF -PXTVSGBDFFOFSHZ CPOEJOH $IFNJDBMNFDIBOJDBM QMBOBSJ[BUJPO $.1 #PYDMPTVSFTZTUFNT 3FUBJMEJTQMBZ TPMVUJPOT 1PJOUPGQVSDIBTF 4IFMGUBMLFS )BOHUBCT &MFDUSPOJDBSUJDMF TVSWFJMMBODF 'BCSJDCPOEJOH 4RAN SPOR TATION %L EC TR ONI CS PLIANCES "U IL DI N G O NSTR UCTION /PT ICAL #-0 0A CKAG ING 3PE CIALTY5IFSJHIUTPMVUJPOT
5IFSJHIUQBSUOFS
:PVSHMPCBMMFBEFSGPSJOEVTUSJBMBEIFTJWFT
4RAN SPOR TATION %L EC TRO NICS PLIANCES "U IL DI N G ONS TRUCTION / PTIC AL #-0 0A CK AGIN G3PE CIALTY0VSDPSFJOEVTUSJBMNBSLFUT
/PJTF WJCSBUJPOBOE IBSTIOFTTTPMVUJPOT -PXTVSGBDFFOFSHZ CPOEJOH *OUFSJPSCPOEJOH &YUFSJPSUSJNCPOEJOH #PEZTJEFNPMEJOH #BEHJOHBOE FNCMFN 8FBUIFSTUSJQQJOH 0UIFSEFDPSBUJWF USJN 5IFSNBMJOTVMBUJPO IFBUTIJFMET *OUFSJPS 6OEFSIPPE (BTLFUJOHBOE TFBMJOH 4PVOEBOEWJCSBUJPO NBOBHFNFOU -PXTVSGBDFFOFSHZ CPOEJOH (BTLFUJOHBOE TFBMJOH (FOFSBMNPVOUJOH BOEBTTFNCMZ *EFOUJ¾DBUJPOBOE HSBQIJDT 5IFSNBMJOTVMBUJPO IFBUTIJFMET &.*3'*TIJFMEJOH "DPVTUJDT 'JCFSHMBTTEVDUCPBSE 'MFYJCMFEVDU *OTVMBUJPOGBDJOH 1JQFJOTVMBUJPO .FUBMCVJMEJOHT )BOHJOHBOETFBMJOH QSPEVDUT 0QUIBMNJD DPOTVNBCMFT 5IFSNBMSFTJTUBODF $IFNJDBM SFTJTUBODF -PXTVSGBDFFOFSHZ CPOEJOH $IFNJDBMNFDIBOJDBM QMBOBSJ[BUJPO $.1 #PYDMPTVSFTZTUFNT 3FUBJMEJTQMBZ TPMVUJPOT 1PJOUPGQVSDIBTF 4IFMGUBMLFS )BOHUBCT &MFDUSPOJDBSUJDMF TVSWFJMMBODF 'BCSJDCPOEJOH 4R ANSP ORTAT ION %L EC TR ONI CS PLIANCES "U IL DI N G O NSTR UCTION / PTIC AL #-0 0A CK AGIN G3PE CIALTYMARKETING COLLATERAL
SALES FOLDER
:PVSHMPCBMMFBEFSGPSJOEVTUSJBMBEIFTJWFT
5IFSJHIUTPMVUJPOT
5IFSJHIUQBSUOFS
4RAN SPOR TATION %L EC TR ONI CS PLIANCES "U IL DI N G ONS TRUCTION /PT ICAL #-0 0A CK AGIN G3PE CIALTY5SBOTQPSUBUJPO
Transportation engineers continually face a diverse range of challenges – to improve performance, to reduce overall weight, to simplify maintenance, to reduce labor costs and increase profitability. But the selection of the right partner, one with exceptional industry experience and a solid track record of working hand-in-hand with engineers to create custom bonding solutions, is the first critical
step toward meeting your goals.
Avery Dennison will help you make a positive impact in your company. Our industrial adhesive solutions secure components more effectively in the interior, as well as the exterior … contribute significantly to laminate constructions in controlling noise and vibration and thermal insulation … and increase the performance of exterior trim components by creating exceptional adhesion to low surface energy clearcoats and thermoplastic polyolefins (TPOs) to enhance the quality and performance of your products.
In addition to satisfying the most demanding design specifications, Avery Dennison specialty tapes meet stringent global environmental standards. Our more than three decades of experience
serving the transportation industry and building relationship with international suppliers and OEMs has provided the insight and expertise to meet your transportation bonding needs. Today, tomorrow, here and around the world. ,FZ5SBOTQPSUBUJPO*OEVTUSZ"QQMJDBUJPOT /PJTF WJCSBUJPOBOEIBSTIOFTTTPMVUJPOT -PXTVSGBDFFOFSHZCPOEJOH *OUFSJPSCPOEJOH &YUFSJPSUSJNCPOEJOH #PEZTJEFNPMEJOH #BEHJOHBOEFNCMFN 8FBUIFSTUSJQQJOH 0UIFSEFDPSBUJWFUSJN 5IFSNBMJOTVMBUJPOIFBUTIJFME *OUFSJPS 6OEFSIPPE (BTLFUJOHBOETFBMJOH
&MFDUSPOJDT"QQMJBODFT
The electronics and appliance industries continue to grow at a robust rate. This creates an increase in demand for adhesives that effectively bond components, seal out moisture, minimize noise and vibration and contribute to operational efficiency in the manufacturing of the product.
Avery Dennison industrial adhesives offer proven solutions, many of which are UL approved, to a broad range of needs:
• Sound and vibration management • Low surface energy bonding • Gasketing and sealing
• General mounting and assembly • Identification and graphics • Thermal insulation/heat shields • EMI/RFI shielding
Avery Dennison applies the engineered materials and fastening techniques to address critical industry challenges, such as achieving increased performance, improved energy efficiency and reduced weight. Whatever your needs are, our team of professionals will develop customized solutions that deliver optimal results.
MARKETING COLLATERAL
5IFSJHIUTPMVUJPOT
5IFSJHIUDIFNJTUSZ
:PVSHMPCBMMFBEFSGPSJOEVTUSJBMBEIFTJWFT
Surface Energy of Common Industrial Substrates
45 40 35 30 25 20 Dyn es /c m 2
Teflon Silicone LDPE HDPE Powder Paint
Low surface energy High surface energy PP BC/CC Aluminum ABS 22 24 29 32 34 35 36 42 43
/FX5SFOET
/FX$IBMMFOHFT
Low surface energy (LSE) substrates, such as polypropylene (PP), polyethylene, thermoplastic polyolefins (TPOs) and clearcoat paint systems have become increasingly popular in diverse applications. These substrates are cost-effective, lightweight, chemical resistant and versatile to process. However, they are more difficult to adhere to requiring innovative-engineered adhesive solutions.
LSE materials do not allow a liquid, like an adhesive, to quickly ‘wet out’ on the surface. This creates a challenge because the better an adhesive can wet out on a substrate, the more surface area it can cover. This allows more direct surface contact to secure a stronger bond.
Envision an un-waxed car. When it rains, the water spreads out (or wets out) on the car creating puddles. In this case, the car’s surface is displaying high surface energy. However, a waxed car will create water to bead up because the car’s surface is displaying low surface energy. Therefore, because pressure-sensitive adhesives bond when they can wet out a surface, adhesives bond extremely well to high surface energy materials similar to water on an unwaxed car. Low surface energy materials (similar to a waxed car), create bonding challenges because adhesives have difficulty wetting out the surface.
Low Surface Energy High Surface Energy Avery Dennison Modified Acrylic-Based Adhesives
Deliver Excellent Bond to LSE Substrates
9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0 lb s/ in ch Typical Acrylic Modified Acrylics
PP Talc PP LDPE HDPE TPO Silane Polyure-thane Carbamate 7.5 6.5 2.8 5.8 7.7 6.4 7.9 4.7
Test method: 180˚ adhesion peel; 12 ipm crosshead speed; 2 mil. polyester support.
Avery Dennison recognizes the need in the marketplace for adhesives that effectively bond to a variety of LSE substrates. This is precisely why we employed our proprietary technology to develop multiple adhesive solutions, such as: rubber, acrylic, silicone and cross-linked adhesives.
3VCCFS#BTFE "EIFTJWFT
Rubber-based adhesives have excellent bond, high tack and low-to-medium heat resistance. These features make rubber adhesives a cost effective solution for numerous applications..PEJ¾FE "DSZMJD#BTFE "EIFTJWFT
Avery Dennison modified acrylic-based adhesives have medium tack and medium heat resistance. In addition, our modified acrylic-based adhesives deliver good environmental resistance."WFSZ%FOOJTPO4PMVUJPOT
MARKETING COLLATERAL
5PMFBSONPSFBCPVUUIFBEWBOUBHFT CFOF¾UT BOEWBMVFPGPVSOFXIJHIQFSGPSNBODFDSPTT MJOLFEUFDIOPMPHZ9)" DBMM"WFSZ%FOOJTPO UPEBZBU(0"7&3: WJTJU PVS8FCTJUFBUXXXYIBBWFSZEFOOJTPODPNPS DPNQMFUFBOESFUVSOUIJTDBSE Q1MFBTFIBWFBO"WFSZ%FOOJTPOSFQSFTFOUBUJWF DPOUBDUNFJNNFEJBUFMZUPTDIFEVMFBO BQQPJOUNFOU Q1MFBTFTFOENFNPSFJOGPSNBUJPOPO"WFSZ %FOOJTPO"VUPNPUJWF&YUFSJPS"UUBDINFOU 5BQF9)" Q1MFBTFUBLFNFPGGPGZPVSNBJMJOHMJTU /BNF@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 5JUMF@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ "EESFTT@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ $JUZ4UBUF;JQ@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 8PSL1IPOF @@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 8PSL&NBJM@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
