December 21, :30 a.m. 12K Start

(1)

December 21, 2013

7:30 a.m. – 12K Start

DISCOVERY GREEN

1500 McKinney St

Houston, Texas 77010

Presented By:

RA Sports Management

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Sponsorship Opportunities

Houston’s 12K of Christmas is the first and only of its kind. It is 7.45 miles (12 Kilometers) of

Christmas-themed fun! The run will start and finish in the beautiful Discovery Green and wind

through the streets of Downtown Houston. It’s a timed event that welcomes the serious runner

and a fun event welcoming those ready to conquer their fitness goals.

Yellowstone Academy

Yellowstone Academy was established in July 2001 for the purpose of establishing a high quality

faith-based private school for students living in poverty. After a year of intensive planning,

Yellowstone Academy opened in August 2002 with 64 pre-school students. In 2006,

Yellowstone Academy purchased a former elementary school building from the Houston

Independent School District and in May 2009, Yellowstone completed construction of a new

gym. Yellowstone has added a grade each year and now serves more than 300 children from

Pre-K through eighth grade. In 2012, Yellowstone celebrated its 10th Anniversary as well as its

first 8

th

grade graduating class.

The vision of Yellowstone Academy rests on the view that the situation in Houston’s inner city is

neither hopeless nor inevitable. We believe that poverty is more a function of circumstances

than inherent attributes such as race or ethnicity. The good news is that circumstances can

change, but the individual in these circumstances must also believe they can change and know

how to make that change. Yellowstone Academy was created to provide a strong educational

platform, coupled with programs to provide life skills and promote confidence and

self-sufficiency so that our students have opportunities to break the cycle of poverty. Yellowstone

Academy’s goal is to help students be successful and ultimately become confident,

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Publicity

Publicity for Houston’s 12K of Christmas includes, but is not limited to, press releases,

newspaper advertisements, television and radio station support, and social media through

Facebook and Twitter, in addition to local business distributions. We expect to have

representation from a station, as a core sponsor, offering a live personality on the day of the

event along with extended media exposure leading up to the event.

Demographics

Houston Running Statistics based on RA Sports Management 10K Productions

Average Age Male = 42 Average Age Female = 37 Percentage Married = 62%

Percentage of Incomes over $75,000 = 64% Percentage with Postgraduate Degrees = 37% 2012 U.S. Road Race Demographics

Participation, Median Time and Average Age

5K 10K HMAR MAR FEMALE 57% 54% 59% 41% 34:09 1:04:35 2:19:30 4:40:53 32.7 35.0 35.2 36.0 MALE 43% 46% 41% 59% 28:05 55:50 2:01:02 4:15:54 34.0 37.6 38.1 39.6

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Sponsorship Opportunities

12K Title Sponsor-$20,000

–

SOLD!

(LIMIT ONE)

Sponsorship benefits include:

 Exclusive naming rights for the Event to be named after Sponsor with all references indicating Sponsor Name

 Company Product and/or Service Exclusivity

 Media release announcing partnership to all established media outlets

 Prominent and exclusive signage on start and finish lines

 Announcer recognition at the Start Line and Awards Ceremony

 Logo recognition on front of ALL participant and volunteer race t-shirts

 Prominent logo recognition with a direct link to company website on the Houston’s 12K of Christmas website (www.houston12k.com)

 Sidebar Advertisement on event webpage.

 Prominent logo recognition on all Race Day signage, including sponsor banner and other printed race materials

 Tent (10’X20’) provided at the Packet Pick-up and at Discovery Green on event day to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports

Management)

 Opportunity to send an email blast to all registered participants after event (email content must be approved by RA Sports Management)

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (items must be approved by RA Sports Management)

 20 complimentary race registrations

Platinum Sponsor -$15,000 –

ONLY ONE LEFT!

(LIMIT TWO)

Sponsorship benefits include:

 Company Product and/or Service Exclusivity

 Naming rights for the 10’X20’ Santa Post-Race Photo Booth. “Post-Race Photos Presented by: Company Name(s)”

 Media release announcing partnership to all established media outlets

 Announcer recognition at the Start Line and Post Race Party

 Logo recognition on sleeve of ALL participant and volunteer and race t-shirts

 Prominent logo recognition on Race Day sponsor banner and Finish Line Chute

 Tent (10’X20’) provided at the Packet Pick-up and at Discover Green on event day to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management)

 Opportunity to send an email blast to all registered participants after event (email content must be approved by RA Sports Management)

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (email content/giveaways must be approved by RA Sports Management)

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Gold Sponsor -$10,000

Sponsorship benefits include:

 Prominent logo recognition on Race Day sponsor banner and Starting Line Corral

 Logo recognition on back of ALL participant and volunteer and race t-shirts

 Tent (10’X10’) provided at Discovery Green on event day to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management)

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (items must be approved by RA Sports Management 30 days prior to event)

Silver Sponsor -$5,000

Sponsorship benefits include:

 Logo recognition on back of ALL participant and volunteer and race t-shirts

 Prominent logo recognition on Race Day sponsor banner

 Tent (10’X10’) provided at Discovery Green on event day to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management)

 Opportunity to host packet Pick up at place of business.

Bronze Sponsor-$2,500

Sponsorship benefits include:

 One on-course drink/refreshment station with prominent signage and identification

 Logo recognition on all participant race t-shirts

 Tent (10’X10’) provided at the Post Race Party to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management)

 Logo recognition with a direct link to company website on the Houston’s 12K of Christmas website (www.Houston12k.com)

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Water Station Sponsor - $1,000

(LIMIT THREE)

Sponsorship benefits include:

 Three on-course drink/refreshment stations with prominent signage and identification

 Recognition on social media pages throughout planning months (twitter, facebook)

 Finish line tent with post-race refreshments and food

 Announcer recognition at the Start Line and Post-Race Party

 Tent provided at the Post Race Party to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management and Midway Companies 30 days prior to event)

 Logo recognition with a direct link to company website on the Houston’s 12K of Christmas online registration website

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (items must be approved by RA Sports Management and Midway Companies 30 days prior to event)

Packet Pick-Up Sponsor-$1,000

(LIMIT THREE)

Sponsorship benefits include:

 Hosting either Wednesday or Friday packet pick-up at your place of business

 Logo recognition with a direct link to company website on the Houston’s 12K of Christmas online registration website

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (items must be approved by RA Sports Management and Midway Companies 30 days prior to event)

In-Kind Partner-$150

(a limited number of opportunities for select companies to

contribute goods or services for the events)

Sponsorship benefits include:

 Logo recognition on the Houston’s 12K of Christmas online registration website

 Logo and URL link inclusions in two (2) race newsletter (3,500 recipients)

 Space provided for tent at the Post Race Party to distribute promotional literature or participant give-a-ways (items must be approved by RA Sports Management and Midway Companies 30 days prior to event)

 Opportunity to insert corporate literature or other promotional items for inclusion in race packets (items must be approved by RA Sports)

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Yes, I would like to be a partner of the Houston’s 12K of Christmas and participate at the

following level:

□ Title Sponsor $20,000 □ Platinum Sponsor $15,000 □ Gold Sponsor $10,000 □ Silver Sponsor $5,000 □ Bronze Sponsor $2,500 □ Water Station Sponsor $1,000 □ Packet Pick-Up $1,000 □ In-Kind Partner $150

Name of Sponsor/Company: ______________________________________________________

Contact Name: _________________________________________________________________

Address: ______________________________________________________________________

City: ______________________ State: Zip Code: _

Phone: Email: _____

□ Payment is included. (Please make checks payable to Yellowstone Academy.)

□ Please invoice me at the address above.

□ Please charge my □ Mastercard □ Visa □ Discover □ American Express

Name on Card: _________________________________________________________________

Card Number: ___________________________ Exp Date: Code:_

Billing Address: _________________________________________________________________

City: ______________________ State: Zip Code: _

**A signed contract must be on file before partnership recognition is given. Please complete this partnership commitment form and send via email to [email protected]. Thank you for your participation in the Houston’s 12K of Christmas!**

December 21, :30 a.m. 12K Start

December 21, 2013

7:30 a.m. – 12K Start

DISCOVERY GREEN

1500 McKinney St

Houston, Texas 77010

Presented By:

RA Sports Management

Sponsorship Opportunities

Houston’s 12K of Christmas is the first and only of its kind. It is 7.45 miles (12 Kilometers) of

Christmas-themed fun! The run will start and finish in the beautiful Discovery Green and wind

through the streets of Downtown Houston. It’s a timed event that welcomes the serious runner

and a fun event welcoming those ready to conquer their fitness goals.

Yellowstone Academy

Yellowstone Academy was established in July 2001 for the purpose of establishing a high quality

faith-based private school for students living in poverty. After a year of intensive planning,

Yellowstone Academy opened in August 2002 with 64 pre-school students. In 2006,

Yellowstone Academy purchased a former elementary school building from the Houston

Independent School District and in May 2009, Yellowstone completed construction of a new

gym. Yellowstone has added a grade each year and now serves more than 300 children from

Pre-K through eighth grade. In 2012, Yellowstone celebrated its 10th Anniversary as well as its

first 8

grade graduating class.

The vision of Yellowstone Academy rests on the view that the situation in Houston’s inner city is

neither hopeless nor inevitable. We believe that poverty is more a function of circumstances

than inherent attributes such as race or ethnicity. The good news is that circumstances can

change, but the individual in these circumstances must also believe they can change and know

how to make that change. Yellowstone Academy was created to provide a strong educational

platform, coupled with programs to provide life skills and promote confidence and

self-sufficiency so that our students have opportunities to break the cycle of poverty. Yellowstone

Academy’s goal is to help students be successful and ultimately become confident,

Publicity

Publicity for Houston’s 12K of Christmas includes, but is not limited to, press releases,

newspaper advertisements, television and radio station support, and social media through

Facebook and Twitter, in addition to local business distributions. We expect to have

representation from a station, as a core sponsor, offering a live personality on the day of the

event along with extended media exposure leading up to the event.

Demographics

Sponsorship Opportunities

12K Title Sponsor-$20,000

–

SOLD!

(LIMIT ONE)

Sponsorship benefits include:

Platinum Sponsor -$15,000 –

ONLY ONE LEFT!

(LIMIT TWO)

Sponsorship benefits include:

Gold Sponsor -$10,000

Sponsorship benefits include:

Silver Sponsor -$5,000

Sponsorship benefits include:

Bronze Sponsor-$2,500

Sponsorship benefits include:

Water Station Sponsor - $1,000

(LIMIT THREE)

Sponsorship benefits include:

Packet Pick-Up Sponsor-$1,000

(LIMIT THREE)

Sponsorship benefits include:

In-Kind Partner-$150

(a limited number of opportunities for select companies to

contribute goods or services for the events)

Sponsorship benefits include:

Yes, I would like to be a partner of the Houston’s 12K of Christmas and participate at the

following level:

Name of Sponsor/Company: ______________________________________________________

Contact Name: _________________________________________________________________

Address: ______________________________________________________________________

City: ________________________________ State: ________________ Zip Code: ___________

Phone: ______________________________ Email: ___________________________________

□ Payment is included. (Please make checks payable to Yellowstone Academy.)

□ Please invoice me at the address above.

□ Please charge my □ Mastercard □ Visa □ Discover □ American Express

Name on Card: _________________________________________________________________

Card Number: _________________________________ Exp Date: ____________ Code:_______

Billing Address: _________________________________________________________________

City: ________________________________ State: ________________ Zip Code: ___________

I agree to be a corporate partner for the Houston’s 12K of Christmas and fulfill my

partnership commitment no later than October 21, 2013.

City: ______________________ State: Zip Code: _

Phone: Email: _____

Card Number: ___________________________ Exp Date: Code:_

City: ______________________ State: Zip Code: _

Signature: __________________ Date _