HiP
About HiP
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About Bret Smith, CEO & Founder
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The HiP Difference
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Industry/Vertical Expertise
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Products and Services
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Clients
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Client Testimonials
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• New York-based agency • B2B digital marketing and
lead generation services for technology-centric clients • HiP creates high-impact
outcomes for direct clients including:
• 25+ years’ experience in global sales, marketing, alliances and business development
• Master at content-based audience recruitment and solution selling
• Developed bleeding-edge, best “content prospecting” practices using traditional contact data sources plus social media and in/outbound digital marketing
• Prolific blogger and compelling content author for Harvard Business Review, BtoB Magazine, CRM Magazine, TLM, BrightTALK and more • Requested event speaker. Upcoming events in
2014 include: Affiliate Summit,
MarketingSherpa’s Email Summit, eMetrics Summit, Internet World
• Active LinkedIn participant with over 7,000 first-degree connections
• Engaged member in various national industry associations and local business groups.
About Bret Smith
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Unique email platform
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Access to 65M+ B2B pros
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Diverse range of marketing services
•
Professional team with deep experience
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Satisfied technology-centric clients
Industry/Vertical Expertise
Telecommunications Informatics Providers State and Local Government Retail, Restaurant Newspapers Federal Government
Financial Services Education Professional Services Human Resources Economic Development Manufacturing
Healthcare Business Development Media & Entertainment Utilities Consumer Packaged Goods Defense and Public Safety Insurance Software Vendors Associations
Logistics Cloud Delivery Platforms Corporate Finance Real Estate Sales & Marketing Business Process
Outsourcing
• Highly-targeted prospect recruiting from your white paper or webinar • HiP delivers targeted B2B groups
from its 65M+ contact database • Platform-SVS™ system assures
consistent, high-volume results • List management and CAN-Spam
compliance handled for you
• Expert guidance and assistance with message development, graphic design, deliverability testing
Content Marketing
Products & Services
• Increase your marketing results by up to 60%
• Leverage time-tested email prospecting secure qualified interest from our 65M+ B2B contact database
• “Peer-to-peer” techniques engage key executives and decision makes inside
targeted
organizations/industries
1:1 Lead Generation Prospecting
Products & Services
• Secure net new or existing customer commitments/RSVPs for trade show meetings, summits or user group meetings
• Leverage our 65M+ B2B database to fill your seats with qualified attendees
• “Peer-to-peer” techniques engage key executives and decision makes inside targeted organizations/industries
• Maximize your event ROI by engaging your sales team before, during and after the event
Are you challenged by the complexity (and staffing) of marketing automation systems? Call HiP!
• Expertise in the 12 most popular systems • Instance setup
• Campaign design and build • Lead Nurture rules and scoring
• Focus your sales team on those prospects most likely to buy
• 18 hot technology topic areas
• Ideal vehicle to promote your
company’s expertise and thought leadership Custom eNewsletter
Development
> Deliver regular,
consistent messaging to your customers and
prospects.
• Online resource for IT and marketing pros
• Expert insights to help drive business outcomes
• HiP-created high-value, exclusive content
• Timely reports written by industry experts
• Organized by topics and roles for easy access
Thought Leadership Marketing
Products & Services
◊ Exclusive sponsorship opportunities for topics that resonate with your buyers
◊ Sponsorship includes targeted email content marketing to drive engagement and deliver full-contact results
◊ Constant supply of fresh, must-have content on trending
Great marketing (and marketing automation) needs great content to drive the ongoing “conversation” with your prospects.
• HiP understands your
customers and their buying personas
• Content development, along with design, photography and videos
• Support for social media campaigns and lead nurture programs
• White papers, case studies, eBooks, company/sales presentations and more
• Hosted forms and landing pages
Today’s B2B marketer knows all too well that form completions represent a small fraction of the universe of people that engaged with an email marketing
campaign.
• Precise engagement insights from your marketing campaigns • Gauge qualified interest for
future campaigns and lead nurture
• Enhance your audience “profile”
Form Viewers™ and Inbox Impressions™
Products & Services
◊ Form Viewers—Receive full contact data for all campaign clicks
• Drive Genuine Demand from LinkedIn, Facebook, PRWeb, other B2B Social Media. Our capabilities in B2B social engagement include, but are not limited to, the use of:
• 800+ LinkedIn Discussion Groups • Interactive, search-optimized press
releases distributed to all major online news sites
• Automated message broadcast to Facebook, Twitter, Plaxo, Technorati, Digg, AIM and dozens of other social media sites
• Tweets in any volume or frequency on Twitter
• Your message content converted to PDF and posted in Box.net, Slideshare,
Google Presentation and elsewhere. • LinkedIn Surveys and Polls, “Answers”,
“Events” and Network Updates
The World’s Largest B2B Content Syndication Network
• Reach virtually every B2B target marketing
• Generate leads and subscribers from over 300 industry verticals • A network of over 10,000 websites, blogs, newsletters, social
networks, mobile devices and RSS feeds with a reach of more than 40 million professionals
Market coverage:
• HiP has access to 1 of 4 US and 1 of 5 UK B2B emails
• Professional contacts with business emails (no AOL, Hotmail, Gmail, etc.)
• Also coverage for Canada, Russia, Latin/South America, Australia, India and other geographies
• Contact validation and cleansing services
• Target market “sizing” for marketing campaign or new business planning
• Stock photo and editorial images
• Save up to 20% through HiP partnership with Getty Images • Custom studio photography, at
your location or ours
• Custom video asset creation for web sites, presentations, social media
• Customized portal and
client dashboard
development
• Share and communicate
information in a central,
secure environment
• Geographic and language
localization
• Analysis and reporting tools
for sales, inventory,
materials usage and more
• Online ordering and
fulfillment with tracking for
marketing materials
• Create powerful and cost-effective print marketing materials
• Wide-format printing including banners and posters
• Personalized print
campaigns with variable digital printing
• Postcards, self-mailers, letter-packs, special promotional packaging
• Collateral management and fulfillment
HiP Clients
Client Testimonials
I searched for an email marketing expert on
Linked-In and that’s exactly what I found in Bret and High Impact Prospecting. The project came together quickly and was well
executed. It’s clear to see why his technique works so well in developing high quality prospects. I’m already planning my next project with him. A true professional. Thanks for the great job Bret!
CEO, Zeroed-In Technologies
The pressure on marketers to deliver more with fewer resources has never been greater. The ability to personalize and optimize branded experiences is key, but to beat the
competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Here we are demonstrating an excellent return on our marketing investment.
The pressure on marketers to deliver more with fewer resources has never been greater. The ability to personalize and optimize branded experiences is key, but to beat the
competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Here we are demonstrating an excellent return on our marketing investment.
Senior Vice President, Digital Marketing Business, Adobe
